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Learn How To Protect Your Privacy On Social Media Channels!

Posted February 8, 2018 by Abhishek Pandey @ 11:36 pm

Social media accounts help you share your daily life with friends; however, the mobile apps can go further than that by automatically alerting your friends that you are online, reading a message, or even your nearby location. If you don’t want your nearest and dearest to know what you are up to every minute of every day, as a general rule, try posting less frequently on the social media platform. Your photos, check-ins, and text updates can convey more information than you intend. Beyond that, here’s how to tweak certain key settings on your apps to leave a smaller digital footprint.

Turn Off Your Activity Status

Many social apps will show your friends a notification when you are online, and even when you’re offline, they can display the last time you visited. If you’d rather not broadcast your presence, many social networks will let you turn off this display.

Turn off read receipts

When you are trying to preserve your privacy, one-on-one messaging options let you stay off the social media radar while still keeping in touch with your friends. To preserve your privacy, first turn off read receipts, those notifications that let your friends know when you’ve read their messages.In the Facebook Messenger and Snapchat apps, you can’t turn off read receipts, but sticking to individual chats in apps will preserve your lurker status better than posting on public social media networks.

Stay off the map

Social media apps can use your current location to feed you relevant ads and alert you about nearby events; however, there is one thing that most of you are unaware of it that they can also broadcast your whereabouts. This feature you might want to turn off if you want to protect your privacy from your friends.

Facebook also shares your location with your friends. To disable this feature, tap the menu button (three horizontal lines) on the right-hand side of the screen. On Android, your next step is to pick Account Settings; on iOS, choose Settings, followed by Account Settings. Either way, follow up by tapping Location, selecting Nearby Friends, and setting the main toggle switch to off. This will prevent your friends from looking up your current location or getting alerts when you’re in the area.

These networks can also attach your location to your status updates. On the bright side, Facebook and Twitter make it easy to avoid oversharing: They will only reveal your location if you specifically tap the location-tagging button while composing your post. Still, it’s worth double-checking your message before you post, to make sure you’re not accidentally revealing too much.

Limit the audience

To use social media networks without broadcasting your presence, we’ve discussed sending direct messages to a few contacts rather than posting updates for all of them to see. In addition to that method, Facebook lets you limit the audience for your updates on a post-by-post basis.

Conclusion

Whenever you are drafting an update, tap the audience selector button just under your name—it will probably say Friends, but it might have another label, depending on the default audience for your posts. Once you tap it, you can limit who will be able to see this update: Simply select More followed by Specific friends. This lets you hide your update from most people on Facebook while still adding to the News Feed of a few select contacts. Hope this post works for you well, if it does, do share your feedback with us in below comment section.

Filed under: Digital

The Best eCommerce Platforms For Business

Posted February 7, 2018 by Abhishek Pandey @ 10:47 pm

It’s not at all surprising to see the growth of e-commerce these days as the youth is heading online to shop even if they want to buy a small pen drive. Since e-commerce sector is thriving and with the multiple options of e-commerce platforms, it can make it quite difficult for some online retailers to choose the right online platform that could meet their needs. The best part about this e-commerce is that you don’t need to be well-versed with HTML, graphics applications etc. since its setup is as easy as filling a form online.

Choose Your Weapon

While deciding how to set-up your own e-commerce site, there are some key things that fall into the following categories:

Shopping Cart– The most important aspect of your e-commerce presence is efficiently adding products and taking payments. So, it is essential to look for a shopping cart that is quick, fast, and efficient at the same time.

SSL Security– There is a large number of people who are buying online these days; however, it is your prime responsibility to keep your site SSL (Secure Socket Layer) secured.

Online or self-hosted– Either you can use different e-commerce applications, or could build your own site and host this on your own servers.

Website–  A standalone website can give you a complete control over all the elements of your store.

A List of eCommerce Platforms

Shopify

Shopify is the most popular eCommerce platform available these days. It was set up in 2006 by founders Tobias Lutke, Scott Lake, and Daniel Weinard. According to the founders, the user doesn’t need to have the technical or graphical experience to create an online store.

The company claims that it is quite easy and simple procedure to set-up and running within minutes. The users can either choose from an array of templates, or they can design the look and feel of the site as per their wish or desire. The platform offers a full CMS through which the user can manage the functionality and layout of an online store. Using Shopify’s mobile app, the users can manage their store on-the-go,  whereas the platform is fully responsive which means the store will be optimized for the visitors even if they access it from the desktop.

Big Commerce

It is formed in 2009 with the aim to “support your business, and just not your store”. Apart from offering support via phone, instant chat, and email, it also provides articles and videos to help users with e-commerce and access to a team of eCommerce experts who provides advice and guidance about online selling. It has a wide range of templates to help stores look their best and get up-and-running quickly.

CoreCommerce

It was set up in 2001 and focuses on providing e-commerce services to small and medium-sized businesses. The company places an emphasis on simplicity and transparency, promising that its platform is easy-to-use and that customers will not fall foul of any hidden charges.

As with other e-commerce providers, CoreCommerce offers functionality for store design, product management, order processing, and marketing. With its headline features, the platform offers unlimited product customization options, a built-in blogging engine, and secure hosting that is provided by Rackspace and comes with a 99.9% uptime guarantee.

Final Words

Setting up your own online store should be approached carefully and diligently to ensure you put a professional and efficient site live. Internet shopping continues to expand but makes sure your business doesn’t miss out on any sales channel that shows no signs of slowing down. If you find this post valuable, do share your feedback with us in the comment section below!

Filed under: E-commerce

Improve Your Business Media Exposure with Following Ways

Posted February 5, 2018 by Abhishek Pandey @ 5:39 am

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Communication is the most important tool to improve the visibility of your business in the present times where digital marketing is ruling the roost. A lot of your time might get into understanding the media opportunities available in the market in coherence with your business as well. But having a great media spot and finding them to the best of our interest can be a real daunting task as well but they are best suited to enhance the business chances and your opportunities with the clients as well. It becomes important to reach the revenue goals of the year if the company remains in the spotlight. Check out the following ways and means in which you can increase the media exposure of your business easily in the current times –

Have a Proactive outline of National Theme

Keeping a quote on the national theme can often make the brands glorify in the national media thereby making more generic searches as well. Handling press on the issues which are going to become big will add a more specific ground to your business as well. There are also some online sites and services such as Helping a Reporter Online (HARO) which can connect you with some reporters who are searching for relevant quotes.

Opining the Experts

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Industry experts have detailed experience in the pace of industry while playing a key role in the brand positioning for various brands. Having been there at numerous conferences around the world, they are proactive in finding solutions to the challenges facing the business and communities such as the global warming and rising sea levels, flooding in Norfolk or for that matter any other statement. Hence, experts’ opinion before advertising or communicating your brand’s positions must be adhered to.

Digital Presence

Are you yet to come on board with digital marketing? If yes, then you better move it with quantum pace. This is one of the easiest ways in which your presence can be glorified on the content websites and clearly optimized as well. Social media tools can also be used to mark your presence on the world wide web to trade any publications.

Industry metrics

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For a leader, you must also consider the market options as viable and have the power to enthrall your business with reasons and decisions. You must thereby identify the white spaces within the information provided by experts and have insights which might add a fresh perspective to the conversation.

Focus on your CSR Initiatives

One way to build the brand rather than thinking about the expenses is the proper utilization of the CSR Initiatives. Often it is used as a tool for stronger marketing and reliable outsourcing as well. It is highly recommended to have the CSR speak in lieu of you to make your brands a success in the future.

Filed under: Company Headlines,creativity

Alphabet reports soaring Ad revenue while YouTube faces backlash

Posted February 2, 2018 by Abhishek Pandey @ 3:54 am

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Google’s saw its profits soar in the fourth quarter revenue disclosure as reported by Google’ Parent company, Alphabet, despite it seeing a crisis of trust in its growing YouTube video platform. The operating profits for Google Parent company Alphabet grew by 15 percent or about $7.7 billion in the fourth quarter. Its revenue climbed to an all-time high of $32 billion from $26billion reported last year. This came over the illusions created by the analyst who claimed the company going through bad times and might report a lowered revenue this quarter. Alphabet’s earnings per share came in under expectations at $9.70 and the tech giant took an $11 billion tax provisions sending its stock down in aftermarket trading.

As per Ruth Porat, Chief Financial Officer of Alphabet Inc. believes that such strong growth for the company was led by the mobile search in the recent times as the availability of such system has grown strongly in the recent years. The company has also felt a strong presence from desktop search and YouTube from the mobile users. The revenue from Google’s ad business also grew by 21 percent from last year and accounts for 84 percent of Alphabet’s total revenue. The company’s expansion beyond the Internet search and video platforms has started to pay off as it has ventured into cloud platform which competes with Amazon and Microsoft. It generated $1 billion in revenue per quarter which is really wonderful considering that it sidelined itself completely from Google.

But the technology-based companies like Google, Facebook and Apple have had to undergo severe scrutiny in the past few months of their power and influence on the society thereby provoking analysts to see a dip in their business and revenue collection as well.

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Google has been seeing and steering itself out of controversies regarding the backlash received by YouTube in the recent months from advertisers, content creators, parents, and users who say that the site fails to effectively enforce its rules banning disturbing and offensive content at times which is consumed regularly by millions without any human review. Google has tried to mend the same by introducing manual disclosures on YouTube. It also removed more than 100,000 developers on Google Play creating more than 700,000 applications which violated norms of the company.

Sundar Pichai, Google’s Chief Executive had signaled that its Video site YouTube will be responding to the outcry. “In addition to the significant work we are doing to protect users and stop abuse on the platform, just a few weeks ago we announced changes to advertising on YouTube.”

These changes would definitely bring stricter criteria for the types of videos receiving ad dollars and more manual reviews of content also. He also defended YouTube’s popularity saying that 1.6 billion people watch videos on it every month.

Not only has Google benefited from the soaring mobile penetration, the affiliate marketing sponsored through digital means have also soared up in the recent times with eMarketer expecting Google to command more than 42 percent of U.S. Market share for the digital advertisement in the coming years while it believes that Facebook will have authority over 23 percent of such advertisements. some Analysts have also viewed the Alphabet as a pioneer not only in advertising but also in various other forms. Eric Sheridan, an analyst with UBS told some investors through a note earlier this month that Google is highly placed for developments in some of the most important areas of technology notably Mobile, Machine Learning and Cloud Computing.

 

 

 

Filed under: Advertising,Brand Marketing

Facebook Bans Ads for All Cryptocurrencies and Bitcoin

Posted February 1, 2018 by Abhishek Pandey @ 3:40 am

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Bitcoin and other similar cryptocurrencies have proven to be the shortcut to small time investment thereby cutting large profits. But yes, you would not be able to reap that benefit anymore on Facebook because it has taken a severe step to ban all the advertisements concerning the cryptocurrencies and Bitcoin in Particular.

Move to ban Bitcoin

The Social Network on Tuesday announced that it will be banning all the Advertisements for Bitcoin and other cryptocurrencies in order to stop the promotions which the company views as ‘Frequently associated with misleading or deceptive promotional practices’. Under the new policy framework released by Facebook for ad posting, no ads from well-known digital currency exchanges or for Initial Coin Offerings (ICOs) will be allowed to be displayed on the site’s timeline thereby cropping out their advertisements. Among those who will be affected is James Altucher, a self-described “crypto genius” whose viral ads have become a talking point in how the cryptocurrency boom has led to scams and wild price fluctuations. Apart from him, the businesses which see huge growth potential due to the enormous traffic of Facebook will surely take a hit, but Facebook ought to do something like this in order to prevent itself from portraying an image marred with controversies regarding its ad-stuffing.

Why was the move to ban Cryptocurrencies important for Facebook?

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Critics and analysts rushed to find the core of the reason for such elusive decision making by Facebook amidst a time which is suitable for such business growths. Its move also followed questions whether it has done enough to protect itself and its members from bad advertisers who constantly try to reap benefits out of everywhere without concerning the audience they cater. Facebook has been trying hard to clamp down on misinformation and false news after admitting last year that Russian agents had used it to spread divisive and polarizing messages during the American General Elections leading to the Presidential elections as well.

The world of cryptocurrencies is often marred with controversies surrounding its involvement in scams as its prices have soared in the recent months but often people fear from venturing into this world due to the fear of getting scammed or cheated into. The Securities and Exchange Commission on Tuesday said that it had halted what may have been a fraudulent initial coin offering which asked people to fund what was supposed to be the World’s first ‘decentralized bank’.

Rob Leathern, a Facebook product management director, while announcing the ban on cryptocurrency ads in a blog post said that the ban was intentionally broad as the Social Media site seeks to ‘better detect deceptive and misleading advertisement practices’.  He meant by the statement that the Company is readily looking forward to saving its members from getting impacts by some of the cryptocurrencies intentional behavior of harming the citizens through Facebook.

What goes overhead with such announcement is that Mark Zuckerberg, Facebook’s Chief Executive had recently shown interest in the digital currency and that any step towards banning them all out seemed uncertain. In a Facebook Post this month, he had written that he was studying how to introduce cryptocurrency to his company, adding that he thought it would ‘take power from centralized banking systems and put it back into people’s hands where it belonged’.

Filed under: Advertising,Brand Marketing

Get Ready for Increased Ad Prices on Facebook

Posted January 31, 2018 by Abhishek Pandey @ 3:13 am

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It was not long when Facebook rejuvenated the idea of Ad selling on its popular timeline feature. Today, Ads are flooded here with cheapest of cost but this status quo would not last for long as Mark Zuckerberg recently share that the Facebook is mulling over revamping the news feed in order to prioritize the content from friends over content from brands, businesses, and publishers. This comes amidst growing criticism of Facebook over growing video content and advertisement in the timeline. The stock price of Facebook dropped by up to 5 percent following the announcement by Facebook CEO.

The drop in the stock rates comes from Publishers, Advertisers, and creators who see they’re future gloomy on the decision was taken by Zuckerberg. They are not taking the decision lightly and hence every focus must be given to it by all means. Facebook does update its news feed algorithms regularly, as Adam Mosseri, Facebook’s News Feed VP, shared last week: “This one is bigger than the average tweak. It’s not a tweak.”

Impact of the Decision

They understand the impact of the shift in the Facebook mindset over its business, we need to also understand its business model which is primarily driven by advertisement revenue and to tamper it with such decision would directly impact the business as well. Here is a simplified view of the key inputs into determining revenue for any ad-supported business model:

The Total Revenue for any Advertisement supported business model revolves around four key aspects such as Active Users, Time Spent per Ad, Density of the Advertisement, and Price of placed advertisement. While Active Users define the number of monthly unique visitors or users on the Platform, their time spent derives the average time spent on the platform. Ad density defines the average number of shown to each other and the Ad price is the rate each advertiser pays on average for each advertisement.

How will the Business get Impacted on Facebook?

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Currently, if we go by stat, there are 6 million businesses which advertise on Facebook today. The decision will reduce their visibility of organic posts as a result of the news feed algorithm change. But there are worst possibilities here also – “Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” Zuckerberg wrote at the time of the announcement.

If Facebook decides to make their products less addictive to encouraging time well spent versus more time spent, the overall usage of the platform will decrease. This impact will be slow yet continuous and hard because it is likely to reduce the average time spent on the Advertisement on Facebook as the opportunities for brands, businesses and publishers will shrink for both organic and paid posts. The supply will decrease which means the price to advertise on the platform is about to skyrocket.

Expected Forecast for Facebook Ad Price

Let us assume as to how the ad prices might change following such announcements regarding the revamping of Facebook timeline ad feature. We can assume the modest user growth in line with the historical trends, declines in time spent from 10 percent to 20 percent over the next year and static ad density. On the basis of such assumption, the price of advertising on Facebook could go up by 25 percent within three months, 48 percent within six months and 79 percent within 12 months. Now, this is a big growth on the part of ad prices and it might have the massive impact on the industry as well. This price surge for ads on the Facebook will not remain limited to Facebook.com only and might also transgress to its other products such as Instagram and messenger as well. Hence, the brands, advertisers, and creators should brace for impact and hence be ready for the change.

Source: Kunal Gupta, CEO Polar’s in-depth analysis of Facebook’s algorithmic changes

 

Filed under: Advertising

Internet of Things (IoT) into Travel Reaps Customer Satisfaction

Posted January 29, 2018 by Abhishek Pandey @ 7:35 pm

 

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Travel remains one such field to have been impacted by the Internet of Things (IoT) but some late innovations have put this field into consideration for future installations. One such innovation was carried at Marriott International in the Irvine Marriot Hotel located in Orange County, California, where an Internet-connected mirror within a shower to tap the ‘Shower-Thoughts’ of its resident, an idea that people’s best creative ideas and brainstorming take place in the shower. The steam from the shower first fogs up the mirror to create a digital whiteboard on a section of the door allowing the consumers to draw all over the glass while mailing themselves the same. While the idea might seem superfluous, Marriot is actually planning to crunch the same tech in its hotels after testing the date from here.

As per Matt Carroll, VP of Global Brand Management at Marriott believes that the technology is part of a broader move to keep up with the Consumers’ changing travel habits and new competition from the digital upstarts such as Airbnb, HomeAway, and other online travel agents. Apart from the connected mirrors in the shower, Marriot has also invested in Mobile-Powered Room Keys and check-ins while creating a Facebook Messenger Chatbot which lets its guests set up wake-up calls and order room service. “It’s an ongoing process of testing, learning and trying new things,” Carroll said. “As we hone in on those things that resonate, we’re moving as quickly as possible and scale them across the brand.”

How is IoT shaping Travel Brands Innovation?

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From giving consumers better recommendations to using the Artificial Intelligence for the same to trying IoT in order to personalize the experience of consumers, the Travel brands have been pouring in millions of dollars into technology to make the consumers and shape their travel experience for better and larger good. The days have gone by for personal bookings as most of the bookings are made these days using Smartphones and Tablets.

“The travel sector is already disrupting itself and disrupting itself again because it has all the makings of things that are going on in the consumer markets right now, which is in the direct-to-consumer, service-based moment,” said Brent Vartan, managing partner at Bullish. “Most of what is coming now in the marketplace is people trying to disintermediate as much as possible.”

As per the data collected by Accenture and the World Economic Forum, the digital changes in sectors such as Travel, Aviation, and Tourism industries will be worth more than $1 trillion in revenue and efficiency saving by the year 2027. And the in the center of such innovations would be such Internet of Things (IoT) where the date about everything from spending to location to insights about previous trips that marketers are practically important for. The importance of data influx would be greater in the coming times while we serve the type of vacations have the consumers been to lately or if a traveler is more inclined to relax on a beach or are they more adventurous? Marriott’s Carroll said. “We’ll serve them up offers for experiences that align with their buying patterns in the past.”

What do the Consumers Want from IoT?

The reveling innovation in the sector is marked by the jump in the consumer apprehensions where more than 67% of them want the travel companies to send them the personalized recommendations but only 44% of them actually receive such recommendations due to companies back slogging.

Given the competition in the Aviation and Travel sector, the travel companies will have to specific about their recommendations which they give to their consumers based on their travel search and travel history.

Super Bowl Ad LII Tracker 2018

Posted January 23, 2018 by Abhishek Pandey @ 7:22 pm

There is some time left for Super Bowl LII, scheduled for the first week of February 2018, but the heat for the Advertisement placement has already become too high to handle for most of the advertisers. Even the handling fee has been slightly raised by NFL this year to a maximum of $5 million this year for a 30-second spot, the spots have nearly been sold out. This year’s NFL will also see a bundling deal with the Winter Olympics and hence becomes an interesting event to look out for as major brands make a return this time. NBC, which hosts the majority ads for the NFL expects to generate over $1 billion in ad sales between the events this year.

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Dan Lovinger, the Executive VP of Ad Sales for NBC Sports Group said that there are less than 10 in-game slots remaining and that the ads have sold well for the pre-game as well as the postgame. The ads are performing more than expected during an episode of ‘This Is Us’ following the event.

“We expect Feb. 4 will set a record for single-day revenue generated by a single company,” Lovinger added, with revenue anticipated to be $500 million.’

Check out some of the Brand Stories who have confirmed their presence in the Super Bowl LII and are the majority stakeholders here-

YouTube Will Not Feature in the Super Bowl LII

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While there has been rising talk about Google Preferred and its return to Sundance, neither YouTube nor Google will make its presence felt at the Super Bowl Super game this season. This means that this brand has backed out of the contest this year.

Hulu Makes Comeback with this original series Ad this time

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Hulu ran its first super bowl ad campaign in the year 2016 and left out unprecedentedly following which it will make a comeback this year with the ad for an original series.

Clorox Absents out at Super Bowl

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As per Eric Reynolds, CMO for Clorox and Senior VP confirmed the absentee of Clorox from this years’ Super Bowl games. It has no plans to run a Big Game Spot for any of its brands as per Reynolds as they do not plan anything for the Paid Media this year.

Danny DeVito to Star in the M&M Ad for Super Bowl

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Danny DeVito has been confirmed as the guest star for M&M ad this super bowl as the star swims in a pool of chocolate as shown through a teaser released by M&M. BBDO New York created a 15-second and a six-second teaser to introduce DeVito as the star of its 30-second Super Bowl LII spot for the brand. M&M’s is returning to the Big Game for the first time since 2014, while fellow Mars brand Snickers will sit this year out.

Hyundai Promises to Surprise Millions through its Super Bowl Ad

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Hyundai has been running a teaser for its Super Bowl LII Ad during both the AFC and NFC championships and it has promised to Surprise Millions through its Ad in the Super Bowl on February 04.

Filed under: Advertising,Brand Marketing

YouTube Introduces New Norms for Creator Monetization Through ‘Google Preferred’

Posted January 18, 2018 by Abhishek Pandey @ 3:41 pm

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YouTube had announced earlier that it will chop and change some of its monetization methods to suit the larger sections of the video marketing. It has made some big changes to its monetization platform for creators as well as advertisers in order to bring coherence to the online video marketing community.  The changes have been brought in to three major areas – YouTube’s Partner Program, Google Preferred and a general transparency effort with both brands and creators over how people are paid. The Google Preferred affiliates marketing strategy for top-tier advertisement group for a select group of creators. The group was originally created as a way to offer brands, “access to among the top 5% of content on YouTube, reach the highly coveted 18- to 34-year-old audience, and receive the measurement results they need to maximize the impact of their campaigns.”

What is the new change in the YouTube Video Marketing?

The changes have been very selective as all the Google Preferred-eligible creators will now have to undergo an increased vetting process from YouTube for verifying user content. All the videos uploaded to the YouTube will now have to be watched by a moderator and manually approved as family-friendly content. This has been to done to give an extra protection through human moderation and catch the content which is not suitable for viewing. It will also be applied to the earlier uploaded pictures as well.

“We expect to complete manual reviews of Google Preferred channels and videos by mid-February in the U.S. and by the end of March in all other markets where Google Preferred is offered,” Paul Muret, YouTube’s vice president for display, video, and analytics, wrote in a blog post.

Changes Affecting Creators and Publishers

There are however other changes which may affect the YouTubers who are not actually eligible for Google Preferred’s top-tier ads. The threshold for creators who qualify for YouTube’s Partners Program has been completely revamped where a number of viewing hours will be given more priority than the number of views. Instead of a total of 10,000 total channel views, the company seems to give value to a number of hours spent on channels that have at least 1000 subscribers to them.

As per a blog is written by Neal Mohan, YouTube’s Chief Product Officer and Rover Kyncl, YouTube’s Chief Business Officer, ‘Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watch time within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.’

Why have the changed been made?

They outlined the changes to be hurting but it is expected to tackle the potential abuse of a large but disparate group of smaller channels while the company is aware of much of an impact the bad action. YouTube has been finding it really difficult to tackle to charges made against it about the offensive content uploaded by some creators. To nullify those claims and clamp down on certain creators, YouTube had to take these steps. The new and the existing creators will have to reach 1000 subscribers and 4000 watch hours to get automatically re-evaluated under strict criteria to ensure they comply with our policies. The channels not fulfilling these criteria will no longer be able to earn money on YouTube.

When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones. Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.

 

Filed under: Advertising,Digital

Three Ways in Which Traditional Media Companies Can Catch the Online Media Bull by its Horn

Posted January 10, 2018 by Abhishek Pandey @ 2:02 am

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There has been a huge shift in the stance as to where the Traditional Media Companies stand today as they have faced a huge competition from technology-based sites such as Google, Facebook, and Amazon. Though this might not look to be a real tug of war, traditional media players have already been pushed to the corners defending their own den. The technology-oriented digital platforms have been winning the ad serving battles online at a greater rate than expected. On the other hand, they have also entered the realm of creation and distribution of content too with significant investments, a forte of traditional media platforms. So, this has raised an alarming issue for the traditional media firms who have lost the account in this sector.

What Problems are being faced by Traditional Media Companies?

The race to the center has now started and the traditional companies have started facing the competition of their life but what can they do to rescue themselves? Various content-based companies who delve into technology have entered the market. For example, there are direct to consumer cover the top (OTT) services such as DirectTV Now or Sling TV, which generally involve repackaging linear television networks, putting the, on broadband and charging a fee. Also, they are facing a tough challenge from an online platform such as Amazon Prime, Facebook, YouTube, and Netflix, the biggest of them all. These platforms have the technological infrastructure, a ready audience, and viewership and most importantly the capability to serve ads. What is more worrying about traditional media players is the funding these technical sites have received over the year. The challenge therefore to traditional TV companies has been to make such content to get accepted in the general consumer lines. The problem that TV companies have faced is the execution of a content-specific platform for the users. They have switched to an IP infrastructure and migrated the content library and applications to the public cloud as well as migrated to the physical data centers. They are also utilizing the board data for decision making and technological usage.

Some of the ways in which the traditional media players can still contest with the technology-oriented platforms are as follows:

Technology-based customer experience

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User satisfaction information can be one of the possible ways to make specific content and the technology has that tool to enhance such experience. The content companies need to engage the consumers in their content to gain maximum popularity. For that, they can use the Artificial Intelligence as well as Virtual Reality to backend Infrastructure. Some of the companies have switched from traditional liner SDI video to IP which has enabled liner television to work a little more like the online world.

Personalized Programming Choices

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There have been ongoing innovations in the field of targeted programming choices where the user-specific content gets materialized. This is a give and takes world where the traditional media players need to give viewers what they want when they want it based on real data. If you know the consumption habit, you will get to know what the consumers want in these times. So, for example, if someone only wants one type of show, you can give that person the option to binge watch that shows and create a personal network beneficial enough for everyone. Personal preferences will have to be taken in cognizance if you must stabilize the network you wanted.

Focus on Advertising Efforts

We often see the online content providers understanding the needs of the consumers even in the field of advertisements and this becomes evident when they prefer user-specific ads too. Changing the value proposition by delivering relevant, less obtrusive ads — in new and creative ways — to a cross-platform audience creates a better experience for the consumer and is far more efficient to your advertisers.

 

Filed under: Agencies,Digital
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