Posted April 6, 2018 by Abhishek Pandey @ 5:53 am
Artificial Intelligence or AI has brought big changes in the marketing world and according to the recent report of Demandbase on AI, AI will have revolutionized marketing by 2020. For digital marketers, Artificial Intelligence provides a useful set of tools that let marketers analyze massive troves of customer data by providing them a cleaner and accurate perspective to their needs. In near future, the usage of mobile rates will touch the sky so the companies that are already using AI have saved their investment. They have not only saved but enhanced the customer experience by eliminating the human error in the process. This article will reveal some ways of how AI is changing the marketing.
Artificial intelligence Is Interrupting Marketing Landscape
Here in this post, you will learn about the ways of how Artificial intelligence is impacting Human Intelligence. So read on to explore more about.
Artificial Intelligence and Content Marketing
As the world is turning digital and when it comes to the digital world, content is the king of the digital marketing. There are many companies that are in process of creating programs that analyze and create content. In coming years, developers believe that AI content writing systems will be able to produce other types of content.
AI and Customer Service
The online shopping sites like Amazon and eBay are one of the best examples to prove this point. This means that you don’t need to visit any physical store to buy the products. All you need to get online and buy directly from that product page. This makes it more interesting and efficient customer experience by getting their product delivered at the doorstep.
AI and Costing
Discount impacts sales and offering discount can impact the sale of the product. AI systems can determine which customer is likely to convert when a discount is offered on the site. This way, AI can help increase the sales while enhancing the brand image.
AI and Advertising
With the help of AI systems, many ads can collect, examine, and process customer information to predict the success of advertising campaigns. The data that can be fetched from the systems can be used to improve the future strategies. These advertising campaigns target the targeted audiences to benefit customers.
AI and Marketing Strategies
In marketing, it is quite difficult to keep a data of all successful and unsuccessful campaigns; however, AI easily fetches data from campaigns that have performed well in the past.
AI and Voice Search
As we are well aware of voice search and there have been some issues with this program; however, the role of voice search will get bigger as it is offering good customer experience when they are on mobile.
At last, AI can go through a whole lot of information to help you generate traffic through the use of algorithms that look for patterns in user systems as well as by analyzing raw data from which to derive a set of possibilities and performing the appropriate actions.
No matter how you look at it, AI will eventually dominate marketing and other areas. When that time comes, all humans have to do is review the results and make modifications as needed. The only question now is what marketers can and should do in order to keep up with the changing times.