How Brands Get Benefited With Instagram Stories?

Posted February 21, 2018 by admedia @ 7:06 am

While designing ads, a marketer should always make sure that the ads will catch eyes of their targeted audiences. As we all know that social media plays a vital role in catching eyeballs and ever since Instagram launched Stories in 2016, the feature spread like wildfire. In November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

According to the reports, Instagram Stories have encouraged users to stay on the platform for a longer period and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network. As a marketer, you have very less time to show your product or service to the users while making sure that your story covers all that you want to show your targeted audiences. So how would you want them to see in your product? Here is how you can get started:

Take advantage of interactive polls

Last October, Instagram launched a feature that allows users to add interactive polls to their Stories. These polls are a fun, frictionless way to get your audience engaged and hear their thoughts on any and all topics. According to the recent report, influencers and brands alike have seen a boost in Instagram Live and Stories engagement using interactive polls since the feature’s inception. With the help of Instagram Insights, you can track engagement per post or entire feed activity per time period.

Value of Instagram Takeovers

Instagram takeovers are fast, easy and fun ways to grow your following by building a mutually beneficial relationship between you and another influencer for a 24-hour period. It provides a great avenue for expanding your audience. Imagine the possibilities. For your business, you can choose any employee for a “day in the life” story or your partner to swap stories for the day. This will keep your customers to keep coming back to your Stories.

Use Instagram Story Ads

In January 2017, Instagram had launched its Stories ads feature with big brands like Nike, Netflix, and Airbnb. However, it opened the feature for all businesses including small and big by March. When designing your ads, it is important to catch your targeted audiences’ eyes instantly as photo ads last only for 10 seconds, while video ads last for 15 seconds. Therefore, you have to ensure that they get the message in the first few seconds of your ad so that they can decide to take action immediately after. If you are planning to try a photo ad, make sure to use a bright, bold photo with clear branding and simple messaging in order to give a clear message about your brand to the user before the ad runs out.

Instant Take on Insta Stories

Insta Stories are relatively new medium across all social media platforms, so there’s no better time than now to begin capitalizing on all they offer. This year, include some Insta Stories to your social media marketing strategy to get a good boost in the business.

Filed under: Brand Marketing


  1. Nice response in return of this difficulty with genuine arguments and telling the whole thing concerning that. Good Read.

    Comment by Metodo giapponese di perdita di peso con un asciugamano — March 11, 2018 @ 8:02 pm

  2. I pay a visit every day some sites and sites to read articles, however, this website presents feature based content.Thanks.

    Comment by My Favourite Toy Essay For Class 4 — March 25, 2018 @ 9:50 am

  3. This post is really nice. I will recommend Admedia to my colleagues. Thanks!

    Comment by puff — April 3, 2018 @ 12:51 pm

  4. I was recommended this website by my cousin and found it really good to know about this informative post. I will definitely recommend it to my friends. Thanks!

    Comment by puff — April 3, 2018 @ 12:52 pm

  5. I love everything you post. You have done a great job

    Comment by MosesIroks — April 10, 2018 @ 3:10 am

  6. Thank you for the post, it is loaded with a lot of handy information. Do post it frequently. I really like the post.

    Comment by BernardUnems — April 10, 2018 @ 3:33 am

  7. it’s my very first time visiting your blog and I am very interested. Thanks for sharing.

    Comment by Donaldclita — April 10, 2018 @ 12:26 pm

  8. Thank you for sharing, I always learn interesting things from your posts.

    Comment by CurtisAbeld — April 10, 2018 @ 4:18 pm

  9. Great post\Nice post, I enjoyed it so much.I was pretty lucky to discover your website. It’s got a lot of helpful info!

    Comment by Georgesnoge — April 12, 2018 @ 3:10 am

  10. interesting post on Instagram.

    Comment by ThomasGef — April 13, 2018 @ 1:22 pm

  11. i am a brand manager and i have been looking for the stories that can tell how brands get benefited with social media.

    Comment by LeonardSit — April 14, 2018 @ 6:15 am

  12. nice read. good job writer, please write more stories on instagram.

    Comment by MarcosdeP — April 14, 2018 @ 6:16 am

  13. good post.

    Comment by TimothyNop — April 15, 2018 @ 12:38 pm

  14. interesting read.

    Comment by tom — April 16, 2018 @ 5:22 am

  15. nice post and I will take some points from your post to bring some positive changes to my social strategy.

    Comment by MichaelWhics — April 16, 2018 @ 9:43 am

  16. This is very good read! Thanks for sharing.

    Comment by Nile — April 18, 2018 @ 8:53 am

  17. I was not aware of all these facts. thanks for sharing.

    Comment by GerardGaw — April 19, 2018 @ 2:08 am

  18. Good post for the big brands! I will tell about this post to my friends but not my competitors. Cheers.

    Comment by Matthewpraks — April 19, 2018 @ 3:50 am

  19. Interesting one. Keep posting more. I will recommend your website to my friends.

    Comment by Raymondamoum — April 19, 2018 @ 1:06 pm

  20. [URL=]??????????? ????????????[/URL]

    Comment by Matthewpraks — April 22, 2018 @ 5:29 am

  21. Good post.

    Comment by Robertmub — April 28, 2018 @ 6:43 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment

Your first campaign is on us

New Accounts get a $100 credit towards your first Cross-Channel Advertising campaign.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

  • Phone: (800) 296-7104
  • Email:
  • Office: 303 North Glenoaks
    Blvd., Suite 200 Burbank, CA 91502
Connect with Us Contact Us Media Kit


Reach More Customers

AdMedia can set up compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more


Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more