Press Releases

AdMedia to Attend ad:tech New York; Will Showcase Its Advertiser and Publisher Solutions at Booth M3

Posted October 17, 2013 by fran @ 4:09 pm

AdMedia, a leading provider of performance-based advertising solutions confirmed its attendance for the 2014 ad:tech New York conference. The conference will be taking place November 6-7 at the Javits Center in New York City.

Danny Bibi, the company CEO together with the rest of the team will be at Booth #M3 to meet with brand advertisers and agency executives. All attendees are encouraged to stop by to discuss AdMedia’s advertisers and publisher solutions, as well as take advantage of show-only promotions and booth giveaways.

In addition to attending the conference and greeting attendees at their booth, AdMedia will be sponsoring the PluggedIn2013 pre-conference party on November 5. This exclusive event for elite advertisers, ad agencies and publishers will take place at Slate, a premier venue in the heart of Manhattan. Guests will have the opportunity to network with innovators and executives of the online advertising world. Attendees will also be able to enjoy free entertainment and drinks, care AdMedia, Altitude Digital, and MediaPost.

To RSVP for the event, attendees can visit: http://www.pluggedin2013.com/

To connect with AdMedia to set up a meeting at the conference, attendees may contact (800) 296-7104 or email danny@admedia.com.

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

 

About ad:tech

ad:tech New York is the digital marketing industry’s leading conference and trade show. Over 10,000+ attendees will be present to showcase and to demonstrate the latest in digital marketing products, tools and technology. The attendees of the conference range from established ad agencies, upcoming startups, well known advertisers and premium publishers.

 

AdMedia Hits 86 Million Unique Monthly Visitors

Posted September 17, 2012 by fran @ 5:48 pm

BURBANK, CA–Sep 17, 2012 AdMedia, the leading provider of performance-based advertising solutions, today announced that it drew more than 86 million unique monthly visitors in August. The milestone comes just after the ad network released its Cross-Channel Advertising product — a comprehensive package that lets advertisers and publishers utilize various channels to reach customers.

“We are thrilled to have reached that many users. The data proves the effectiveness of the solutions that we offer, and we will continue to expand our network so that we can connect more advertisers to their target customers,” said AdMedia COO Avi N. Bibi.

Bibi furthered that AdMedia is able to reach about 98% of the web. “Our network spans almost every part of the internet, ensuring that we are able to locate users wherever they are online.”

Aside from its wide reach, another big edge that AdMedia has over other ad networks is its Cross-Channel Advertising technology that’s sophisticated enough to support multiple channels. AdMedia allows advertisers to connect with users through several channels, including search, display, social, video, mobile, and more.

Cross-Channel Advertising lets businesses get in front of users whether they’re checking their email, doing an online search, or even on their mobile phone. This product gives AdMedia a wide lead in the industry, as no other ad network on the web offers this many channels.

In spite of its many achievements though, Bibi states that this is just the beginning for AdMedia. “We don’t have any intention of slowing down,” mentions the COO. “We recognize that the web is moving at an extremely fast pace, so we are continuously fine-tuning our products and developing new innovations to stay ahead of the pack.”

For more information, or to get started with AdMedia’s solutions, visit www.admedia.com.

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook atfacebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

Filed under: Press Releases

AdMedia Launches New Cross-Channel Remarketing Platform

Posted August 8, 2012 by fran @ 3:26 pm

Comprehensive Remarketing Package Is Fully Customizable and Targets Customers Across Various Channels and Platforms

BURBANK, CA–August 8, 2012- While it’s known as one of the most effective forms of advertising on the Internet, remarketing typically has been limited to display ads. Until now.

AdMedia, the leading provider of performance-based advertising solutions, today announced the launch of their new cross-channel remarketing package. Designed to provide advertisers the most comprehensive remarketing package available, AdMedia’s new offering ensures advertisers are able to reach customers across various channels and platforms, including email, search, mobile, display, video and more.

“With the ability to increase conversions by up to 125%, remarketing is one of the most effective yet under-utilized advertising methods available today,” said Avi N. Bibi, COO, AdMedia. “Our new cross-channel remarketing platform is guaranteed to provide advertisers an even greater increase in conversions and our extensive remarketing technology is powerful enough to locate 98% of users no matter where they are on the web.”

Remarketing enables advertisers to reach people that have expressed an interest in their products but left the site without completing a purchase. Complying with all privacy standards, AdMedia’s remarketing technology tags the user’s computer and adds an anonymous cookie into their browser. The system then “remarkets” the product or service viewed by displaying ads for the advertiser’s site wherever the user is on the web. Whether they’re checking email, watching a video or reading an article, users will see the ad reminding them to complete their purchase.

With AdMedia’s new cross-channel remarketing platform, advertisers’ remarketing campaigns will no longer be limited to one or two channels, but instead, advertisers will be able to tap into just about every corner of the web to reach their customers. Fully customizable, AdMedia’s cross-channel remarketing package is also able to complement an advertiser’s SEO, social media, email and display efforts to ensure that they’ll be able to effectively get in front of their target customers.

For more information, or to get started with AdMedia’s cross-channel remarketing, visit www.remarketing.com.
About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

 

Filed under: Press Releases

New Social Search Tool Puts Search Back in the Hands of the User

Posted August 1, 2012 by fran @ 12:29 pm

AdMedia’s SWIKI Toolbar Includes Rating Component and Opportunity to Support Charity

BURBANK, CA August 1, 2012 There are 87.8 billion monthly searches worldwide conducted on Google sites alone. Wouldn’t it be great if there were a way to make those searches more productive and support a good cause at the same time? That’s where SWIKI, the new multifaceted search enhancement tool from AdMedia comes in. This social search extension works alongside a user’s web browser, providing the ability to search the most popular search engines via a single site.

SWIKI is a downloadable browser plugin that allows users to search multiple search engines, deal websites and social networks at the same time. Here’s how it works: after submitting a search on Bing, Google or Yahoo, the SWIKI toolbar will appear at the top of the page, allowing users to view search results from a variety of websites, including YouTube, Wikipedia, Twitter, Amazon and more, without leaving their current page.

“SWIKI is going to provide users with the ultimate search experience,” says Avi N. Bibi, COO, AdMedia. “With search results available from the most respected sources on the web, in one location, SWIKI simplifies the search process and allows users to search smarter, not harder.”

Along with its search enhancing capabilities, SWIKI has partnered with CharityChoice so users can utilize their search efforts to give back to a list of more than 250 national and internationally recognized charities. By interacting with sites and rating them through SWIKI, users earn SWIKI points that can later be redeemed for contributions to their favorite cause.

The rating feature builds a community safe haven and warns other users of potentially hazardous or unhelpful sites and search results. If users click on a poorly rated result, they are prompted before connecting to the site.

“When an advanced service such as SWIKI incorporates an opportunity for its users to give back to the community, it really is a win-win for all involved. By partnering with CharityChoice, AdMedia is providing SWIKI users the opportunity to not only help others by rating sites and results, but they are able to turn that action into a good deed and support a charity that is important to them,” says Daniel Goodman, President, CharityChoice Gift Cards.

SWIKI is powered by Yahoo.

To download SWIKI please visit http://www.swiki.com/. To view an informational video about SWIKI, please visit http://swiki.com/video/swiki.mp4.

About AdMedia
A performance-based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

Filed under: Press Releases

AdMedia Expands Intel for Advertisers With New Business Listings Identity Management Database Agreement

Posted June 28, 2012 by fran @ 11:44 am

Relationship With Localeze to Enhance Online Local Search Business Listings

BURBANK, CA Jun 28, 2012 – AdMedia, the leading provider of performance-based advertising solutions, today announced an agreement with Localeze, a service of Neustar and the industry leader for business listings identity management, to provide better search results for their Internet yellow page (IYP) offerings. Localeze will provide name, address and phone number details for businesses across the U.S. for use on AdMedia’s owned and operated sites, including localpages.com and yellowpagesonline.com.

AdMedia’s customers rely on the IYP sites to provide them with information about local products and services through basic search fields. Small businesses specifically use the search sites to identify places to add a business listing to gain additional exposure online. The data collected from these sites plays an integral role in AdMedia’s execution of targeted ad campaigns for their advertising customers.

“Localeze is the best at what they do, and we want our customers to know that we are providing them the best in search and targeted advertising,” said Avi N. Bibi, COO at AdMedia. “The optimized search Localeze will provide us with will supply data that will give our visitors up to date information on the local businesses they are looking to connect with as well as help our advertisers deliver the right ad for the right person at the right time.”

Localeze’s business listings are standardized across its authorized network of nearly 150 local search platforms, including search engines, online directories, social networks, mobile apps and personal navigation devices. This massive reach of data will help AdMedia deliver the most accurate and authoritative online local search business listings to their partners and users — and ultimately, provide more in-depth data analysis that will lead to more tailored ads for their advertisers.

About AdMedia
A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

Filed under: Press Releases

AdMedia Partners With AdSafe Media for Brand Safety Assurance

Posted June 18, 2012 by fran @ 11:28 am

Partnership Adds Additional Layer of Real Time Brand Safety and Contextual Data to AdMedia’s Inventory

BURBANK, CA June 18, 2012 –  AdMedia, the leading provider of performance-based digital advertising solutions, today announced a new partnership with AdSafe Media, the leading provider of preventative brand protection and campaign performance data for digital advertising. The partnership will ensure the quality and brand safety of AdMedia’s networks for their users and advertisers.

AdSafe provides a uniform standard for rating commercial digital content to help improve the safety and efficiency of online ads. The company’s Content Rating System scores and evaluates the brand safety and context of web pages on the individual page level. Leveraging these ratings, AdSafe protects advertisers’ brands from appearing on pages that do not conform to brand guidelines. Powered by real-time data feeds, AdSafe enables campaign control, confidence and optimization for brands/agencies, publishers and networks.

AdMedia is now leveraging AdSafe’s industry-leading data to rate and assess the content of individual web pages in real time, ensuring that their customers’ advertisements do not appear on pages containing adult content, illegal downloads, offensive language, illegal drugs or hate speech that could be seen as detrimental to a brand’s reputation. Further, by tapping into AdSafe’s Contextual data (classified per the IAB Networks and Exchanges Taxonomy), AdMedia can now provide valuable contextual relevance information to its clients who want the confidence in knowing that ads are effectively reaching their target audience on both safe and relevant sites.

“Top brands utilize the AdMedia network to advance their offers and they trust our company to help protect their brand integrity,” says Avi N. Bibi, COO, AdMedia. “We serve millions of ad impressions every day, so it’s critical to integrate a platform that gives real-time data and contextual relevance. This in-depth level of digital ad reputation management allows us to maintain the highest quality inventory for our clients.”

AdMedia brings advertisers and publishers a powerful, efficient and responsive integrated digital marketing platform powered by leading-edge methods and proprietary technology. The company works with clients to design their own programs, leveraging all of AdMedia’s advantages in dominant distribution, brand expertise, flexible business model and retargeting engine.

“By incorporating our ad safety ratings and contextual metrics, AdMedia demonstrates a strong commitment to its clients’ brand safety and campaign effectiveness,” said Bryan St. John, VP, Business Operations and Strategic Partnerships, AdSafe Media. “This partnership aligns with our efforts to use this powerful data to both inform and improve performance. We’re excited to work with the AdMedia team going forward.”

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately-held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. AdSafe’s BrandSafe Firewall enables brands, agencies and ad networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. AdSafe’s Network Monitor platform enables ad networks and publishers to identify and segment problematic site content, increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations in California and London, England. For more information visit http://www.AdSafeMedia.com or follow @AdSafe on Twitter.

 

Filed under: Press Releases

AdMedia Takes Extra Precautions to Prevent Consumers, Brands and Publishers From Malvertisements

Posted June 7, 2012 by fran @ 9:09 am

Partnership With RiskIQ Adds Additional Layer of Fraud and Malware Traffic Auditing; Increases Network Quality and Safety

BURBANK, CA  Jun 7, 2012 – AdMedia, the leading provider of performance-based advertising solutions, today announced a new partnership with RiskIQ, the foremost provider of cloud-based risk management solutions, to provide fraud and malware traffic auditing to their product offerings. This new partnership and implementation of supplementary security will help to increase AdMedia’s network quality and safety for their users and advertisers.

The instance of malvertisements — infected online ads posing as legitimate ads capable of corrupting a computer — has increased dramatically in the last few years. Unbeknownst to most consumers these malvertisements can download and infect their computer just by visiting a website with infected ads on it — even if they don’t click on the ad.

In a pre-emptive strike against these malvertisements, AdMedia will utilize RiskIQ’s proprietary solutions to scan all ad tags for malware, phishing scams and spam. Doing so will allow RiskIQ to alert AdMedia to any offending ads, allowing them to immediately remove the malicious advertisement and in turn protect both consumers and website publishers.

“Malicious ads turn up the cost of advertising by creating a bad experience for the consumer, which in turn makes them less likely to interact with what they perceive to be the offending brand and website,” says Avi N. Bibi, COO, AdMedia. “When consumers feel they’ve been negatively impacted by an ad they will block the ads, thereby driving down publisher revenues. By providing this additional layer of fraud and malware traffic auditing we’re not just increasing the quality of our networks but ensuring that consumers continue to trust the ads.”

“As the occurrence of malvertisements continues to rise, publishers need to ensure they are working with reputable advertising networks that are looking out for their best interests,” says Elias Manousos, CEO of RiskIQ. “AdMedia is at the head of their class in protecting the brands and publishers they work with from these rogue infected ads.”

About AdMedia
A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

Filed under: Press Releases

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