Case Study
Orbitz Worldwide Inc
Client
Orbitz wanted to reel in lost visitors and convert users who visited the site without completing the booking process. In order to do this, the brand ran a big remarketing campaign using AdMedia's technology.
Campaign Objectives
- To bring back lost visitors
- To convert more travelers
- To send traffic back to the Orbitz website
Key Highlights
- Ads were remarketed across 98% of the web
- Orbitz ads ran on multiple websites, including blogs, email service providers, news sites, and more
- Orbitz also saw a lift in brand awareness
Results
| Cost-per-click | $2.75 |
| Impressions | 5,000,000 |
| Clicks | 39,000 |
| Lift in awareness | 50% |
| Conversion rate | 0.91% |
| Savings from other ad networks | 45% |
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