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3 Ways to Make Mobile Ads Work for You

Posted June 20, 2013 by fran @ 1:12 pm

Getting started on mobile advertising? Or maybe you’re already doing it but you’re looking to boost your CTRs and conversion rates. Whatever the case is, optimizing your mobile ads is critical, especially now that more and more users are flocking towards the mobile arena.

Below are a few best practices that you can apply to your mobile ad campaigns to ensure that they give you the best possible results:

Evaluate your options -  Recognize that there is no such thing as “one size fits all” in mobile advertising (or any other ad format, for that matter). You have a lot of options when it comes to this platform. For instance, will you be targeting iPhone users, Android users or all of the above? Will you serving up ads on both tablets and smartphones or both?

Take note that it isn’t just about the type of device that should be taken into consideration. Software-wise, mobile advertising gives you a number of options as well. There are mobile websites, mobile apps, and social media apps that support ads.

Not to mention that TYPE of ads that you’re going to use. There are banner ads, video, audio, in-apps, and more.

Be sure to consider all your options. Conduct the necessary market research to determine which devices, ad formats, and apps/websites resonate most with your target customers, and make a decision from there.

Be creative – When it comes to deciding what types of ads to display, it’s all too easy to go straight for display ads (i.e. banner ads and videos). And while display can certainly be effective, it’s important to note that it’s not the only ad format that’s available, especially on mobile.

You opt for audio ads and advertise with apps like Pandora or Spotify, for instance. Another thing that you can do is partner up with other developers and offer incentives to get people to check your company out. For example, a lot of gaming apps offer extra coins or points to users who would view and ad or download an app.

Find your categories – When you’re advertising within other applications, be sure to select your categories (and even subcategories wisely). If you have the option of handpicking the apps to advertise on then by all means, do so–it’ll boost your clicks and conversion rates.

For example, if you’re advertising a shopping app, then advertise on fashion-related apps where shopaholics hang out.

Image credit: Johan Larsson on Flickr

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Be More Interactive with FooterRoll

Posted June 12, 2013 by fran @ 3:58 pm

FooterRoll. That’s a funny word, but what is it? AdMedia describes this amazing tool as an “all-in-one solution”. FooterRoll is a comprehensive tool that is interactive and informative at the same time. People are able to search for information through a non-obtrusive bar within the site that they’re already on. The ads provided by FooterRoll are relevant the content of the website you’re currently visiting. This is a great way to engage visitors.

With FooterRoll you can share content with your friends. This is done right from the interactive toolbar. FooterRoll is an awesome way to increase your chances of going viral. Just thinking about how many people are using social networks right now! You have the potential to reach millions of users. You are able to completely customize FooterRoll, which makes this tool ten times more convenient than the other current tools out there. It is search enabled, which means that this will only enhance your browsing experience. FooterRoll’s full screen videos and ads perfectly complete the ad experience and takes ad interaction to another level altogether.

So why aren’t you using FooterRoll? If you’re an ad company looking for something new, or if you’re looking to launch a campaign – no matter your quest, this should be thrown into the mix!

Let’s look at some of the best ad tools out there and compare them.

Google Adwords: This is the most popular option on the market. We all know that Google is one of the biggest companies in the entire world, simply because it is the number one online search engine. Now, with AdWords you can create hugely targeted content based ads.

Facebook Ads: Coming in close second – people come to Facebook Ads for the same reason they come to Google. There are billions of users! By making the decision to sign up they are already increasing their chances (by a lot) of going viral.

Pay Per Click Search Engine: A great way to do a study on different platforms.  Many companies utilize pay per click on their sites.

7Search: A great example of utilizing the pay per click feature. It is one of the biggest competitors when it comes to SEO. Having been around for more than a decade, this company really makes an effort to show the noobs how it’s done.

AdBrite: This is fast growing online ad tool. It gives you access to campaign analytics and data, which in turn gives you more control over your own campaign.

All of these companies are good. Don’t get us wrong, but if you look them up and really do your research, you’ll find that they are all pretty similar. Sure, they have little things that allow them to stand apart and fight the urge to be recognized as one huge advertising blob, but if you compare each one to FooterRoll there is no comparison.

FooterRolls takes pride in being cutting edge and highly interactive. More and more people in the ad community are flocking to FooterRoll. Don’t believe us? See for yourself.

 

Filed under: Company Headlines

Display Advertising: 3 Highly Effective (Yet Often Overlooked) Places to Show Ads

Posted May 30, 2013 by fran @ 3:57 pm

You know how people say that timing is everything? Well in display ads, positioning can be everything as well. People have become so accustomed to seeing ads at the usual places (i.e. sidebars, top of the page, etc.) that they hardly even notice them anymore.

Whether you’re an advertiser frustrated with people simply glazing over your ads, or a publisher looking for more dynamic advert placements, below are a few highly effective (yet often overlooked) locations where you can display ads.

Checkout pages – Shoppers always pay close attention to an online store’s checkout page because it usually contains important information such as shipping info, confirmation numbers, and the like. That’s why displaying relevant ads on these pages is a great tactic to get users to view and click through them. Use the checkout page to suggest products related to what the customer just bought. Doing so will increase clicks and conversion rates.

Thank you pages – Thank you / confirmation pages that show up right after a user submits a form also serve as great locations for your ads. Like checkout pages, users who arrive at thank you pages are more inclined to look at and read ads. Additionally, since they obvious just completed a specific call to action, these users are more engaged than your average visitor. Take advantage of that engagement and serve up your ads when they count. (Note: Be sure that the ads are relevant to what they signed up for to maximize clicks and conversions.)

Emails – Why are users more inclined to click on ads that they see via email? Simple. It’s because they’ve already subscribe to the emails that land in their inbox, and they’re most likely interested in the content of those messages. And the fact that they actually OPENED the email further validates this. Make users’ interest work for you by selecting ads that are related to the content of the message. Doing so can tremendously boost your CTRs and conversions.

Remember: It’s not always a question of “where”. HOW you display ads is equally (if not more) important.

While location, location, location  is really important in display advertising remember that manner of how the ads are served up also matters a great deal. Let’s say you don’t have the option to place your ads in the above-mentioned locations and you’re stuck with the traditional ad spaces like the sidebar.

You can still grab user attention and get those clicks and conversions by implementing these two things:

Behavioral targeting – Serving up ads at the most optimal time and environment based on users’ browsing history, location, previous searches, online behavior on more.

Remarketing – If people leave an online store without buying anything, you can implement Remarketing to bring those users back. The Remarketing technology will then serve up your ads even when users are browsing other sites (i.e. checking their mail, reading blogs, etc.)

Quick tip: Supercharge your Remarketing ads by implementing Cross-Channel Remarketing which enables the system to display ads across multiple platforms and channels, including mobile, social media, search, apps, and more.

Image credit:  pasukaru76 on Flickr

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3 Reasons Why People Aren’t Clicking Your Ads

Posted May 15, 2013 by fran @ 3:12 pm

So you’ve designed the perfect ads for your awesome product and you can’t wait for people to start noticing them. You set up your online advertising campaign, launch it, then…. crickets. Your ads are live, but for some reason people just aren’t clicking them.

Sound familiar? If your ads aren’t performing and you’re stuck wondering what’s up with your abysmal CTRs, you may want to back track and see if you’re committing any of the following mistakes:

They’re vague

Your ad copy should concisely answer the following questions: a) Who is this ad for?; and b) What should people do when they see the ad?

Those questions seem pretty basic, but you’d be surprised at the number of companies that get this wrong. Let’s break them down, shall we?

a. Who is this ad for? – In other words, who is your target audience? Who are your customers?  If they see the ad, will they immediately know that it’s meant for them? A huge mistake that businesses make in this aspect is trying to appeal to everyone. They use broad ad copy to try to accommodate every single user. The result? Poor ad performance. Remember, if you try to please everyone, you’ll end up pleasing no one.

Write your ad with a specific target audience in mind. Zero in on the demographic and sociographic of your ideal customers and gear your ads towards them and ONLY them.

b. What should people do when they see the ad? – Make sure that you have a clear call to action on your ads. Spell out what you want people to do. Do you want them to sign up? Download a free e-book? Call you?

Whatever it is, be straightforward and unequivocal about it.

They don’t answer the most important customer question: What’s in it for me?

You have a great product and you want to showcase just how awesome it is. We get it. The question is, will your users get it as well?

While it may be tempting to brag about the awards that your product has won or the cutting-edge features it has, it may not be a good idea to populate your ads with these things alone.

Try to focus on the benefits that your product provides rather than its features. The latter tends to resonate more with people.

For instance, if you’re selling a phone with a 100 mega-pixel camera, the sophisticated camera would be the FEATURE, while the BENEFIT would be the fact that users will be able to take better, high-quality photos that they can post on Instagram or Facebook.

Features merely showcases what the product does, but the benefits show what it DOES FOR USERS. They answer the question, “What’s in it for me?”

Take note: Features TELL, but benefits SELL.

The offer isn’t compelling enough

Sometimes you need to offer a little extra something in order to really stand out.

For example, if you’re putting up ads to get people to sign up to your newsletter, give away a free eBook or report to incentivize them even more. Want to get the word out about that sale you’re having? Offer a coupon right on the ad itself to really get people to click through your site.

In this day and age, everyone is competing for consumers’ attention, so you need to find a way to offer real value to your customers in order to get them to listen to you instead of your competitors.

Image credit: StockMonkeys.com on Flickr

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Another Point to Internet Adverting: Research Shows that Online Video Has Higher Impact Compared to TV

Posted May 2, 2013 by fran @ 9:58 am

An infographic released by Adweek earlier this week showed that online video ads are stronger than ever. The number of people in the US watching videos online has grown to 58% this year, compared to just 38% in 2008. The number of Internet users watching digital video is following the same trend, and has gone up from 56% in 2008 to 75% in 2013.

Compared to TV ads, online video has delivered higher numbers in terms of message recall, general recall, brand recall, and ad likeability which could indicate that online ads are more memorable than TV commercials.

To see all the stats and get the full details, be sure to check out the infographic at the bottom of this post.

Not using video ads yet? It’s high time that you do!

If you aren’t using online video yet, then you could be missing out on tons of traffic and branding opportunities. Internet video ads have a much wider reach now compared to just a few years ago, so getting in front of your target audience is easier than ever. Additionally, since online video has a higher impact compared to its television counterpart, you’ll have better chances of making an impression on customers using this medium.

Two ways to take advantage of online video:

1. Pre-roll ads – These are ads that are played at the beginning of online videos. They’re a good way to reach people who are already engaged and when paired with relevant content, they can significantly boost brand recall.

A best practice in pre-roll video advertising is to include a skip button if you have a lengthy ad. You don’t want to annoy users by forcing them to sit through a long video. Doing so can do more harm than good and cause viewers to see you in a negative light. If your video runs for more than 30 seconds, be sensitive to the time of users and just give them the skip option.

You can work on work on minimizing skips by creating an entertaining ad that will keep people watching. Also make sure to put important messages at the beginning of the video. According to AdWeek, “on average, people streaming video watch ads for 20 seconds with and average completion rate of 87%” so you may want to take that into consideration when timing your ad.

2. FooterRoll Ads – FooterRoll appears as a horizontal bar at the bottom of the browser window and is used to play videos on regular publisher sites. It’s a unique ad unit that always shows up above the fold so viewers can’t help but notice it. The FooterRoll toolbar also contains links and social media buttons so it’s more interactive.

Best practices for using FooterRoll include adding a skip button as well as allowing users to minimize the videos. You want to get people to notice your ads, but not at the expense of their browsing experience.

 

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5 Huge Tech Trends to Watch Out For

Posted April 10, 2013 by fran @ 10:07 am

Everything has a trend. Clothing is a perfect example. Each season brings something new. At one point in the year, everyone is wearing the same thing. Trends in fashion change almost every day. It’s a great indication of what’s socially accepted at any given point in time. Now, if we’re talking about trends in other industries we would revisit some of the same points. A trend is defined as something that is current and commonly used among the greater part of the population. It doesn’t necessarily have to be one thing. There can be several different trends circulating at the same time. When it comes to online advertising, that’s usually the case. If you’re missing something, but can’t quite put your finger on it, let’s go over some of the 2013 internet marketing trends.

  1. Cloud-Based Options – First things first. What is “the cloud” and why do I need it? It is simply the use of hardware and software that is delivered through a network. If you’re not using a cloud-based tool just yet, it might be safe to say that you’re behind. This is a great way to collaborate while having a virtual server. It gives you instant access to the resources that you may need while saving your bank account from taking a hard hit.
  2. Social Media – This is a HUGE part of what’s current! Even if you’re not running a business, there’s a 99.9% chance that you have a social media account located somewhere on the World Wide Web. Social media is a great way to spread the word on whatever it is that you’re trying to convey to your fans. It is almost unacceptable for a current business to not have some kind of social media outlet. This tool is something that has over 1 billion users, so there really isn’t a shortage of potential clients waiting to hear about your business, and the only thing standing in the way is you and a social media account. Are you convinced yet?
  3. Mobile – Smart phones link back to social media. Why? Well, most (if not all) social media companies have their own apps. Users are able to access their accounts on the go!  Why not create a way for those same users to check out the latest on your business? That’s very smart advertising!
  4. Multi-Screens – What if you could reach TV Viewers while reaching your social media fans? Studies have shown that 86% of social media users are watching TV while using their devices. Throw a commercial in there. Advertise a promotion on TV that can only be accessed through their mobile app!
  5. Videos – 68% of people that view videos will share a video link to their friends.  Create a video that catches your viewers by surprise. Do something that they wouldn’t expect. Make them laugh while advertising! This is a great way of spreading the word even further.

Of course, there are more ways to utilize online advertising. The above listed are well-known trends with proven results. So, before you venture out, try these five simple steps. We’re sure you’ll reap the benefits very soon!

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Why Remarketing is the Go-To Ad Type in eCommerce

Posted March 27, 2013 by fran @ 10:24 am

Unless you haven’t logged in to your Facebook account in the past year or so, you’ve probably seen some ads on your feed. This really isn’t a surprise, since people don’t have to pay to be able to use the site. Facebook has to make money somehow, and running ads makes the most sense.

And if you’ve been paying attention, you’ve probably noticed that Facebook ads are slowly evolving and becoming more and more prominent. At first their ads only appeared as small boxes on the right hand-side of the news feed. As things progressed, some ads also started to appear on the news feed and businesses on Facebook were also given the opportunity to promote their posts and pages on user’s feeds.

But perhaps the biggest change to hit the Facebook ad landscape happened yesterday when the social network started placing news feed ads from its ad exchange, FBX. For the uninitiated, FBX is Facebook’s version of Retargeting (or Remarketing as we like to call it). It works by letting companies display their ads on the right-hand side of Facebook based on the browsing habits of users.

So for instance, if you started looking at websites selling used cars and you suddenly went back to Facebook to see what your friends are up to, you will most likely see ads for used cars on the right hand side of the site.

Yesterday though, Facebook took FBX to the next level by displaying those retargeted ads right on users’ news feeds, making them much more noticeable.

Facebook’s venture in the ad remarketing space is a clear indication of how powerful the ad technology is. If you haven’t done so yet, it’s highly recommended that you check out how remarketing works, because this ad format has some of the highest conversion rates around.

The stellar results of remarketing ads can be attributed to the fact that it only targets people that have already expressed interest in your products or services. For example, let’s say a user visits a site that sells shoes. The curious shopper decides to look around but leaves without buying anything. If the site has remarketing ads enabled, the system will tag that shopper’s browser, which will allow it to follow the user as they browse other parts of the web.

So when that person checks their mail or reads articles on other sites, they will be able to see an ad reminding them to complete their purchase on the original shoe website. This type of advertising builds a sense of familiarity with consumers, thus making them much more effective compared to irrelevant advertisements.

The targeting capabilities of remarketing are so powerful that it has become the go-to ad type for most e-commerce websites. Of course, don’t take our word for it. Try it out on your site and bring back those lost visitors today!

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2 Things You Can Do Right Now to Spring Clean Your Advertising and Marketing Campaigns

Posted March 19, 2013 by fran @ 11:27 am

While it may be tempting to do so, you can never really apply the “set it then forget it” method in your online advertising, marketing, and social campaigns. We’re in an industry that’s continuously evolving, so if you become complacent and let your online efforts and strategies remain stagnant for extended periods of time, you will get left behind.

It’s important to constantly cook up ways to reach your target audience and come up with out of the box strategies that would enable your brand to stand out from competitors.

However, it’s not just about coming up with new things. Being innovative and keeping up with the times also involves eliminating outdated or unneeded components. Practice the act of regularly getting rid of things that aren’t serving you anymore so you can move on more quickly and efficiently.

In the spirit of spring, we thought that it would be the perfect time to offer some suggestions on what you can clean up in your biz. Examine your current social media, marketing, or advertising strategies and see if there’s anything you can declutter.

Check out some of the tips below to help you get started:

1. Dust off outdated website tools, widgets, or copy on your site

Take a good look at your website. Aside from checking for spelling or grammar errors, re-read your content and see if everything’s up to date. For instance, does your about page still reflect the current vision of your company? Is your contact page up-to-date? These little details can slip through the cracks especially when you’re too busy making changes with the company, so make an effort to spring clean these things.

You may also want to review the images that you have. Is the photo on your about page outdated? Are you still showing images from your old office? If so, then get behind (or in front)of the camera and start snapping those photos. Why not shoot a video while you’re at it? Adding a video to your site can increase traffic and engagement so it’s certainly something to consider.

On top of your content, take a look all the widgets or extensions that you have running and ask yourself if you really need all those tools. If not, deactivate or get rid of them completely, as they could just be slowing your site down.

2. Get rid of ads that aren’t performing

Whether you’re running PPC ads, remarketing campaigns, banner advertisements, or all of the above, take the time to look at your stats and analytics. Determine which ads are doing well and which aren’t so you can get rid of the non-performing ads and optimize the campaigns that ARE working. Cutting those unnecessary campaigns will make room for better ideas and more innovative campaigns.

Aside from improving the performance of your ads, cleaning up your campaigns will also help save you a ton of money. Letting low-performance ads keep running can eat up your budget so it’s best to get rid of them so you can use your money more effectively.

Image credit: Creative Tools on Flickr

 

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St. Patty’s Day Ideas for Brands

Posted March 11, 2013 by fran @ 10:53 am

St. Patrick’s Day is coming up and that pretty much explains all the green beer ads we’ve been seeing. Not in the beer or bar industry? No worries. Just because you aren’t in the business of serving alcohol doesn’t mean you can’t take advantage of the St. Patty’s Day spirit and incorporate the special day into your online advertising or marketing campaigns.

Remember, it’s important to stay fresh and relevant so even if a particular holiday or season isn’t directly related to your line of work, do your best to inject some of its themes into your materials anyway. Doing so will not only send the message that your business is current and relevant, it will also increase your chances of getting found and noticed online since most people will be searching for things related to the current season or holiday.

Not quite sure how to apply that to the coming St. Patrick’s Day? Here are a few themes that you can work on:

Luck – This is a huge thing during St. Patrick’s Day, with all the four-leaf clovers and all. In the coming days, consider incorporating luck into your marketing campaigns. Perhaps you can hold a contest with a big juicy prize. Why not give your Facebook fans a treat and give out a reward to some lucky fans?

The good news is luck practically has a universal appeal with consumers, so it shouldn’t be that difficult to come up with an ad or gimmick that incorporates it.

Good times – St. Patty’s Day is all about the good times, and a lot of people really go all out with their parties during this day of the year. See if there’s anything that you can do to ride that party wave. You don’t necessarily have to throw a party of your own (that would be cool, though) but try to do something that can bring people together and have a great time.

Post a funny, St. Patty’s themed photo and encourage people to comment. Or hold a live chat session that will get the community talking.

Safety Reminders – Partying hard is fun and all, but some people forget that fun should come with a few precautions. If you’re in a position to do so, why not take the chance to remind people to stay safe during St. Patrick’s Day? You don’t have to release a stiff PSA or anything. Instead, let your customers know that your brand cares by giving them a friendly reminder to party responsibly during St. Patty’s. You’re bound to rack up some points with your audience when they see how much you care.

The color green – Sometimes, you don’t have to be too fancy or complicated, and broadcasting your St. Patrick’s Day spirit can be as simple as turning your site green for a change. Or maybe you can switch up your Facebook, Twitter, or Google+ cover photo to reflect the festive color of St. Patty’s.

Any type of change that shows that you’re in the spirit can immensely help your brand, so be sure to do whatever you can!

Image credit: mdid on Flickr

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3 Reasons Why You Should Pay Attention to SXSW 2013

Posted March 4, 2013 by fran @ 12:54 pm

South by Southwest is around the corner once again and everyone in Austin and beyond is gearing up for this huge conference. Known as one of the biggest, must-attend events in film, music, and tech, SXSW showcases some of the best new companies, ideas, and products. People from all over the nation flock to it every year, and 2013 is no different.

Whether you’re an advertiser or a publisher, keeping abreast with what’s happening at SXSW Interactive is something that you should keep on your to-do list. The conference, which will take place March 8-12 “will feature five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.”

Even if you can’t be there in person, be sure to follow news stories, tweets, and updates surrounding this event because they’ll certainly give you an idea of where the digital world is heading.  Still need more convincing? Below are a number of really good reasons why you should stay informed with what’s happening at SXSW:

You’ll be able to come up with relevant material – Next week is going to be anything but a slow news week. The digital world will certainly be abuzz with what’s happening at the conference, and you’re bound to see a lot of shares and engagement.

Your job is to find your unique SXSW angle that will allows you to create relevant content for your target audience. Whether you’re an advertiser looking for new material for an online advertising campaign, or a publisher trying to come up with something to write about, SXSW is something that you should certainly look into.

Another reason why this is a great idea? People will be actively looking for SXSW-related content. So if you keep up with this trending topic, your material will have a much better chance of getting found.

You’ll get a glimpse of the hottest companies and products – SXSW will be crawling with brilliant startup founders and creators, so if you’re looking for the next big thing in tech, chances are you’ll find it here.

Take the opportunity to get to know the rising stars of the digital realm and see how you can use their products or services in your own business.

You will learn a ton of new things – This conference isn’t just about demos and swag. SXSW Interactive will also hold keynote talks from some of the industry’s most influential individuals and thought-leaders. Listen to what they have to say, folks. You’re bound to pick up a ton of great advice and ideas.

This year, keynote speakers include Elon Musk, the CEO and Product Architect of Tesla Motors and the CEO / CTO of SpaceX, Tina Roth Eisenberg, a designer who runs Brooklyn-based collaborative workspace Studiomates and creator of TeuxDeux, Julie Uhrman of OUYA with Joshua Topolsky of The Verge, and Matthew Inman of The Oatmeal.

 

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