Top 3 Tips to Avoid Video Marketing Mistakes

Posted December 24, 2018 by admedia @ 12:27 am

Video marketing is an important technique for finding a place for your company in this highly competitive world. Businesses are promoting their products using different means of Digital marketing and video marketing is one of them.

In the beginning, you may feel a little perplexed and bewildered designing Video marketing campaigns same as Social media marketing, SEO, and internet marketing, But once you get a hang of it, you will get to understand its relevance in the present day digital world. You will understand why every successful company is talking about video marketing.

Video Marketing

Video Marketing

The prudent choice is not to put it off the shelf for longer! You must leave behind the myths that it’s just a waste of time and money. Many statistical data have shown in the past, the significance Video marketing holds for the growth of the company. According to a study, after watching a video, 64 % of the prospective customers are more convinced for buying a product.

But, before starting with it off, you must get acquainted with the nuances of video marketing and which type of videos to choose for making it influential. And, there are chances that you will make certain mistakes since its a fresh concept altogether. We have, therefore, designed this blog to help you avoid Video Marketing Mistakes. Read below to find….

Not Conveying the Message Clearly

Video Marketing campaign

You can’t expect to convert a visitor of your website into a reliable customer! There has to be an idea creatively designed that can explain about your product clearly with video marketing. And, you need to prudently maintain a balance between the amount of creativity you put in and the information you are conveying. Make sure you are not stuffing in too many messages, it can confuse the customer.

Making the Videos too long

Video Marketing Strategies

The most important secret that you will need to uncover before promoting your business through video marketing is “keeping it short and precise”. A customer will switch back in lesser time than the time taken to say youtube if the very first message is engaging. If you are designing your video too long, it won’t seek customers interest. One research has shown that the total percentage of viewers who watch the videos until the end is only 46%. Data shows that the first 30 seconds are very important and if you are not able to engage your audience within that period, you are likely that you have lost 33% of your audiences.

The most important rule is to keep it short, precise, clear and most importantly engaging if you want to make an impact on your audience. The content of your video campaign is more important than it’s the length.

Ineffective SEO Implementation


SEO Implementation

You need to clear your mind from the myth that SEO can effectively be applied just to the web pages. SEO is applied actually to everything that is on the net, and similar to the ranking that Google gives to the written content, it also ranks video. And, everything from putting in backlinks to the quality Google considers everything. And, therefore it’s very important to take care of these facts when you are considering video marketing. You can enhance the effectiveness of your content by including keywords, optimizing the metadata and applying other techniques of SEO. These techniques will drive more traffic to your website.


Video marketing, no doubt is a tough nut to crack, but definitely not for those who will avoid these mistakes. Deleting these mistakes from your approach of designing a video marketing campaign will definitely create a compelling content that can serve the purpose and drive more traffic. Incorporating this new form of digital marketing approach can bring out overwhelming rewards.

Filed under: Marketing Innovation,Video

Effective Affiliate Marketing Methods To Consider

Posted October 7, 2018 by admedia @ 11:04 pm

Over the past few years, affiliate marketing has emerged as a winner in the digital world. With affiliate marketing being so successful affiliates have become successful due to their creativity. This post will discuss some effective affiliate marketing methods that have been proven to work very well over the past decade.

Affiliate Marketing Methods

Classified Ads

affiliate advertising

Classified advertisements can be an extremely cheap type of member publicizing. The most vital thing to know is to know that who is your intended interest group. You should likewise just utilize sources you know your intended interest group is perusing. While a few promoters go for the mount, most offshoot advertisers pursue an exceptionally focused on the gathering of people. For the correct businesses, daily paper arranged advertisements can at present be fantastically beneficial. While the daily paper industry is to be sure in the decrease, there are as yet numerous years left were ordered advertisements can be painful. Most partner advertisers don’t give any idea to disconnected promoting, not to mention ordered advertisements, so this can be a major leg up over your opposition. A goliath movement source that you don’t need to seek. What’s more, even better, this can be begun on a financial plan.  This is one of the most important Affiliate Marketing methods to consider. 

YouTube Videos

youtube videos

Unfortunately, many affiliate advertisers have spammed YouTube to death. In any case, when done right, this partner publicizing method can be amazingly great. There are two diverse ways that most partner advertisers publicize on YouTube. The main method to make YouTube and viable associate publicizing strategy is to make your very own excellent recordings identified with a particular industry or specialty. In the event that you would prefer not to make your own recordings, you can simply outsource video creation through sites like Be cautioned, that this will take some time and exertion. Be that as it may, in the event that you reliably include new recordings of high caliber your recordings won’t just be seen by many individuals, however many individuals even buy in to your channel. This implies whenever you turn out with another video they will be advised. Picking up a major after on YouTube is likely considerably more ground-breaking than email promoting. In the event that you need to guarantee your video get seen by many individuals in a brief timeframe without putting in the majority of the work, you can simply buy sees through YouTube publicizing. You’ll likely find that YouTube publicizing is significantly less expensive than you have most likely envisioned. This is an exceptionally underutilized offshoot affiliate marketing strategies.

Pay Per Click Advertising

Pay Per Click Advertising

Pay per click publicizing is a standout amongst the most surely understood and generally utilized ways that offshoot advertisers will promote. Don’t imagine it any other way, this subsidiary publicizing strategy has made many individuals tycoons. In the event that you do it right, it tends to be amazingly intense. However, in the event that you treat it terribly, they can enter your financial balance in a matter of moments. The most understood paper click organize is Google Adwords. there is a misguided judgment that Google does not permit any offshoot promotions on its Adwords arrange. This is essentially not genuine. Google does, be that as it may, have some exceptionally strict rules for what is adequate. Before you begin, it is totally urgent that you read the Google Adwords terms and conditions. Try not to avoid this progression. Google is known for prohibiting individuals’ records with definitely no notice for moderately little infractions. It’s terrible to experience the terms or conditions, however for this situation, you truly need to do it.

Make A Blog Or Website


By far the most broadly utilized offshoot publicizing strategy and likely the best technique is by making a fantastic site or blog. This is starting to get somewhat harder to prevail with. It used to be anything but difficult to control the Google query items and rank any site regardless of whether it was low quality. Nowadays, in any case, it truly takes a fantastic site to rank exceedingly in Google list items. The uplifting news is, the point at which you rank profoundly for gainful watchwords in free Google query items, the movement changes over like there’s no tomorrow. In addition, it runs day in and day out/365, and you don’t need to pay a solitary penny for those guests. Almost certainly, web index activity is the most profitable movement you will ever get on your site or blog. The best way to get that movement is through reliable exertion by growing top-notch substance and building trust with the web crawlers after some time.

Testing and Retesting

There is nobody partner publicizing strategy that will work for everybody. Most by far of fruitful subsidiary advertisers have just turned out to be effective through testing experimentation. Try not to fear disappointment, particularly what you’re new to subsidiary promoting. There is a major expectation to absorb information included. In any case, once you ace this, it is something that can profit each and every day with almost no exertion. Have confidence in yourself, continue onward, and never surrender. Since you can neglect to follow on various occasions yet on the off chance that you succeed once as long as you can remember could change. 

Hope these effective advertising marketing methods would help your business to grow!

What Factors are Driving Online Video Advertising?

Posted August 1, 2017 by Rashmi D @ 8:06 am

While media and entertainment drive sponsored video views on Facebook, it is Influencers who do so, on YouTube

video advertising

There has been a discernable rise in the number of video uploads on social media sites like, Instagram and Twitter as media and entertainment companies are trying to engage their audiences increasingly on social media. This has led to fast growth in online video advertising. Today, content marketing trends indicate that digital first, print, electronic and other genres are alternating between platforms, e.g. if kids’ entertainment helped grow SOV (Share of Voice) on Facebook, it was content covering food that helped grow SOV on YouTube. Before trying to make sense of the increasing numbers of video uploads on social media, it would help to get familiar with some numbers. There are over 35 thousand media and entertainment companies and close to 50 thousand brands that are actively driving video uploads with help from nearly 9 million influencers.

What exactly is online video advertising?

Online display ads that also include videos are essentially considered as video advertising although advertising that is displayed before, during or after a video stream could also be considered as such. These are also known as pre-roll, mid-roll, and post-roll advertisements that are in a way, tagged with the main video. Such ads are edited or unedited versions of TV commercials of brands from different industries. This kind of advertising is a powerful platform for conversion when optimally used, since it creates a more stimulating environment for consumers than most other formats. It helps brands to create a strong presence across user behavior patterns at a fast pace.

What we discussed so far is the simple straightforward aspect of this form of advertising. Because of the scale at which content is created and consumed online, the focus of marketers naturally moves towards the critical data with regard to the content consumption habits in their target markets. After all, the videos that they are uploading in such large numbers across so many sites are intended to bring in some results. In digital video advertising brands are able to build stronger connections with their audiences along the customer journey with focused content delivered across a variety of digital platforms. Such cross-channel video reach has transformed how brands reach their customers at key points of the path to purchase and trigger conversions with highly engaging video content.

YouTube and Facebook are leading the way

The competition is mainly between Google-owned YouTube and Facebook in the online video domain. These two giants not only have the user base to scale up their operations in a big way but also bring in the critical differentiators – advanced technology and investments to crank up their reach of the market. Naturally, most advertisers would love to be present in either of these platforms. In the second quarter of 2017 the total video views of media and entertainment content on Facebook has been over 274 million but views of influencer uploaded videos during the same period has seen a sharp fall of around 90% from what it was in the first quarter.

On YouTube, it’s a different picture but the numbers are impressive nonetheless. The total number of views of videos created by influencers in the second quarter of 2017 was 256 million which indicated a growth of around 25% from what it was on the first quarter. Clearly, the video uploads from media and entertainment companies have been overwhelmingly on Facebook while the video uploads by influencers is equally high on YouTube. Similarly, brands can deliver highly relevant and engaging videos to users across social, mobile and traditional outlets which help improve brand awareness, conversions and retention with integration throughout the content network.

Today, video advertising helps brands reach target groups across their preferred platforms and bring up very high levels of ROI as they now have more channels for delivering their videos along with improved targeting features. Even as the range of digital content continues to expand the use of video for online marketing is also changing rapidly. This has increased the viewership of online videos with engaging, and meaningful content to help brands communicate better in an increasingly competitive landscape. Cross-channel video marketing campaigns connect with users across mobile devices, social networks and websites, delivering content in a steady stream along various stages of a consumer’s purchase journey.

Whether it is video advertising on trusted websites, in-stream videos on smartphones, sponsored content across social media networks or targeted video content streamed on connected TV devices, the communication needs to actionable in order to aid conversion. Customers encountering targeted content across their entire purchase journey can bring success for cross-channel video marketing campaigns and will help in easier identification of the points of conversion. Marketers need to align their video content with relevant customer interests and channels to increase retention and ROI. They must have a good coordination with their media buyer to understand audience segments to be targeted.

Filed under: Video

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