Posted March 11, 2013 by fran @ 10:53 am
St. Patrick’s Day is coming up and that pretty much explains all the green beer ads we’ve been seeing. Not in the beer or bar industry? No worries. Just because you aren’t in the business of serving alcohol doesn’t mean you can’t take advantage of the St. Patty’s Day spirit and incorporate the special day into your online advertising or marketing campaigns.
Remember, it’s important to stay fresh and relevant so even if a particular holiday or season isn’t directly related to your line of work, do your best to inject some of its themes into your materials anyway. Doing so will not only send the message that your business is current and relevant, it will also increase your chances of getting found and noticed online since most people will be searching for things related to the current season or holiday.
Not quite sure how to apply that to the coming St. Patrick’s Day? Here are a few themes that you can work on:
Luck – This is a huge thing during St. Patrick’s Day, with all the four-leaf clovers and all. In the coming days, consider incorporating luck into your marketing campaigns. Perhaps you can hold a contest with a big juicy prize. Why not give your Facebook fans a treat and give out a reward to some lucky fans?
The good news is luck practically has a universal appeal with consumers, so it shouldn’t be that difficult to come up with an ad or gimmick that incorporates it.
Good times – St. Patty’s Day is all about the good times, and a lot of people really go all out with their parties during this day of the year. See if there’s anything that you can do to ride that party wave. You don’t necessarily have to throw a party of your own (that would be cool, though) but try to do something that can bring people together and have a great time.
Post a funny, St. Patty’s themed photo and encourage people to comment. Or hold a live chat session that will get the community talking.
Safety Reminders – Partying hard is fun and all, but some people forget that fun should come with a few precautions. If you’re in a position to do so, why not take the chance to remind people to stay safe during St. Patrick’s Day? You don’t have to release a stiff PSA or anything. Instead, let your customers know that your brand cares by giving them a friendly reminder to party responsibly during St. Patty’s. You’re bound to rack up some points with your audience when they see how much you care.
The color green – Sometimes, you don’t have to be too fancy or complicated, and broadcasting your St. Patrick’s Day spirit can be as simple as turning your site green for a change. Or maybe you can switch up your Facebook, Twitter, or Google+ cover photo to reflect the festive color of St. Patty’s.
Any type of change that shows that you’re in the spirit can immensely help your brand, so be sure to do whatever you can!
Image credit: mdid on Flickr