Case Study
Microsoft Store
Client
Microsoft's advertising goal was simple: to build awareness and drive traffic to its websites and retail locations. In order to accomplish this, AdMedia ran a number of targeted campaigns and deployed them across multiple channels, including display, search, mobile, and video.
Campaign Objectives
- Increase Microsoft's ecommerce and retail presence through awareness campaigns
- Generate buzz for products such as the Surface 2 Tablet, Xbox, PC, and Windows Phone
- Drive foot traffic towards Microsoft's retail stores and website
Key Highlights
- AdMedia ran multiple campaigns in a variety of channels, including display, mobile, video, and search
- Microsoft was able to increase awareness for its products and overall brand
- The campaign was also deployed both on publisher sites as well as AdMedia's owned and operated properties for maximum results
Results
| Cost-per-click | $0.50 |
| Impressions | 2,000,000 |
| Clicks | 11,000 |
| Lift in awareness | 17% |
| Conversion rate | 0.88% |
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