Case Study
Pittman & Davis
Client
For over 80 years, Pittman & Davis has delivered gifts of fresh fruit, smoked meats, cheeses, and more to thousands of appreciative friends and families. A surplus of quality Ruby Red Grapefruit from the Texas Rio Grande Valley gave this provider an idea to attract new customers and create more demand for their grapefruit.
Campaign Objectives
- Target new audience with an appeal to the health benefits of grapefruit
- Increase customer outreach across the Web
- Reduce their overall Cost per Visit
Key Highlights
- ThankYouOffer ads were set up to target customers on other related websites
- Our Remarketing campaign extended the company's online reach by 98%
- We developed dynamic banner ads to target health and fitness websites
Results
| Unique Visitors | 58% increase |
| Total Visits | 100% increase |
| Cost per Unique Visitor | 50% decrease |
| Cost per Visit | 69% decrease |
| Maintained Audience Engagement | 4.3+ PVs/visit |
| Click-Through Rate | 0.88% |
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