Posted September 4, 2014 by fran @ 2:56 pm
One good way to interact with customers and create more traffic to your company website is to create a blog. Through blog posts your company can engage with topics that are relevant to your industry and products. Blogs should be interesting and informative so that people will want to read them. Once you have attracted readers to your blog, you are much more likely to get customers to view your products and services naturally since they will already be on your website.
What to include in a blog post?
Blog posts can and should incorporate information about your company and what you do and sell and can be a great advertising source for your company, but they should not do this exclusively. The company blog should deal with a range of subjects that incorporate other ideas and are not just a marketing launch pad for your company. If people want to learn about your products, they will click on the relevant links. They were probably drawn to the blog to see interesting content, not to be hounded with advertising tricks.
Once you have developed a blog and started writing posts, you need to get your message out there so people will hear about your blog and click onto it. So how do you get people to view your blog?
First, the blog content is important. It should be specific and tailored to a niche audience so that it will be among the first options that pop up in a search. It should reflect your company.
The style should be engaging and you should get to your point quickly. People need to know why they should devote their time to your blog up front. You want your readers to be invested so offer them a reason to keep reading from the get go.
Use Titles to Maximize Search Benefit
Make sure to use attention grabbing, concise, and specific titles that directly relate to the content and your company. Use the same key words again and again in titles so each of your posts show up on search engines and to make sure that they are optimized for your target audience. It is not just about getting the message out there. The really important factor is getting your message to the people who want to hear it and will be more likely to actually read your blog and have interest in your company.
Image by Christian Schnettelker on Flickr Creative Commons.