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Tips To Help You Grow In Business Using Social Media Strategies

Posted March 9, 2018 by Abhishek Pandey @ 6:12 am

In this growing digital world, the customers are becoming tech-savvy so that they can discover and take advantages of new technologies. A lot of people have resolved tricky buying decisions by quickly searching the internet for unfamiliar companies or products.  A lack of web presence or a desultory one, on the other hand, often make us opt out of a potential purchase. Even in the B2B segment, Business Network International reports that 75% of business owners are put off engaging with a small business because of its lack of social media presence. Social media is not just a necessity; it is also a great tool for startups and SMEs that helps grow their business and engage with customers. It is thus incredibly important for you to use social media effectively by pursuing a comprehensive strategy for the channel. So we have rounded some social media strategies that will help your business grow in the market.

Social Media Channels

 

Here are some tips to get you started and help you design your social media strategies –

Choosing the Right Social Network

Choose the right social media

There is no shortage of different social networks, each with their own USPs, tone, and audience. If you are likely to generate and share a lot of images or videos, use Instagram, Snapchat, and YouTube. They are the perfect media to share pictures of happy customers or videos of your products in action. Facebook and Twitter are incredibly powerful platforms for engaging with prospects online and are also useful channels to get feedback and answer queries. LinkedIn is a great networking tool for finding partners and finding new employees. Find the right tone and purpose for each social network, and use the relevant ones to make your presence known. Sharing useful links in the right communities on these platforms can drive massive traffic to your blog and website, or to your product page.

Build a Community – The Business Will Follow

Build A Community

Users of social media would find their eyes predictably glazing over when faced with promotional posts made by companies. No one goes to social media to buy products or read marketing material – they are there to interact with friends and peers, to engage in interesting content, and have entertaining experiences. The beauty of social media strategies is the feeling of belonging and community that it can engender in people. For example, Kelly Lester -a stay-at-home mom who turned into a million-dollar business owner – transformed her life by sharing easy and quick lunch ideas for mothers on social media. Her reader community grew, turned into customers, and the sales she received catapulted her business – Easylunchboxes – into the big league.

Create a Social Media Calendar

social media calendar

Being consistent and reliable on social media is, as previously indicated, essential. But we all know that there are moments of lackluster creativity – so how do companies ordinarily do it? The secret is planning in advance; the best social media teams meticulously plan ahead for weeks and months. They create comprehensive calendars and post accordingly. They develop relevant hashtags for each day of the week and use them consistently to gain traction through repetition. Depending on your business, create weekly content buckets and set up clear rules and prompts. Decide how many times a day and at what time to post based on prior engagement numbers, and leave prompts or fully formed posts for easy usage in the future.

Enhance via Paid Marketing

paid marketing

For substantially lower costs than other conventional marketing channels (like print and TV), social media networks allow you incredible flexibility and reach. Users can be targeted based on their demography, online behavior, stated interests, device, and any number of other factors. You can create multiple ads for different groups, adjusting how you state your value proposition to make it more compelling for the specific audience you are reaching out to. The tools provided for paid marketers on social media platforms are comprehensive and powerful and can help you understand how to improve your outreach over time.

Last Words

The biggest challenge for SMEs and startups competing with larger players in the market is dealing with the relative lack of reach. Having a strong social media presence serves the purpose of letting customers know that you care deeply about how you are perceived, and therefore will go the distance to earn their trust. So get out onto social media, build a quirky but dependable profile, and invest into the future of your business by becoming an engaging and interesting part of your potential customer’s social media experience. Do share if you have some more social media strategies to share with us.

Top Digital Advertising Trends Of 2018

Posted March 8, 2018 by Abhishek Pandey @ 5:31 am

Top Digital Advertising Trends Of 2018

As we have already stepped into the year and steadily moving towards the quarter of the year soon, we should now be aware of some digital advertising trends of this year that will more likely to boost the chances of positioning your business in the market. Apart from this, these top digital advertising trends of 2018 will help you to build successful marketing strategies that would help you to grow your business.

Read on to unfold the latest digital advertising trends of 2018 to get updated with the trends that can help you in enhancing your business.

Native Ads

Native ads will continue maintaining its strong position in the digital advertising market. According to the experts, they have predicted that native display ad revenue will be whopping 74% of total display US ad revenue by 2021 which were 56% in 2016. So, it is advisable to keep the numbers in your mind while you set up your ad budget.

Augmented Reality

Augmented Reality

2018 will be the year in which the advertisers and brands would reveal the real power of Augmented Reality (AR). Not similar to Virtual Reality (VR), AR integrates a new online information on top of regular users environment and that too without inventing anything new. This will lead to help you in forecasting your purchases and taking the right decisions. With the help of AR, you can tell how the products can complement your user’s lives.

Mobile Video

Mobile Video

Both advertisers and publishers will get benefited by mobile video as it will act as a revenue generator but with some variations. In the last year, you must have seen the success of live videos streaming on social media channels. The Cisco recent studies say that videos will get around 80% of world’s Internet traffic by 2019. Therefore, do not hesitate to include videos in your marketing plans if you want your business to grow online.

User-generated Content (UGC)

User-generated Content (UGC)

Users are the ones who boost your product visibility on digital, then why to give marketers a control to manage your product for the users. It is suggested to give your product into the hands of influencers who are new trendsetters of the year. Team up with the people who can write some good stuff in form of blogs, or you could ask them to write their own experience of using the product as a review on digital. This will get good traffic on the website and also build up product credibility. One good feedback can change many minds which results in increased sale and purchase from the audiences.

Transparency

In 2018, the IAB and Google have announced a fight against industry shady players. Ad Experience, Ads.txt., and Abusive experiences are putting their great efforts in making advertising industry and media buying safe and transparent.

Personalized Ad Campaigns

personalized ad campaigns

Nowadays, data-driven personalized ad campaigns have become essentially important. Reaching out to your targeted audiences with the right message and at right time will be significant for advertisers, so any company and platform with high-powered functionality who will maintain hyper-targeted ad campaigns will lead the digital marketing world.

Final Words

After reading top digital advertising trends of 2018, this is clear that advertising business should remain user-conscious, meaningful and last but not the least touching- the most important factor. Among other upcoming trends, marketers emphasize multi-channel advertising, social media ads, voice recognition marketing, the blockchain, sponsored content and virtual reality (yet again). Some of them are more likely to trigger the digital revolution, while the others will no longer be industry buzzwords and turn into essential part of a new reality.

 

Filed under: Advertising,Company Headlines

Why Is Native Video Advertising Likely To Replace TV Ads?

Posted February 27, 2018 by Abhishek Pandey @ 6:12 am

As internet video continues to grow, television advertising is losing its popularity. With the popularity of YouTube, Netflix etc., youth is no longer interested in watching TV which is influencing advertisers to transfer their budget from TV to digital channels.

In this article, things related to advertising will be discussed and why is native video advertising likely to replace Television. Apart from this, we would also discuss that how can businesses adapt to this improvised way of advertisement in this fast-paced digital age?

Things Can’t Be Overlooked

TV Advertisement is no longer a trend

The stats can’t be overlooked and as per the recent stats, digital influence is much higher than TV ads on the audiences. In other words, we could say that digital popularity is outstripping TV in all aspects. Two years back, in 2016, for the first time, US digital advertising revenues had exceeded to TV advertising revenues. Similarly, in Russia, the same thing happened when the internet advertising outperformed the TV advertising revenues with 41 billions rubles. This proves that the global trend is evident as the share of advertising on digital platforms continues to grow while reducing the popularity of TV.

The Youth is not interested in Traditional TV

The young blood is always after trying out new, creative and fast things. With a great and impactful presence of digital platforms, the youth seems to be losing its interest in TV. As per the survey, the report says that over 67% of youth can’t live without these digital channels, whereas only 36% of consumers noted that TV is a part of their life. Through Advertiser’s point of view, an advertiser will invest their where his audience is present or active and be seeing the native video advertising popularity, he is interested in investing in native advertising than TV advertising.

Promotional of native content is more lucrative

Television is in the last stage of its life and the final nail in its coffin will be hammered by the influencer marketing.Subscribers see native video ads in a positive light, so they react actively to the promo, especially when it looks as natural as possible. With the current level of authors’ technical training and creativity, paid videos are more interesting than their usual content.

As one might expect,  such tools are not just a trend’ they are a glimpse into the future. Traditional advertising is slowly dying and a personalized Internet, along with personalized advertising, is the true future.

A win-win situation for everyone

Advertisers who are reaching a targeted audience for cheaper and getting a bigger return on investment is essentially a dream come true. While for regular consumers, they have removed the need to watch obtrusive ads and instead of view products and services that they might actually want to use via people that they trust is the best of both worlds.

 

Filed under: Advertising

Basic Things For Increasing Your Brand Loyalty

Posted February 26, 2018 by Abhishek Pandey @ 6:55 am

Customer loyalty is one of the most valuable things a business can achieve, yet it’s often the hardest thing to earn. Gaining loyalty and creating a connection with your customers is a process that takes time. One way to get ahead of the curve is to provide exactly what your customers desire the most. Consider the following basics and start to build a plan around these fundamentals.

Testimonials

The goal for many rental businesses is to get customers through the door but, in the increased age of online shopping, you need to get creative. One way is to use video to create a virtual experience. Take customers on a tour of your rental store so they can see all that you offer. Make sure to include audio customer testimonials, sales staff members, owners, etc. to create a soft sales pitch to accompany your video.

Time

A major pain point for many people is lack of time. People no longer have time to browse your store, so look for opportunities to save them time and be a one-stop shop for your customers. Bundling products by specific projects or events can help, but so can consultative selling. People may not even realize some of the things they need, so use your expertise to guide them in the right direction.

Sampling

It’s easy for many consumer-packaged goods to offer samples as a way to get customers to try their products, but for rental businesses, this poses an interesting challenge. However, you could host an event in which people can look at, feel and even demonstrate your products. Creating a sense of comfort and familiarity for your rental customers will establish trust and reinforce their need to do business with you.

Content

Your brand is about more than just your products — it’s encompasses everything that your business represents. When you develop and share helpful, engaging and trustworthy content, you establish credibility for your brand. Customers are becoming savvy to transparent attempts at marketing, so the brands with a strong and entertaining presence are starting to come out ahead.

Service

Your customers should come first and if they aren’t happy — you won’t be either. Rather than spending time and focusing on pushing marketing messages out to them, find ways to excel at customer service. In today’s world, exceptional customer service is revered and as a consumer of goods and services yourself, use your expectations of other companies to set the bar for your business.

Last Words

Once you establish customer loyalty, people will appreciate the value you deliver and will be more willing to pay for it. Inspire your customers through customized and creative solutions that will reap immediate rewards for them and ultimately for your business.

Filed under: Brand Marketing

How to Keep Your Customers On Your E-commerce Site?

Posted February 23, 2018 by Abhishek Pandey @ 6:58 am

Thanks to the internet, the e-commerce sector is expanding in India.In the fast-paced technology-driven world, the e-commerce companies are changing the shopping experience.Brands are adding unique features on their website that can turn visitors into customers. Amid fierce competition, an e-commerce website with no visitors won’t achieve success.The longer a customer stays on your website, the more engaged he/she is in your products and website.

Entrepreneur India lists out few ways to get visitors to stay longer on the e-commerce website.

Make Website Visually Appealing

We all spend lots of time and money building beautiful and efficient (or so we think) websites. But what do you do when you find people only spending fractions of a second on your page?

Dhimaan Shah, Founder of StyleCracker believes keeping visitors on the website especially in the e-commerce space is very important because it takes time for customers to make a decision on whether to buy something or not.

“At StyleCracker, in order to keep customers engaged, we use short, succinct write-ups and bright, clear images. The more images you use the better as people prefer visuals to long text. We also use videos to convey ideas rather than text. Do not have too many links or pages on the site as this will confuse people,” shared Shah.

First Impression Is The Last Impression


According to Shailen Mehta, Founder & CEO, eJOHRI, the presentation of the website plays a deciding factor for the consumer whether they would like to invest another couple of minutes on the website or give it a miss.

“In order to engage customers of various pockets and diverse preferences, proper bifurcation of products should be presented to the viewer. Secondly, an e-commerce portal exposes its consumer to its wide range of products, thus confusing them what to buy. A comparison feature makes the life of a consumer easy to identify the right product he/she wishes to purchase,” said Mehta.

Connect Store Design and Brand Language

The inherent advantage of online shopping is the convenience of ordering anytime from anywhere. Ena Bansal, Head of Marketing Vajor, pointed out that any online store needs to keep this in mind and make sure that the basic hygiene level details like mobile friendliness, smooth checkout process, and site speed are always at best-optimized levels.

“The store design & the brand language need to build a connect with the visitor to make sure she spends adequate time on the site and is awed by the experience. The most potential lead are the ones who have spent time on site and placed products on cart but haven’t made the final purchase. At Vajor we send them notifications on regular basis to make final conversion,” said Bansal.

Improve Website Navigation

Based on her experience Ayushi Gudwani , Founder and CEO, FableStreet shared bunch of things e-commerce companies can do engage visitors better on the website. “Ensure that the customer lands on the relevant content page. Chances are that the acquired visitor comes from a social platform by engaging with some specific content. One must ensure that the backlink takes them to either the same content or a follow-up of the original content. It is crucial that they aren’t redirected to the home page,” said Gudwani

Last Words

After going through this post you must have understood the ways to keep your customers for a longer period of time on your website. So start implementing them to see the results positive results.

Filed under: E-commerce

Top 5 Digital Marketing Trends To Watch Out For In 2018

Posted February 22, 2018 by Abhishek Pandey @ 7:08 am

2017 has been a tremendous year for business to actually get on the digital marketing bandwagon. With the multiple emerging technologies and platforms like machine learning and chatbots, many online brands got the opportunity to connect with their targeted audiences and future customers. In this technology-driven industry, the key to success is to become aware of the technologies and platforms the best opportunities for your business and audiences.

In this competitive business industries, as we try to step-up our marketing strategies or alter our marketing game with the aim of having ever-changing digital landscape, here are some marketing trends that will rule in 2018. Therefore, read on to learn about the best digital marketing trends that are expected to be avant-garde in creating brands online:

Video Marketing

These days, video marketing is becoming the most popular in digital marketing trends and if it is used properly then it can get better results. It can have the positive impact on the business as it can successfully draw the attention of the audiences. Brands are creating video content to boost the search engine ranking, improving engagement and website traffic.

Voice Search

Whether it a desktop or a smartphone, voice search is becoming extremely popular among masses and by 2020 it is expected to have more than 50% of all searches will be of voice search. It is important to optimize for voice search through long tail keywords.

Artificial Intelligence

This year, the popularity of AI has already been recognized through big data, machine learning etc. and it is expected that its contribution will be continued with its full potential in coming days.  During the personalization of user experience, it can be seen in chatbots and it also simplifies the decision-making through predictive marketing.

Brands will Invest in Influencer Marketing

Undoubtedly, Influencer Marketing is a key to success in 2018 when it comes to digital marketing trends and it is worth to invest in it. People prefer to buy the products based on personal recommendations of the influencers. Influencers can create the branding on the social media channels. They have the strong follower base or blog to promote the products or services of the brand.

Growth of Mobile Marketing

Mobile Marketing is growing as the number of mobile users is increasing day by day. People check their mobile almost 50 times a day. The site should be responsive design or mobile friendly. Mobile SEO is necessary to stay ahead in the competition

Popularity of Social Media Marketing

Nowadays, Social Media is a powerful tool when it comes to digital marketing trends. People are highly active on social media so it should be explored for opportunities for lead generation or sales. Live video, Instagram stories, Facebook messenger ads are trending features which should be utilized while performing social media marketing in 2018.

Over to You

After going through this post, you would have come to know about the digital marketing trends for 2018. So what you are waiting for start exploring them in your digital marketing strategy to boost the performance of the brand.

Filed under: Digital

How Brands Get Benefited With Instagram Stories?

Posted February 21, 2018 by Abhishek Pandey @ 7:06 am

While designing ads, a marketer should always make sure that the ads will catch eyes of their targeted audiences. As we all know that social media plays a vital role in catching eyeballs and ever since Instagram launched Stories in 2016, the feature spread like wildfire. In November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

According to the reports, Instagram Stories have encouraged users to stay on the platform for a longer period and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network. As a marketer, you have very less time to show your product or service to the users while making sure that your story covers all that you want to show your targeted audiences. So how would you want them to see in your product? Here is how you can get started:

Take advantage of interactive polls

Last October, Instagram launched a feature that allows users to add interactive polls to their Stories. These polls are a fun, frictionless way to get your audience engaged and hear their thoughts on any and all topics. According to the recent report, influencers and brands alike have seen a boost in Instagram Live and Stories engagement using interactive polls since the feature’s inception. With the help of Instagram Insights, you can track engagement per post or entire feed activity per time period.

Value of Instagram Takeovers

Instagram takeovers are fast, easy and fun ways to grow your following by building a mutually beneficial relationship between you and another influencer for a 24-hour period. It provides a great avenue for expanding your audience. Imagine the possibilities. For your business, you can choose any employee for a “day in the life” story or your partner to swap stories for the day. This will keep your customers to keep coming back to your Stories.

Use Instagram Story Ads

In January 2017, Instagram had launched its Stories ads feature with big brands like Nike, Netflix, and Airbnb. However, it opened the feature for all businesses including small and big by March. When designing your ads, it is important to catch your targeted audiences’ eyes instantly as photo ads last only for 10 seconds, while video ads last for 15 seconds. Therefore, you have to ensure that they get the message in the first few seconds of your ad so that they can decide to take action immediately after. If you are planning to try a photo ad, make sure to use a bright, bold photo with clear branding and simple messaging in order to give a clear message about your brand to the user before the ad runs out.

Instant Take on Insta Stories

Insta Stories are relatively new medium across all social media platforms, so there’s no better time than now to begin capitalizing on all they offer. This year, include some Insta Stories to your social media marketing strategy to get a good boost in the business.

Filed under: Brand Marketing

Effective Ways To Increase Your Online Presence

Posted February 20, 2018 by Abhishek Pandey @ 6:44 am

In this digital and competitive-age we live in, it is quintessentially important to have an online brand presence which would be recognizable, and authentic to set it apart from the competition. It is a fact that high visibility of your brand increases credibility and it forces customers to retain your products/services.

Creating an online brand presence is all about getting the attention of your targeted audience. Today, a consumer wants to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services. Keeping this in mind, here are some key insights as to how to effectively increase your online brand presence:

Start Blogging: Having a blog can increase brand visibility and improve your chances of success online. In fact, blogging is one of the most effective ways to enhance the visibility of your brand online. If you search online, you would come to know that blogging improves your search engine rank, and increases reach in order to cultivate relationships with customers and other influencers.

Optimize Your Website: Undoubtedly, creating and maintaining a website is one of the most important branding tools for any business; however, not many are aware of the fact companies can do website optimization for optimal performance on search engines to drive traffic to a website which eventually improves the brand’s visibility.

Social Media Marketing: It is one of the cost-effective ways to promote both small businesses and corporations online. The best part of Social Media Marketing is to promote visibility, brand loyalty, recognition, and can also to grow sales of your business. Moreover, social media marketing allows small businesses to establish business and to reach worldwide audiences without spending much money.

Create High-Quality Content: Creating and distributing quality content is the best way to gain visibility online and moreover the most effective marketing strategies to promote your business online while creating brand recognition. These days, websites are full of content; however, if it is not of high-quality content that your brand might face problems regarding ranking and it could ruin your brand image online which is not good for your business.

Video Marketing: Businesses of all sizes can benefit from video marketing. There are many video platforms such as YouTube, Vimeo and much more on which you can upload high-quality videos to get traffic. Create your brand video and upload it to the best video platform to drive traffic to your website, and get your brand noticed in front of a targeted audience. You can simply add your brand name tags to get a better result.

Final Words

Last but certainly not the least, while creating an online brand presence, don’t attempt to create your online brand like any other brand in the market. Be unique and honest with yourself about your brand’s value to adding more value to your brand presence online. Hope this works for you, do share your thoughts with us about it.

Filed under: Brand Marketing,Digital

Pinterest Helps eCommerce Business To Grow

Posted February 19, 2018 by Abhishek Pandey @ 6:50 am

Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity. There are a plethora of social media platforms available today; however, there are few platforms that help business to grow and increase their brand image without budgeting much on the paid marketing. Except for Facebook and Twitter, Pinterest is one platform that increases your brand name instantly.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies. With half of all Millennials in the U.S. and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it’s definitely a social media platform worth investing time in. So read on to explore more of the ways for being Pinterest’s user base.

Keywords Is the KEY In The Visual Search Engine

It’s essential to remember that Pinterest is essentially a visual search engine, and in order to rank higher and appear in people’s searches, you need to use relevant keywords in the image description. Similar to the strategy you use to increase your website ranking, you require keywords to rank on Google, likewise, your images require descriptive keywords within Pinterest as well. “Be smart and strategic while creating pins and using keywords.

 

Make Boards Based On Your Product Categories

Pinterest users love the organization, they are creating virtual bulletin boards after all. You can appeal to users by keeping your own account neatly structured and create a board for each product category you sell or want to promote. For example, if you sell apparel, you may want to create a board for each type of clothing, such as dresses, skirts, tops, etc. Or create a board for the latest fashion trends, such as midi skirts or metallics. This will allow users who are potential customers for each category to easily follow and share the boards they are most interested in.

Increase Reach Through Group Boards

If you aren’t getting a lot of pins or new followers, perhaps you need to go to where other users are and share your content there, at least until they start coming to you. Group boards are a great place to share your content and get a lot of eyes on it. You simply need to search and request access to group boards that align with your brand. Once you are accepted, you can share your content with large pools of people.

Plant-based wellness blogger Chelsea Williams uses this tactic to increase her reach and has had a lot of success with it. “Although I only have about 500 followers on Pinterest, my account averages over 16,000 monthly views. Pinterest has been a tremendous help; I use group boards to increase visibility,” says Williams.

Schedule Pins At Peak Times

Using third-party platforms to stay on top on your pins and to post at the most beneficial times is another way to increase referral traffic. “Tailwind allows users to schedule pins, similar to Buffer for Twitter, at peak times. This helps users get more eyes on their pinned content. Tailwind provides analytics and access to group boards, also known as Tailwind Tribes,” says Williams.

Allow Users To Buy Your Products Without Leaving The App

In today’s digital business landscape, everyone wants everything accessible and fast. Instant gratification has never been more in demand. That’s why buyable pins are a great option for e-commerce businesses; they allow users to go through the payment process within the platform, making the purchase process seamless and efficient.

Food For Thought

What’s wrong in enhancing your business without paying to Google or any other platform? So, follow the ways that have mentioned in this article to enhance your eCommerce business with the help of Pinterest. Hope this post helps you!

Top B2B eCommerce Trends To Watch This Year

Posted February 16, 2018 by Abhishek Pandey @ 5:39 am

Most of the leading B2B companies pay attention to the latest trends and include them to improve their business.  In this article, you will get to explore the B2B eCommerce trends that are working for B2B companies but are still beneath the radar and unlikely to go mainstream until 2018. Implement any of these over the next six months and you’ll be ahead of the game and ahead on profits.

Things To Skip With B2B E-commerce

The biggest challenge is that many of your customers may not be ready for high levels of interaction and a plethora of special offers served up via regular emails. They want to be able to do business with you as easily as possible, finding what they need, when they need it and at the volumes and on the terms that they require. It’s highly likely you’ll still need to make inquiries over the phone and continue to utilize your frontline sales force with face-to-face meetings, but e-commerce provides another route to market and a highly lucrative one.

Do not underestimate the level of technical and creative requirement to successfully implement what seems like a simplification. It takes a lot of planning and configuration to ensure a seamless online journey for the B2B customer. With many B2B companies operating on a high-value-per-order and repeat business model, if you get it wrong it could cost you heavily.

Dynamic Personalisation


If your business operates across many product lines, has a large catalog, and serves many different sectors, then dynamic personalization can significantly increase your online revenues.

Dynamic personalization allows you to deliver the right content to the right people and that too at the right time to build trust and tailor your calls to action without overwhelming your audiences with multiple messages. Although it may seem like a daunting challenge, the underlying technology is relatively easy to implement and can make a considerable difference to the revenues your website delivers.

Integrate Your Sales Team

E-commerce will not replace your sales team, but it will allow them to function more effectively and close more sales for your business. As people become freed up from repetitive administrative tasks, which are more suited to the automated nature of e-commerce, your salespeople are better placed to have a greater financial impact on your company.

In the B2B decision-making chain, it’s possible your potential customers will need a number of interactions with your company before they reach an agreement to purchase from you. It’s likely there may be several people involved in the purchase decision. This is where your sales team can help to steer the conversations, counter any objections and focus on the key benefits for each individual customer. Depending on the complexity of your product, an e-commerce solution will be able to handle much of the journey. However, workflow and finding the right place in your customer journey for the sales team is crucial to maximizing the positive impact of your e-commerce system.

Integrating your e-commerce function into your sales mix also means that your sales team can refer existing clients into the system. It’s likely that many will welcome the flexibility and convenience of repeat orders from your website. In addition, if you build a commission element into your e-commerce system for sales team referrals, you’re likely to find the website being promoted more often, pushing it to the forefront of your marketing and sales campaigns, freeing your sales team to pursue incremental new business even more.

Mobile Commerce

Research shows that, in some core B2B sectors, a growing percentage of buyers are investigating new products and suppliers from a mobile device. This means that your website has got to be responsive and easily navigable from a mobile phone or tablet. Furthermore, if your customers are likely to make purchases while on the road or if they move from site to site as a requirement of their job, then you need to consider implementing an e-commerce element to your website before your competitors do. For the right industries, integrating mobile into your sales process can provide a valuable additional revenue stream, delivering additive sales rather than cannibalizing from elsewhere.

Customer-Specific Pricing

Whether you’re selling rubber gloves or complex electronic measuring equipment, you need to treat your B2B customers as individuals with their own specific needs. We’ve covered off some of this under the banner of dynamic personalization, but as well as providing technical specifications, product benefits, and value comparisons, it’s likely you’ll need to offer your customers the option of buying on account, managing a variety of pricing structures and offering a range of shipping options.

Last Words

Hope you like this post and you are well-versed with the latest eCommerce trends of 2018 that will give your business a boost if they are implemented correctly. Do share your thought with us about this post.

Filed under: E-commerce
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