E-commerce

Secure eCommerce Payments With AI

Posted April 3, 2018 by Mansi Sharma @ 5:56 am

Secure eCommerce Payments With AI

The growth in digital payments and transactions has left merchants, PSPs and e-commerce companies vulnerable to sophisticated new cyber attacks. Furthermore, the number of people adopting the use of apps and mobile connectivity for making transactions is growing at an astounding rate. This is why, in part, technologies such as Artificial Intelligence (AI) and machine learning are critical in helping organizations fight fraud in better and more effective ways than ever before.

AI is an important development for the payments and transactions industry because merchant business models are evolving daily, from next day delivery of goods to digital downloads. Machine learning used in order to fight fraud is the logical solution for navigating this ever-changing landscape. Other anti-fraud systems using analytics that do not utilize machine learning capabilities, flag credit card purchases that take place outside a customer’s country of residence, for example, or unusual payments to remote suppliers.

Machine learning

The problem with such systems is that those rules are created by humans, who cumulate and combine data and intuition. It has been proven to be somewhat effective, although the approach can be costly, slow, leading to false positives, and failing to keep pace with emerging trends. Machine learning detects fraud in real-time and learns from trends, identifying quickly emerging fraud patterns. By integrating and analyzing changing, unstructured, and fast-moving data in ways that humans alone cannot do it, machine learning employs the running of multiple self-learning algorithms in parallel to increase fraud detection and prevent it. Additionally, it can identify rare or never-before-experienced fraud events, automate tedious tasks and provide an anti-fraud solution that allows merchants, PSPs and their customers to rest easy knowing they are being protected by a sophisticated approach.

Even though this is an important development in fighting fraud and it is true that machines can better perform the arduous task of evenly sifting through massive sets of structured and unstructured data for fraud patterns, it is still critical to note the role humans play and how company culture must support it. This is even more so the case since commerce operates in an omnichannel environment across multiple devices and touchpoints. Bad experiences, such as chargebacks, caused by fraudulent activity increase and subsequent losses in online marketplaces, impact those touchpoints that connect buyers and sellers.

online payments-machine learning

Cyber-criminals have familiarised themselves with the ins and outs of payment processes. According to the Nielsen report, fraudsters steal about 5.65 cents per every USD 100 spent. Occurrences of identity theft, phishing and account takeover are ever increasing. It stands to reason why credit cards are the most popular target for fraud. It does not take much to conduct a ‘card not present’ transaction for online payments. Moreover, the dark web has provided a platform for a relatively easy exchange of stolen data.

These hi-tech hackers have become savvy in detecting vulnerabilities in systems, and pinpoint those backdoors in order to compromise the system and commit fraud. They utilize distributed networks, big data and the dark web to locate these vulnerabilities and optimize their financial gains. In fact, they are devising multidimensional tactics that inflict damage by sequentially compromising more than one point of vulnerability.

Machine learning provides a powerful solution that is responsive and dynamic, user-friendly and easy to maintain. Legacy-based rules of anti-fraud systems are breaking down at this level of sophistication, speed, and scale. They lack in performing analytics and delivering risk scores very efficiently. In addition, they are not typically operating in real-time and with the same level of accuracy. 

Machine learning can help by acknowledging behavior to achieve better and more effective decision-making. All the constituents in e-commerce, from merchants and PSPs to financial institutions, must stay ahead of the curve in order to protect themselves. The ramifications of failing to do so can be grim, making it vital to realize and embrace the power of machine learning and AI technologies to detect and prevent fraud in all e-commerce channels.

 

Filed under: Company Headlines,E-commerce

Impressive Branding Strategies And Digital Marketing

Posted March 19, 2018 by Mansi Sharma @ 6:02 am

These days, E-commerce is the clear future of retail business. There are various E-commerce giants who have reshaped the trend of shopping with their impressive branding strategies and digital marketing. As a trending e-commerce website, these players have invested immensely in coming up with new ways to drive traffic and sales to their online store. However, some sales prove to be highly profitable for the store but others are not able to find any traffic to their website.

So, here we have collated five powerful tools of digital marketing which can help you in driving more traffic to your E-commerce business.

Social Media Marketing

Social media marketing channels like Facebook, Instagram, Twitter, etc. play a crucial role in establishing and strengthening your online presence. Try to identify the best social media channel for your business keeping in mind your consumers’ interest and marketing budget. For example, when you have to reach out to the different set of customers belonging to diverse places, Facebook and Instagram can bring the landslide of customers visiting on your E-commerce website.

Search Engine Optimization

 

SEO

 

Search Engine Optimization is one of the biggest priorities of E-commerce websites nowadays. It requires a creative to strategy to improve search engine rankings which results in more traffic, leads, higher sales, and conversion. SEO is considered as one of the best tools for digital marketing as the customers coming via search engine comes in with a buying intent.

The keywords relevant to your audience standing out from your competition play a vital role in driving more traffic to your e-commerce website.

Content Marketing

content marketing

Content marketing mainly involves blogging and unique product descriptions. If you want to increase traffic to your website then blogging should be a must-have in your content marketing strategy. Blog about anything related to your market trends, industry, events, etc. Search Engines help you position your E-commerce brand as high as possible if you keep the content fresh and informative.

Pay- per- Click advertising

pay per click

PPC is a valuable form of advertising due to its nature. In PPC advertising, the advertiser of the E-commerce website can only pay for the actual clicks on their website. In this type of advertising, you can immediately bring your E-commerce website to attention. It is less time-consuming when it comes to driving the traffic to your E-commerce website. Optimizing for the main and relevant keywords can bring a sudden rush of buying intended traffic of consumers.

Paid ads on Facebook and Instagram

instagrma and facebook paid marketing

When it comes to reaching out to more people, Facebook and Instagram ads play a major role in driving huge traffic to your E-commerce business. Beyond engaging customers to keep your business active, Facebook and Instagram through their paid and sponsored ads are successful in bringing the boom to driving traffic on your website. You can create a whole new market for your customers on Facebook and Instagram by customizing the audience, their interest, age and are required for your online business within your budget.

Filed under: Company Headlines,E-commerce

Learn How To Choose The Right eCommerce Platform For Business

Posted March 14, 2018 by Mansi Sharma @ 5:50 am

eCommerce is the lifeblood of many businesses, and it generates income for blogs and non-profits as well. This means that selecting the right eCommerce platform for business is a critical decision. Pick the wrong platform, and you’ll lose customers just as they try to check out, whether due to software glitches or overly complicated checkout procedures. Here are a few tips on how to choose the right eCommerce platform for your business.

Right Ecommerce Platforms For Business-admedia

Determine Your Hosting Situation

webhosting-admediablog

Self-hosting is when you set up the web host that you control. You have complete control over its configuration and setup. Hosted eCommerce sites provide more support and often better IT security, but you have to pay for the service or else the site goes down.

The ability to scale up the site as you need more memory or bandwidth depends on the service provider. Some web hosts support and assist with e-commerce site development, and others may limit how you could configure your eCommerce site.

Best Ways For Choosing The Right eCommerce Platform For Business

Review Your E-commerce Platform Options

marketing-admediablog

The best way to selecting the right eCommerce platform for business is by selecting an e-commerce platform that lets you customize it to fit the look and provide the functions you like. An ideal case is an eCommerce platform that can plug and play with your website as well as the enterprise resource planning system that tracks orders and inventory. Magento is great for this very reason since it lets you connect with ERP systems, bank systems, and blogs.

Companies like Bing Digital Magento Agency, for instance, can customize the Magento system so that it can connect with anything else you’d like it to. This is critical if you want to integrate an existing legacy system with the e-commerce site instead of recreating it all. It is also economical since a more expensive platform with everything you want from connections to back-office systems to reporting is cheaper than a cheaper platform that requires massive integration with plugins and testing to get the same end result.

Check on Payment Methods

business payment methods

If money is the lifeblood of commerce, the ability to accept payment from your customers is the lifeblood of an e-commerce site. Review the payment options available with any eCommerce platform you want to use relative to the methods you’re accepting now; at a minimum, you should be able to accept the same payment methods online as you do in person.

Verify Its Compatibility with Marketing Methodsinbound marketing-admediablog

Before you make the final decision, review how well each e-commerce platform on your list supports your preferred marketing methods. For example, Magento and a few others let you connect e-commerce product listings with blog posts so that you automatically promote the product when you share the blog posts on social media. The ideal case for selecting the right eCommerce platform for business is an eCommerce platform that provides good search engine optimization while letting you distribute ads on social media about discounts with coupon codes you’re offering.

Last Words

Which eCommerce platform is right for you depends on the functionality and features you’d like. Remember that out of the box platform isn’t what you’re stuck with; you can add various modules or hire developers to build upon it, though open source platforms are a better choice if you want a custom eCommerce platform. So through this post, you are open the right eCommerce platforms for the business that will enhance the visibility of your brand and boost the revenue.

Filed under: E-commerce

How to Keep Your Customers On Your E-commerce Site?

Posted February 23, 2018 by Mansi Sharma @ 6:58 am

Thanks to the internet, the e-commerce sector is expanding in India.In the fast-paced technology-driven world, the e-commerce companies are changing the shopping experience.Brands are adding unique features on their website that can turn visitors into customers. Amid fierce competition, an e-commerce website with no visitors won’t achieve success.The longer a customer stays on your website, the more engaged he/she is in your products and website.

Entrepreneur India lists out few ways to get visitors to stay longer on the e-commerce website.

Make Website Visually Appealing

We all spend lots of time and money building beautiful and efficient (or so we think) websites. But what do you do when you find people only spending fractions of a second on your page?

Dhimaan Shah, Founder of StyleCracker believes keeping visitors on the website especially in the e-commerce space is very important because it takes time for customers to make a decision on whether to buy something or not.

“At StyleCracker, in order to keep customers engaged, we use short, succinct write-ups and bright, clear images. The more images you use the better as people prefer visuals to long text. We also use videos to convey ideas rather than text. Do not have too many links or pages on the site as this will confuse people,” shared Shah.

First Impression Is The Last Impression


According to Shailen Mehta, Founder & CEO, eJOHRI, the presentation of the website plays a deciding factor for the consumer whether they would like to invest another couple of minutes on the website or give it a miss.

“In order to engage customers of various pockets and diverse preferences, proper bifurcation of products should be presented to the viewer. Secondly, an e-commerce portal exposes its consumer to its wide range of products, thus confusing them what to buy. A comparison feature makes the life of a consumer easy to identify the right product he/she wishes to purchase,” said Mehta.

Connect Store Design and Brand Language

The inherent advantage of online shopping is the convenience of ordering anytime from anywhere. Ena Bansal, Head of Marketing Vajor, pointed out that any online store needs to keep this in mind and make sure that the basic hygiene level details like mobile friendliness, smooth checkout process, and site speed are always at best-optimized levels.

“The store design & the brand language need to build a connect with the visitor to make sure she spends adequate time on the site and is awed by the experience. The most potential lead are the ones who have spent time on site and placed products on cart but haven’t made the final purchase. At Vajor we send them notifications on regular basis to make final conversion,” said Bansal.

Improve Website Navigation

Based on her experience Ayushi Gudwani , Founder and CEO, FableStreet shared bunch of things e-commerce companies can do engage visitors better on the website. “Ensure that the customer lands on the relevant content page. Chances are that the acquired visitor comes from a social platform by engaging with some specific content. One must ensure that the backlink takes them to either the same content or a follow-up of the original content. It is crucial that they aren’t redirected to the home page,” said Gudwani

Last Words

After going through this post you must have understood the ways to keep your customers for a longer period of time on your website. So start implementing them to see the results positive results.

Filed under: E-commerce

Pinterest Helps eCommerce Business To Grow

Posted February 19, 2018 by Mansi Sharma @ 6:50 am

Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity. There are a plethora of social media platforms available today; however, there are few platforms that help business to grow and increase their brand image without budgeting much on the paid marketing. Except for Facebook and Twitter, Pinterest is one platform that increases your brand name instantly.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies. With half of all Millennials in the U.S. and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it’s definitely a social media platform worth investing time in. So read on to explore more of the ways for being Pinterest’s user base.

Keywords Is the KEY In The Visual Search Engine

It’s essential to remember that Pinterest is essentially a visual search engine, and in order to rank higher and appear in people’s searches, you need to use relevant keywords in the image description. Similar to the strategy you use to increase your website ranking, you require keywords to rank on Google, likewise, your images require descriptive keywords within Pinterest as well. “Be smart and strategic while creating pins and using keywords.

 

Make Boards Based On Your Product Categories

Pinterest users love the organization, they are creating virtual bulletin boards after all. You can appeal to users by keeping your own account neatly structured and create a board for each product category you sell or want to promote. For example, if you sell apparel, you may want to create a board for each type of clothing, such as dresses, skirts, tops, etc. Or create a board for the latest fashion trends, such as midi skirts or metallics. This will allow users who are potential customers for each category to easily follow and share the boards they are most interested in.

Increase Reach Through Group Boards

If you aren’t getting a lot of pins or new followers, perhaps you need to go to where other users are and share your content there, at least until they start coming to you. Group boards are a great place to share your content and get a lot of eyes on it. You simply need to search and request access to group boards that align with your brand. Once you are accepted, you can share your content with large pools of people.

Plant-based wellness blogger Chelsea Williams uses this tactic to increase her reach and has had a lot of success with it. “Although I only have about 500 followers on Pinterest, my account averages over 16,000 monthly views. Pinterest has been a tremendous help; I use group boards to increase visibility,” says Williams.

Schedule Pins At Peak Times

Using third-party platforms to stay on top on your pins and to post at the most beneficial times is another way to increase referral traffic. “Tailwind allows users to schedule pins, similar to Buffer for Twitter, at peak times. This helps users get more eyes on their pinned content. Tailwind provides analytics and access to group boards, also known as Tailwind Tribes,” says Williams.

Allow Users To Buy Your Products Without Leaving The App

In today’s digital business landscape, everyone wants everything accessible and fast. Instant gratification has never been more in demand. That’s why buyable pins are a great option for e-commerce businesses; they allow users to go through the payment process within the platform, making the purchase process seamless and efficient.

Food For Thought

What’s wrong in enhancing your business without paying to Google or any other platform? So, follow the ways that have mentioned in this article to enhance your eCommerce business with the help of Pinterest. Hope this post helps you!

Top B2B eCommerce Trends To Watch This Year

Posted February 16, 2018 by Mansi Sharma @ 5:39 am

Most of the leading B2B companies pay attention to the latest trends and include them to improve their business.  In this article, you will get to explore the B2B eCommerce trends that are working for B2B companies but are still beneath the radar and unlikely to go mainstream until 2018. Implement any of these over the next six months and you’ll be ahead of the game and ahead on profits.

Things To Skip With B2B E-commerce

The biggest challenge is that many of your customers may not be ready for high levels of interaction and a plethora of special offers served up via regular emails. They want to be able to do business with you as easily as possible, finding what they need, when they need it and at the volumes and on the terms that they require. It’s highly likely you’ll still need to make inquiries over the phone and continue to utilize your frontline sales force with face-to-face meetings, but e-commerce provides another route to market and a highly lucrative one.

Do not underestimate the level of technical and creative requirement to successfully implement what seems like a simplification. It takes a lot of planning and configuration to ensure a seamless online journey for the B2B customer. With many B2B companies operating on a high-value-per-order and repeat business model, if you get it wrong it could cost you heavily.

Dynamic Personalisation


If your business operates across many product lines, has a large catalog, and serves many different sectors, then dynamic personalization can significantly increase your online revenues.

Dynamic personalization allows you to deliver the right content to the right people and that too at the right time to build trust and tailor your calls to action without overwhelming your audiences with multiple messages. Although it may seem like a daunting challenge, the underlying technology is relatively easy to implement and can make a considerable difference to the revenues your website delivers.

Integrate Your Sales Team

E-commerce will not replace your sales team, but it will allow them to function more effectively and close more sales for your business. As people become freed up from repetitive administrative tasks, which are more suited to the automated nature of e-commerce, your salespeople are better placed to have a greater financial impact on your company.

In the B2B decision-making chain, it’s possible your potential customers will need a number of interactions with your company before they reach an agreement to purchase from you. It’s likely there may be several people involved in the purchase decision. This is where your sales team can help to steer the conversations, counter any objections and focus on the key benefits for each individual customer. Depending on the complexity of your product, an e-commerce solution will be able to handle much of the journey. However, workflow and finding the right place in your customer journey for the sales team is crucial to maximizing the positive impact of your e-commerce system.

Integrating your e-commerce function into your sales mix also means that your sales team can refer existing clients into the system. It’s likely that many will welcome the flexibility and convenience of repeat orders from your website. In addition, if you build a commission element into your e-commerce system for sales team referrals, you’re likely to find the website being promoted more often, pushing it to the forefront of your marketing and sales campaigns, freeing your sales team to pursue incremental new business even more.

Mobile Commerce

Research shows that, in some core B2B sectors, a growing percentage of buyers are investigating new products and suppliers from a mobile device. This means that your website has got to be responsive and easily navigable from a mobile phone or tablet. Furthermore, if your customers are likely to make purchases while on the road or if they move from site to site as a requirement of their job, then you need to consider implementing an e-commerce element to your website before your competitors do. For the right industries, integrating mobile into your sales process can provide a valuable additional revenue stream, delivering additive sales rather than cannibalizing from elsewhere.

Customer-Specific Pricing

Whether you’re selling rubber gloves or complex electronic measuring equipment, you need to treat your B2B customers as individuals with their own specific needs. We’ve covered off some of this under the banner of dynamic personalization, but as well as providing technical specifications, product benefits, and value comparisons, it’s likely you’ll need to offer your customers the option of buying on account, managing a variety of pricing structures and offering a range of shipping options.

Last Words

Hope you like this post and you are well-versed with the latest eCommerce trends of 2018 that will give your business a boost if they are implemented correctly. Do share your thought with us about this post.

Filed under: E-commerce

The Best eCommerce Platforms For Business

Posted February 7, 2018 by Mansi Sharma @ 10:47 pm

It’s not at all surprising to see the growth of e-commerce these days as the youth is heading online to shop even if they want to buy a small pen drive. Since e-commerce sector is thriving and with the multiple options of e-commerce platforms, it can make it quite difficult for some online retailers to choose the right online platform that could meet their needs. The best part about this e-commerce is that you don’t need to be well-versed with HTML, graphics applications etc. since its setup is as easy as filling a form online.

Choose Your Weapon

While deciding how to set-up your own e-commerce site, there are some key things that fall into the following categories:

Shopping Cart– The most important aspect of your e-commerce presence is efficiently adding products and taking payments. So, it is essential to look for a shopping cart that is quick, fast, and efficient at the same time.

SSL Security– There is a large number of people who are buying online these days; however, it is your prime responsibility to keep your site SSL (Secure Socket Layer) secured.

Online or self-hosted– Either you can use different e-commerce applications, or could build your own site and host this on your own servers.

Website–  A standalone website can give you a complete control over all the elements of your store.

A List of eCommerce Platforms

Shopify

Shopify is the most popular eCommerce platform available these days. It was set up in 2006 by founders Tobias Lutke, Scott Lake, and Daniel Weinard. According to the founders, the user doesn’t need to have the technical or graphical experience to create an online store.

The company claims that it is quite easy and simple procedure to set-up and running within minutes. The users can either choose from an array of templates, or they can design the look and feel of the site as per their wish or desire. The platform offers a full CMS through which the user can manage the functionality and layout of an online store. Using Shopify’s mobile app, the users can manage their store on-the-go,  whereas the platform is fully responsive which means the store will be optimized for the visitors even if they access it from the desktop.

Big Commerce

It is formed in 2009 with the aim to “support your business, and just not your store”. Apart from offering support via phone, instant chat, and email, it also provides articles and videos to help users with e-commerce and access to a team of eCommerce experts who provides advice and guidance about online selling. It has a wide range of templates to help stores look their best and get up-and-running quickly.

CoreCommerce

It was set up in 2001 and focuses on providing e-commerce services to small and medium-sized businesses. The company places an emphasis on simplicity and transparency, promising that its platform is easy-to-use and that customers will not fall foul of any hidden charges.

As with other e-commerce providers, CoreCommerce offers functionality for store design, product management, order processing, and marketing. With its headline features, the platform offers unlimited product customization options, a built-in blogging engine, and secure hosting that is provided by Rackspace and comes with a 99.9% uptime guarantee.

Final Words

Setting up your own online store should be approached carefully and diligently to ensure you put a professional and efficient site live. Internet shopping continues to expand but makes sure your business doesn’t miss out on any sales channel that shows no signs of slowing down. If you find this post valuable, do share your feedback with us in the comment section below!

Filed under: E-commerce

Big Data Can Become Bad Data When Marketing Analytics Are Inappropriately Used

Posted June 20, 2017 by Rashmi D @ 5:10 am

Integrated analytics and data quality can help marketers tackle the massive challenge of tracking consumers’ purchase journey

Solid-Marble case

Left to itself, big data isn’t of much use to anyone because it’s like an iceberg full of fresh water. These days with so much available on the internet, collecting and aggregating data is easy but that doesn’t mean most people are able to utilize the data and extract the right amount of value from it. The other issue which is gaining in importance with every passing day is ensuring the safety of the data. Marketers are among the biggest and most effective users of big data as they have to keep pace with the changing preferences and priorities of today’s consumers.

The consumers may engage businesses across multiple touchpoints, devices and marketing channels, from digital and social sites to the ecommerce sites where the real transactions take place. A marketer needs to be with the consumer for the most part of this journey if not the entire journey although it’s very difficult to stay connected with consumers who are interacting with multiple businesses across multiple devices and channels at speeds not known before. It’s a massive challenge for the marketer to understand what drives and influences the consumers’ behavior. The marketer must track the cross channel journey to be able to account for the impact of traditional media in a customer’s movements. Was it a TV ad that influenced a customer to visit a particular website or was it a radio jingle?

Leaving the cross channel movement aside, it’s a huge challenge to get an accurate picture of how customers are moving from device to device or app to app. A critical part of understanding the consumers’ purchase journey is to know how they connect mobile app to mobile web environments. With the astronomical number of apps in operation it’s almost impossible to track whether customers clicking on in-app ads, are frequently sent to the browser for the brand’s website. That’s because such transition alters that phone’s external identifier from a device ID to a cookie. Tracking such transitions from app to web and back again, at scale, is one of the biggest challenges that marketers face today.

Filed under: E-commerce

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