Posted August 8, 2017 by Rashmi D @ 8:21 am
Simple appliances and gadgets that we use everyday could become the platform of search in future
Today’s AI is becoming a widely used technology that brings enormous change in social, political and cultural spheres. Virtual assistants like Siri, Alexa and Cortana revolutionize the way the users are interacting with the machines. A voice AI platform called Voysis, gives organizations an option for customization and complete voice AI platform, which provides the ability to connect with users in a more intuitive manner, on mobile or online devices.
According to the eMarketer, 45 million voice assisted devices are being used in the US today and by 2019 this number will rise to 67 million. Ian Hodson, architect and former head of text to speech in Google, said, people are familiar and recognize the voice recognition technology. Amazon Echo and Google Home are expected to become the default platform of choice as machines understand humans in easier and better ways.
Alexa is a artificial intelligent personal assistant, made popular by Amazon Echo. Steve Rubuchin, VP of Amazon Alexa, said, “Our vision is that customers will be able to access Alexa whenever and wherever they want,” and now customers can talk to their cars, refrigerators, lamps, thermostats and other devices in and outside their homes. According to the Google assistant product lead Hafsteinsson, now the goal of the organization is to create personalized user experience that can manage tasks, helps to get things done, answers questions and much more.
Jared Belsky, president, 360i, points to comScore data that forecasts 50% of all search will be via voice tech by 2020; he says, “In the near term, (organic search) is going to be the way to get your brands represented for Google Home. Then ultimately, the ads auction will follow. You’ll be bidding to get your brand at the top of searches. I believe that’s the way it will go. Think about it—it has to.”