This will maintain the continuity to our last post talking about the latest mobile marketing trends for businesses. Read the rest part of mobile marketing trends to stay updated with all the effective and latest trends through this post. Therefore scroll down the post to collect the informative information on the latest mobile marketing trends.
Mobile Marketing Trends For Businesses
First, three trends have already mentioned in our previous post and now get yourself braced for the rest three marketing trends through this post.
Trend 4 Payments Through Mobile
Mobile users rely on their devices for some daily tasks, including making payments for in-store purchases. Mobile payments completed through wallet apps have been gaining more and more momentum each year. By the end of 2020, it’s expected that 56% of the consumer population will, to some degree, be using their mobile devices to make in-store purchases, which will allow these mobile wallet apps to become more popular and used more often than credit or debit cards. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2020 mark.
Mobile payments have a lot of benefits for both the small business and the customer. It often takes less time to pay with a mobile device than swiping a card or even paying with cash. This helps keep lines shorter, so guests have less wait to check out. It also means your business can process even more sales in a shorter amount of time! And, customers will remember how fast and easy it was to pay, which could lead to a better experience and increased loyalty!
Trend 5 Progressive Web Apps
Nowadays, we use native applications since they require the “native” programming language of the mobile’s OS to run. Progressive Web Apps are the next evolution of the mobile app experience as the hardest challenge with this native app is to motivating the users to download the application first. This becomes even harder when the user has no storage space in the device. However, on the other hand, these PWAs are web-based entirely that can connect users through a simple URL link which is just similar to visiting a website. Progressive Web Applications don’t force the user to download which makes easy for a user to connect to the app. In today’s time, when everyone is saving their data, PWAs are lighter on data usage which makes the user experience simply great. With all the benefits associated with PWA, it is quite predictable for the businesses to use this application.
Trend 6 Artificial Intelligence Assistance
As the world is turning smart by including smart technologies into the life. Virtual assistants like Siri, Ask Google, Contra etc. are being used by the users to search and get answers to their queries. These AI are playing a crucial part in making the user experience so it is expected that all the business with includes this as their mobile marketing trend. If the user needs to know anything through AI assistance, then the mankind is getting smarter with this Artificial intelligence.
Last Words
Here we are at the end of the post. We have revealed all the mobile marketing trends that could help your business to flourish. So get inspired and get ready to incorporate these trends into your business to see the fruitful results. Do share your comments in the below section.