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The 10 Most Powerful Video Ads of 2013

Posted December 18, 2013 by fran @ 11:11 am

Before wrapping up 2013, let’s take some time to look back that at the year’s most powerful video ads:

Labels Against Women | #ShineStrong – Pantene

This video first aired in the Philippines, but it has reached worldwide acclaim thanks to its clear and effective depiction of the double standard against women. Sheryl Sandberg, Facebook’s COO and author of women-centric book Lean In, even commended the ad on her Facebook Page stating:

This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. 

Holiday – TV Ad – Misunderstood – Apple

Need an ad to warm your cold heart this holiday season? Check out this new TV ad by Apple. Aired to the tune of the classic “Have Yourself a Merry Little Christmas”, this 90-second advert featuring a teen who’s seemingly obsessed with his iPhone will surely make you cry.

Telekinetic Coffee Shop Surprise – CarrieNYC

We’ve featured this particular ad in an earlier blog post, but it’s just so powerful (and no we’re not just talking about telekinetic powers) that we just had to include it in this roundup. With over 50 million views at the time of writing this, the Telekinetic Coffer Shop Surprise video undoubtedly put the Carrie film in the radar of moviegowers everywhere.

Google Zeitgeist | Here’s to 2013 – Google

While this isn’t such an “in your face” type of advertisement, Google’s annual Zeitgeist videos, which look back on each year’s notable events, can still be considered as ads because they subtly showcase the tech giant’s products. The 2013 version is no different. While it’s not as powerful or touching as the Zeitgeist videos of 2012 and 2013, it manages to stir up some emotion from viewers.

Show Your Joe – Kmart

This ad made our power list because it was able to generate such diverse reactions from viewers. In the video, Kmart showcases the Joe Boxer line by showing six men in boxer shorts jingling their booties to the tune of “Jingle All the Way.” Viewers were generally divided into two categories: one group was thoroughly entertained and said that they would most definitely check the Joe Boxer line at Kmart, while people from the other end of the spectrum were disgusted and vowed never to shop at Kmart again. Either way, the ad brought a lot of publicity for the brand. Great job ringing in the holidays, Kmart.

Volvo Trucks – The Epic Split feat. Van Damme – Volvo

In this video, Jean-Claude Van Damme demonstrated “the most epic of splits” by doing it between two Volvo trucks going in reverse. Meant to “demonstrate the precision and directional stability of Volvo Dynamic Steering” this ad made jaws everywhere drop to the ground. Oh, and did we mention that it was filmed in one take?

Hump Day – Geico

Watch this commercial a few times and you’re bound to have the words “HUUUMMPP DAAAAY” stuck in your head. Produced by the guys at Geico, the insurance company wanted people to know that folks who switch to Geico are happier than a camel on hump day.

What would you do with $25,000 – The Secret Life of Walter Mitty

Like the Google’s Zeitgeist videos, this isn’t an in-your-face ad. In fact, it’s not really an ad at all, although it kind of serves the purpose. Film director Casey Neistat was contacted by 20th Century Fox to create a marketing video promoting Ben Stiller’s new film, The Secret Life of Walter Mitty. According to the studio, they “wanted to run a campaign under the concept ‘live your dreams’. They wished “to motivate, inspire, and give people a catalyst to do something they’ve never done.” Instead of creating a promotional video though, Neistat decided to use the studio’s budget to help the victims of typhoon Haiyan. This video documents what he was able to accomplish. (And in a way, it also brings attention to the film, The Secret Life of Walter Mitty.)

Dove Real Beauty Sketches by Dove

Dove wanted to shed light on the fact that women are their own worst beauty critics, and they have a tendency to see and describe themselves as less attractive than they really are. To do this, the company conducted a social experiment involving an artist producing two sketches: one was based on the women’s own descriptions of themselves, while the other sketch was based off the depictions of other people.

Fireman Saves Kitten – GoPro

A list of great online videos wouldn’t be complete without cats. In another touching video, Fireman Cory Kalanick rescues an unconscious kitten from a burning house filled with smoke, and documents the entire thing using the HD HERO3® from GoPro.

 

What other powerful marketing videos can you name? Share your thoughts in the comments!

Filed under: Company Headlines

Diversifying Beyond Google, Yahoo!/Bing, and Facebook

Posted December 9, 2013 by fran @ 12:04 pm

Today’s post is a guest entry from Ian Lopuch, a top online marketing executive, educator, and blogger at PPC Ian.

 

In the world of digital marketing and customer acquisition, it’s all about leverage. As marketers, we tend to focus on the big three: Google, Yahoo!/Bing, and Facebook. It makes perfect sense: Marketers are held to strict goals, hours are limited, and we must focus where the rewards are large.

That being said, I’d like to challenge the status quo today. Let’s switch gears for a minute and look at the world from an investment professional’s viewpoint… The smart money manager would never buy just three stocks. It’s all about diversification. With a well-diversified portfolio, one mitigates risk and minimizes market fluctuations (also known as “volatility”). A great portfolio includes assets across types (stocks, bonds, real estate, cash, etc.), industries (basic materials, industrials, utilities, technology, consumer non-cyclical, etc.), and sizes (small cap, mid cap, and large cap).  All components of a great portfolio work in synergy as a well-oiled machine. The great portfolio allows one to sleep at night, regardless of market conditions.

So, you may be wondering, how do we create a well-diversified digital marketing portfolio/machine, one that allows us to sleep well at night with minimal day-to-day volatility? Even with the big three engines, you can diversify across keywords, match types, geos, networks (main vs. syndication), media types (search vs. display), device, and more. However, what if you want to take it further? My suggestion: Incorporate second tier search engines and top-rated ad networks (such as AdMedia) in your digital marketing strategy. Some benefits of this approach:

  1. Diversification: A poor day on one engine can be counteracted by a great day on another. The more traffic sources, the better the diversification.
  2. Leverage: Get great support from Google, Yahoo!/Bing, and Facebook? You may be surprised that high quality ad networks and second tier engines can offer comparable support and sometimes even better than tier one. Why? They know they have to work hard for your business.
  3. Low CPA: Tier one can be competitive. Spend a little extra time finding the niche opportunities within your vertical, and you can find ways to “average down” your overall CPA.

Convinced? I thought you’d be by now! I wanted to close out today’s post with a few tips for getting the most out of your quest for diversification via additional search engines and ad networks.

  1. References Matter: Some second tier engines and ad networks work, others may not. It’s important to leverage industry reputation and references.
  2. Mitigate Risk and Qualify Opportunities With Free Credits: Oftentimes, great engines and ad networks are willing to offer free credits. Those that are confident in their quality and effectiveness will oftentimes match your investment (up to a certain amount) or provide a free test altogether. Make sure to take advantage of these deals, they can greatly mitigate risk in your testing.
  3. Take Advantage of Leverage and Resources: As mentioned above, most second tier search engines and ad networks are prepared for the digital marketer with little free time. See what type of support is available, and take advantage of it. Remember, however, business is always a two-way street. If someone is going above-and-beyond on your behalf, make sure to find a way to return the favor! Some suggestions: Write a review, participate in a case study, increase your budget, share the opportunity with others.
  4. Polish Your Business Development Skills: The best-performing second tiers and ad networks are not always highly publicized within the digital marketing industry. Why? Finding one that works incredibly well can be like striking gold. Nobody wants to share their “secret sauce!” As such, sourcing new opportunities is oftentimes a fun business development exercise of hunting and testing. Attend conferences, network, read blogs, search around, get creative. You could strike gold!
  5. Invest In Smart IOs and Budgets: Don’t get locked into a huge budget, especially when you’re testing. It’s all about casting a wide net and testing many different opportunities, before you find the best ones. Start out small and scale over time. Invest carefully in structuring mutually-beneficial agreements that allow both parties maximum flexibility and protection.
  6. APIs Are a Plus: Those ad networks with APIs are easy to integrate into your existing platforms. Automation is key in the long-term health and scalability of any large digital marketing operation.

Thanks, AdMedia, for the great opportunity to guest post. I thoroughly enjoy reading your blog, and had a blast with this post. Thanks everyone for reading!

Filed under: Company Headlines

AdMedia is Giving Back This Holiday Season

Posted November 26, 2013 by fran @ 2:09 pm

At AdMedia, we’re always happy to help advertisers and publishers with their online advertising and monetization needs. This holiday season though, we’ve decided to extend a helping hand to our other friends in need, which is why we’re pleased to announce that we will be supporting two charities this year.

Starting today thru December 19, 2013, AdMedia will be accepting donations for Angel Harvest and the Marine Toys for Tots Foundation. Feel free to drop off your donations at our Burbank office located at:

901 W. Alameda Ave.

Suite 102

Burbank, CA 91506

Below is a quick guide about the types of items that we’re going to accept:

Toys for Tots:

New and unwrapped toys for children up to the age of 15. Please note that we will NOT be accepting any realistic looking weapons and gifts with food.

Angel Harvest:

Non-perishable food items.

The ones most needed include:

  • Crackers
  • Pasta Boxes
  • Brown and White Rice
  • Canned Fruit and Vegetables
  • Canned Soup
  • Canned Spaghetti Sauces
  • Canned Tuna
  • Macaroni and Cheese Boxes
  • Ready to Eat Cereal (Family Size)
  • Cereal Bars
  • Peanut Butter and Jelly
  • Pancake Mix
  • Sugar
  • Boxed or Powdered Milk
  • Canned Beans or Bags of Dried Beans
  • Soap
  • Toothpaste, Shampoo
  • Paper Towels or Toilet Paper
  • Baby Food and Formula
  • Lotion
  • Deodorant

Together, we can help put food on the table and place smiles on people’s faces this holiday season.

About Toys for Tots

The U.S. Marine Corps Reserve Toys for Tots Program was first approved by the Secretary of Defense as an official activity of the US Marine Corps and an official mission of the Marine Corps Reserve in 1995. It’s mission is to collect new and unwrapped toys during the holiday season every year, and give them to children in need. The goal of Toys for Tots is to send messages of hope to youngsters everywhere and encourage them to become good citizens.

Learn more at: http://www.toysfortots.org/

About Angel Harvest

Angel Harvest is a Los Angeles-based non-profit organization that aims to “reduce the waste of good food while helping to feed the hungry men, women, and children” in LA. It distributes good, but unserved food to social service agencies to provide for the less fortunate.

Learn more at: http://angelharvest.org

 

Image credit:  AurelienS on Flickr

 

Filed under: Company Headlines

The Key Difference Between Multi-Channel and Cross-Channel and Why You Should Care

Posted November 11, 2013 by fran @ 12:28 pm

Like most hot buzz words, people have started throwing around the terms “multi-channel” and “cross-channel” like they know exactly what they mean. We hear pundits saying that multi-channel and cross-channel advertising / marketing are the future and companies must absolutely get on the bandwagon.

To their credit, the pundits are right about one thing: These trends really are the future and businesses must find ways to incorporate them in their practices. But what we did notice is that a lot of people–mostly Internet marketers and those claiming to be experts in e-commerce are using the terms multi-channel and cross-channel interchangeably, as if they have the same definition, when in fact there is a stark difference between the two concepts.

Multi-Channel vs. Cross-Channel

Multi-channel means having a presence on more than one channel or platform. For example, if you’re marketing your products on your website, in person, and via catalogs, then you’re conducting multi-channel marketing.

Cross-channel on the other hand means that you’re seamlessly and interchangeably using multiple channels to market, sell, and interact with customers. For instance, when a customer uses your mobile app to look at a product but doesn’t complete the purchase, you can use a cross-channel approach to remarket that product by serving up ads for it even when the customer is on another channel or platform (say email or social media).

That way, even when they’re reading their favorite news website or checking their email, they’ll be able to see your ad which has the product they were originally looking at. And when they click on the banner, they’ll be taken to the product page and continue browsing or shopping where they left off on mobile.

As you can see, cross-channel takes multi-channel to the next level so that the customer gets a seamless and consistent brand experience no matter what device or platform they’re using.

What it means for you

These days, customers are browsing the web and shopping using multiple devices and platforms, so having a multi-channel strategy is like the bare minimum. But if you want to go even further, you must adopt a cross-channel approach.

Having website, a physical store, a catalog, and an app just won’t cut it if your efforts are fragmented. You need to integrate all these channels and platforms to effectively engage customers no matter where they are or what device they’re using.

How to successfully pull off cross-channel marketing and advertising

How do you cross-channel right? Here are few tips:

Have one key message

The first step is determining what you want to communicate. Be consistent with your messaging and give customers a seamless experience.

Round up all your teams–web, brick-and-mortar, mobile, customer support, etc.–and clearly establish the message that you want to send to customers. That message should dictate how you execute ads, how to design your site, etc.

Use and collect customer data

Be sure to set up data-gathering and analytics software for all channels and platforms so you can collect as much user data as you can. Doing so will enable you to get to know your customers even more, so you can improve and optimize your campaigns accordingly.

Integrate platforms and services

It’s kind of hard to pull off a seamless cross-channel campaign when your vendors and service providers are all over the place. For instance, if you have one vendor for mobile, a separate platform for email, and yet another provider for ecommerce, combining all those platforms and channels yourself can prove to be a challenge.

What you need is a cross-channel advertising and marketing partner that can integrate all those services into once roof. Find a trusty vendor that understands the concept of cross-channel and supports multiple platforms so you can execute your campaigns quickly and efficiently.

Filed under: Blogroll,Company Headlines

A Happy Halloween for the AdMedia Team!

Posted November 4, 2013 by fran @ 1:00 pm

Halloween has come and gone, but AdMedia hopes you had as much fun as we did this year.

Normally, our employees will dress up and get to participate in a contest for the best Halloween costume. This year though, we decided to take it even further. Not only did we have a costume contest, but we also launched a pumpkin-carving  competition, took part in a “guess how many” contest and played Halloween-themed bingo (aka BOOGO)!

Each event was a chance for everyone to show off their wit and make some great memories with the rest of the team. Angela won an iPod Touch for Halloween bingo, while it almost came to a tie for the candy-filled pumpkin contest, where everyone had to guess how many pieces of candy were inside (spoiler alert: There were 427). The tie was between Daniel and Lauren (both had come close with a guess of 412), but it was Lauren who won the second round. Meanwhile, our content writer Brandon won the pumpkin-carving contest with a very lively display, while our HR manager Yesenia Linares had the best costume, looking both elegant and ghoulish in her costume.

Our employees were also treated to a great lunch of salad and gourmet pizzas, with flavors ranging from simple cheese to delicious pesto.

Even though we still had work to do that day, we saw a lot of creativity from our team. We have to congratulate our Publisher Team for banding together and dressing up as the Minions from Despicable Me. And who could forget the imaginative designs we saw in the pumpkin-carving contest?

While we’re all getting ready for the ad:tech conference in New York, we still found time last Thursday to have some fun, some food, and some great team-building.

  

  

  

  

  

 

AdMedia to Attend ad:tech New York; Will Showcase Its Advertiser and Publisher Solutions at Booth M3

Posted October 17, 2013 by fran @ 4:09 pm

AdMedia, a leading provider of performance-based advertising solutions confirmed its attendance for the 2014 ad:tech New York conference. The conference will be taking place November 6-7 at the Javits Center in New York City.

Danny Bibi, the company CEO together with the rest of the team will be at Booth #M3 to meet with brand advertisers and agency executives. All attendees are encouraged to stop by to discuss AdMedia’s advertisers and publisher solutions, as well as take advantage of show-only promotions and booth giveaways.

In addition to attending the conference and greeting attendees at their booth, AdMedia will be sponsoring the PluggedIn2013 pre-conference party on November 5. This exclusive event for elite advertisers, ad agencies and publishers will take place at Slate, a premier venue in the heart of Manhattan. Guests will have the opportunity to network with innovators and executives of the online advertising world. Attendees will also be able to enjoy free entertainment and drinks, care AdMedia, Altitude Digital, and MediaPost.

To RSVP for the event, attendees can visit: http://www.pluggedin2013.com/

To connect with AdMedia to set up a meeting at the conference, attendees may contact (800) 296-7104 or email danny@admedia.com.

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

 

About ad:tech

ad:tech New York is the digital marketing industry’s leading conference and trade show. Over 10,000+ attendees will be present to showcase and to demonstrate the latest in digital marketing products, tools and technology. The attendees of the conference range from established ad agencies, upcoming startups, well known advertisers and premium publishers.

 

Carrie Marketers Get Crafty with Advertising Prank #FlexLikeCarrie

Posted October 10, 2013 by fran @ 11:24 am

This is online advertising at its finest.

Talk about spooky creative. The marketers behind the new Carrie remake film released a viral video experiment to test and capture the reactions of unsuspecting customers at a New Your City coffee shop as they witness a telekinetic event.

Entitled “Telekinetic Coffee Shop Surprise”, the video first shows us how the prank was set up. They created a fake wall, attached a harness to a stuntman so that it appears that he is lifted up the wall. The team also put some remote controlled tables and chairs in place, and spring loaded pictures and books so that they’ll look as if they’re flying off the walls and shelves. Finally, a bunch of actors took their place and pretended to be coffee shop customers.

And then the fun begins.

The stunt man knocks over a cup of coffee and the girl goes batshit and starts using her “telekinetic powers” to lift the man up the wall, move the tables and chairs, and make stuff fly off the shelves.

Needless to say, customers in the coffee shop were freaked out of their wits, while viewers watching from home were thoroughly entertained.

The Results

Two words: Viral hit. The #FlexLikeCarrie video spread like wildfire. It was posted on YouTube on Monday and got millions of views overnight. At the time of writing this, Telekinetic Coffee Shop Surprise has already reached more than 26 million views.

And the buzz is incredible. Carrie advertisers did a great job with using hasthags. They promoted the #FlexLikeCarrie hashtag at the end of the video and the Twitterverse just couldn’t stop talking about it. Fans couldn’t wait til the movie hits theaters on the 18th.

Similarly, the advertising prank was (and still is) wildly covered in the media, having been discussed in various blogs as well as major publications and networks such as the Los Angeles Times, CBS, New York Daily News, and more.

What You Can Learn

As far as generating online buzz goes, the advertisers and marketers in charge of Carrie most definitely got it right. They produced an awesome video that while promotional, was extremely entertaining and sharable.

Here are a few things that we can learn from this great online advertising campaign:

Go beyond traditional advertising and marketing tactics

Movie trailers? Billboards? Those tactics were so ten years ago. While the film did take advantage of traditional marketing methods such as the ones mentioned above, it went beyond that and effectively made use of online video. And take note, they used online video not for straight advertising purposes. They used video to distribute genuinely entertaining content.

Use cross-channel advertising

The advertisers behind Carrie didn’t just post a video on YouTube and went on their way. Instead, they took the time to distribute it via multiple channels. And by using the #FlexLikeCarrie hashtag, they were able make it easy for users to spread the word as well, thus generating more buzz in the process.

Put in the necessary resources

It was clear that the video was really well-made. The crew took the time to hire the right people and set up the proper equipment to make the prank work. Your campaigns should be the same way. We’re not saying that you should spend tons of money on stuntmen or equipment, but do spend ample time cooking up your campaigns. Budget or no budget, don’t submit anything that isn’t well-executed. There are plenty of ways to create wonderful advertising campaigns, and they don’t always involve a ton of money. What you do need is a lot of creativity.

 

Filed under: Blogroll,Company Headlines

Dear marketers, your controversial stunts can do more harm than good

Posted September 25, 2013 by fran @ 1:14 pm

Earlier this month, outdoor marketing company Hornet Signs came under fire due to a controversial marketing stunt that it did.

It created a decal that showed a blonde woman curled up–seemingly unconscious–on the bed of a pickup truck. She was tied up and her hair was obscuring her face. The decal was then attached to the back of an actual pickup truck, creating the illusion that there was real woman lying there.

The tactic was meant to demonstrate the high quality of Hornet Signs decal and show how realistic its signs are.

The stunt was so believable that some individuals who saw it even called the police. Needless to say, the authorities weren’t pleased to be called because of some marketing stunt. They weren’t the only ones who were disgruntled though. A lot of people were outraged at Hornet Signs’ actions and after the story went viral, people from all over the world posted critical comments on the company’s Facebook page.

Hornet Signs was forced to take the decal down. Brad Kolb, owner of the company said to the press, “I wasn’t expecting the reactions we got, nor do we condone this by any means.” The businesses also announced that it donated $2,500 to the Advocacy Center for Crime Victims and Children in Waco.

In spite of the bad press though, Kolb also said that the stunt resulted in a rise in decal orders.

The question is: Was the rise in orders worth the whole PR mess? We’d like to venture a guess that it wasn’t. Despite his claims that the company’s actions increased their decal orders, we’re guessing that if Hornet Signs were given a do-over, the company would demonstrate its realistic decals in other ways–you know, ways that didn’t involve abuse to women.

Let this serve as cautionary tale to marketers who are trying to garner more exposure for their products and services. Instead of resorting to being snarky, offensive, or controversial, why not try being creative and genuine instead? Use the wide range of online advertising formats out there to target your audience and deliver your message in a creative, tasteful, and fun way.

Because the fact is, snark and controversy aren’t just lazy tactics to get attention, they’re also second-rate, compared to genuine and wonderful content. Don’t believe us? Take Upworthy, as an example. The media company doesn’t resort to LOLcats or shady tactics to gain traffic. Instead, it focuses on curating meaningful content around relevant and serious issues such as immigration, politics, heath care, etc. The result? 20 million unique monthly visitors, 5 million subscribers, 3.2 million Facebook Likes and Z-E-R-O publicity mishaps. Oh, and did we mention that the company is just 18 months old?

Indeed, when you’re given the chance to choose between being shady or genuine, do yourself (and the rest of us) a favor and go with the latter. Because when it comes to getting more exposure, the challenge isn’t garnering attention–it’s doing it in an authentic and meaningful way. Choose to challenge yourself. The industry–heck the entire world–would be so much better off when marketers choose the honest route.

Filed under: Blogroll,Company Headlines

Wearable Tech: The Future of Advertising?

Posted September 9, 2013 by fran @ 1:54 pm

Smartphone, be prepared to move over, because it looks like another mobile advertising darling is about to take over.  In an insightful article, AdAge brought attention to the fact that many of the companies that we all know are love are venturing into wearable technology (aka: wearables).

From smart watches to wrist bands, and even glasses, businesses everywhere are pushing envelope in mobile technology by allowing users to integrate their smart devices into things that they can wear.  Consumers on the other hand, can’t wait to get their hands on these devices. The demand is evidenced by the sheer number of people clamoring to fund or get on the waiting lists for such devices.

For instance, there’s the Pebble smart watch, a project that grew to be the most successful campaigns on Kickstarter. The project not only reached its goal, but it garnered over 10 million dollars in funding. (Now available at a Best Buy near you.)

Samsung recently entered the smart watch space by introducing GALAXY Gear, “a perfect companion device that further integrates the Samsung GALAXY experience into everyday life. Samsung GALAXY Gear combines smart device connectivity, tailored technological features, and stylish design as a single premium accessory.”

And let’s not forget Google Glass, the search giant’s innovative device that fuses mobile technology with eyewear.

Yes, it certainly appears that we’re at the cusp of a new age in mobile technology. These devices are redefining the concept of connectivity for users, and advertisers can’t help but take notice.

Evidently, being able to advertise on wearable devices puts brands in a very valuable position. With wearable technology, advertisers can seamlessly offer their sponsored messages to users.

We can see now that large enough companies can develop their own devices that they can offer to their users. Take note though that brands developing wearable tech devices aren’t limited to technology companies. Nike for instance, has Nike+ a sporty wristband that lets users track their activities, set goals, and improve performance.

But does this mean smaller advertisers have no place in the wearable technology department? Not at all. Of course, the specific method on how adverts will be displayed is yet to be determined, but we anticipate that wearables will provide all kinds of opportunities for advertisers–large and small ones alike.

That’s why companies looking for more innovative ways to reach their customers should certainly keep an eye on the wearable technology space to ensure that they’ll be able leverage it when the right time comes.

Image credits:  The Pug Father, giuseppe.costantino, and  aaronparecki on Flickr

Filed under: Blogroll,Company Headlines

Why Promotional Branding Is A Worthy Investment For Your Business

Posted September 5, 2013 by fran @ 9:01 am

If you’re not using branded promotional products in your advertising campaign, you’re missing out on a powerful marketing tool. Giving away promotional items is a surefire way to draw attention and increase awareness of your brand. By associating your business with a reliable brand image, you give customers something concrete that they can trust. Below are just a few advantages of using promotional products to establish your brand.

Reaches a Wide Audience

The best way to reach a wide and diverse audience is to invest in a variety of different advertising tools. It’s easy to find promotional items that reflect the purpose of your business as well as the message of your brand, but you should also take your customer base into consideration. If you’re marketing to the general public, basic home and office items are best. For specific subsets such as IT techs, it makes more sense to invest in specialized items like branded USB drives. Getting specific with your advertising makes customers feel like you know them and opens the door for future communications that translate into sales.

Builds Recognition

Customers are more likely to keep promotional giveaway items than they are business cards, pamphlets and other printed materials. Choosing products such as pens, mouse pads and mugs keeps your brand visible on a daily basis. Portable items such as tote bags can become mobile advertisements that bring your brand message to an even wider audience. The more exposure a that customers get, the more likely they are to think of your company the next time they need a product or service you offer.

Improves Customer Response

An advertising campaign is only effective if it works to grow your business. The statistics don’t lie: promotional products generate markedly higher customer response than other forms of advertising. This includes providing contact information, generating referrals and making purchases. Repeat orders also increase with the use of branded items. Such tangible results make it easy to measure how well your promotional campaign is working and whether or not you need to make adjustments to bring in more businesses.

Lowers Marketing Costs

No matter what the size of your business, you want to make the most of your advertising budget. Investing in promotional giveaways gives you a greater return on each impression than other traditional methods. That’s good news if you’re looking to increase the effectiveness of your marketing campaigns. A single branded item may be seen by dozens or even hundreds of people depending on the type of item and how long a customer holds onto it. With some products costing less than a quarter a piece, that’s a hefty return on your investment.

Establishes a Positive Reputation
Giving customers something they can use establishes your business as friendly and helpful. When people associate positive experiences with your brand, it helps build trust. Trustworthy businesses get word of mouth advertising from satisfied customers and draw existing customers back to make repeat purchases, an effect that grows over time.

 

Abi is a marketer, interested in everything marketing. She writes for promotional merchandise specialists Fluid Branding, click here to view their full range of items.

 

Image credit: Woodlands Ad Agency on Flickr

Filed under: Blogroll,Company Headlines
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