Posted July 28, 2017 by Rashmi D @ 12:14 pm
The appliances maker has partnered with GE to develop the smart cooktop it calls Tasty One Top which can be pre-ordered for $179
Appliance freaks can now pre-order a smart cooktop, which can basically track the surface temperature of a pan or pot as well as the internal temperature of the food. That’s not all because cooktop gives you notifications when it’s time to flip your food or when it’s perfectly done. This smart cooktop marks BuzzFeed’s plunge into the smart home market with its latest innovation. With the Tasty One Top foodies using kitchenware like, pans and pots, as well as processes like slow cooking or sous vide, can handle almost any form of cookware and more.
Tasty One Top has been quite active on social sites like Facebook, YouTube and Instagram where its video recorded over 58 billion views and over an entire month it reaches more than 400 viewers every month. The Tasty page met with tremendous success and as a result, many brand extensions were created with pages like Bien Tasty, Proper Tasty, Tasty Junior, Tasty Vegetarian and many others.
Ashley McCollum, general manager of Tasty, says, “In two years, Tasty has reimagined the recipe format as a visual, shareable and interactive medium, democratizing food and making cooking more accessible, social and fun in the process. The Tasty One Top and app demonstrates our commitment to the intersection of content and technology, marking the beginning of the next step in the evolution of our business as we expand into new ways of using technology to bring people together around food.”
Ben Kaufman, head of BuzzFeed Product Labs, opined, “Tasty’s strong brand and massive fan base give it almost limitless avenues for expansion, from cookbooks to licensing to consumer tech, and we’re excited to take a new big new step with the One Top, a product that has the potential to truly make precision cooking widely accessible.”