While its original website remains a popular choice for rental car shoppers, CarRentals is understandably proud of its new mobile-friendly website, which it hoped would raise new interest with greater customer outreach. The only question was how it would make the new website known through classic search engines and mobile advertising.
|Unique Visitors||43% increase|
|Total Visits||62% increase|
|Cost per Unique Visitor||47% decrease|
|Cost per Visit||56% decrease|
|Maintained Audience Engagement||2.5+ PVs/visit|
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