Big Mac Inventor Jim Delligatti Passes Away at 98 but his Legacy Continues to Grow Bigger

Posted March 2, 2017 by Marina Ku @ 2:12 am

McDonalds selling over 550 million Big Macs every year in the US alone is a tribute to its inventor

Jim Delligatti, the inventor of Big Mac, the signature product of McDonalds and owner of one of its oldest and biggest franchises in Pennsylvania, passed away at the age of 98 on Monday, 27 February 2017, in his home in Fox Chapel, Pa. Interestingly, Delligatti continued to eat one Big Mac every day till his death at the advanced age of 98, which is an exceptional testimony to the man’s legacy as inventor of the 500 plus calorie Big Mac. Because, most people don’t live that long no matter they eat a Big Mac every day or not.
Today, McDonalds sells over 550 million Big Macs every year in the United States alone and millions more across 100 countries worldwide. The numbers keep growing every year and yet, like many other mega brands today, Big Mac very nearly didn’t make it because Delligatti had first chosen Big Mc as the name for this heavy duty burger. Somehow, he didn’t like the name for his creation because it didn’t sound right to him, and chose Big Mac instead. The rest is history as Big Mac became a bestseller not just in the US but also across the world.
It would have been great if Jim Delligatti had lived a couple of months longer this year to see his beloved Big Mac turn 50, as 1967 was the year when it all began. That year in the month of April, Delligatti finally got his way with Big Mac, a project he had proposed to McDonalds after sizing up demand for something fitting the description of Big Mac in his hometown in Pittsburg, Pa. His main customer base comprised men who worked in the steel mills of Pittsburg, who needed wholesome and nutritious food at prices they could afford.
Despite meeting stiff resistance from insiders in McDonalds after he proposed Big Mac, Delligatti persisted till Ray Kroc, the McDonalds chief at that time, gave the go ahead. Delligatti’s customers in Pittsburg just lapped up Big Mac with both hands and soon, all other outlets that he owned elsewhere in Pennsylvania, followed suit. Seeing the incredible response, McDonalds itself, rolled out Big Mac across the US in the very next year in 1968, calling it “a meal disguised as a sandwich.”

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Cadillac’s Oscars Ad Appeals to a ‘Divided Nation’ with a Strong Message of Unity

Posted March 1, 2017 by Marina Ku @ 12:22 am

The ad features during the Oscar show on Sunday

Cadillac’s new ad, which features on the Oscar show on Sunday, presents its idea of hope in a situation where rage and antagonism of the volatile political debate is playing out on the streets across the country. Cadillac’s positioning as a luxury automotive brand carries its point of view, which stands for the American Dream achieved by hard and honest work. Cadillac asks Americans to “Dare Greatly.” Cadillac is trying to remove the perception that American people are divided. During the Oscar Awards show, the automotive brand will run a TV spot that conveys the message which is a difficult thing to do in today’s situation with violent public demonstrations almost every day against the Trump administration. Based on the concept of “Carry,” the ad visually depicts scenes where people help each other by literally carrying one another – American soldiers helping a wounded comrade and a flood victim being airlifted from an affected area.

Melody Lee, Cadillac’s director of brand marketing, says, “There’s quite a bit of soul searching going on in the nation right now, and the creative community, in particular, is experiencing it at an intense level. It was important for us, as a brand, to try to make a statement, not politically and not necessarily socially, but to remind the country that we’re at our best when we come together.” Cadillac considers the Oscars as best suited advertising event for its target market. Many other big brands use the Super Bowl platform, as a major advertising platform but Cadillac has avoided this event so far. The brand presented the “Dare Greatly” platform at the Oscars last year, where it targeted the younger entrepreneurs since the millennials now outnumber the baby boomers. In 2015, Cadillac undertook a rebranding exercise after moving its headquarters from Detroit to New York. It decided to target younger generations by positioning the brand as entrepreneurial and stylish with a strong focus on design.


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Cracker Barrel brings Dolly Parton and Pentatonix together to perform the Grammy-Winning Remix – ‘Jolene’

Posted February 28, 2017 by Marina Ku @ 2:58 am

The country music veteran collaborates with a young Cappella group to produce the remix

Cracker Barrel, the southern country themed restaurant is the platform where Dolly Parton, the ageless wonder and country music legend, teamed up with Pentatonix, a young Cappella group, to produce the remix of Parton’s classic hit, “Jolene.” The song won a Grammy for best country duo/group performance, and has been making waves on the awards and TV show circuit, attracting over 22 million viewers on YouYube. Cracker Barrel’s efforts to build its music and entertainment profile enabled the collaboration that brought together Parton and Pentatonix on a single platform to produce the bestseller. Though they still sells CDs, candies and small tchotchkes at their country stores they have now decided to create original music for their CDs as well as their social media channels rather than licensing them.

Don Hoffman, VP, Marketing, at Cracker Barrel, said, “Music has always been a part of the Cracker Barrel brand, but over the last year, we’ve become tighter in understanding the value proposition of music to our business. We’re committing to making Cracker Barrel a music and entertainment brand on a broader scale.” Cracker Barrel teamed up with FlyteVu, its full-service marketing agency for collaboration with the purpose of connecting with brands and ultimately with the customer. They gave a common platform to Parton the country music veteran and Pentatonix, a young cappella group to produce the remix of Parton’s all time classic hit, “Jolene”.

This song not only became a big hit again but also lifted the young artists of Pentatonix to a higher plane, as well as bringing about a renaissance of the legacy of Dolly Parton. Overall, it is a win-win-win for all of them as it increased the popularity and upswing of sale at Cracker Barrel too but most importantly, established it as a music and entertainment brand that produces original music. Cracker Barrel produced other video series, like Warehouse Sessions, shot at their décor warehouse featuring NeedToBreathe, the Christian rock band and Alison Krauss. The restaurant’s program of making music and entertainment is a vital part of its growth strategy and is helping it connect with customers on a deeper level including the next generation of diners.

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Supply-Side Platform Advertising and the Future

Posted September 2, 2016 by Marina Ku @ 12:33 pm

What do you usually do when business inventory for a certain product outsizes or outlives demand, hype and marketing?

Excess, unsellable inventory and the inability to deal with such a problem can be a sliding slope towards lowered profits and bankruptcy. Especially in the online business world where a business can be ruined overnight with bad business decisions.

When you see a store with an inventory sale or flash sale with items selling at deep discounts they are trying to dump excess inventory to make more room for new goods that will hopefully sell better.

Businesses that perfect such fire sale practices are doing sluggish business at best and delaying the inevitable, bankruptcy, at worst.

As a businessperson you need to know the market, the rules and prices of the market, how to sell on the market and who you should be selling to.

You give all of that up and lose money too if you are habitually holding inventory sales, ruing lost profits and hoping that the new incoming inventory will sell. Such a mindset is a cycle of self-defeatism and an assured road to ruin.

It is also a prime example of 20 th century business thinking. 21 st century businesspeople keep track of inventory, the demographics of who will buy such and prices are digitally kept market current so that inventory can be sold at market prices.

That is the power of supply side platform software usage. Supply side platform software is a way for businesses to keep track of and sell inventory via online automation and social media tracking.

Based on where consumers shop online, supply side platform software can initiate tracking and connection software that can target potential buyers online, track them, match them with unsold inventory and market the unsold inventory at market prices. That last bit is better than desperately selling off inventory at deep discounts for meager or no profits. Supply side platform software isn’t only just useful for online-only businesses. Brick and mortar businesses have been known to use supply side platform software to move out inventory that human workers couldn’t sell.

Supply side platform advertising can also allow you to sell advertising in an automated fashion. If you know your business and who to work with and who your demographic is, this, may be a very efficient way to do business. The technology is fairly new, but the rules of doing business from the past no longer apply. A lot of businesses fail because they do not take into account the possibilities of potential. From over-ambitious, media hyped start-ups to the reliable, stand-by businesses that have been operating for years.

The rules of doing business can change overnight. The tastes and preferences of customers can be fickle and unpredictable. A marketing strategy can fail.

It is important to take every online business and analytical advantage possible. The requisite tools and knowhow necessary for doing business in the digital age grows in number and becomes a little bit more complicated to do every day.

Don’t fear failure. All you can do is learn from it and grow from it.

Filed under: Company Headlines

Retargeting Online Advertising Strategies Can Work For You

Posted August 19, 2016 by Marina Ku @ 1:11 pm

The fact is that we all live in the digital age, whether you want to participate in it or not.

Almost everyone has a Facebook profile, Twitter account, Instagram account, blog or internet presence of some kind today.

You need to develop a detailed plan as to how you will launch your online marketing plan for your business.

On which websites and social media platforms will you market your business? Can you start and maintain a weekly blog? Can you hire someone to do so? Can you collect customer info through email and build a valuable customer database? How will you market your business to that database? How will keep track of visitor traffic to your site? How will keep track of online sales?

Develop a system for success and plan exactly how you want your business to grow online. In the world of business, there can be no success without a plan. Retargeting could be the online advertising option that can works best for you, especially if you have an already existing customer database, larger corporate customer base or are two merging companies with large customer bases.

Retargeting is an online consumer behavior and tracking technique. When a consumer visits your website tracking cookies or pixels are pinged to their location. When the consumer clicks onto another browser or website, the retargeting software follows the consumer and instructs other websites and browsers to show advertising related to your business, no matter where the consumer goes on the internet.

According to most statistics only about 0.02 percent of consumers who visit a website usually buy something from it on the first visit. Retargeting treats the other 98 percent as potential future customer demographic to entice. has released statistics on the benefits reported by online companies that uses retargeting techniques. reported that they reduced the number of online consumers who would bail on paying for their digital shopping carts right before purchase by over 40 percent.

Of course, you must use concise business strategy if you use retargeting advertising techniques. It is will be easy to frustratingly annoy your customer base and worse, potential consumers, by bombarding them with endless retargeting ads.

Think about and brainstorm efficient strategies to engage your customer base before employing retargeting business techniques.
It can very much be worth your while to do so.

Filed under: Company Headlines

The Continuing Business Potential of Contextual Advertising

Posted August 15, 2016 by Marina Ku @ 9:34 am

Placing advertisements solely on TV commercials, radio advertisements or in the steadily-nearing-obsolescence newsprint industry will not cut it anymore. Employing such 20 th century strategies solely is not forward thinking or moving. And in business, you have to move forward.

For example, marketing and advertising a movie today involves a lot more than just airing TV commercials. That is 20th century thinking, since a lot of people enjoy entertainment on smart devices and cell phones just as much as on conventional TV.

Today you would use Twitter, Facebook, LinkedIn, Snapchat and a host of other social media platforms. Every day there seems to be a new social media platform, app or innovation that is the top story of the news outlets

But today you have to take it further than that in the world of business.

There is some hesitancy with the use of contextual advertising, based on hacking and invasion of privacy concerns.

But continuing with that same logic, today’s consumer will proffer their basic or most intimate personal information for the sake of pizza delivery, virtual scavenger hunt mobile player games or just to but something online.

Today’s consumer is offering more and more personal information online to businesses, automated data mining software technology and third-party information collection vendors, voluntarily and enthusiastically I may add, in never before seen and ever more increasing numbers.

Contextual ads get a bad rep because it involves using behavior-recognizing software and internet history tracking software to present niche-realm focused advertising to specific consumer demographics.

However, the truth of the matter is that the information is out there. Many businesses pay a lot of money from third party data mining or intercepting collectors just to initiate their contextual ad campaigns.

If you are online with your business, embrace online advertising and already have a customer database, all you may have to do is ask for information or truthfully say that contextual advertising will custom design advertising to your customer’s online habits, and you may get positive feedback.

Information compiled in a survey by the Seattle Times found that almost 70 percent of the people asked replied that they found contextual advertisement to be useful, especially so if the website they visiting corresponded to what was being advertised.

The digital age has forever changed how business is conducted.

We can never go back. Today, people are becoming more and more reliant, attached and addicted to smart devices and being exposed to regular updates and advances in the technological arts.

You must create a marketing presence for your business online.

And if the information is there for the taking or better, asking based on already developed customer and business relationship, then you ought to consider how contextual advertising can best work for you.

Filed under: Company Headlines

Display Advertising is a Major Business Tool for Success

Posted August 11, 2016 by Marina Ku @ 3:37 pm

The social media platforms of the internet are the marketing rules and tools of the 21 st century.

You need to understand them, use them and stay apprised of social media platform innovation if you want your business to excel.

If you are a businessperson, you must learn to adapt the way that you market your business. “Adapt or die,” may sound like sinister advice, but it is actually an apt quote when it comes to owning and operating a business.

You absolutely must stay abreast of the times. Learning how to do something different or in a new way is only as complicated as you make it in the end. You probably don’t balance your financial record keeping solely on paper, if at all, anymore. You probably use financial record keeping software to keep track of your books. And it probably took some training and a transition period to learn how to that.

Also, you had to learn to let go of the old ways of doing things. The old ways of marketing your business are becoming more outdated by the second. Using the internet to market your business is the future.

No one, absolutely no one, is going to work as hard as yourself to make your ambitions, dreams and plans for your business a reality.

Knowing how to market your business, knowing and understanding who your audience demographic is, and how to market to them is absolutely crucial for business success.

Display advertising is one of the simplest forms of online strategic advertising that you can invest in.

Actually, even though myriad forms of online advertising strategies, including targeted advertising, continues to grow with the expanding technology demographic, revenue from display advertising continues to grow.

Even in the face of anti-display ad environment. According to statistics from Display Benchmarks Tool, display advertisements have an average CTR or click-through- rate of just 0.06 percent. 54 percent of online consumers absolutely refuse to click on banner advertisements because they don’t trust them. As reported by PageFair, almost 200 million people word-wide employ some kind of ad-blocking software on their computers or smart devices. Still, according to Business Insider Intelligence daily, revenue generated in 2015 alone from display advertising topped $74 billion. Even in the face of almost daily advances in online advertising strategies and an anti-display ad zeitgeist.

In the 21 st century, the rules and tools of business operation that are needed to run a business have changed and adapted with the advent of the digital age.

Even if you are hesitant to embrace the most advanced or esoteric categories of online or mobile smart device advertising and marketing strategies, there is absolutely no reason for you not to embrace display advertising for your business needs.

Filed under: Company Headlines

The Unlimited Potentiality of Mobile Video Advertising

Posted August 8, 2016 by Marina Ku @ 9:16 am

Marketing is the key to success.

You. Your company. Your logo. Your product. Your brand

They are all one and the same thing.

More to the point, today’s businessperson has to incorporate and concentrate all of the aforementioned characteristics, mix and stir in brainstorming sessions until you creatively encapsulate everything great about your business into an idea, quirky intellectual property or some such, and then translate into engaging marketing and promotional strategies.

Today’s businessman has to stay on top of trending technological advances, the newest in social media platform evolution and demographics tied to such. 20 th century business thinking, initiating a business strategy and standing back, no longer apply. New opportunities for advertising potential increase with every new upgrade or advance in technology multiply your chances and potential for successful ROI based on the use of targeted or niche-realm focused mobile video advertising strategies.

Today’s consumers are only too happy to provide their personal info, and more importantly, progressive feedback of service, to companies that provide quality products and service. Consumers today can order pizza from their smart devices with emoji icons. As a businessperson, you have to know what percentage or demographic of consumers buy via internet, their smart devices and such.

According to statistics developed by consultant firm Symphony Teleca, almost 65 percent of all people who possess a smart device will shop via the internet and purchase items via their smart device.

Business forecasts and projections for 2016 alone predict that almost 168 million people will purchase something via the internet this year.

It has been furthered projected that on average, each of those projected 168 million consumers will probably purchase around $2,000 worth of items.

Think about that.

Barely 20 years ago, a consumer, to buy something, would have had to walk into a brick and mortar establishment or buy a specific shopping-network item advertised on TV.

Today’s consumer can buy something from anywhere in the world. That also means that now consumers can also be target-advertised wherever they go in the world with their mobile smart device. Strategizing how to effectively market and promote mobile video advertising techniques and taking advantage of metadata mining from consumers willing to offer such information will only increase your profitability potential. More so when companies cater or direct specialized advertising to niche or targeted demographics.

Marketing and the promotional and advertising strategies that inherently grow out of a focused or niche-realm demographic marketing approach. Marketing is all about maximizing how to get as many people as possible to learn about your business all at the same time. Marketing is all about letting your customers know how to order what you sell. Marketing is all about building a customer base and continually strategizing ways to attract more potential, future and loyal customers. Marketing is all about knowing how to inject the right balance ratio of entertainment, information and persuasive selling to mix in an advertisement.

Most importantly, marketing in the 21 st century is all about using online video mobile advertising strategies.

In the 20 th century, advertising was all about targeting to demographics where they lived. Today’s consumer can be anywhere on Earth. It’s time to customize your advertising strategies to recognize such.

Filed under: Company Headlines

The Limitless Potential of Online Video Advertising in the Digital Age

Posted August 4, 2016 by Marina Ku @ 2:39 pm

How long will you make tomorrow wait?

The rulebooks and common wisdom concerning how advertising and marketing can affect the bottom line of a business are changing every nanosecond.

In the 21 st century, the advent, burgeoning reach and positive engagement potential of online video advertising allows the modern business to reach even more people than ever before.

The limits of such advertising reach is only limited by the operational boundaries of current social media and online media platforms.

And the reach of social media platforms to engage potential consumers, from now into the far future, seems limitless. Especially at the progressive pace that technology advances itself every few months and years.

To put it another way, think about how physical products have become obsoleted in the age of digital media and downloadable music. The music business has not disappeared. Yet, if it doesn’t change all of the business rules and common wisdom concerning how music companies, and music artists for that matter, can make money and market music in the digital age, then it may lurch slowly but steadily towards obsolescence.

Your business cannot survive or thrive within a vacuum. Not even 15 years ago if you wanted to advertise your business to a wider, regional or national audience, you bought TV ad time, print space and radio time.

According to statistics compiled by Business Insider Intelligence Daily, well over 30 billion online video advertisements and commercials were viewed in the United States alone.

Revenue collected from online video advertising is projected to top USD $5 billion for the year 2016 alone, if current trends continue.

Also, online video advertisements have a click-through- rate of over 1.84 percent, which is a high mark, a bench march for all social and digital media platforms.

Today, if you do not take maximum advantage of online video advertising and marketing from a business strategy standpoint, especially when considering the fact that businesses large and small can now reach anyone with a smart device based on customizable metadata, then you might as well be running a business from within a vacuum.

Especially if you are solely and exclusively depending on your ad to reach people via TV, print or radio,

If you own a business or produce a product, then you need to sell that product. If you want people to patronize your business and buy what you produce, then people need to know who you are and what your business produces. They need to know why they need your product. And they

need to know where they can get your product.

It all boils down to marketing. Online video marketing.

And how much faster you can custom maximize metadata, on an individual and/or demographic basis, to the consumer than your competitor.

Filed under: Company Headlines

Party with AdMedia in Vegas!

Posted January 6, 2015 by fran @ 4:48 pm

What happens in Vegas is so great, we can’t let it stay in Vegas! Team AdMedia is currently in Las Vegas checking out the 2015 International CES–one of tech’s biggest events.

But we’re not just here as attendees. AdMedia is also hosting an exclusive party at the Alibi Cocktail Lounge. The party is going to be held tonight, January 6, 2014, from 6:30 – 9:30 PM at the Alibi Cocktail Lounge in the ARIA Hotel & Casino 3730 S Las Vegas Blvd Las Vegas, NV 89109

If you’re part of the online advertising industry, then this event is a can’t-miss. It gives you the opportunity to rub elbows with Internet ad professionals, and you can even enjoy appetizers and bottle service on us. Indeed, if you’re mapping out your ad strategy for the rest of 2015, come talk to us and we’ll gladly discuss how we can help take your online advertising campaigns to the next level. Find out how AdMedia has enabled companies such as Enterprise Rent-a-Car, D-Link and Sony meet their campaign goals, and learn more about how we can help you do the same.

Want to swing by? Schedule a meeting here.

See you there!

Filed under: Company Headlines
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