Posted August 3, 2017 by Rashmi D @ 11:21 am
P&G tones down digital spending; elsewhere, how digital advertisers are doing much better; Google and Facebook keep growing
The digital marketing world is currently changing at a very fast pace and it is critical to learn and know about most of the updates. In order to cope with this large and complex market as well as to maintain and expand customer base, you need keep up with the latest trends and beat the competition with them. In the last couple of days, throughout social media marketing and digital advertising, there were thousands of interesting stats that grabbed our attention.
Visual-oriented platform is getting popular
Over the past year, most of the brands have become more visual-oriented. This trend is going to increase in 2017 because when the information is embedded with images, people are more likely to keep that information for a longer period. Studies revealed that 80% of the people are willing or love to read the content with colored visuals and the content with relevant images gets 94% more viewers than the content without images. There are about 65% marketing executives who believe that they can communicate their brand story in a better way using visual assets like images and videos.
After launching, in less than a decade, the more image-driven platforms like Snapchat (launched in 2011), Pinterest (launched in 2010), and Instagram (launched in 2010) gained popularity and growth in 2017.
From May 2015 to May 2016 – daily video views increased from 2 billion to 10 billion and by the end of 2017 on Snapchat. It is predicted that this number will increase to over 217 million. The growth on Pinterest in 2015 was 135%, which is higher than on any other social media platform. About 83% users do their purchasing only after looking at Pinterest. In 2016 Pinterest reached 150 million active monthly users. In 2015 Instagram usage nearly doubled as compared to 2013 and from August 2015 to December 2015, impressions on Instagram rose from 50 million to 670 million. In 2016, for marketing purposes, approximately half of the US brands were using Instagram.
Live-streaming video is getting popular
Already many companies started live- streaming video, for sharing and building their brands. Just few weeks ago, Acura set up a racetrack in EI Toro, California at Marine base and invited four influencers to drive their cars around the course. The company gave the drivers augmented reality-equipped helmets that covers overlaid HD graphics on top of the real world, that look like they are driving through jungle and snowstorm, thereby making them difficult to stay on course. To watch the hour long broadcast, there were more than 500,000 people tuned into Facebook and Twitter. By the end of broadcast the figure reached a total of 3.58 million people.
There are other stats from the online advertising companies such as Factual, a location data company, which orchestrated a deep data dive into how CrossFit trainees—or CrossFitters—behave offline. They found 231 percent CrossFitters are likely to work in online advertising.