Case Study
Beneful
Client
Beneful is a trusted and reliable pet food brand that wanted AdMedia to run its ad campaign to target interested users across multiple platforms through a variety of advertising techniques.
Campaign Objectives
- Attract users who search for pet food related keywords
- Direct interested users to the company website through display and search ads
- Target customers who did not complete the call-to-action through Remarketing tools and drive them back to the Beneful website
Key Highlights
- Targeted relevant websites to deploy ads
- Increased traffic from directed customers
- Increased conversion rate through Remarketing
Results
| Cost-per-click | $2.36 |
| Impressions | 10,000,000 |
| Clicks | 21.2k |
| Lift in awareness | 13% |
| Conversion rate | 7.3% |
| Savings from other ad networks | 58% |
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