Case Study
iFreedom Direct
Client
As part of the initiative to help veterans with assistance, iFreedom Direct wanted multiple ways to get their VA loans out for people to see. They opted with cross-channel marketing to use banners, text and email campaigns in order to boost awareness and provide aid to veterans.
Campaign Objectives
- Use multiple channels to build awareness for VA Loans.
- Reach users via banners, text and email to maximize campaign capabilities.
Key Highlights
- Utilized all channels in order to increase views and clicks.
- Increased conversion rates.
Results
| Conversion rates | 61% increase |
| Views | 73% increase |
| Savings over other ad networks | 45% |
| Impressions | 12,000,000 |
| Clicks | 52,000 |
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