Case Study
eHealthInsurance
Client
eHealthInsurance saw an opportunity to attract customers from a younger audience, hoping to make their insurance policy listings easy to find and understand. With AdMedia's help, they were able to raise awareness from that audience with a thorough search targeting campaign.
Campaign Objectives
- Increase conversions on pages listing individual health insurance plans
- Attract an audience of younger Web users, ages 18 to 35
- Reduce their Cost per Visit
Key Highlights
- Sponsored ads on search engines and relevant publisher sites
- Delivered dynamic banner and video ads across the Web
- Lowered overall costs
Results
| Unique Visitors | 54% increase |
| Total Visits | 87% increase |
| Cost per Unique Visitor | 34% decrease |
| Cost per Visit | 78% decrease |
| Maintained Audience Engagement | 3.9+ PVs/visit |
| Click-Through Rate | 1.1% |
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