With AdMedia Cost Per Acquisition, (also known as Cost Per Action) the advertiser only pays when a consumer performs a specific action. That action is determined by the advertiser, and can come in the form of a purchase, a form submission, and so on. Advertisers, who benefit from direct response marketing, believe that CPA is the most efficient way to purchase online advertising. In this case advertisers only pay for ads that produce a desired action, one that was determined by the advertiser early on.

Cost Per Acquisition differs from PPC and PPV advertising, because instead of paying every time a consumer clicks on an ad or visits your site, you only pay when a specific desired action takes place.

Avoid paying for useless leads, and guarantee a higher ROI with AdMedia CPA.