Case Study
Tiger Direct
Client
Tiger Direct has adjusted from their time as CompUSA and wanted to gain extra exposure. Since they have a lot of tech stuff, it was only appropriate that we implemented a mobile ad campaign so they could reach out to users on the go.
Campaign Objectives
- Create non-obtrusive ads for mobile users.
- Utilize both mobile browsers and mobile apps to display ads.
- Increase brand recognition in the tech industry.
Key Highlights
- Reached 98% of the web, even on the go.
- Utilized the use of apps and mobile browsers to access users on mobile devices.
- Targeted specific audience to increase rate of conversions.
Results
| Cost-per-click | $2.70 |
| Impressions | 9,762,000 |
| Clicks | 39,900 |
| Lift in awareness | 54% |
| Conversion rate | 2.6% |
| Savings from other ad networks | 42% |
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