Posted February 5, 2014 by fran @ 11:40 am
Marketing is undoubtedly regarded as one of the most essential steps in any business, which ought to be given emphasis from the onset. There is a lot that stands between creating a website and actually driving meaningful traffic to it while at the same time turning the traffic into actual sales or more clicks on your ads. Relying on traditional traffic generation strategies such as link-building alone will actually see you through a great loss in terms of potential customers. Here is a highlight of traffic building trends in 2014 that will help you get meaningful traffic and ultimately monetize it.
Use descriptions and titles which are irresistible
Meta descriptions and titles will determine the manner in which your page will appear on the search results and they remain very essential. Compelling titles coupled with interesting descriptions will actually make your website unique among the millions on search engines. When writing the Meta descriptions and titles, ensure you take an advertising approach by highlighting your expertise, using a unique sales proposition and clearly defining how a client will benefit from your content.
In as much as you want to keep the SEO standards, never go overboard. Use the primary key words at least once in your descriptions and titles but ensure that the flow is natural. If you are not sure of key word optimization, concentrate on readability rather than SEO.
Leverage the internal links
Getting your links from other pages is a well-known strategy for traffic generation. Do you need to give your page a boost with regard to ranking? Well, link it to some existing high-authority websites and be sure the ranking will improve significantly. Remember, your homepage is the most crucial and authoritative part of your domain. Ensure the entire trusted authority pages link from it and you will earn some meaningful traffic.
Compelling content is inevitable
Note the difference between this point and the power of Meta titles and descriptions. Compelling content refers to regularly updated and relevant information which is able to attract more visitors and spiders. The more visits you get, the more recommendations your page will have on social sites. There are three levels of content:
There is content which promotes a company together with its goods and services. Next is the kind of content which adds value to the products and services that you are presenting to people. This includes elaborate product descriptions, reviews, advice and regular updates on offers. Lastly there are articles and information which is meant to entertain and create good relationships between site owners and users. This is where you will create giveaways and competitions which have a close resemblance to the entity, but they may not necessarily generate traffic. This is all about content marketing and once it is done well, customer satisfaction is obvious and besides, it is a huge benefit in terms of SEO.
Make it fast
Google released new guidelines regarding the loading speed of smartphone sites in August 2013. In their recommendation, the key content in a page should appear on the user’s screen in 1 second or even less. Whether your site is responsive or rather you are using the dedicated HTML, you must take necessary steps to ensure it is fast. Away from the Google regulations, internet marketing experts from Croatia suggest you should put yourself in the shoes of a human user; why do you think someone will wait for so long while your competitors’ pages are opening so fast? There are various tools that you will use in testing the loading speed of your website. Do it and make the necessary changes.
In summary, it could take ages to receive and monetize your traffic if you entirely relied upon back-links. Make smart adjustments using the guidelines discussed here and you will be amazed by the drastic increase in traffic that your website will experience.