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3 Steps To Improve Your Ecommerce Experience

Posted May 11, 2018 by Abhishek Pandey @ 5:59 am

E-commerce has leveled the playing field in a lot of ways. Smaller online businesses now have access to the same sprawling, the international customer base that established retailers enjoy. While established retailers may already have a strong foothold in the e-commerce space, smaller merchants often go through some trial and error in perfecting the online shopping experience. E-commerce optimization is fluid, evolving, and complex. The ability to perfect every area of an online shop can be both daunting and expensive for smaller online businesses. Despite this, there are certain areas on which merchants need to focus if they expect to be profitable at all online. So, here are three big ways to improve the e-commerce experience today. Do read to unfold the ways. 

Ways To  Improve Your Ecommerce Experience

Enable Frictionless Payments

Enable Frictionless Payments

Consumers want to get from point A to point B in as few clicks as possible. Your payments process should enable them to do this. Avoid redirecting customers away from your branded site to an external payment gateway, as this disrupts the flow. Instead, choose a gateway provider that integrates seamlessly with your e-commerce site or mobile app.

Include a progress bar at the top of checkout screens so users can see how far along they are in the checkout process. This can help move customers along in the process while reassuring them that there’s not much further to go.

Avoid requiring users to register before completing a purchase. It’s a major point of friction in the checkout process and can increase cart abandonment rates quite a bit. Instead, allow customers to proceed to checkout as a guest and give them the option to register later after they have completed their purchase.

Boost Security and Fraud prevention

Boost Security and Fraud prevention Boost Security and Fraud prevention

Boost Security and Fraud prevention

The rising amount of online fraud and data breaches has made shoppers wary of entering personal details online. It’s estimated that roughly one-fifth of cart abandonments occur when customers cannot trust you with their credit card details.

In addition to providing adequate security assurance, you should boost customer confidence by safeguarding the entire checkout process. Many merchants use Address Verification Service (AVS) to verify the address of a person claiming to own a credit card. Card Verification Value (CVV) is another security protocol, which asks the cardholder for the 3 digit security number on the back of a Visa or MasterCard card. While these tools increase security, they also boost customer confidence that your brand takes security seriously.

Cater to Consumers’ Omnichannel Preferences

Cater to Consumers’ Omnichannel Preferences

Omnichannel optimization is more important than ever. Increasingly, merchants are seeing customers begin shopping on a desktop, visiting the store to see and touch items, and then complete the purchase on a mobile device. The cross-channel combinations are endless, but the bottom line remains the same: consumers want a consistent experience across devices and channels.

Again, working with a reputable payment services provider can streamline omnichannel success. A great provider will be able to facilitate omnichannel payments across the board, including broad payment types, high-level security, and fraud prevention tools.

Conclusion

While e-commerce and online shopping have opened up a world of opportunity for merchants to sell to new audiences, taking advantage of that opportunity requires best practice implementation and the ability to pivot with evolving consumer preferences. Successful online merchants will prioritize customer experience, security, and the omnichannel experience. As the framework upon which great e-commerce experiences are built, merchants that optimize these areas will be best positioned for growth.

Filed under: Company Headlines,E-commerce

5 Content Marketing Tools That Will Expand The Reach

Posted May 10, 2018 by Abhishek Pandey @ 5:34 am

In the content marketing game, a lot of small businesses overlook an equally important activity which is the backbone of it- promoting the content. Without readers, your blog articles, white papers, and e-books are just wasting digital space. That’s why it’s so important to have a well-rounded content promotion strategy in place, as well as the right tools to make it easier and automate what’s possible. Here are a few content marketing tools and widgets that expand your content’s reach.

Effective Content Marketing Tools That Will Expand The Content Reach

Content-Marketing-Tools

Hootsuite

You need a social media management dashboard anyway, and this one’s great for scheduling shares of your content. The Hootlet extension for Chrome makes it simple to share any webpage or blog post without copying and pasting the link. 

Schedule shares of each blog post every day for a week on Hootsuite, staggering times to reach the widest audience possible across all your social channels.

Buzznami

Just like report cards are useful in telling us whether our kids are paying attention in class or not, there’s a similar evaluation tool for content marketing called Buzznami. Enter your website URL and get a full report on how well you’re doing in including internal links and subheadings to make search engines able to find your content easily, as well as how your social media shares are doing in reaching more people. After assessing your evaluation, determine where the weaknesses are, and make a plan to beef up efforts there.

Revive Old Post

content tools

The Revive Old Post WordPress plugin is great for getting eyeballs on content you published long ago, which has a tendency to not be viewed as often within weeks of it goes live.

The plugin works directly on your WordPress platform, and once you input your social media credentials, you can set up automated shares of older posts. It’s a great way to drive traffic to your blog from Facebook and Twitter. Set up at least one share of older content a day, spreading them out across the day.

Contently

Sometimes simply organizing your content is what’s keeping you from reaching more people with it. Contently is a content marketing platform that allows you to compare content performance against industry benchmarks and analyze data so that you can tweak your content strategy to better appeal to your audience. Track engagement for each piece of content you publish and ensure it’s aligned with the content marketing objectives you’ve established.

BuzzSumo

content tools

Content marketing can be an aggressive competition with others in your industry, but BuzzSumo gives you the competitive edge. Not only can you discover what content of yours is working, but also which influencers are sharing it. You can also track your competitor’s content performance. Identify influencers in your industry and connect with them through BuzzSumo so that you are on their radar, increasing the odds that they’ll amplify your content for you.

Last Words

 

While all these content marketing tools can be immensely helpful in getting you more readers for your content, realize that the biggest asset you have is your own effort. When you dedicate time and energy to consistently promoting your content, you get results, plain and simple. Last but certainly not the least do not forget to contribute your valuable feedback with us.

 

Filed under: Brand Marketing

Best Techniques To Improve Contextual Ad Performance

Posted May 9, 2018 by Abhishek Pandey @ 4:34 am

Contextual advertising is a form of ad targeting for promotional content that appears on digital media, as well as websites and browsers. The ads are chosen and served by automated systems that work to display the most relevant ads based on the identity of the user. This article will reveal some techniques to improve contextual advertising. 

The Importance Of Contextual Advertising

Contextual Advertising

It’s no secret that the traditional methods of advertising are not nearly as effective as they once were. The idea of throwing out a giant, untargeted net and hoping for the best is a thing of the past. Contextual advertising is a tactic designed to create digital campaigns that are tailored to the organic flow of the UX. As the bulk of online behavior is now being tracked, it would be wise to make the most of this new reality and find new ways to increase revenue.

When you write blog posts, the name of the game is to engage and educate readers without blatantly pushing a sales agenda. Contextual ads are the fantastic way to put relevant ad content in front of interested eyes without coming off as intrusive.

Some Ways to Use Contextual Advertising

If you want to earn more with the advertisements, here are some ways you can tap the vast engagement potential of contextual ads.

Never Compromise On UX

Never Compromise On UX

Intrusive advertising can ruin an online experience faster than anything else. Many times, users don’t even look at poorly designed or irrelevant ads on a website. They are only interested in finding the X that gets rid of them. From a technical perspective, if your site’s color scheme presents a neutral vibe, a giant ad with super-vibrant colors will look out of place and will certainly disrupt the UX. 

 

Contextual advertising is far from a one-size-fits-all solution. Each platform has its own unique landscape when it comes to displaying opportunities. For this reason, you cannot underestimate the importance of ad customization. Even the tiniest detail can wreak havoc on a website’s UX and ruin the effectiveness of the ad.

Understand Visitor Intent

Contextual Advertising

As in nearly all forms of online marketing, the key ingredient is simply knowing how your audience functions in relation to your platform. When it comes to contextual advertising, a great deal of success comes down to being in the right place at the right time. The visual hierarchy of your content needs to be in perfect order. From a monetization point of view too, ads need to be placed in accordance with your visitors’ on-site surfing behavior. Further, the messaging needs to be changed based on how people interact with your website.

Be Very Selective in Choosing Advertisers

 

As a blogger, choosing the advertisers that are allowed to display contextual ads on your website should not be a trivial process. One of the biggest mistakes a publisher can make is welcoming any and all advertisers for the sake of revenue. In reality, doing this can be counter-productive. For example, if your blog provides travel advice, placing ads for bathroom cleaners or marketing automation software wouldn’t likely be in line with what the user is looking for.

Last Words

After going through this article, you must have come across the harsh reality that you will always be locked in a constant battle not only with other publishers but also ad blockers. The key to capitalizing on engagement potential is finding innovative ways to appeal to customers on a level that doesn’t compromise their online experience and adds intrinsic value to their lives.

 

Filed under: Advertising

Effective Tips To Make PPC Advertising Work For Business

Posted May 8, 2018 by Abhishek Pandey @ 6:05 am

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most influential online marketing options for businesses. It is designed to engage people and lead to sales that can improve the bottom line. To make sure you do this the right way and launch a good PPC campaign, it’s best to understand the intricate details beforehand.

What Is PPC Advertising?

ppc

The term stands for pay-per-click advertising, meaning that each time someone clicks the ad, a set rate is charged to the advertiser. This rate can vary based on the agreement you’ve established beforehand.

You can use PPC to display ads for specific services or goods depending on what you’re selling. The goal is to put these ads in front of people who are already interested in the subject and might be looking for the product through search engines, forums or websites.

Setting Up PPC Campaigns

Establish a budget.

Start by establishing a daily, weekly or monthly budget as soon as possible. This is the set rate at which you will launch the ads. If you don’t have a budget, it is easy to start wasting money on failed campaigns. A set budget can streamline the setup and make sure it works according to your financial means. If not, it is easy to toss away money without even noticing it.

Look at the various rates and learn more about them before launching the ad on a platform. This will give you the gist of what’s going on and how much it will cost per click.

Set campaign goals.

You can only see the value of PPC advertising if you set goals for your business. This can include the number of leads you want to come in via ads or even the number of recorded sales per ad. All of this information should be tracked and kept in mind during the campaign.

By looking into and establishing these goals, it’s easier to avoid making mistakes. A PPC ad is only as good as the person running it. Setting goals helps you remain on top of things without failing.

Split-test ads and platforms.

PPC

Take the time to split-test as much as possible, whether with advertisements or platforms. You want to take all of this information into consideration beforehand. The goal is to determine how the ads will be run and how they will work.

For example, imagine one ad doesn’t work well but another does. You don’t want to keep running the failed ad because you don’t know which one is doing well. This happens all the time when you put up a bunch of ads and hope for the best.

Emphasize relevance.

PPC advertisements have to be as focused as possible because of the value they bring. Relevance is the name of the game, because putting ads up in front of the wrong people will lead to inefficiencies. Targeting is essential for the long term.

Focus on a solution that is as relevant as possible. Take the time to sit down and write specific keywords that relate to your business and its products. The goal is to have a good feel for what you want to target.

Don’t ignore tracking.

Let’s imagine an ad has been set up and it’s time to start raking in new leads. How are you going to keep tabs on what’s working and what isn’t? This is where tracking can help, as it ensures each lead who engages with the ad is recorded. With Google AdWords, you can have all of this information listed in the main console online. It’s best to go through this information and set up a personal tracker as well. This reduces the wasted money from unrefined campaigns.

Last Words

PPC advertising can have a lot of benefits, but it is important to set things up properly. It takes time and a lot of work, but it is well worth the hassle. A good PPC advertising campaign can launch your business forward better than anything else could. This is why it is such an appreciated online marketing method: It works well and can change the outlook of a business in a matter of days or even minutes.

Filed under: Advertising

10 Low-budget Link Building Tactics For Content Marketing- Part 2

Posted May 7, 2018 by Abhishek Pandey @ 6:04 am

As in the first part of this article, you are revealed to the top low-budget link building tactics for content marketing. It’s time to proceed further by unrevealing the rest of the tactics that will help you in content marketing. Therefore, read on to explore the tactics rest link building to stay updated with the cost-effective and latest link building tactics.

Cost-effective Link Building Tactics For Content Marketing

content marketing

6. Create Detailed and Long-Form Guides

If you create a detailed, long-form guide then many writers will use this as a resource and link to it. It’s no secret that Google bots favor long-form quality content. But 1,500 words of nonsense is not going to rank. Your content should provide very useful information that addresses your audience’s search intent. A great way to earn links is to produce resources. See what unique insight you could have, or what solution you could offer.

Long-form educational guides are often referred to as “power pages”. And for good reason. People return to these resources time and time again. Additionally, you can include numerous links to other resources in the long-form guide.

7. Collaborate with Other Content Creators

content marketing

Collaborations don’t just have to be interviews or guest posts. By figuring out new and original ways to collaborate with businesses that complement yours, you can easily get backlinks.

On a side note, try to steer clear of collaborating with your competitors as it might not be as effective for sourcing backlinks.

A collaboration could be anything from a charity event, podcast, vlog, product, or even just a live stream. These days you don’t even have to meet them in person to collaborate. On Instagram, for instance, multiple accounts can go live together. When you collaborate, both parties benefit by reaching the other’s audience along with their own. You also can exchange ideas and knowledge.

If you collaborate to create a product, it will benefit from being backed up by two marketing teams. This can be an effective way to raise brand awareness and maximize the success of a campaign. All while the links come rolling in behind the scenes.

8. Get Featured on Resource Pages

Many websites provide a resource page. This is where they list websites and resources that may be relevant or useful to their audience.

You should scout the web for these sites, but make sure they are credible. When you find one that could be a good match, go ahead and contact them. If you successfully pitch your website to them, they are likely to add you to their directory. That means one more backlink and a lot more traffic.

You could also create your own resource page on your website. You can coordinate links to high-quality websites that will be useful for your audience. It’s a major bonus if they also have a resource directory. By simply notifying them of your gesture, they will be likely to return the favor.

Depending on how you categorize your links, your resource page can also contain internal links to your own website or blog.

9. Have your Products Reviewed

product-reviews

Does your business provide a physical or digital product or service? Great, this low-budget link building hack is ideal for you.

Getting respected people to vouch for your products in reviews is a wonderful way to promote them. And, you guessed it, a wonderful way to build links for free.

All you have to do is find people who do reviews in your field and get in contact with them. Many bloggers and vloggers are willing to review products.

You could also reach out to influencers on social media platforms.

A powerful pitch that seldom fails is offering them freebies to be reviewed. Don’t worry, this doesn’t mean giving your product or service for free (although doing this the odd time can really pay off).

You could offer a discount, free trial of your software, or invite them for a free consultation. More often than not, they’ll agree and link to your website in their review. It means content for them, and links for you!

You could even offer an incentive for their followers like a coupon or discount code to accompany the link. This is sure to drive traffic to your site as people will want to find out more.

Important Note: Be careful in how you go about getting reviews. You shouldn’t ask for a link directly to your email as this goes against Google’s Webmaster Guidelines. Instead, offer the product or trial and let the blogger decide if it’s worth reviewing.

10. Target Link Roundups

There are loads of websites out there that publish weekly or monthly link roundups on particular topics. Figure out which ones could be relevant to you and go ahead and pitch your content to them. If they like your content, they’ll include a link to it in their roundup.

Be careful not to come across as too pushy in your email. Remember at the end of the day, it’s their website and their choice. Instead, try to explain why your page or post would be a valuable addition to a certain roundup. Being in a “best of” list is sure to get you new followers and helps to establish your expert status in the field. Another benefit of connecting with website owners that do roundups is that they are likely to keep your website in mind for future round-ups too.

Last Words

Take these 10 low-budget link building hacks and use them in your content marketing strategy. If you do it right, your website will earn loads of high-quality backlinks. When Google sees your support system of high-quality backlinks, your site’s domain authority will increase and your traffic will grow. All it will cost you is a bit of brain power and effort.

Filed under: Brand Marketing

10 Low-budget Link Building Tactics For Content Marketing- Part 1

Posted May 4, 2018 by Abhishek Pandey @ 4:39 am

You don’t need to have a huge budget to earn high-quality backlinks. Here are ten low-budget link building tactics to help you rank higher and drive traffic. Link building is a crucial element of SEO. Some studies have even proved that the number of domains linking to a page is the most important factor in terms of ranking.

You could say that search engines, including Google, see links as recommendations. The more domains that link to you, the more reliable your site must be. Links are little votes of support for your website in the eyes of search engines.

Low-budget link building is a great way to drive traffic, improving your ranking in SERPs, and enhancing your website’s reputation.

The best thing about linking? It doesn’t have to cost the sun and the moon. If you’re clever and think outside the box, you can plan an efficient and cost-effective low-budget link building strategy.

Here are ten Low-budget Tactics you can use:

Link-Building-Tactics

1. Scout for Broken Links

If you have a look on websites similar to yours and check for broken links you’ll be surprised how many you’ll find. Luckily for you, another man’s broken link is your linking opportunity! Once you find a broken link, you can contact the website’s owner and make a pitch to them. Offer to replace their broken link with a link to your content, services, or resources. It’s really easy to find broken links.

2. Roundup Experts

One of the best ways to go about low-budget link building is collaborating with experts in your field. The fact that it won’t cost you a dime is an added bonus. You can easily get links by rounding up experts to contribute to a blog post or article. You just have to reach out to the right people who are willing to answer any questions you may have or offer an opinion. Consider influencers, bloggers, and key players with authority in your industry. To maximize your chance of earning links, investigate whether or not each potential collaborator actively links to resources they feature in.

Everyone wants their opinion to be heard and most will jump at the opportunity to get some extra publicity. Anyone you collaborate with is likely to share the content with their followers and on their websites or blogs. The result? Links building left, right and center!

This could also help you to establish relationships with influencers. This is a great digital marketing tactic that you can go on to use in future campaigns. One tip we have for you is to avoid long-form emails when contacting potential collaborators. Chances are they get loads of emails every day, so get straight to the point.

3. Interview Experts

A similar way to get links for free is by interviewing industry experts.

Ideally, you could create a series of interviews with experts on a variety of related topics. Not only is this a free way to earn links, but it also helps to establish your content as a reliable source. Your interview should focus on key topics that you know your target audience will be interested in. Make sure to make the interview engaging by encouraging the expert to share top tips, expert hacks, and specialist insight. If your interview is a valuable resource, you could even reach out and offer it to other relevant publishers to earn even more links.

Considering that it’s estimated that 80% of all consumer traffic will be video traffic, this could be a good route to take. You could film your interviews and present the clip with the transcription. Your low-budget link building mantra should be: create valuable resources, earn high-quality links.

4. Create Infographics  

infographics

Infographics are a wonderful place to start for low-budget link building.

People love easily digestible content. That’s why people love infographics.

Infographics let your audience absorb a lot of information fast and efficiently. However, not every content creator has the time or expertise to create original infographics.

For this reason, they also serve as a valuable resource for other websites to use in their content and link to. Creating useful infographics to go with evergreen content may take time, but will pay off in the long run. Once you start publishing infographics, you are sure to generate a long stream of backlinks.

When creating infographics, you should always design them to be informative, clear, and concise.

You could even reach out to other websites within your industry and offer your infographics to them.

5. Guest Blog

guest blogging

Inviting experts or influencers to post content as a guest on your site is an effective way to build links. Not only is it cost-efficient, it also requires little to no effort on your part.

All you have to do is find someone who you think would be suitable. Perhaps you could check who has linked to or shared your content in the past? Then ask them if they would be willing. You’ll be surprised at how many will take you up on the opportunity.

Not only will this help you to earn links, if your guest has a large following it will create a buzz. Being associated with someone respected or popular in your industry could win over lots of new followers of your site.

Last Words

This is the first part of low-budget link building tactics for content marketing, stay tuned with us to stay updated with the rest of the tactics that will help you in content marketing. Do not forget to share your thoughts with us.

Filed under: Brand Marketing

What To Consider When Buying Native Video Ad Placements?

Posted May 3, 2018 by Abhishek Pandey @ 6:26 am

Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. According to the recent report, it is stated that 90% of consumers skip the pre-roll video, which is far and away the most popular video ad format. Advertisers must now look elsewhere if they want to continue engaging viewers with video advertising. One of the formats that have grown quickly is native video, which can deliver a message at a relevant time and format while consumers are browsing content feeds. This article will reveal some considerations that should be made while buying native video ad placements.

Things To Know While Buying Native Video Ad Placements

For advertisers who are looking to pursue native to help deliver their video messages, here’s what to take into consideration when investing in a campaign:

Understand All About Native Ads

Native Video Ad

 

As with all successful, popular formats, opportunistic sellers are quick to slap the “native” label on just about anything if it helps them sell media. One such format is out-stream video. The trouble with formats like out-stream is that they can feel out of place, and introduce the same skip-ability problem that plagues pre-roll.

However, we’ve learned that placing a headline along with a video unit that matches the rest of the site is vital to the ad’s success, driving 9% higher awareness, 23% higher engagement and 37% higher completion rates. This gives the consumers context to what they are reading, viewing and seeing. In other words, it makes sense to them as to why this video would be there and feels less like an intrusion than a video that simply pops up and starts playing.

Don’t Be Afraid Of Text

Don’t Be Afraid Of Text

Many advertisers might approach video as a format that can rely solely on sound and image, without a need for text at all, but they’d be wrong. As I said above, headlines are incredibly influential to how well a native video ad performs. Adding text to the video itself can be incredibly powerful as well. This is because consumers are often encountering native video with the sound turned off. While the motion might capture their attention, they can’t hear what’s going on. So, video with text elements can better inform the consumer with messages around the product or service being advertised. When brands can adapt their creative content to how consumers view the video, they’ll be rewarded with high engagement and successful campaigns.

Move Away From “Advertorial”

Text-heavy video works because it fits in with the way that consumers scroll through content. If the key message is there in the text, consumers are more likely to read it. Therefore, the trick is for the brand to get to its core messaging early in the video as well.

In fact, it’s potentially detrimental to the advertiser if a native video takes too long to get to the brand message. It’s difficult enough to capture consumer attention today. If the video is only tangentially related to the brand and the core message, then it is not likely to land with any kind of impact. Focus the content on the brand itself, arrive at the key messages quickly, and again, don’t be afraid to do so with text so that viewers can grasp the message even if they view with the sound muted.

Transparency Is A MUST

Transparency Is A MUST

Even though the current state of native no longer requires customization for every single publication, that doesn’t mean that the sites the ads run on and the context in which they appear are no longer relevant. When making a native video purchase, it’s still incredibly important to have transparency into the types of sites, the quality of those sites, and whether the audience matches the advertiser’s desired target. And while native stands a much better chance of capturing consumer attention than pre-roll or standard display banners, advertisers still need to monitor viewability and other factors.

This information is useful for both campaign reporting and targeting strategy. Advertisers can now leverage the same kinds of audience targeting capabilities in native that they’ve become used to for display and pre-roll. The difference is that advertisers are earning attention instead of forcing attention, which is proven to be more impactful because it respects the user experience.. Don’t buy native video without the availability of all of these data points.

Last Words

Digital advertising is no longer about simply shoving a message into an ad slot and hoping that it reaches the right consumers. Native video is no different, and it needs to be strategically targeted so that it reaches the right consumers. Brands that go beyond targeting to capture attention with headlines, in-video text, and powerful, impactful messaging are likely to succeed with native video now and well into the future.

Filed under: Native

Effective Tips To Skyrocket Your Ecommerce Conversions

Posted May 2, 2018 by Abhishek Pandey @ 7:16 am

Building a profitable business is no easy task. After all, you can design your online shop to look and function the way you want it to, promote it across many channels and even drive a ton of traffic to it on a daily basis. But just because people visit your online store doesn’t mean they’ll actually buy anything. In fact, it’s only after you have your shop up and running that the real work begins.  In that context, here are the best tips out there to help you skyrocket your e-commerce conversions so you can start generating more sales.

Tips To Skyrocket Your Ecommerce Conversions

Start Building Trust

 

Start Building Trust

Not everyone that visits your site is at the right stage of the buying cycle to convert. In fact, some may be visiting your site for the very first time and may be hesitant about making a purchase. That’s why establishing trust, in tiny increments, is the key to helping move those in the early stages of the buying cycle towards a decision to buy something. One of the best ways to do this is to start small and ask site visitors for their email address, just as Nike does.

By encouraging people to trust you enough to provide their contact information, and later sending your campaigns to them via email, you can convince those that aren’t sure about buying from you to go ahead and give you a try.

Use High-Quality Images

Use High-Quality Images

 

People that are shopping online rely on your shop’s images to make their purchasing decisions. After all, they can’t physically see or touch your products. But they definitely want to know that the money they’re about to spend is worth it.

Leverage the power of high-quality images like these throughout your own e-commerce shop to help increase sales. Make sure the images are large enough to show detail, are crisp and clear and have good descriptions to back up the imagery.

Eliminate The Risk

Eliminate The Risk

Another common reason people shy away from finalizing an online purchase is the fear that it won’t fit, won’t be what they expected, will come damaged in the mail or any other number of concerns. If you eliminate these risks, your customers will be more likely to make a purchase from you. For instance, make returns easy and free of charge. Offer free shipping and product guarantees. Even consider allowing hassle-free returns to your brick and mortar shops if that’s possible. Take it from successful e-commerce shops likes Hugo Boss. Not only does the brand offer free shipping on all purchases, it makes all returns by mail free of charge. Your customers are sure to appreciate that buying from you carries no risk.

Create An Easy Checkout Process

 Create An Easy Checkout Process

 

As one of the biggest e-commerce giants in the world today, Amazon can teach every online shop owner a thing or two. And, while your e-commerce shop may not be as large, study Amazon: The way it runs things is efficient and could help you increase your shop’s sales. For instance, many people abandon the checkout process because of things like unexpected shipping costs, the requirement to create an account, concerns about security and, most importantly, a difficult checkout process.

Last Words

Just remember, it doesn’t matter what you sell, how you promote it, or how much traffic comes to your online shop if no one’s buying. Take the time to apply some of these tricks so you can generate the most revenue possible and continue to build your business.

Filed under: E-commerce

B2B Marketing Strategies To Scale Your Business To New Heights

Posted April 30, 2018 by Abhishek Pandey @ 6:55 am

In order to enhance B2B business, companies need to adopt lead generation marketing strategies that deliver results.There are various ways in which you can utilize customer voice to create better lead nurturing B2B marketing strategies for your company. Lead nurturing is the process by which the company approaches the buyer at each stage of the buying process, educating them of the company’s products/services and making a personalized pitch to engage the customer with the product/service experience so that the customer can take the buying decision.

B2B Marketing Strategies

B2B Marketing Strategies

In today’s world of cut-throat competition, it is necessary for companies to proactively contact customers, understand their requirements, and maintain relationships with them. Here are various ways in which you can utilize customer voice to create better lead nurturing marketing strategies for your company.

Focus On Account-Based Marketing:

Focus On Account-Based Marketing:

Account Based Marketing is a strategy in which the customer comes first and the company’s products/services are pitched to serve the specific customer’s needs. This is an effective strategy in which the customers are classified into different accounts depending on their revenues, size, industry, products they have and the market needs they serve.

 

Then you can do a market research about what their needs are, what problems they need solving, how your company can add value to their business, etc. you should also identify their personal preferences, their preferred medium of communication, their method of consuming information etc. Finally, you can develop a personalized sales pitch on how your company can solve their problem efficiently and in a cost-effective manner.

 

You can have personalized sales, promotion, offers and can create a customized message about your firm’s capabilities for each customer. Be tech savvy in reaching your targeted customers using advanced digital marketing techniques such as Twitter tailored audiences, Google customer match, LinkedIn Matched audience etc.

 

Employ Content Marketing:

 

Employ Content Marketing:

An informed customer can make better decisions and also values the company which provides him with enough information to enable him to evaluate things properly. An effective content marketing strategy can attract, engage and inform the audience with the help of interactive content such as videos, infographics and blog posts etc. Host high-quality content on your website which addresses customer’s questions and provides solutions to their problems.

 

A brand which takes content marketing seriously is uniquely positioned to serve its customers well. It can be a great way to guide and connect with them during every stage of the buyer’s journey and can enable them to move through the sales funnel.

 

Email Marketing:

Email Marketing:

About 3 billion people around the world use email which amounts to 40% of the whole population. And the number of email users is steadily increasing every day with about 200 billion emails being sent daily and half of it is business oriented.

 

Emails have become a big part of people’s lives enabling them to connect with all the other social media platforms with just a click. Sending an email is not enough, you need to convert the leads into actual sales. This can be done by having an engaging and quality content along with a strong call to action. Also, you need to make it easy for people to do the specific actions you’d want them to take, such as fill out a form to get a complimentary guide, to sign up for a free trial, or call a specific number etc. Make sure your email is aesthetically good and with great colors. You will need to incorporate images, use bullet points, have short paragraphs and lines.

Last Words

With these B2B marketing strategies, you will soon get success in your business. So do implement these strategies and don’t forget to share your thoughts.

 

Filed under: Brand Marketing

Online Shoppers Trump Social Media Influencers

Posted April 27, 2018 by Abhishek Pandey @ 6:46 am

Retail has been the industry that has been most affected by the rise of the Internet. Online shoppers, manufacturers disintermediating their channels to go direct to consumers, social media and search engines have all had their impact. Read on to how the online shoppers like Amazon and Google trump social media influencers.

 

Google and Amazon the starting point for shoppers

online shoppers

Search engines are now the start point for many shoppers. According to the survey Google (32%) and Amazon (33%) is the start point for shoppers. This will worry retailers who have invested in their own applications. If consumers are not starting with the app they have built and deployed, they need to change how they work. In a recent interview with Jason Cohen, WP Engine he said that if an app isn’t on the home page, it doesn’t get used.

 

Interestingly not all searches lead to sales. It turns out that many shoppers will research big-ticket items online but still prefer to go into the store (63%) to buy. For markets such as furniture, this makes sense. Items such as a 3-piece suite are expected to color coordinate with a room. Going to store allows a customer to make sure they get the right color. In addition, many furniture stores now match their online pricing with their in-store pricing.

 

This also makes the case for a clear omnichannel experience. Customers want the same engagement across their mobile, desktop and in-store experience. They expect loyalty to work both ways with retailers recognizing them and delivering unique deals.

 

Social media trumps influencers and celebrities

online shoppers

For many aspiring YouTubers and those who have built large Twitter and Facebook followings, this will come as bad news. 60% of those surveyed said they had never purchased a product promoted by a celebrity or social influencer. Without the age data from the respondents and the ability to tie that to this response the impact of this is unclear. There is no question that in the teen market, social influencers and celebrities still have an impact.

 

However, in the last few weeks the epitome of celebrity retail properties, the Kardashian Dash clothing stores have closed. They are not alone in taking this action. Several other celebrities have either moved away from their brands or sold them off in order to focus on other projects. Is this a long-term trend? It’s hard to know but never discount the impact of exposure on sales. It certainly won’t limit the amount of product placement in TV and films.

 

What is interesting is how that social media influence has changed. 55% of respondents say that they have purchased through a social media channel such as Facebook, Instagram or Pinterest. Facebook is the clear winner with 40% saying they have purchased through it. Success is down to the targeted advertising that these platforms deliver. This means that those seeing ads are more likely to click and potentially buy.

Is AI the future face of retail?

Is AI the future face of retail?

It’s a good question. AI and machine learning have been around the retail industry for some time. The use of AI to improve logistics and reduce cost as well as predicting demand is nothing new. The latter is now filtering through to manufacturing and the supply chain.

 

Online uses a lot of Augmented as well as Artificial Intelligence approaches. The advertising that is delivered alongside search results or when browsing social media relies on AI engines. Those engines gather large amounts of data about our online lives and use them to target offers and goods. There is much to be done to make these truly effective. Order an unexpected product for another family member and suddenly the offers that appear when shopping online can become wildly inaccurate.

 

Food for thought

 

If you are a retailer the key message from this is that change is good even though change comes at a price. There is also a need to reinvest in SEO to ensure that your website ranks high on search engines. Hope after going through this post you would have understood how the online shoppers like Amazon and Google trump social media influencers.

 

Filed under: E-commerce
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