Blog

Key Reasons To Invest In Brand Marketing

Posted April 19, 2018 by Abhishek Pandey @ 6:05 am

Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal. Demand gen and corporate branding go hand-in-hand, especially for growth-phase companies. If a prospect doesn’t know your company, the sales rep will spend the first few precious minutes explaining who you are. Wouldn’t it be better and more effective if your prospect had already heard of you? That way, instead of describing your company, you could spend time describing your offering. Here are the key reasons founders and stakeholders should invest in brand marketing:

 

Brand Marketing Builds Credibility

 

brand marketing

People buy products they like from companies they know and trust. Think Apple, Amazon, and Starbucks or B2B companies such as Intel and GE. In today’s market, brand credibility is your competitive advantage.Whether you are a startup or a growth-phase business, it’s imperative for marketing heads to position the brand as a market leader, and leverage their founders’ profile to create positive brand perception and customer behavior.

 

As the face of the company, CEOs play a major role in building the credibility of the company. Ideally, they should be seen as thought leaders. Employees should be the guardians of the brand and be held accountable for maintaining its industry reputation as they interact with customers and prospects.

 

Your brand’s credibility and reputation are fragile. We’ve seen many examples of that—from Uber’s sexual harassment and gender bias issues to United Airlines yanking a passenger from his seat and the recent dead puppy incident. Yes, it’s expensive to recover from brand damage or scandal. But if you have market credibility you can recover from a crisis, provided you are transparent, show empathy for the victims and fix the problem fast.

 

Brand Marketing Attracts Investors

brand marketing

Founders and business leaders are constantly looking for financiers to support their growth and exit strategies. Investors view a company as a whole before investing, not just its product or products. They also consider corporate reputation, the CEO and founders’ credibility and financial performance before making an investment decision.

 

A brand needs to be bigger than a product. Companies need depth that goes beyond a focus on one product or one solution. Having helped many startups change strategy and rebrand for various reasons, it is clear now that it is a key to invest in creating a corporate brand. This proves that a brand in which customers can believe in and leadership they can trust.

 

A brand is like your home. The more you invest in maintenance and renovation, the more the asking price will be when it’s time to sell. Similarly, the more you invest in the corporate brand, the higher the equity.

 

Brand Marketing Engages Customers

 

brand marketing

In today’s digital era, B2B buying decisions are changing dramatically. B2B buyers are now as empowered as consumers. CIOs are not the only ones making the ultimate buying decisions, and how businesses interact with vendors is also changing.

 

Research also indicates that most B2B customers don’t begin to engage directly with suppliers until they are about 50 to 60 percent through the customer journey.

 

Marketers, therefore, have to design strategies that educate and engage customers, not “sell” to them. Content should be interesting and search optimized for digital discovery.

 

Last Words

 

Building your brand is key to driving sales, boosting partnerships and accelerating growth. You want customers to trust your name, eager to learn more and be proud they can rely on your brand to run their business. Consider brand building as a long-term commitment and investment and not an expense. So include these keys into your brand marketing to see the positive results, Do share your thoughts with us.

 

Filed under: Brand Marketing

Authenticity and the Origins of Content Marketing

Posted April 18, 2018 by Abhishek Pandey @ 6:00 am

Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices. Now that video content is more accessible and more in-demand, written content specialists have had to adapt to create more visual assets for their brands.

We’re on the cusp of a new revolution in content marketing, and one that has the power to shift the balance in the industry. Consumers may soon judge your brand based heavily on the authenticity of your content.

Why Authenticity Is Driving A Content Marketing Revolution

content marketing

Content marketing has a long history, even though we think of it as a recent idea. The explosion we know as the modern era of content marketing is attributable to two main factors, which are important to our understanding of content marketing’s future.

First, the availability of the internet made it possible for brands to create and distribute content, for free, to millions of people worldwide. This made content marketing extremely cost-effective.

Second, the abundance of traditional advertising, which often seeks to pitch a product and/or directly persuade consumers to buy it, left customers feeling burned out. They began to distrust advertising and seeing most traditional ads as an indistinguishable blur of white noise.

Content marketing stepped in as a lucrative alternative; it gave consumers real value, instead of trying to convince them to buy something, and seemed to be a more authentic message—if for no other reason than it didn’t seem to have an ulterior motive.

The New Threats

content-marketing

With roots in authenticity, it’s hard to imagine that content marketing would come under fire for being not authentic, but that’s the reality we face. Content marketing is currently staring down three main threats to its perceived authenticity:

Native advertising. Native ads exist to trick users into believing that paid (sponsored) content is legitimate, publisher-backed content on a publisher’s site. All it takes is a handful of disappointing clicks to lose a customer’s trust—both in the brand that’s paying for the ad and the brand that’s hosting it. In fact, this distrust might spread to other content publishers.

content-marketing

Market saturation. Market saturation is another problem. Content marketing has become ridiculously popular, to the point where almost every major brand is pushing their own strategy. This overabundance of content is starting to have the same effect that it had when traditional ads became overabundant.

Content marketing knowledge. Consumers are also becoming more aware that content marketing exists, and are becoming warrier about the articles they click on. Because the average amount of distrust and/or suspicion for any given article has risen in an era where the term “fake news” has been rebranded to apply to anything that the user of the phrase disagrees with, brands need to be careful to ensure their messages are authentic (or at least, perceived as authentic).

Last Words

These trends won’t forcibly change the content marketing industry overnight, but they’re already beginning to settle in—and the proactive brands working to fix their authenticity problem are soon going to benefit from their efforts.

 

Modern Mobile Marketing Trends For Small Businesses- Part 2

Posted April 17, 2018 by Abhishek Pandey @ 5:33 am

This will maintain the continuity to our last post talking about the latest mobile marketing trends for businesses. Read the rest part of mobile marketing trends to stay updated with all the effective and latest trends through this post. Therefore scroll down the post to collect the informative information on the latest mobile marketing trends.

Mobile Marketing Trends For Businesses

First, three trends have already mentioned in our previous post and now get yourself braced for the rest three marketing trends through this post.

Trend 4 Payments Through Mobile

Mobile Marketing Trends For Businesses

Mobile users rely on their devices for some daily tasks, including making payments for in-store purchases. Mobile payments completed through wallet apps have been gaining more and more momentum each year. By the end of 2020, it’s expected that 56% of the consumer population will, to some degree, be using their mobile devices to make in-store purchases, which will allow these mobile wallet apps to become more popular and used more often than credit or debit cards. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2020 mark.

Mobile payments have a lot of benefits for both the small business and the customer. It often takes less time to pay with a mobile device than swiping a card or even paying with cash. This helps keep lines shorter, so guests have less wait to check out. It also means your business can process even more sales in a shorter amount of time! And, customers will remember how fast and easy it was to pay, which could lead to a better experience and increased loyalty!

Trend 5 Progressive Web Apps

Mobile Marketing Trends For Businesses

Nowadays, we use native applications since they require the “native” programming language of the mobile’s OS to run. Progressive Web Apps are the next evolution of the mobile app experience as the hardest challenge with this native app is to motivating the users to download the application first. This becomes even harder when the user has no storage space in the device. However, on the other hand, these PWAs are web-based entirely that can connect users through a simple URL link which is just similar to visiting a website. Progressive Web Applications don’t force the user to download which makes easy for a user to connect to the app. In today’s time, when everyone is saving their data, PWAs are lighter on data usage which makes the user experience simply great. With all the benefits associated with PWA, it is quite predictable for the businesses to use this application.

Trend 6 Artificial Intelligence Assistance

Mobile Marketing Trends For Businesses

As the world is turning smart by including smart technologies into the life. Virtual assistants like Siri, Ask Google, Contra etc. are being used by the users to search and get answers to their queries.  These AI are playing a crucial part in making the user experience so it is expected that all the business with includes this as their mobile marketing trend. If the user needs to know anything through AI assistance, then the mankind is getting smarter with this Artificial intelligence.

Last Words

Here we are at the end of the post. We have revealed all the mobile marketing trends that could help your business to flourish. So get inspired and get ready to incorporate these trends into your business to see the fruitful results. Do share your comments in the below section.

Filed under: Marketing Innovation

Modern Mobile Marketing Trends For Small Businesses- Part 1

Posted April 16, 2018 by Abhishek Pandey @ 6:20 am

As mobile marketing is giving a new definition to digital marketing, it is essentially important for digital marketers to use their knowledge of future mobile marketing trends. Undoubtedly, it is important to think ahead of the year and look beyond to see the mobile marketing trends that will help your business to flourish in the market. It is so obvious for a good marketer to tell that the sooner they begin to prepare things for the future, the more they will be able to capitalize when the time strikes.

Mobile marketing has become quite crucial for any business to make space in the market, ever since the facility of mobile shopping is introduced, the mobile marketing has been gaining more and more importance. That’s why we have rounded up some latest mobile marketing trends that will work for you this year and coming years as well. So read carefully to explore the future mobile marketing trends that will attract and convert mobile users.

Mobile Marketing Trends For Businesses

Through this post, you will be able to unfold the latest mobile marketing trends, so scroll down to this post.

Trend 1: Google TrendMobile Marketing Trends For Businesses

Two years ago, Google has announced that the team heading its search department would be moving towards a mobile-first approach. This is Google’s response to mobile becoming the preferred channel of search over the desktop. With the majority of its users now searching via mobile, Google understands that for the best interest of its user experience, it’s essential that the search engine focuses on mobile over desktop.

Trend  2: Mobile Speed And Performance

Mobile Marketing Trends For Businesses

As Google’s new indexing strategy puts mobile pages in the spotlight, the performance and speed of these pages become critical. After all, as the soon-to-be primary version of your website, your mobile page is about to get a lot more traffic. Thus, it needs to be in excellent shape. Mobile users expect fast, frictionless mobile pages. Regarding speed, mobile users expect pages to load in three seconds or less, and 90% of users will abandon the page entirely if it takes more than five seconds. You want to engage users, not turn them away with slow load speeds. Unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.

Trend 3: Live Streaming Video Content

Mobile Marketing Trends For Businesses

Video content has always been the most engaging content type out there. Now, it’s becoming even more engaging, thanks to Live streaming on social media platforms and other services. Plus, mobile devices make creating and watching video content much more accessible, especially on-the-go. While your content strategies should still incorporate blogs, pictures, and other formats, videos produce 12 times more shares than both photographs and written content put together.

Live streamed videos only raise this engagement to the next level. The key to this increased engagement is that live streaming videos are happening at that very moment, unlike pre-produced videos that can be watched over and over again. Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again.

Words To Share

We have mentioned three important mobile marketing trends in this post. although, we are not wrapping up the article since we have just revealed three modern mobile marketing trends and rest threes are yet to share, so stay tuned with us and wait for our second post on it. Do share your thoughts with us in comment section below.  

Some Effective Video Marketing Ideas For Small Business Marketing

Posted April 13, 2018 by Abhishek Pandey @ 5:42 am

According to the recent statistics report, small businesses marketing must emphasis more on video marketing. In the recent times, video marketing has emerged as a rising and effective marketing way through which any business whether small or big can get benefited. Therefore, get ready to unfold the effective video marketing ideas that will help business to enhance globally.

Effective Video Marketing Ideas

This post will lead you to the best ways of video marketing that will gain a competitive edge for small businesses. So read on to explore how the types of videos that will boost your small business for sure.

Social Videos To Draw Views

video marketing

These videos help you to promote your brand virtually, generate leads, and enhance sales and since these videos have an excellent content to attract more and more audiences, so the competition of these videos are really high. Most of these videos have short in size and are totally business-oriented to draw the attention of their targeted audiences. There are many brands that make videos focusing on their business and are very quite informative to hold their audiences to their page. If you are into e-commerce business, then you are the right person who can understand the importance of these kinds of videos.

Explainer Videos To Improve Customer Service

video marketing ideas

Nowadays, small businesses could use explainer videos to let your targeted audiences understand what are your services and products and how can they benefit you on daily basis. Through these kinds of videos, you can improve the customer service by giving away the solutions to their queries. There are times when customers know about the product; however, they don’t know how to use your product. With the help of videos, you can answer the queries of your existing customers which will automatically improve customer service.

Tutorial Videos To Improve The Sales

video marketing

When it comes to small businesses, it is not possible for small businesses to hold workshops for their customers. However, with the guidance of these videos, your customer can get more clarity on your product which in result increase the sales of your product. Tutorial videos are more beneficial to the businesses that are dealing in cuisines or having a presence in art and crafts.

Video Demos Of Show Product’s Features

video marketing

Just in case, if you deal in car selling or kitchenware, you might get help in giving the demo to your customers. A demo video can show potential customers a vehicle’s features, how easy your software is to use, or why a new kitchen appliance should replace a less efficient one. Most business owners are happy to demonstrate their products, but they can’t afford to do this for every customer.

Last Words

Hope this post has taught you some best ways of video marketing to enhance increase your sales. So do not forget to share your thoughts with us.

 

Filed under: Marketing Innovation

Best Ways To Enhance Small Business Marketing

Posted April 12, 2018 by Abhishek Pandey @ 6:30 am

In the fast-moving and competitive digital marketing world, it becomes quite difficult for small businesses to survive in the fast-paced marketing world. As we all that marketing is the backbone of any business and if it is not strong enough to support your business, it will soon fall your business down. Therefore, we are revealing some of the best ways that will enhance the small business marketing.

Ways To Boost Small Business Marketing

Scroll down to the great ways of enhancing your small business marketing. Read on to get revealed to the best ways that will help your business to grow and improve the visibility in the market.

Make A Strong Online Presence

small-business-marketing

Online marketing is ruling all the marketing these days, so make sure that you have a great online presence to attract your targeted audiences. From a food chain to any apparel business, every business needs a strong online presence to attract their audiences. Through this digital way, you can flaunt your services and products to the masses who might have been looking for it. Having strong online presence could also influence the audiences who are aware of the business but never have visited your services or products.

Look What Your Competitors Are Doing

Small-Business-Marketing

Keeping your competition in front of you all the time will never let you down when it comes to the competition. Instead, it will always motivate you to improve and move ahead in the race of marketing. Choose your competitors and look what they are doing in the area and what marketing strategies they are following. It is not necessary to follow their footsteps but just in case you don’t have better option to beat them in the market, don’t forget to keep a note of the strategies they are implementing to increase their business. Study, research and implement are the key ways to get to success.  

Testimonials Are Important

Testimonials Are Important

Reviews or feedbacks are really important when it comes to marketing or promoting your business digitally. In other words, testimonials are the ladder to the success of any business as they give the authenticity of your business success. These give the assurance of your good services, loyalty and credibility to the audiences. Apart from these, it will force the masses to try your services or products once after going through with the impressive testimonials. Contrary to that, this can also work against you if there is negative feedback on the site.

 

Wrapping Up

 

We are sure that after going through this post, you must have come to the conclusion of getting these aforementioned ways implemented into the marketing strategies. So what are you waiting for? Follow the ways to boost your small business marketing. Last but certainly not the least, do not forget to share your thoughts with us.

 

Filed under: Brand Marketing

How To Combat The Decline Of Organic Reach On Facebook?

Posted April 11, 2018 by Abhishek Pandey @ 6:09 am

Gone are the days when a brand can easily reach thousands of your audiences organically. With the recent Facebook’s algorithm update, businesses have to rethink their social media strategies. Through this post, you will learn how Facebook chooses the Newsfeed for their followers and what businesses can do about it.

A Guide To Improve Facebook Reach Despite Organic Decline

Facebook-Reach

If your brand is totally dependent upon Facebook, then you must have noticed the drastic fall of organic reach post over the year. This means that the post is not visible on the targeted audiences’ Newsfeed as they have once appeared. Therefore, if your social media marketing is dependent on the organic reach instead of paid, then you have to make some alterations to your social media strategy. Since with the introduction of this new Facebook’s algorithm update, there are higher chances of having your sales being affected. This update will help boost those paid campaigns more; however, it doesn’t mean that it will ruin all the organic businesses. All you need to understand the update and how could you adapt it to your business.

Better Understanding Of The Update

First, you need to understand the purpose of introducing this update and to crack the code, you need to be clear on what Facebook is trying to achieve through this update. The main aim is to prioritize the family and friends’ posts to improve the user experience. Over the past years, Facebook has received the number of complaints regarding the quality of the posts. However, this latest update ensures that business posts with high quality will get chance to make it to their audience’s feeds. On the other hand, businesses that haven’t paid much attention to their quality will get affected.

In order to have a clear idea about this update, here are some key areas of changes and what you can do to keep the momentum going:

Family Posts over Product Posts

Facebook-Reach

This is to bring the familiar posts on the top which automatically reduces the organic posts of brands.

Things That Businesses Should Do:

  • Create HHigh-QualityContent
  • Analyze What Works On Facebook

Increase Of Facebook Groups

Ask a group of people to join the group to enhance the visibility of your posts.

Last Words

Since Facebook made it harder to increase organic reach, this presents a great opportunity to spread your eggs in several baskets and diversify your marketing strategy using other social media sites, such as Twitter, Instagram, Pinterest, Medium and LinkedIn. You can also start promoting your brand via email marketing as it remains to be an effective avenue to nurture existing relationships and build a community of followers.

Facebook’s vision of bringing people closer to its revamped News Feed algorithm is a positive user experience. However, this same algorithm made it more difficult for businesses and brands to reach its target markets. Take a good look at your Facebook strategy, so your brand can thrive and remain visible in the ever-changing landscape of social media marketing.

 

Filed under: Display Advertising

Learn How Does Influencer Marketing Drive Sales

Posted April 9, 2018 by Abhishek Pandey @ 5:01 am

If you are in a social marketing world, you should be aware of the latest marketing trends that will give your business a great boost. In this fast-paced world of social media marketing trends, it will take you to no surprise that influencer marketing is growing rapidly. In this post, you will learn what makes influencer marketing so effective for businesses.

All About Influencer Marketing

With the accurate support of social media, one of the social media marketing trends influence marketing has taken a pace in this fast-moving social media marketing. Over the years, influencer marketing has emerged as one of the leading sources to give the brands a boost. In order to harness the potential of influencer marketing, brands must understand about influencer marketing and how it benefits the business by driving sales. Let’s start with its definition and what kind of businesses should adopt this strategy.

What Is Influencer Marketing All About?

What Influencer Marketing Is All About?

It is a form of marketing which focuses on influential people rather than focusing on the market. The individuals that have influence over potential buyers or over marketing activities around these marketers. Influencer marketer could be anyone who has a huge social reach and gets paid to advertise brands or products on the social media to influence people. Due to their huge following on the social media platform, an influencer gives a brand an increased reach to the potential customers while broadcasting ads. There are several forms of marketing such as Twitter endorsements or staged Instagram shots; however, the biggest trend is through influencer’s own blogs.

Macro and Micro InfluencersMacro and Micro Influencers

There are two types of influencers, let’s read more about the types that will help your brand to grow. Macro-influencing is not new to the world as most of the film celebrities, and sports personalities have been promoting their products in public. Today, the things are same however the way is little modified by interacting with their fan base through these social; media networks.

 

Social media allows everyone to grow their brand or product to grow through the platform which gives birth to a new type of influencer- micro-influencer. Micro-influencers are someone who is not famous in the world but has invested in online presence to build a dedicated social media or digital following.

How Do Influencer Marketing Leads Sales?

How Do Influencer Marketing Leads Sales?

Now we have come to the stage where you will be opened to the secret of how to get the sale through influencer marketing. The golden rule of marketing is to choose the right person to partner with your brand. For instance, if you have been dealing into clothing, then you should partner with a blogger who has a great social media presence and has a huge following on the social media platforms. This means that a right influencer can increase the brand visibility through social media if the brand has made the right decision of choosing the right blogger. A micro-influencer can help in increasing the brand by tagging the brands in their posts which means in less investment, any business can grow socially through the social media posts,

There are many influencers who are putting their fake followers on their account; however, through Social Audit Pro can reveal the fake profiles.

Last Words

As of now, you must have understood about influencer marketing, so include influencer marketing to your business if you are looking for your business to grow.  Influencer marketing fills the gap between customer and brand.

Filed under: Brand Marketing

Learn How Artificial Intelligence Is Disrupting Marketing?

Posted April 6, 2018 by Abhishek Pandey @ 5:53 am

Artificial Intelligence or AI has brought big changes in the marketing world and according to the recent report of Demandbase on AI, AI will have revolutionized marketing by 2020. For digital marketers, Artificial Intelligence provides a useful set of tools that let marketers analyze massive troves of customer data by providing them a cleaner and accurate perspective to their needs. In near future, the usage of mobile rates will touch the sky so the companies that are already using AI have saved their investment. They have not only saved but enhanced the customer experience by eliminating the human error in the process. This article will reveal some ways of how AI is changing the marketing.

Artificial intelligence Is Interrupting Marketing Landscape

Here in this post, you will learn about the ways of how Artificial intelligence is impacting Human Intelligence. So read on to explore more about.

Artificial Intelligence and Content Marketing

Artificial Intelligence and Content Marketing

As the world is turning digital and when it comes to the digital world, content is the king of the digital marketing. There are many companies that are in process of creating programs that analyze and create content. In coming years, developers believe that AI content writing systems will be able to produce other types of content.

AI and Customer ServiceAI and Customer Service

The online shopping sites like Amazon and eBay are one of the best examples to prove this point. This means that you don’t need to visit any physical store to buy the products. All you need to get online and buy directly from that product page. This makes it more interesting and efficient customer experience by getting their product delivered at the doorstep.

AI and Costing

Discount impacts sales and offering discount can impact the sale of the product. AI systems can determine which customer is likely to convert when a discount is offered on the site. This way, AI can help increase the sales while enhancing the brand image.

AI and Advertising

AI and Advertising

With the help of AI systems, many ads can collect, examine, and process customer information to predict the success of advertising campaigns. The data that can be fetched from the systems can be used to improve the future strategies. These advertising campaigns target the targeted audiences to benefit customers.   

AI and Marketing StrategiesAI and Marketing Strategies

In marketing, it is quite difficult to keep a data of all successful and unsuccessful campaigns; however, AI easily fetches data from campaigns that have performed well in the past.

AI and Voice Search

As we are well aware of voice search and there have been some issues with this program; however, the role of voice search will get bigger as it is offering good customer experience when they are on mobile.

Last Words

At last, AI can go through a whole lot of information to help you generate traffic through the use of algorithms that look for patterns in user systems as well as by analyzing raw data from which to derive a set of possibilities and performing the appropriate actions.

No matter how you look at it, AI will eventually dominate marketing and other areas. When that time comes, all humans have to do is review the results and make modifications as needed. The only question now is what marketers can and should do in order to keep up with the changing times.

 

Filed under: Marketing Innovation

Everything About Google’s “Speed Update”

Posted April 5, 2018 by Abhishek Pandey @ 5:41 am

google speed update

According to the recent announcement of Google, website loading speeds on mobile devices will now be considered as the ranking factors in Google search results. The site speed has always been a major factor in determining both organic rankings and AdWords Quality Score and with this Google’s update has shifted the focus slightly. Activated from July month, page speed will become a major ranking factor for mobile searches because Google knows that the web users become too impatient if the website page takes too long to load. This article will reveal all about Google’s Speed Update to let you updated with the latest updates of Google.

Google’s Speed Update

Let’s spills some beans about the latest Google update through this post, so read on to stay updated with the latest news.

What is Speed Update?

google speed update

Speed Update is the latest Google update that will only affect pages with the slowest loading speed as Google wants to give their user a better experience. Initially, the site speed was based only on website’s desktop version; however, with the help of this update, speed will now be a ranking factor for your mobile sites as well. This concludes that the mobile sites with slower load times may experience a fall in mobile organic rankings on Google which results in a disaster fall for businesses. Therefore, businesses that are relying on Google traffic and AdWords campaigns may have to pay attention to this Google update.

How can businesses avoid the effect of the update?

speed update
First of all, the sites should start testing their existing version of mobile sites to avoid the effect of the update. With Google’s testmysite tool, any business can get their mobile site scanned and get tested against the standard 3G connection to know the status of their site’s loading speed. This will give a report on your site performance so make adjustments based on the testing feedbacks.

Apart from this method, you can improve the site speed by removing unnecessary plugins, videos or images on mobile which reduces the server response time.  Web developers can use Google’s Accelerated Mobile Pages to enable the creation of mobile pages that load nearly across devices and distribution platforms.

Last Words

After reading this post, you must have understood the importance of this update and how it will affect your business. However, there is more thing that is not revealed above is that this Google update will only affect the small number of sites. This will not affect any current algorithms or rankings for the desktop. This update serves as a brilliant reminder to designers and developers that they should keep the users in mind while building a site.

By now, you must have got the significance of the update and how can you avoid getting affected by this update. Do share your feedback with us.

Filed under: Brand Marketing
Previous PageNext Page

Your first campaign is on us

New Accounts get a $100 credit towards your first Cross-Channel Advertising campaign.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

  • Phone: (800) 296-7104
  • Email: info@admedia.com
  • Office: 303 North Glenoaks
    Blvd., Suite 200 Burbank, CA 91502
Connect with Us Contact Us Media Kit

Advertisers

Reach More Customers

AdMedia can set up compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more

Publishers

Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more