How To Combat The Decline Of Organic Reach On Facebook?

Posted April 11, 2018 by Mansi Sharma @ 6:09 am

Gone are the days when a brand can easily reach thousands of your audiences organically. With the recent Facebook’s algorithm update, businesses have to rethink their social media strategies. Through this post, you will learn how Facebook chooses the Newsfeed for their followers and what businesses can do about it.

A Guide To Improve Facebook Reach Despite Organic Decline


If your brand is totally dependent upon Facebook, then you must have noticed the drastic fall of organic reach post over the year. This means that the post is not visible on the targeted audiences’ Newsfeed as they have once appeared. Therefore, if your social media marketing is dependent on the organic reach instead of paid, then you have to make some alterations to your social media strategy. Since with the introduction of this new Facebook’s algorithm update, there are higher chances of having your sales being affected. This update will help boost those paid campaigns more; however, it doesn’t mean that it will ruin all the organic businesses. All you need to understand the update and how could you adapt it to your business.

Better Understanding Of The Update

First, you need to understand the purpose of introducing this update and to crack the code, you need to be clear on what Facebook is trying to achieve through this update. The main aim is to prioritize the family and friends’ posts to improve the user experience. Over the past years, Facebook has received the number of complaints regarding the quality of the posts. However, this latest update ensures that business posts with high quality will get chance to make it to their audience’s feeds. On the other hand, businesses that haven’t paid much attention to their quality will get affected.

In order to have a clear idea about this update, here are some key areas of changes and what you can do to keep the momentum going:

Family Posts over Product Posts


This is to bring the familiar posts on the top which automatically reduces the organic posts of brands.

Things That Businesses Should Do:

  • Create HHigh-QualityContent
  • Analyze What Works On Facebook

Increase Of Facebook Groups

Ask a group of people to join the group to enhance the visibility of your posts.

Last Words

Since Facebook made it harder to increase organic reach, this presents a great opportunity to spread your eggs in several baskets and diversify your marketing strategy using other social media sites, such as Twitter, Instagram, Pinterest, Medium and LinkedIn. You can also start promoting your brand via email marketing as it remains to be an effective avenue to nurture existing relationships and build a community of followers.

Facebook’s vision of bringing people closer to its revamped News Feed algorithm is a positive user experience. However, this same algorithm made it more difficult for businesses and brands to reach its target markets. Take a good look at your Facebook strategy, so your brand can thrive and remain visible in the ever-changing landscape of social media marketing.


Filed under: Display Advertising


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    Comment by WilliamChupe — April 22, 2018 @ 1:56 pm

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