Case Study
WhiteFence (A Division of Allconnect, Inc.)
Client
After its acquisition by Allconnect, Inc., WhiteFence wanted to continue to promote its online marketplace for home services despite the change in management. AdMedia helped them regain lost customers through an extensive remarketing campaign.
Campaign Objectives
- Bring back lost customers
- Promote the WhiteFence brand as "partnered with" Allconnect
Key Highlights
- Remarketing delivered a variety of displays ads across multiple channels
- Targeted old customers with dynamic banner ads and preroll videos
Results
| Unique Visitors | 44% increase |
| Total Visits | 76% increase |
| Cost per Unique Visitor | 32% decrease |
| Cost per Visit | 78% decrease |
| Maintained Audience Engagement | 3.4+ PVs/visit |
| Click-Through Rate | 1.6% |
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