Case Study
8x8
Client
Always striving for innovation, 8x8 was ready to create more satisfied customers by expanding awareness of its VoIP phone and conferencing services among small businesses. After seeking AdMedia's help, they were able to run a variety of ads across our vast publisher network.
Campaign Objectives
- Increase brand awareness among small business owners
- Boost traffic to their products page
Key Highlights
- Sponsored ads on our owned and operated properties yielded a high rate of conversions
- Hundreds of display and video ads were distributed across numerous business-related websites, including several AdMedia affiliates
- Delivered new visitors to the site within the first week of the campaign
Results
| Unique Visitors | 54% increase |
| Total Visits | 87% increase |
| Cost per Unique Visitor | 45% decrease |
| Cost per Visit | 69% decrease |
| Maintained Audience Engagement | 3.7+ PVs/visit |
| Click-Through Rate | 1.92% |
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