Rakuten Travel is the travel and vacation wing of the very popular Japanese portal site. The site caters not only to Japanese travelers going abroad, but also to foreign travelers coming to Japan. The booking site comes in native Japanese, but the English, Korean and Chinese versions get plenty of traffic.
|Unique Visitors||78% increase|
|Total Visits||75% increase|
|Cost per Unique Visitor||45% decrease|
|Cost per Visit||40% decrease|
|International Visitors||81% increase|
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