With the holidays just around the corner, Dollar Rent-a-Car was getting ready to capitalize on the high demand for rental cars and family travel plans. Harnessing the power of social media, Dollar Rent-a-Car hoped to attract new fans to its Facebook and Twitter pages, where it could showcase its fan-exclusive holiday discounts and promotions.
|Unique Visitors||66% increase|
|Total Visits||90% increase|
|Cost per Unique Visitor||25% decrease|
|Cost per Visit||59% decrease|
|Maintained Audience Engagement||4.0+ PVs/visit|
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