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Another Point to Internet Adverting: Research Shows that Online Video Has Higher Impact Compared to TV

Posted May 2, 2013 by fran @ 9:58 am

An infographic released by Adweek earlier this week showed that online video ads are stronger than ever. The number of people in the US watching videos online has grown to 58% this year, compared to just 38% in 2008. The number of Internet users watching digital video is following the same trend, and has gone up from 56% in 2008 to 75% in 2013.

Compared to TV ads, online video has delivered higher numbers in terms of message recall, general recall, brand recall, and ad likeability which could indicate that online ads are more memorable than TV commercials.

To see all the stats and get the full details, be sure to check out the infographic at the bottom of this post.

Not using video ads yet? It’s high time that you do!

If you aren’t using online video yet, then you could be missing out on tons of traffic and branding opportunities. Internet video ads have a much wider reach now compared to just a few years ago, so getting in front of your target audience is easier than ever. Additionally, since online video has a higher impact compared to its television counterpart, you’ll have better chances of making an impression on customers using this medium.

Two ways to take advantage of online video:

1. Pre-roll ads – These are ads that are played at the beginning of online videos. They’re a good way to reach people who are already engaged and when paired with relevant content, they can significantly boost brand recall.

A best practice in pre-roll video advertising is to include a skip button if you have a lengthy ad. You don’t want to annoy users by forcing them to sit through a long video. Doing so can do more harm than good and cause viewers to see you in a negative light. If your video runs for more than 30 seconds, be sensitive to the time of users and just give them the skip option.

You can work on work on minimizing skips by creating an entertaining ad that will keep people watching. Also make sure to put important messages at the beginning of the video. According to AdWeek, “on average, people streaming video watch ads for 20 seconds with and average completion rate of 87%” so you may want to take that into consideration when timing your ad.

2. FooterRoll Ads – FooterRoll appears as a horizontal bar at the bottom of the browser window and is used to play videos on regular publisher sites. It’s a unique ad unit that always shows up above the fold so viewers can’t help but notice it. The FooterRoll toolbar also contains links and social media buttons so it’s more interactive.

Best practices for using FooterRoll include adding a skip button as well as allowing users to minimize the videos. You want to get people to notice your ads, but not at the expense of their browsing experience.

 

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5 Huge Tech Trends to Watch Out For

Posted April 10, 2013 by fran @ 10:07 am

Everything has a trend. Clothing is a perfect example. Each season brings something new. At one point in the year, everyone is wearing the same thing. Trends in fashion change almost every day. It’s a great indication of what’s socially accepted at any given point in time. Now, if we’re talking about trends in other industries we would revisit some of the same points. A trend is defined as something that is current and commonly used among the greater part of the population. It doesn’t necessarily have to be one thing. There can be several different trends circulating at the same time. When it comes to online advertising, that’s usually the case. If you’re missing something, but can’t quite put your finger on it, let’s go over some of the 2013 internet marketing trends.

  1. Cloud-Based Options – First things first. What is “the cloud” and why do I need it? It is simply the use of hardware and software that is delivered through a network. If you’re not using a cloud-based tool just yet, it might be safe to say that you’re behind. This is a great way to collaborate while having a virtual server. It gives you instant access to the resources that you may need while saving your bank account from taking a hard hit.
  2. Social Media – This is a HUGE part of what’s current! Even if you’re not running a business, there’s a 99.9% chance that you have a social media account located somewhere on the World Wide Web. Social media is a great way to spread the word on whatever it is that you’re trying to convey to your fans. It is almost unacceptable for a current business to not have some kind of social media outlet. This tool is something that has over 1 billion users, so there really isn’t a shortage of potential clients waiting to hear about your business, and the only thing standing in the way is you and a social media account. Are you convinced yet?
  3. Mobile – Smart phones link back to social media. Why? Well, most (if not all) social media companies have their own apps. Users are able to access their accounts on the go!  Why not create a way for those same users to check out the latest on your business? That’s very smart advertising!
  4. Multi-Screens – What if you could reach TV Viewers while reaching your social media fans? Studies have shown that 86% of social media users are watching TV while using their devices. Throw a commercial in there. Advertise a promotion on TV that can only be accessed through their mobile app!
  5. Videos – 68% of people that view videos will share a video link to their friends.  Create a video that catches your viewers by surprise. Do something that they wouldn’t expect. Make them laugh while advertising! This is a great way of spreading the word even further.

Of course, there are more ways to utilize online advertising. The above listed are well-known trends with proven results. So, before you venture out, try these five simple steps. We’re sure you’ll reap the benefits very soon!

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Why Remarketing is the Go-To Ad Type in eCommerce

Posted March 27, 2013 by fran @ 10:24 am

Unless you haven’t logged in to your Facebook account in the past year or so, you’ve probably seen some ads on your feed. This really isn’t a surprise, since people don’t have to pay to be able to use the site. Facebook has to make money somehow, and running ads makes the most sense.

And if you’ve been paying attention, you’ve probably noticed that Facebook ads are slowly evolving and becoming more and more prominent. At first their ads only appeared as small boxes on the right hand-side of the news feed. As things progressed, some ads also started to appear on the news feed and businesses on Facebook were also given the opportunity to promote their posts and pages on user’s feeds.

But perhaps the biggest change to hit the Facebook ad landscape happened yesterday when the social network started placing news feed ads from its ad exchange, FBX. For the uninitiated, FBX is Facebook’s version of Retargeting (or Remarketing as we like to call it). It works by letting companies display their ads on the right-hand side of Facebook based on the browsing habits of users.

So for instance, if you started looking at websites selling used cars and you suddenly went back to Facebook to see what your friends are up to, you will most likely see ads for used cars on the right hand side of the site.

Yesterday though, Facebook took FBX to the next level by displaying those retargeted ads right on users’ news feeds, making them much more noticeable.

Facebook’s venture in the ad remarketing space is a clear indication of how powerful the ad technology is. If you haven’t done so yet, it’s highly recommended that you check out how remarketing works, because this ad format has some of the highest conversion rates around.

The stellar results of remarketing ads can be attributed to the fact that it only targets people that have already expressed interest in your products or services. For example, let’s say a user visits a site that sells shoes. The curious shopper decides to look around but leaves without buying anything. If the site has remarketing ads enabled, the system will tag that shopper’s browser, which will allow it to follow the user as they browse other parts of the web.

So when that person checks their mail or reads articles on other sites, they will be able to see an ad reminding them to complete their purchase on the original shoe website. This type of advertising builds a sense of familiarity with consumers, thus making them much more effective compared to irrelevant advertisements.

The targeting capabilities of remarketing are so powerful that it has become the go-to ad type for most e-commerce websites. Of course, don’t take our word for it. Try it out on your site and bring back those lost visitors today!

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2 Things You Can Do Right Now to Spring Clean Your Advertising and Marketing Campaigns

Posted March 19, 2013 by fran @ 11:27 am

While it may be tempting to do so, you can never really apply the “set it then forget it” method in your online advertising, marketing, and social campaigns. We’re in an industry that’s continuously evolving, so if you become complacent and let your online efforts and strategies remain stagnant for extended periods of time, you will get left behind.

It’s important to constantly cook up ways to reach your target audience and come up with out of the box strategies that would enable your brand to stand out from competitors.

However, it’s not just about coming up with new things. Being innovative and keeping up with the times also involves eliminating outdated or unneeded components. Practice the act of regularly getting rid of things that aren’t serving you anymore so you can move on more quickly and efficiently.

In the spirit of spring, we thought that it would be the perfect time to offer some suggestions on what you can clean up in your biz. Examine your current social media, marketing, or advertising strategies and see if there’s anything you can declutter.

Check out some of the tips below to help you get started:

1. Dust off outdated website tools, widgets, or copy on your site

Take a good look at your website. Aside from checking for spelling or grammar errors, re-read your content and see if everything’s up to date. For instance, does your about page still reflect the current vision of your company? Is your contact page up-to-date? These little details can slip through the cracks especially when you’re too busy making changes with the company, so make an effort to spring clean these things.

You may also want to review the images that you have. Is the photo on your about page outdated? Are you still showing images from your old office? If so, then get behind (or in front)of the camera and start snapping those photos. Why not shoot a video while you’re at it? Adding a video to your site can increase traffic and engagement so it’s certainly something to consider.

On top of your content, take a look all the widgets or extensions that you have running and ask yourself if you really need all those tools. If not, deactivate or get rid of them completely, as they could just be slowing your site down.

2. Get rid of ads that aren’t performing

Whether you’re running PPC ads, remarketing campaigns, banner advertisements, or all of the above, take the time to look at your stats and analytics. Determine which ads are doing well and which aren’t so you can get rid of the non-performing ads and optimize the campaigns that ARE working. Cutting those unnecessary campaigns will make room for better ideas and more innovative campaigns.

Aside from improving the performance of your ads, cleaning up your campaigns will also help save you a ton of money. Letting low-performance ads keep running can eat up your budget so it’s best to get rid of them so you can use your money more effectively.

Image credit: Creative Tools on Flickr

 

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St. Patty’s Day Ideas for Brands

Posted March 11, 2013 by fran @ 10:53 am

St. Patrick’s Day is coming up and that pretty much explains all the green beer ads we’ve been seeing. Not in the beer or bar industry? No worries. Just because you aren’t in the business of serving alcohol doesn’t mean you can’t take advantage of the St. Patty’s Day spirit and incorporate the special day into your online advertising or marketing campaigns.

Remember, it’s important to stay fresh and relevant so even if a particular holiday or season isn’t directly related to your line of work, do your best to inject some of its themes into your materials anyway. Doing so will not only send the message that your business is current and relevant, it will also increase your chances of getting found and noticed online since most people will be searching for things related to the current season or holiday.

Not quite sure how to apply that to the coming St. Patrick’s Day? Here are a few themes that you can work on:

Luck – This is a huge thing during St. Patrick’s Day, with all the four-leaf clovers and all. In the coming days, consider incorporating luck into your marketing campaigns. Perhaps you can hold a contest with a big juicy prize. Why not give your Facebook fans a treat and give out a reward to some lucky fans?

The good news is luck practically has a universal appeal with consumers, so it shouldn’t be that difficult to come up with an ad or gimmick that incorporates it.

Good times – St. Patty’s Day is all about the good times, and a lot of people really go all out with their parties during this day of the year. See if there’s anything that you can do to ride that party wave. You don’t necessarily have to throw a party of your own (that would be cool, though) but try to do something that can bring people together and have a great time.

Post a funny, St. Patty’s themed photo and encourage people to comment. Or hold a live chat session that will get the community talking.

Safety Reminders – Partying hard is fun and all, but some people forget that fun should come with a few precautions. If you’re in a position to do so, why not take the chance to remind people to stay safe during St. Patrick’s Day? You don’t have to release a stiff PSA or anything. Instead, let your customers know that your brand cares by giving them a friendly reminder to party responsibly during St. Patty’s. You’re bound to rack up some points with your audience when they see how much you care.

The color green – Sometimes, you don’t have to be too fancy or complicated, and broadcasting your St. Patrick’s Day spirit can be as simple as turning your site green for a change. Or maybe you can switch up your Facebook, Twitter, or Google+ cover photo to reflect the festive color of St. Patty’s.

Any type of change that shows that you’re in the spirit can immensely help your brand, so be sure to do whatever you can!

Image credit: mdid on Flickr

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3 Reasons Why You Should Pay Attention to SXSW 2013

Posted March 4, 2013 by fran @ 12:54 pm

South by Southwest is around the corner once again and everyone in Austin and beyond is gearing up for this huge conference. Known as one of the biggest, must-attend events in film, music, and tech, SXSW showcases some of the best new companies, ideas, and products. People from all over the nation flock to it every year, and 2013 is no different.

Whether you’re an advertiser or a publisher, keeping abreast with what’s happening at SXSW Interactive is something that you should keep on your to-do list. The conference, which will take place March 8-12 “will feature five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.”

Even if you can’t be there in person, be sure to follow news stories, tweets, and updates surrounding this event because they’ll certainly give you an idea of where the digital world is heading.  Still need more convincing? Below are a number of really good reasons why you should stay informed with what’s happening at SXSW:

You’ll be able to come up with relevant material – Next week is going to be anything but a slow news week. The digital world will certainly be abuzz with what’s happening at the conference, and you’re bound to see a lot of shares and engagement.

Your job is to find your unique SXSW angle that will allows you to create relevant content for your target audience. Whether you’re an advertiser looking for new material for an online advertising campaign, or a publisher trying to come up with something to write about, SXSW is something that you should certainly look into.

Another reason why this is a great idea? People will be actively looking for SXSW-related content. So if you keep up with this trending topic, your material will have a much better chance of getting found.

You’ll get a glimpse of the hottest companies and products – SXSW will be crawling with brilliant startup founders and creators, so if you’re looking for the next big thing in tech, chances are you’ll find it here.

Take the opportunity to get to know the rising stars of the digital realm and see how you can use their products or services in your own business.

You will learn a ton of new things – This conference isn’t just about demos and swag. SXSW Interactive will also hold keynote talks from some of the industry’s most influential individuals and thought-leaders. Listen to what they have to say, folks. You’re bound to pick up a ton of great advice and ideas.

This year, keynote speakers include Elon Musk, the CEO and Product Architect of Tesla Motors and the CEO / CTO of SpaceX, Tina Roth Eisenberg, a designer who runs Brooklyn-based collaborative workspace Studiomates and creator of TeuxDeux, Julie Uhrman of OUYA with Joshua Topolsky of The Verge, and Matthew Inman of The Oatmeal.

 

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Google AdWords Enhanced Campaigns: Getting Started

Posted February 20, 2013 by fran @ 9:00 am

Today’s post is a guest entry from Ian Lopuch, a top online marketing executive who has had direct P&L responsibility on over $150 million of search engine marketing spend during his 8+ years in the industry. In his spare time, Lopuch is an avid blogger at PPC Ian.

In the world of pay per click search engine marketing, there is one amazingly hot topic right now: Google AdWords Enhanced campaigns. A few weeks ago, on February 6 to be exact, Google announced their brand new platform on their Inside AdWords Blog. Enhanced campaigns are such a big deal that the online advertising blogosphere has been full of posts about this very topic. So, why add another post to the conversation? I really wanted to take a more tactical approach and offer tips to get started. After briefly explaining Enhanced campaigns, I’ll dive into a actionable tips so you can plan your migration today.

What are AdWords Enhanced Campaigns?

The digital world is truly transforming. Just a few years ago, most searchers primarily leveraged desktop devices (their home computer and their work computer). Thanks to the rapid expansion of mobile smart phones (such as the iPhone), tablets (such as the iPad and iPad Mini), and even smart TVs, consumers have truly changed their search behavior. Search is no longer tied to one single device. Consumers are now searching across all devices, and we live in a “constantly connected world.”

Recognizing this transformation, Google decided to update AdWords by unifying campaign management. Why have separate campaigns and ads for different devices? It gets far too cumbersome, in Google’s opinion. Rather, Google has decided to unify management across devices from a single campaign structure. Set up one set of campaigns and manage all devices from the same location. Want to have different bids by device? No worry: Google will allow you to have a multiplier in place so mobile bids, for example, can be a fraction of your standard search bids. In addition to the simplified structure, Google will offer new Enhanced Campaign reporting.

Facing perhaps the biggest change to Google AdWords in the last several years, what can you do today to prepare? That’s the topic of the rest of today’s post!

Tip 1: Talk To Your Google Account Management Team Immediately

There are so many nuances with Enhanced Campaigns. While the literature online provided by Google is extremely helpful, there is no doubt you will have more questions. Make sure to reach out to your AdWords team (if you have one) and ask all of your questions immediately. Without getting answers to your questions, it will be impossible to formulate your strategy.

As a sub-tip, make sure to reach out to your PPC agency. I’m a huge fan of agencies, especially because they have an amazing array of knowledge across verticals and clients. Leverage your agency to get answers and to derive a strategic plan.

Tip 2: Start Testing Immediately

Log into your Google AdWords account. Navigate into one of your smaller campaigns. You should see a dialog at the top that says, “This campaign will be upgraded to an enhanced campaign in a few months. Or you can upgrade right now.” Under this dialog is a button that says, “Get started”. My recommendation is to start testing with a few campaigns, especially your smaller ones. Time is of the essence and there is a lot of time right now. Leverage that fact to your advantage and get started early. I know I will be testing aggressively over the coming weeks.

Tip 3: Become Very Familiar With Your Mobile and Tablet Bids

Do you have separate campaigns for mobile smart phones and tablets? Many advertisers do, and for good reason. Different devices perform differently, and therefore require unique bids. With the new Enhanced Campaigns paradigm, your separate mobile and tablet campaigns will go away. Your mobile and tablet bids will be a function (percentage) of your search bids. My advice is to study your current mobile and tablet bids closely so the new Enhanced Campaign bids will be as close as possible to your current ones. Since Enhanced Campaign bid percentages will be set on the campaign level, you will lose some granularity in bidding, however a smart campaign structure (and perhaps a little reorganization) can keep things close to your current strategy. The key here is time is on your side (we have a few months) so start testing and experimenting now.

Tip 4: Become Very Familiar With Your Mobile and Tablet Keyword Coverage

If you have separate (newer) campaigns set up for mobile smart phones and tablets, it’s unlikely you have the same full keyword coverage as with your old time search campaigns. However, everything will change with enhanced campaigns. Your keyword coverage on mobile and tablets will expand dramatically (if you want it to). As such, it’s important to start testing now. Keywords can perform quite differently on mobile and tablet devices, as compared to search. Since bid multipliers will be set on a campaign level, it will be important to start testing and thinking about keyword coverage across all devices. As with Tip 3, you may want to consider some reorganization to isolate poor performing keywords into separate campaigns (so they can be shut off on mobile and tablet devices without affecting strong keywords).

Tip 5: Connect With Your SEM Platform

Do you leverage an SEM platform? Make sure to reach out to them immediately. Understand their plans to support Enhanced Campaigns. Are you happy with the answer? If not, you may want to audition other platforms and understand their plans for Enhanced Campaigns. In my opinion, your platform’s adoption of Enhanced Campaigns will be mission critical to your results in 2013. Make sure everything is in place to ensure success. Many SEM platforms have already been collaborating with Google regarding Enhanced Campaigns.

Tip 6: Share Your Plan With Senior Management

As my closing tip today, I wanted to encourage you to educate your senior management team about Google’s big change and your plans to navigate the transition successfully. There is no doubt that your senior executives will hear about Enhanced Campaigns. Make sure they are armed with a strong summary of the changes and inspire confidence in your plan. I hope these tips help and best of luck transitioning over to the new platform!

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Online Advertisers Get in On the Valentine’s Day Fun

Posted February 13, 2013 by fran @ 1:43 pm

Valentine’s Day isn’t just huge for greeting cards and chocolates, it’s also a very big day for online advertising. This post will give you a glimpse of how the some advertisers are using online media to reach users.

Check them out below:

1. Starbucks Cup Magic for Valentine’s Day

Last year, the coffee franchise unveiled Starbucks Cup Magic, a mobile app that lets users send and receive virtual Valentines. With it the company also released a limited edition cup, that people can scan in order to
“bring the cup to life.”

From there, they will be able to send a virtual Valentine’s Day card to their online friends. Another cool thing about it is that on top of a virtual card, people can also use the app to send Starbucks eGifts.

A crafty Valentine’s Day promo, Starbucks was able to effectively combine mobile, video, and social media to promote their brand and get people to buy their products.

2. 1-800-Flowers.com on Facebook

Online retailer 1-800-Flowers doubles down on Facebook ads this year.  Adweek is reporting that the online flower merchant has been running Sponsored Stories, Facebook Offers, and even mobile app install ads on the social network.

Moreover, according to Adweek, “An exclusive, national 1-800-Flowers ad buy will appear on Facebook’s log-out page on Tuesday [today], while Facebook Exchange and Facebook Offers ads will be served through Wednesday.” 1-800-Flowers didn’t reveal the grand total for its Facebook ad spend, but apparently, the log out page ad alone was said to have cost 700 grand per day.

Talk about splurging for Valentine’s Day.

3. Google Doodle – Valentine’s Day

We don’t know what Google has in store for us this year, but in 2012, the search giant had an adorable doodle for V-Day. Featuring the song “Cold, Cold Heart” by Tony Bennett, the doodle tells the story of a boy trying to impress a jump-rope loving girl. His attempts to catch her attention include giving her flowers, candy, stuffed animals, and bunch of other things.

Unfortunately, the girl doesn’t seem to notice him. That is until the boy decides to play jump rope alongside her. That finally does trick.

4. Happy Valentine’s Day from L’Oréal Men Expert with Eva Longoria

L’Oréal’s Valentine’s Day ad is aiming to promote its Men Expert products. Starring Eva Longoria, the ad starts off with the copy “Want to get the best out of your man this Valentine’s? Let Eva Longoria show you how to flirt it out of him…”

Cut to Eva saying that being sexy isn’t natural and that women “can’t do all the work.” She then proceeds to show men (and women) how it’s done. See for yourself here.

By the way be sure to pay attention to L’Oréal’s clever use of video overlay ads. Notice that at the bottom of the video is a static banner inviting you to “find your man the perfect gift.” The overlay is present practically throughout the entire video, but remains subtle and unobtrusive at the same time.

Nicely done, L’Oréal. Video advertisers can certainly pick up a thing or two from this one.

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Are you tracking the right things in your ad campaign?

Posted February 11, 2013 by fran @ 2:44 pm

Whether you’re running online ads to promote your brand, or placing them on your site for revenue, you should recognize the importance of tracking your numbers. After all, how would you know if those ads are doing your site or company any good? Measuring your campaign data allows you to see what’s working and what isn’t. It tells you if you’re reaching your customers, how your audience is responding, and what you can do to improve.

However, while keeping an eye on your insights and analytics is truly a step in the right direction, it’s important to note that this only works if you’re tracking the right things. Some people (both publishers and advertisers) fall into the trap of buying into vanity metrics.

The concept, which was introduced by serial entrepreneur Eric Ries, pertains to those numbers and data that seem huge and important, but are actually useless and empty. Examples of such metrics include raw downloads, page views, and number of users. And while these metrics are certainly important, a lot of companies focus solely on these numbers without bothering to dig deeper.

Do not fall for this trap, and instead strive to avoid the hype of vanity metrics. The best way to do this is by goal examination. Ask yourself why you’re in business and what you want to achieve with your ad campaigns. Is it to get more customers? Do you want to increase engagement? Maybe boost site membership? The only way to determine which metrics really count is by answering these questions, so do not skip this step.

Once you’ve identified and clarified your goals, look into the metrics that directly affect these goals. For instance, if you’re a membership site and your goal is more engagement, then the right metrics to track would be number of active users, average time on site, etc, as opposed to simply tracking sign ups or website hits. If your goals is to make money, then instead of simply tracking your site’s daily visitors, you need to pay attention to the percentage of users that actually hit the buy button.

Only when you’ve acted upon the right metrics will you be able to correctly determine the direction that you need to take your campaign. Wondering where to advertise next? What copy is the most effective? Which ads are worth spending on money on? Then look to your actionable numbers for answers, instead of checking out the sexy (but empty) vanity stats.

Not sure where to start? Having a hard time determining the numbers that you should track? Don’t be afraid to seek help. (Better to ask for help now and get answers rather than stay silent and keep doing the wrong things.)

The Internet has a lot of helpful communities and forums that can give advice on where to take your ad campaign. Check out these sites and see if you can find answers there. Or better yet, consult with your ad network and see if they have any recommendations. Most advertiser and publisher support representatives are more than happy to dish out suggestions, so when in doubt, give your ad network a call or send them an email.

Image credit: CarbonNYC on Flickr

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What are your advertising plans this Valentine’s Day?

Posted February 6, 2013 by fran @ 12:51 pm

Say what you want about Valentine’s Day and how it’s become so cheesy, lame, or commercialized, but the fact of the matter is people are generally more engaged during this time of the year. Love it or hate it, Valentine’s Day offers huge marketing + engagement opportunities for both advertisers and publishers, so you can either join in on the fun, or watch from the sidelines like a third wheel.

V-Day Tips for Advertisers

Keyword Research – According to Search Engine Watch, the top 10 searched key words for Valentine’s Day are:

  • diy valentines gifts
  • valentines day border
  • valentines day drinks
  • valentines day baskets
  • valentines day treats
  • whens valentines day
  • valentines day gift
  • valentines day poem
  • valentines day cupcakes

It’s good to be aware of these keywords even if you aren’t in the romance / gift industry because they can give some ideas for PPC ads. Check out these keywords and think of ways that will allow you to incorporate them into your campaigns.

Tailor your ads for the special day – Really can’t find anything remotely related to any of the keywords above? That’s okay, this is your chance to think outside the box. Surely there are other ways in which you can demonstrate your Valentine’s Day spirit. Tweak the design of your banner ads to reflect the occasion. People are more inclined to notice hearts and candies this time of year, so if you can find a way to relate your brand with these things, then do so.

Show your customers some love – Beyond the candies and flowers, the one thing that people really want on the 14th is some TLC. This Valentine’s Day, treat your customers to special deals and sales. Show them how much they mean to you by offering them a freebie or two on this special day. Your customers will love your more for it.

V-Day Tips for Publishers

Pay attention to most searched for terms – Advertisers running PPC campaigns aren’t the only ones who should pay attention to popular keywords, you know. Take a peek at the most searched for terms above, and see if you can publish anything related to them.

For instance, if you have a DIY blog, then V-Day is the perfect time to write about homemade gift ideas and how to’s. Have a website about cooking or baking? Take this opportunity to post recipes perfect for a romantic dinner.

Go beyond the mushy stuff – Of course, Valentine’s Day isn’t just about romance. It’s about love in general. You don’t have to write some cheesy article about your special someone on your blog, but you CAN tell the story of how much you love your business or your craft. For example, why not share the tale of how you and your hobby or profession first “met”? What are the things that you love above your field or industry? Valentine’s Day could also be the perfect opportunity for you to gush about how much you adore your blog’s visitors and subscribers. If you haven’t done so yet, take the time to let them know how special they are. Again, they will love you more for it.

Image credit:  Peggy2012CREATIVELENZ on Flickr

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