Case Study
Esurance.com
Client
Esurance.com offers a multitude of insurance options, but they wanted to put a lot of focus on their auto insurance option so they decided to use a banner & text campaign to help with their product recognition.
Campaign Objectives
- Enhance focus on auto insurance option.
- Increase conversion rates.
- Target specific audience through use of relevant websites using advanced keyword algorithm.
Key Highlights
- Keyword algorithms successfully placed ads on relevant websites over banner and text.
- Increase of interest in Esurance.com's auto insurance option.
- Multiple banner sizes and styles kept marketing campaign fresh and attractive.
Results
| Cost-per-click | $2.72 |
| Impressions | 11,000,000 |
| Clicks | 40,870 |
| Lift in awareness | 61% |
| Conversion rate | 3.0% |
| Savings from other ad networks | 37% |
Sign up today
Register for an account and get your campaign up and running in minutes.
Contact Us
We can set everything up in minutes
Give us a call and we'll find the right solution for you!
- Phone: (800) 296-7104
-
Email:
Advertiser sales and support:sales@admedia.comExisting publisher support:support@admedia.comNew business development and partnerships:bizdev@admedia.comGeneral Email:info@admedia.com - Office: 303 North Glenoaks
Blvd., Suite 200 Burbank, CA 91502