Case Study
Barnes & Noble
Client
One of the top bookstores, Barnes & Noble is home to a plethora of books of all kinds. They just wanted a little extra push in their marketing efforts so they opted for a remarketing campaign that would bring lost visitors back to their site.
Campaign Objectives
- Bring lost visitors back to their site by displaying ads on popular sites around the web.
- Increase conversion rates.
- Keep the company at the top of their industry.
Key Highlights
- Reached out to 98% of the web with ad banners.
- Conversion rates saw an increase within the first week.
- Banner ads placed emphasis on top sellers, helping guide interested parties.
Results
| Cost-per-click | $2.80 |
| Impressions | 10,875,000 |
| Clicks | 41,000 |
| Lift in awareness | 40% |
| Conversion rate | 2.8% |
| Savings from other ad networks | 47% |
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