Posted August 1, 2017 by Rashmi D @ 4:54 am
Leveraging the sheer volume and variety of customer data among others, is the biggest challenge facing marketers today
The speed of technology and adoption presents unique challenges for businesses. In the online world, generating traffic and leads as well as ROI are the leading challenges marketers face. More and more customers are visiting on one website or another; some are just for the sake of browsing the website for fun while others visit the website because they are looking for shopping opportunities.
For a data-driven agency, one of the biggest challenges is how to track visitors’ experience across multiple devices, such as, a customer using her iPhone. They see your product in Facebook, click through to your site, take a look and then move on. On another day, the same customer using iPad, searches your product, but forgets the brand name; he just looks around, compares the price and features, but still doesn’t purchase. But after 10 to 15 days, the same customer is on his desktop computer with his credit or debit card in hand; this time he remembers the web address and goes directly to the website. He adds the items to their cart and successfully completes the purchase.
The volume of data and irrelevant customer experiences in today’s connected world generates more data than many marketers are able to manage. Marketers need the ability to leverage insights from that data to truly personalize customer experiences at scale. Many organizations that are hoarding up their customer data because of the unavailability or awareness of tools to manage them are facing the biggest challenges.
Manually coordinating content and campaigns across distinct channels is time-consuming and costly because you need a complete picture of customer behavior across every channel. So, the different marketing tools and analytics need a set of integrated tools to manage content and campaigns for faster, more efficient and productive utilization of the data.
Disconnected channels coordinating content and campaigns across disparate channels can be time-consuming and costly. Plus, to deliver personalized engagement, marketers need a complete picture of a customer’s behavior across every channel, not just on one. Marketers need a set of integrated tools to manage all their content and campaigns — and be faster, more efficient, and more productive.
Security is another concern because some marketers are bound by decade-old technology which makes data security difficult; hence, most the customers won’t like to share their personal information unless they believe it is secure. Cloud computing marketers can create and manage campaigns more quickly than ever without dependence on infrastructure, IT, or outdated technologies. Mobile capabilities mobile marketing messages, mobile alerts, and apps help marketers create connected customer experiences, drive personalization, and enhance cross-channel campaigns. Artificial Intelligence (AI) can help automate marketing, recommend the next-best product or offer, and collect insights into traffic, sales, service, and marketing metrics along the way.