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Microsoft and Moleskine to develop auto sync of Smart notebooks to Windows

Posted November 27, 2017 by Abhishek Pandey @ 3:02 am

Ever wondered about handwritten notes might get synchronized with the Windows? Well, this does seem a distant possibility as Microsoft and Moleskine team to develop an algorithm which helps the synchronization of paper notebooks with windows. With the development, it would be easier for people to synchronize their handwritten notes with the computer directly without a formidable wire connection. In another word, the path-breaking technology will help reduce the time elapsed in bringing the written document through the scan process. In this technology, a direct link will help reduce the time gap in connection.

What is the Technology behind Smart Notebooks?

The two giants have joined hands to produce an app which syncs handwritten notes with Windows 10 devices which in turn works with Moleskin’s Smart Notebooks Writing System which includes a Moleskine Paper Tablet Notebook, a Moleskine Smart Planner and a Pen+ Smart Pen. The Application uses a nCode Technology, which is a special invisible code printed on the page that allows the smartpen to track movements, position and page number, this application then transfers anything written on the page to the Windows 10 device. This is significant technology which helps in the transfer of data made viable and less time-consuming. This, in turn, will help reduce the time lag in the transfer.

The nCode Technology, developed and first patented by NeoLab, has the capability of digitizing 15 different languages and transfer content onto larger screens or say TVs or Computer screens. The Application can connect up to seven smartpens at the same time. The biggest success of the nCode technology collaboration with Moleskine helps to allow real-time simultaneous collaboration. It will also store all handwritten content, even offline and can transfer it to the application when a connection is made available.

The collaboration

Microsoft, the top of the list for the BrandZ Top 100 brands had preconceived adaptability when it comes to making notebooks sync with its Windows. With Moleskin developing its Smart Writing System available, it was a perfect timing for Microsoft to introduce such a system in its next installment. Moleskine, the Italian Manufacturer, Papermaker and Product designer had a great chance to mark itself on the global list with such technological collaboration.

The Output

The collaboration has a vivid output pattern as it is to set a new pattern in the field of digital synchronization with the Windows. The trend will have worldwide acceptance and adherence to the digital media workspace. This technology will have an impact on the marketers who can use this for their meetings and to discuss public workspace as well.

How to make your brands valuable in these times?

Posted November 24, 2017 by Abhishek Pandey @ 2:07 am

The current scenario of the market is very flexible given the non-existence of turmoil these days. It is important for brands to clear their ambitions to escalate growth in the coming quarter. For that to happen, the paths to achieve the standard must be set in accordance with the market principles. Recently WPP and Kantar Millward Brown released the report on BrandZ Top 100 Global Brands report 2017 and it is astonishing how some of the businesses have based their growth. Here is how you can make your brands more valuable in these times –

Purpose-Oriented Business

It is important to have a strong purpose oriented business in these times when there is uncertainty and world is unsettling. In these times, what can save your business is an attitude with settled nerves. In the market, people are looking for answers to their questions and security to their business and this makes for interesting yet tough time. if we take reference from the BrandZ report by WPP, businesses with a clear purpose have fared better than the most and purpose, therefore makes difference to the marketers as well as to brands. This is why these businesses have grown three times the rate of other brands over the past 12 years or so. The purpose oriented businesses are grown with keeping the basics clear. Consumers, on the other hand, have a tendency to be attracted to brands who are in more than the money making business.

Different Approach to Business

A difference in approach for businesses can give them an uncanny advantage over their competitors. This was one of the three components along with Meaning and Salience which comprises the Brand Power, the BrandZ measurement of Brand Equity. The difference in business can vary overwhelmingly as the report covers some businesses who grew 258 percent in brand value over 12 years. This is good for technology-oriented businesses whom the consumers deem different than other because of their understanding of business at this level. Brands with long heritage have challenges in achieving difference successfully.

Flexibility in Business

Flexibility is one point which makes any brand grow in its value. To remain in one category is not the destiny of any company. Many brands who particularly venture into the technology ecosystem mostly benefit from this flexibility. To gain market prominence and growth, the companies must extend themselves across and beyond their perceived categories. The focus should entirely be on complementing the needs of the consumer rather than expanding the category itself. The category should be the realm, considered only by consumers.

Responsible and Accountable

The companies ought to be responsible in these times to gain the trust of the consumers. Their authenticity and accountabilities can take them to places in gaining consumer’s trust. As major institutions have continued to disappoint the general consumer, brands have an opportunity to face growing skepticism, even cynicism and with honesty, they can tackle both these things. To make them more realistic, they must address the demands and services of the people.

Always be prepared for consumers

Often the companies and brand invest more to understand the consumer behavior at certain times. These efforts and investments bring the companies move closer to their consumer base and the consumers often start to believe in them as their friends rather than strangers. Now having started a relationship, people often expect more from companies even in the changing times. Amidst these turmoil times like Immigration, inclusion, climate change, and other issues, the consumers expect the brands to take a stand for them. Now, taking tough stands can be fatal for companies given their consumer base and the soil on which they are based. Usually, the businesses should take a stand on principle and not on politics and if they do it, they get even close to what will give them profit –their own consumers. So, be prepared for those who believe in you.

 

Filed under: Blogroll,Company Headlines

WPP publishes 2017 BrandZ Top 100 Global Brands

Posted November 22, 2017 by Abhishek Pandey @ 11:38 pm

The BrandZ top 100 Global Brands report for the year 2017 was recently published by WPP and Kantar Millward Brown. it did not show much of a difference in comparison to its report in 2016 as the Fearsome five tech giants comprising of Google, Facebook, Microsoft, Amazon, and Apple continue to rule the top positions yet again. The top 100 brands have increased in valuation by 8% to now be worth $3.64 trillion. The five giants alone have a valuation close to 25% of the total valuation of top 100 brands.

The report, now in its 12th year of publication, values brands through comprehensive study and grounded in unique attitudinal data from over 3 million consumer interviews over the year. The data at the end of the report is the reflection of how the companies have evolved over the year into more profitable brands. There is disenchantment in the market and amid these challenges, the brands have continued to evolve.

Who are the winners in 2017 BrandZ Top 100 Global Brands?

In the recently published 2017 BrandZ Top 100 Global Brands report, Retail sectors take a huge stride in category value growth, increasing by 14%. E-commerce sector gives a huge push to retailers like Amazon and Alibaba continue growth by 41pc and 20pc respectively. Aguila, a Colombian beer manufacturer, Coca-cola and pampers solidify Brand contribution, a BrandZ metric for the strength of brand alone. The BrandZ Business-to-Business Top 20 increased 11 percent in terms of value. Shell led from the front with a 23 pc rise as DHL and FedEx show 20 pc growth as well.

Adidas, on the other hand, led the charge in brand value growth, increasing by 58pc on the strength of its on-trend fashion to raise brand popularity in the US.

US and China show continued progress

US and China are eager to leave a mark on the world brand values.  This came to be a showcase in the report as 54 of the top 100 brands are based in the US which now comprises 71 percent of the Global Top 100 value. US brands have risen in value by over 181 percent in brand value over 12 years making a significant progress. To break it down, it comes up to 12 percent increase year-on-year value which is ecstatic. China, on the other hand, has 13 of these brands as home base. These brands have shown a continued growth up to 937 percent over 12 years. These brands now comprise 11 percent of Global Top 100 Value.

Domination of Technology based Brands in the report

Technology-driven brands made a mark yet another year with Apple and Google retaining No. 1 and No.2 spots respectively. they are now valued at almost $250 Billion, when if combined becomes the economy of Sweden. Amazon entered the  Global Top 10 at Number 4 with a valuation close to $139 Billion. 37 technology-oriented brands now comprise 54 percent of the 2017 BrandZ Global Top 100 value which is a 16 percent year-on-year increase to be precise. The category sees continued aggression as seven newcomers entered this years’ list for the first time include –YouTube, HPE, Salesforce, Netflix, Snapchat and telecom giants Xfinity and Sprint.

Top 20 Risers in the List

Adidas showed a comprehensive progress with the most aggressive rise in the year at 58% growth.  Moutai –an alcohol-based brand showed a progress worth 48% increase to see another rise in the report. Other such risers in the list include – Amazon, Burger King, Brahma, Tesla, Netflix, Domino’s Pizza, Rosneft, Tencent, Facebook, Tim Hortons, Salesforce, Samsung, Shell, Corona, Morgan Stanley, Skol, PayPal, and DHL.


Source: Kantar Millward Brown/BrandZ (Including data from Bloomberg)

Filed under: Brand Marketing

On the U.K’s Channel 4, Normal Ads Suddenly Appear Blurred

Posted September 20, 2017 by Rashmi D @ 11:14 am

An unusual ad to convey the importance of regular tests during National Eye Health Week – 2017

Whirlpool

Channel 4 is a British public-service television broadcaster which partnered with the Royal National Institute of Blind People to run a series of unusual ad breaks to spread the awareness, among people to raise awareness of eye health and the importance of regular tests.

Channel 4 network modified the existing ads for Amazon Echo, Freeview, O2, Specsavers and Rabanne, so they suddenly appear blurry. It is just a simulation of eye disorder such as glaucoma, hemianopia, macular degeneration, cataracts, and diabetes related sight loss.

The approach works especially well in the Specsavers spot below. The eyewear chain’s original vision-care message gains sharper focus as the video grows progressively hazy and dark from the edges, replicating the effects of glaucoma. “It’s great that we’ve found five brave and forward-thinking brands to work with, but we wish there were more,” said David Amodio, digital and creative leader for sales at Channel 4. “Brands talk a good game when it comes to accessibility and diversity initiatives, but you’d be surprised just how hard it is once you try to push these ideas over the line.”

Fashion brand Paco Rabanne was quite confident and clear about the ads which aired during reality show Updateable between 9.15 and 9.30 p.m., and was happy to educate the public about the effects of cataract especially, how cataract clouds their vision. For the sight-impaired viewers, a descriptive audio was also added so they can listen and become aware about the illness.

As a promotion for National Eye Health Week, and raising awareness and inspiring viewers to get regular eye checkup, David Amodio while creating commercials, said, “We have set ourselves an objective to make advertisers think about audiences with accessibility challenges such as hearing loss or sight loss.” Channel 4 expects other marketers to also take care and “consider improving from an accessibility point of view in the future.”

“We are the Superheroes” a Cannes Grand Prix winning film, is one of the notable campaigns that Network 4 had created and in addition to that during the games, with deaf artist and actor David Ellington, the channel also ran “the most accessible ad break ever” with full sign-language support for spots.

Filed under: creativity

Facebook’s New Move Has Brand Safety Tools for Advertisers and Publishers

Posted September 15, 2017 by Rashmi D @ 12:10 pm

The move is aimed at reassuring advertisers that their ads won’t show up on pages with inappropriate or objectionable content

Whirlpool

For over a year now, Facebook has been affected by controversy regarding brand safety of its advertisers whose ads ended up in pages with inappropriate or objectionable content. For brands that spend heavenly amounts in advertising on social sites like Facebook this is nothing but an outrageous instant of being let down by a platform on which they depended for their growth momentum. It all began with a stern warning by P&G (Proctor & Gamble) to Facebook and Google in particular to figure out a way and ensure that its ads didn’t appear on pages with inappropriate or objectionable content.

A number of new brand safety features have been announced by Facebook as a measure against ‘fake news’ providers, under mounting pressure to pacify irate mega advertisers who began threatening to pull out all advertising from the site. The brand safety tools that Facebook announced to address this issue will allow advertisers to see where their ads are likely to appear before they launch a campaign. This will include placement and category opt-out lists, which will allow advertisers better control over the placement of their ads in pages with content on both Facebook itself as well as placements bought via its third-party Audience Network.

The Facebook update also includes an analytics tool which allows advertisers to see where their ads have appeared post-campaign. It will also include ads that will run on its ad breaks, instant articles, branded content, and audience network offerings, as part of media space purchases. Carolyn Everson, Facebook’s vp of global marketing solutions, said, “This is an area where you’re going to see us make ongoing progress on and ultimately we care deeply about the health of the ecosystem on our platform¬—that includes publishers, our consumers that use our products and advertisers. We want to ensure that advertisers feel confident in their investment on our platform and brand safety and what content ads are running against has been an area of concern.”

Filed under: Brand Marketing

Whirlpool “care count” Program helps Boost Self-Esteem and Increases Student Attendance in a School

Posted September 12, 2017 by Rashmi D @ 11:23 am

Whirlpool Innovative Campaign Give Students Clean Clothes and a Fresh Start

Whirlpool

Every day in the US, more than 4,000 students drop out of school because of the lack of clean clothes. They don’t have enough confidence to connect with their peers and teachers in class and are afraid of being taunted by their classmates. Hence, rather than feel uncomfortable in school, these students without clean clothes would simply stay at home resulting in the increase of non-attendance.

With the goal of providing students with clean clothes and reduce non-attendance, the school needed to boost the confidence and desire to connect with their classmates and teachers in a classroom. In the efforts to quantify the problem and work towards the solution, Whirlpool launched the Everyday – “care count” program. As part of the program, Whirlpool and DigitasLBi installed washers and dryers for the disadvantaged kids in school districts – one in Missouri and 17 schools in California.

After over a year, the school identified students spending about six more days in school as compared to the previous years. The school also identified children with the need for clean clothes and more than 90% of the kids increased their attendance. Moreover 95% of the participants showed motivation in class and participated in extracurricular activities. What’s more, their peer interactions and test scores also improved to a great extent.
According to Martha Lacy, principal at the David Weir K-8 Academy in Fairfield, California, “Up until this year,” despite programs providing kids with better nutrition and social services, “we’ve never ever had anything that would address having clean clothes.”

Whirlpool senior brand manager Chelsey Lindstrom, notes, “We originally set out to impact attendance rates. But what we saw was that the program impacted so much more. When we all care cooking, cleaning and washing, every day, we believe we can change the world.” This is the power of these simple acts.

Filed under: Brand Marketing

The Gloves are off – P&G Chief Brand Officer Pritchard Sets Terms

Posted September 6, 2017 by Rashmi D @ 5:16 am

Internet giants, Google and Facebook are on notice to deal with growing cases of online fraud, scams and controversy that affect brand security

Google map parking location

For a company with a marketing budget of $ 2.4 billion, it’s not very difficult to make even the most intransigent segments of its supply chain to stand up and listen when it makes a point. Recently when the chief brand officer of P&G, Marc Pritchard said he has had enough of the lackadaisical approach of the biggest gainers from online advertising, Google and Facebook, toward growing cases of online fraud, scams and controversy that affect brand security, it became trending news. In a way, it has stirred a hornet’s nest if we consider how the other major online advertisers are going to take their respective cues from that.

While speaking at the Interactive Advertising Bureau’s annual leadership meeting in Hollywood, Florida Pritchard set out his terms for spending P&G’s mega ad budget on digital media platforms. He wasn’t ready to give more than a year to the digital platforms especially the duopoly, Google and Facebook, to sort out the mess in their backyards. “Frankly, there’s, we believe, at least 20 to 30 percent of waste in the media supply chain because of lack of viewability, nontransparent contracts, nontransparent measurement of inputs, fraud and now even your ads showing up in unsafe places,” he said.

Information coming out of Facebook suggests that it will soon announce a number of new tools and policies aimed at assuring advertisers that the safety and security of their brand is a top priority for the mega social site. Now, whether it’s due to Pritchard’s warning or because Facebook realizes that brand safety is an idea whose time has come, is not clear but the coincidence is surely making Pritchard’s hardball play look more and more sensible. After all, advertisers, especially those with serious cash in their pockets are getting frustrated by this curious inertia that has gripped the digital platforms surviving and thriving on advertising revenues. It was a timely wakeup call.

Filed under: Digital

Google Map makes it Easier to Find Parking When You Drive into Town

Posted August 30, 2017 by Rashmi D @ 10:06 am

A good update that could have come earlier especially from a global leader like Google, which can make amends with better features soon

Google map parking location

Earlier this year, Google Map offered users in the US the option to see whether parking is going to be difficult close to their destination and if so, whether there are other parking options available. Now, Google has extended this facility to 25 cities outside the US. These cities are, Alicante, Amsterdam, Copenhagen, Barcelona, Cologne, Darmstadt, Dusseldorf, London, Madrid, Malaga, Manchester, Milan, Montreal, Moscow, Munich, Paris, Prague, Rio de Janeiro, Rome, Sao Paulo, Stockholm, Stuttgart, Toronto, Valencia and Vancouver. Additionally, Google has also updated its Maps platform with a new feature called “parking difficulty” that is accessed via an icon on the Google Maps destination card.

The level of parking difficulty is categorized into ‘limited,’ ‘medium’ and ‘easy’ on the basis of historical parking data and machine learning. The feature is presently available on phones with Android OS. After identifying their parking slot, when a user taps his selected option, it automatically gets added to his trip. Since walking from the parking slot to the final destination is a vital matter, Google has mapped this walking distance and now offers walking directions from the parking slot to the final destination. Another parking reminder feature that allows users to record their parking locations was launched by Google Maps in April this year.

However, this new update has been found wanting by some users who felt that unless they get to know the number of parking slots available in a parking garage recommended by Google, as well as the price they have to pay for booking the parking slot the new update Map update isn’t worth much. They have a point when they point out that certain parking apps in Europe already offer such information and it’s only fair to expect it from the global leader. Of course, it won’t be long before Google identifies this gap in its offering and comes up with a solution that could include the option reserve parking slots in a garage.

Filed under: Digital

Ads from Pages That Spread Fake News will be Blocked by Facebook

Posted August 29, 2017 by Rashmi D @ 9:31 am

It is the latest move by the social platform in its fight against the menace of fake news and malicious content

facebook fake news

“False news is harmful to our community. It makes the world less informed and erodes trust,” said Facebook. The social site, that had become one of the main distribution points for fake news, has been criticized during the 2016 US presidential election as many think it influenced the election. So it is now trying to set things right by taking additional steps to find out the root cause of how it spreads.

According to the announcement, Facebook won’t allow advertisements on the platform that repeatedly share false stories – the social site will send articles to third-party fact-checking companies and will use updated machine learning to detect possible hoaxes. This is the extension of existing policy of blocking ads for links to stories and the latest attempts to clean-up the news-sharing function of the social platform.

According to the Facebook product managers, Satwik Shukla and Tessa Lyons, the move is really to help prevent pages from distributing misinformation, and making money they don’t deserve. According to the managers, the company will focus on three areas: disrupting the economic incentives to create false news, building new products to curb the spread of false news, helping people to take informed decisions about what they read and share.

They wrote “We’ve found instances of pages using Facebook ads to build their audiences in order to distribute false news more widely. Now, if a page repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer be able to buy ads on Facebook. If Pages stop sharing false news, they may be eligible to start running ads again.”

Facebook news feed product manager, Sara Su said in a blog that Facebook would keep on testing its “related article” and work on other changes to its news feed to cut down on false news.

Filed under: Digital

Square, the Mobile Payment Processor, Unveiled its First Physical Store

Posted August 28, 2017 by Rashmi D @ 9:20 am

San Francisco based Square Inc.’s first brick and mortar outlet, opens at Mulberry Street

Square brick-mortar-store

Square, the company that started out providing small businesses with a credit card reader for smart phones has grown big enough to have a store of its own.

The company started by selling smartphone plug-ins that let food-truck vendors and other small businesses accept credit cards. It attracted larger merchants by offering a suite of services and software that make running a business easier. Those services have boosted the company’s financial performance and its stock including loans, food delivery and inventory-management software.

Initially square started as a business-to-business operation focused primarily on startups that were not able to bear the heavy credit card transaction fees. In a true sense, it is not a store, since from Monday to Friday, the showroom is open by appointment only and on weekends, the public can stroll in as well. The showroom holds point-of-sale tablets, third party accessories and credit card readers including bar-code scanners and iPhone cases. Square Capital, in addition to mobile payment processing, offers small business loans and automated payroll. There is rotating selection of products, which range from handmade jewelry to fancy packs and candles.

According to the company’s hardware lead, Jesse Dorogusker, the company had plans to open showrooms in other cities too, but initially started in New York because it already has an office in SoHo and hundreds of Square customers are within walking distance; also, there is heavy foot traffic. It will be easy for those customers who have questions or concerns and often want to meet face to face rather than communicate via email or on the phone.

In addition to Square, there is another Line, called Line Friends the Japanese messaging app, which also opened a store in Times Square. Similarly Warby Parker, the fashionable and affordable eyeglass company, has also built its lineup of retail stores across the US after selling only on the internet.

Filed under: Brand Marketing
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