E-commerce

Top 3 Mindful Ways to Design your E-Commerce Website!

Posted November 11, 2018 by Abhishek Pandey @ 10:38 pm

There are plenty of aspects that effect a customer’s experience browsing through an e-commerce portal. While the quality of your products is considered the most important aspect, you really need to be mindful while designing your E-commerce website.

We do not pay heed to working warily on website, but that should indeed be our foremost priority. It’s always a great idea to start it of by answering a few questions into your mind, before venturing into designing your e-commerce website.

Ways to Design your E-Commerce Website

ecommerce website

It’s the website that would be the first thing that your perspective customers will get in touch with first. Here, are your questions you need to ask to yourself, before you make the final draft of your website.

Is it answering all the questions that must be hovering around a customer’s mind?

Does it look and sounds attractive enough for the customers?

Are the products grouped and sorted in simple & user-friendly way?

Do you feel attracted by pictures while browsing on an online portal, if you are a customer?

Let’s dive a little deeper and find out what steps you can take to make your e-commerce website attract more customers.

  1. Research enough to know your customers’ needs

think like a customer

 

You will first need to understand that there are two categories of customers.

  1. Those who know what they want to buy
  2. Those who want to browse and find what best they can buy

In both the cases, you need to heedfully design the search and navigation function. Your website should be designed in such a way that it can parallel the way customers search and shop. Designing a hassle-free platform will unquestionably work on reduction of your bounce rate and in increasing the Average Order Value (AOV).

Important Tips: It makes simple for customers to browse through the website by segregating items in different sub-pages instead of grouping too many of them in a single navigation bar.

  1. Categorize products in a Sorted Way

categorize products

In this fast-paced world, we hardly have time to satisfactorily do our everyday tasks. And, therefore, the human mind is continually seeking out to get each of his task done in sorted and organized way. Online shopping is not an exception, it can only make sense to you, if you the products look sorted and organized in the first go. Research throughout to categorize different products, so that to make it simple and less time consuming for the customers.

Important Tips: You can further boost the Average Order Value and your conversion by applying the grouping strategy. Based on what other customers are buying, match items and present it as a suggestion to the customers. Like you can match a shoe/sandal/belly with a dress that a customer is trying to add to the bag.

  1. Qualitative Photography Will Add to the Value of your Website

Qualitative Photography

The human brain is more fascinated by visual thing! While keeping customers engaged is very important, you can do that only when enough customers are visiting your website. Using highly qualitative pictures will woo your customers and make them to visit them. An e-commerce portal is completely a virtual world for anyone who is considering buying a product. And, the only thing that can make him/her fittingly order the product is knowing enough about it through pictures. So, feature only the best quality of images!

The write-up explains how making a smart approach while designing your E-Commerce website can keep you at the safer end. But, for successfully running your business, both your sales effort and E-Commerce website design must go hand in hand.

3 Steps To Improve Your Ecommerce Experience

Posted May 11, 2018 by Abhishek Pandey @ 5:59 am

E-commerce has leveled the playing field in a lot of ways. Smaller online businesses now have access to the same sprawling, the international customer base that established retailers enjoy. While established retailers may already have a strong foothold in the e-commerce space, smaller merchants often go through some trial and error in perfecting the online shopping experience. E-commerce optimization is fluid, evolving, and complex. The ability to perfect every area of an online shop can be both daunting and expensive for smaller online businesses. Despite this, there are certain areas on which merchants need to focus if they expect to be profitable at all online. So, here are three big ways to improve the e-commerce experience today. Do read to unfold the ways. 

Ways To  Improve Your Ecommerce Experience

Enable Frictionless Payments

Enable Frictionless Payments

Consumers want to get from point A to point B in as few clicks as possible. Your payments process should enable them to do this. Avoid redirecting customers away from your branded site to an external payment gateway, as this disrupts the flow. Instead, choose a gateway provider that integrates seamlessly with your e-commerce site or mobile app.

Include a progress bar at the top of checkout screens so users can see how far along they are in the checkout process. This can help move customers along in the process while reassuring them that there’s not much further to go.

Avoid requiring users to register before completing a purchase. It’s a major point of friction in the checkout process and can increase cart abandonment rates quite a bit. Instead, allow customers to proceed to checkout as a guest and give them the option to register later after they have completed their purchase.

Boost Security and Fraud prevention

Boost Security and Fraud prevention Boost Security and Fraud prevention

Boost Security and Fraud prevention

The rising amount of online fraud and data breaches has made shoppers wary of entering personal details online. It’s estimated that roughly one-fifth of cart abandonments occur when customers cannot trust you with their credit card details.

In addition to providing adequate security assurance, you should boost customer confidence by safeguarding the entire checkout process. Many merchants use Address Verification Service (AVS) to verify the address of a person claiming to own a credit card. Card Verification Value (CVV) is another security protocol, which asks the cardholder for the 3 digit security number on the back of a Visa or MasterCard card. While these tools increase security, they also boost customer confidence that your brand takes security seriously.

Cater to Consumers’ Omnichannel Preferences

Cater to Consumers’ Omnichannel Preferences

Omnichannel optimization is more important than ever. Increasingly, merchants are seeing customers begin shopping on a desktop, visiting the store to see and touch items, and then complete the purchase on a mobile device. The cross-channel combinations are endless, but the bottom line remains the same: consumers want a consistent experience across devices and channels.

Again, working with a reputable payment services provider can streamline omnichannel success. A great provider will be able to facilitate omnichannel payments across the board, including broad payment types, high-level security, and fraud prevention tools.

Conclusion

While e-commerce and online shopping have opened up a world of opportunity for merchants to sell to new audiences, taking advantage of that opportunity requires best practice implementation and the ability to pivot with evolving consumer preferences. Successful online merchants will prioritize customer experience, security, and the omnichannel experience. As the framework upon which great e-commerce experiences are built, merchants that optimize these areas will be best positioned for growth.

Filed under: Company Headlines,E-commerce

Effective Tips To Skyrocket Your Ecommerce Conversions

Posted May 2, 2018 by Abhishek Pandey @ 7:16 am

Building a profitable business is no easy task. After all, you can design your online shop to look and function the way you want it to, promote it across many channels and even drive a ton of traffic to it on a daily basis. But just because people visit your online store doesn’t mean they’ll actually buy anything. In fact, it’s only after you have your shop up and running that the real work begins.  In that context, here are the best tips out there to help you skyrocket your e-commerce conversions so you can start generating more sales.

Tips To Skyrocket Your Ecommerce Conversions

Start Building Trust

 

Start Building Trust

Not everyone that visits your site is at the right stage of the buying cycle to convert. In fact, some may be visiting your site for the very first time and may be hesitant about making a purchase. That’s why establishing trust, in tiny increments, is the key to helping move those in the early stages of the buying cycle towards a decision to buy something. One of the best ways to do this is to start small and ask site visitors for their email address, just as Nike does.

By encouraging people to trust you enough to provide their contact information, and later sending your campaigns to them via email, you can convince those that aren’t sure about buying from you to go ahead and give you a try.

Use High-Quality Images

Use High-Quality Images

 

People that are shopping online rely on your shop’s images to make their purchasing decisions. After all, they can’t physically see or touch your products. But they definitely want to know that the money they’re about to spend is worth it.

Leverage the power of high-quality images like these throughout your own e-commerce shop to help increase sales. Make sure the images are large enough to show detail, are crisp and clear and have good descriptions to back up the imagery.

Eliminate The Risk

Eliminate The Risk

Another common reason people shy away from finalizing an online purchase is the fear that it won’t fit, won’t be what they expected, will come damaged in the mail or any other number of concerns. If you eliminate these risks, your customers will be more likely to make a purchase from you. For instance, make returns easy and free of charge. Offer free shipping and product guarantees. Even consider allowing hassle-free returns to your brick and mortar shops if that’s possible. Take it from successful e-commerce shops likes Hugo Boss. Not only does the brand offer free shipping on all purchases, it makes all returns by mail free of charge. Your customers are sure to appreciate that buying from you carries no risk.

Create An Easy Checkout Process

 Create An Easy Checkout Process

 

As one of the biggest e-commerce giants in the world today, Amazon can teach every online shop owner a thing or two. And, while your e-commerce shop may not be as large, study Amazon: The way it runs things is efficient and could help you increase your shop’s sales. For instance, many people abandon the checkout process because of things like unexpected shipping costs, the requirement to create an account, concerns about security and, most importantly, a difficult checkout process.

Last Words

Just remember, it doesn’t matter what you sell, how you promote it, or how much traffic comes to your online shop if no one’s buying. Take the time to apply some of these tricks so you can generate the most revenue possible and continue to build your business.

Filed under: E-commerce

Online Shoppers Trump Social Media Influencers

Posted April 27, 2018 by Abhishek Pandey @ 6:46 am

Retail has been the industry that has been most affected by the rise of the Internet. Online shoppers, manufacturers disintermediating their channels to go direct to consumers, social media and search engines have all had their impact. Read on to how the online shoppers like Amazon and Google trump social media influencers.

 

Google and Amazon the starting point for shoppers

online shoppers

Search engines are now the start point for many shoppers. According to the survey Google (32%) and Amazon (33%) is the start point for shoppers. This will worry retailers who have invested in their own applications. If consumers are not starting with the app they have built and deployed, they need to change how they work. In a recent interview with Jason Cohen, WP Engine he said that if an app isn’t on the home page, it doesn’t get used.

 

Interestingly not all searches lead to sales. It turns out that many shoppers will research big-ticket items online but still prefer to go into the store (63%) to buy. For markets such as furniture, this makes sense. Items such as a 3-piece suite are expected to color coordinate with a room. Going to store allows a customer to make sure they get the right color. In addition, many furniture stores now match their online pricing with their in-store pricing.

 

This also makes the case for a clear omnichannel experience. Customers want the same engagement across their mobile, desktop and in-store experience. They expect loyalty to work both ways with retailers recognizing them and delivering unique deals.

 

Social media trumps influencers and celebrities

online shoppers

For many aspiring YouTubers and those who have built large Twitter and Facebook followings, this will come as bad news. 60% of those surveyed said they had never purchased a product promoted by a celebrity or social influencer. Without the age data from the respondents and the ability to tie that to this response the impact of this is unclear. There is no question that in the teen market, social influencers and celebrities still have an impact.

 

However, in the last few weeks the epitome of celebrity retail properties, the Kardashian Dash clothing stores have closed. They are not alone in taking this action. Several other celebrities have either moved away from their brands or sold them off in order to focus on other projects. Is this a long-term trend? It’s hard to know but never discount the impact of exposure on sales. It certainly won’t limit the amount of product placement in TV and films.

 

What is interesting is how that social media influence has changed. 55% of respondents say that they have purchased through a social media channel such as Facebook, Instagram or Pinterest. Facebook is the clear winner with 40% saying they have purchased through it. Success is down to the targeted advertising that these platforms deliver. This means that those seeing ads are more likely to click and potentially buy.

Is AI the future face of retail?

Is AI the future face of retail?

It’s a good question. AI and machine learning have been around the retail industry for some time. The use of AI to improve logistics and reduce cost as well as predicting demand is nothing new. The latter is now filtering through to manufacturing and the supply chain.

 

Online uses a lot of Augmented as well as Artificial Intelligence approaches. The advertising that is delivered alongside search results or when browsing social media relies on AI engines. Those engines gather large amounts of data about our online lives and use them to target offers and goods. There is much to be done to make these truly effective. Order an unexpected product for another family member and suddenly the offers that appear when shopping online can become wildly inaccurate.

 

Food for thought

 

If you are a retailer the key message from this is that change is good even though change comes at a price. There is also a need to reinvest in SEO to ensure that your website ranks high on search engines. Hope after going through this post you would have understood how the online shoppers like Amazon and Google trump social media influencers.

 

Filed under: E-commerce

Secure eCommerce Payments With AI

Posted April 3, 2018 by Abhishek Pandey @ 5:56 am

Secure eCommerce Payments With AI

The growth in digital payments and transactions has left merchants, PSPs and e-commerce companies vulnerable to sophisticated new cyber attacks. Furthermore, the number of people adopting the use of apps and mobile connectivity for making transactions is growing at an astounding rate. This is why, in part, technologies such as Artificial Intelligence (AI) and machine learning are critical in helping organizations fight fraud in better and more effective ways than ever before.

AI is an important development for the payments and transactions industry because merchant business models are evolving daily, from next day delivery of goods to digital downloads. Machine learning used in order to fight fraud is the logical solution for navigating this ever-changing landscape. Other anti-fraud systems using analytics that do not utilize machine learning capabilities, flag credit card purchases that take place outside a customer’s country of residence, for example, or unusual payments to remote suppliers.

Machine learning

The problem with such systems is that those rules are created by humans, who cumulate and combine data and intuition. It has been proven to be somewhat effective, although the approach can be costly, slow, leading to false positives, and failing to keep pace with emerging trends. Machine learning detects fraud in real-time and learns from trends, identifying quickly emerging fraud patterns. By integrating and analyzing changing, unstructured, and fast-moving data in ways that humans alone cannot do it, machine learning employs the running of multiple self-learning algorithms in parallel to increase fraud detection and prevent it. Additionally, it can identify rare or never-before-experienced fraud events, automate tedious tasks and provide an anti-fraud solution that allows merchants, PSPs and their customers to rest easy knowing they are being protected by a sophisticated approach.

Even though this is an important development in fighting fraud and it is true that machines can better perform the arduous task of evenly sifting through massive sets of structured and unstructured data for fraud patterns, it is still critical to note the role humans play and how company culture must support it. This is even more so the case since commerce operates in an omnichannel environment across multiple devices and touchpoints. Bad experiences, such as chargebacks, caused by fraudulent activity increase and subsequent losses in online marketplaces, impact those touchpoints that connect buyers and sellers.

online payments-machine learning

Cyber-criminals have familiarised themselves with the ins and outs of payment processes. According to the Nielsen report, fraudsters steal about 5.65 cents per every USD 100 spent. Occurrences of identity theft, phishing and account takeover are ever increasing. It stands to reason why credit cards are the most popular target for fraud. It does not take much to conduct a ‘card not present’ transaction for online payments. Moreover, the dark web has provided a platform for a relatively easy exchange of stolen data.

These hi-tech hackers have become savvy in detecting vulnerabilities in systems, and pinpoint those backdoors in order to compromise the system and commit fraud. They utilize distributed networks, big data and the dark web to locate these vulnerabilities and optimize their financial gains. In fact, they are devising multidimensional tactics that inflict damage by sequentially compromising more than one point of vulnerability.

Machine learning provides a powerful solution that is responsive and dynamic, user-friendly and easy to maintain. Legacy-based rules of anti-fraud systems are breaking down at this level of sophistication, speed, and scale. They lack in performing analytics and delivering risk scores very efficiently. In addition, they are not typically operating in real-time and with the same level of accuracy. 

Machine learning can help by acknowledging behavior to achieve better and more effective decision-making. All the constituents in e-commerce, from merchants and PSPs to financial institutions, must stay ahead of the curve in order to protect themselves. The ramifications of failing to do so can be grim, making it vital to realize and embrace the power of machine learning and AI technologies to detect and prevent fraud in all e-commerce channels.

 

Filed under: Company Headlines,E-commerce

Impressive Branding Strategies And Digital Marketing

Posted March 19, 2018 by Abhishek Pandey @ 6:02 am

These days, E-commerce is the clear future of retail business. There are various E-commerce giants who have reshaped the trend of shopping with their impressive branding strategies and digital marketing. As a trending e-commerce website, these players have invested immensely in coming up with new ways to drive traffic and sales to their online store. However, some sales prove to be highly profitable for the store but others are not able to find any traffic to their website.

So, here we have collated five powerful tools of digital marketing which can help you in driving more traffic to your E-commerce business.

Social Media Marketing

Social media marketing channels like Facebook, Instagram, Twitter, etc. play a crucial role in establishing and strengthening your online presence. Try to identify the best social media channel for your business keeping in mind your consumers’ interest and marketing budget. For example, when you have to reach out to the different set of customers belonging to diverse places, Facebook and Instagram can bring the landslide of customers visiting on your E-commerce website.

Search Engine Optimization

 

SEO

 

Search Engine Optimization is one of the biggest priorities of E-commerce websites nowadays. It requires a creative to strategy to improve search engine rankings which results in more traffic, leads, higher sales, and conversion. SEO is considered as one of the best tools for digital marketing as the customers coming via search engine comes in with a buying intent.

The keywords relevant to your audience standing out from your competition play a vital role in driving more traffic to your e-commerce website.

Content Marketing

content marketing

Content marketing mainly involves blogging and unique product descriptions. If you want to increase traffic to your website then blogging should be a must-have in your content marketing strategy. Blog about anything related to your market trends, industry, events, etc. Search Engines help you position your E-commerce brand as high as possible if you keep the content fresh and informative.

Pay- per- Click advertising

pay per click

PPC is a valuable form of advertising due to its nature. In PPC advertising, the advertiser of the E-commerce website can only pay for the actual clicks on their website. In this type of advertising, you can immediately bring your E-commerce website to attention. It is less time-consuming when it comes to driving the traffic to your E-commerce website. Optimizing for the main and relevant keywords can bring a sudden rush of buying intended traffic of consumers.

Paid ads on Facebook and Instagram

instagrma and facebook paid marketing

When it comes to reaching out to more people, Facebook and Instagram ads play a major role in driving huge traffic to your E-commerce business. Beyond engaging customers to keep your business active, Facebook and Instagram through their paid and sponsored ads are successful in bringing the boom to driving traffic on your website. You can create a whole new market for your customers on Facebook and Instagram by customizing the audience, their interest, age and are required for your online business within your budget.

Filed under: Company Headlines,E-commerce

Learn How To Choose The Right eCommerce Platform For Business

Posted March 14, 2018 by Abhishek Pandey @ 5:50 am

eCommerce is the lifeblood of many businesses, and it generates income for blogs and non-profits as well. This means that selecting the right eCommerce platform for business is a critical decision. Pick the wrong platform, and you’ll lose customers just as they try to check out, whether due to software glitches or overly complicated checkout procedures. Here are a few tips on how to choose the right eCommerce platform for your business.

Right Ecommerce Platforms For Business-admedia

Determine Your Hosting Situation

webhosting-admediablog

Self-hosting is when you set up the web host that you control. You have complete control over its configuration and setup. Hosted eCommerce sites provide more support and often better IT security, but you have to pay for the service or else the site goes down.

The ability to scale up the site as you need more memory or bandwidth depends on the service provider. Some web hosts support and assist with e-commerce site development, and others may limit how you could configure your eCommerce site.

Best Ways For Choosing The Right eCommerce Platform For Business

Review Your E-commerce Platform Options

marketing-admediablog

The best way to selecting the right eCommerce platform for business is by selecting an e-commerce platform that lets you customize it to fit the look and provide the functions you like. An ideal case is an eCommerce platform that can plug and play with your website as well as the enterprise resource planning system that tracks orders and inventory. Magento is great for this very reason since it lets you connect with ERP systems, bank systems, and blogs.

Companies like Bing Digital Magento Agency, for instance, can customize the Magento system so that it can connect with anything else you’d like it to. This is critical if you want to integrate an existing legacy system with the e-commerce site instead of recreating it all. It is also economical since a more expensive platform with everything you want from connections to back-office systems to reporting is cheaper than a cheaper platform that requires massive integration with plugins and testing to get the same end result.

Check on Payment Methods

business payment methods

If money is the lifeblood of commerce, the ability to accept payment from your customers is the lifeblood of an e-commerce site. Review the payment options available with any eCommerce platform you want to use relative to the methods you’re accepting now; at a minimum, you should be able to accept the same payment methods online as you do in person.

Verify Its Compatibility with Marketing Methodsinbound marketing-admediablog

Before you make the final decision, review how well each e-commerce platform on your list supports your preferred marketing methods. For example, Magento and a few others let you connect e-commerce product listings with blog posts so that you automatically promote the product when you share the blog posts on social media. The ideal case for selecting the right eCommerce platform for business is an eCommerce platform that provides good search engine optimization while letting you distribute ads on social media about discounts with coupon codes you’re offering.

Last Words

Which eCommerce platform is right for you depends on the functionality and features you’d like. Remember that out of the box platform isn’t what you’re stuck with; you can add various modules or hire developers to build upon it, though open source platforms are a better choice if you want a custom eCommerce platform. So through this post, you are open the right eCommerce platforms for the business that will enhance the visibility of your brand and boost the revenue.

Filed under: E-commerce

How to Keep Your Customers On Your E-commerce Site?

Posted February 23, 2018 by Abhishek Pandey @ 6:58 am

Thanks to the internet, the e-commerce sector is expanding in India.In the fast-paced technology-driven world, the e-commerce companies are changing the shopping experience.Brands are adding unique features on their website that can turn visitors into customers. Amid fierce competition, an e-commerce website with no visitors won’t achieve success.The longer a customer stays on your website, the more engaged he/she is in your products and website.

Entrepreneur India lists out few ways to get visitors to stay longer on the e-commerce website.

Make Website Visually Appealing

We all spend lots of time and money building beautiful and efficient (or so we think) websites. But what do you do when you find people only spending fractions of a second on your page?

Dhimaan Shah, Founder of StyleCracker believes keeping visitors on the website especially in the e-commerce space is very important because it takes time for customers to make a decision on whether to buy something or not.

“At StyleCracker, in order to keep customers engaged, we use short, succinct write-ups and bright, clear images. The more images you use the better as people prefer visuals to long text. We also use videos to convey ideas rather than text. Do not have too many links or pages on the site as this will confuse people,” shared Shah.

First Impression Is The Last Impression


According to Shailen Mehta, Founder & CEO, eJOHRI, the presentation of the website plays a deciding factor for the consumer whether they would like to invest another couple of minutes on the website or give it a miss.

“In order to engage customers of various pockets and diverse preferences, proper bifurcation of products should be presented to the viewer. Secondly, an e-commerce portal exposes its consumer to its wide range of products, thus confusing them what to buy. A comparison feature makes the life of a consumer easy to identify the right product he/she wishes to purchase,” said Mehta.

Connect Store Design and Brand Language

The inherent advantage of online shopping is the convenience of ordering anytime from anywhere. Ena Bansal, Head of Marketing Vajor, pointed out that any online store needs to keep this in mind and make sure that the basic hygiene level details like mobile friendliness, smooth checkout process, and site speed are always at best-optimized levels.

“The store design & the brand language need to build a connect with the visitor to make sure she spends adequate time on the site and is awed by the experience. The most potential lead are the ones who have spent time on site and placed products on cart but haven’t made the final purchase. At Vajor we send them notifications on regular basis to make final conversion,” said Bansal.

Improve Website Navigation

Based on her experience Ayushi Gudwani , Founder and CEO, FableStreet shared bunch of things e-commerce companies can do engage visitors better on the website. “Ensure that the customer lands on the relevant content page. Chances are that the acquired visitor comes from a social platform by engaging with some specific content. One must ensure that the backlink takes them to either the same content or a follow-up of the original content. It is crucial that they aren’t redirected to the home page,” said Gudwani

Last Words

After going through this post you must have understood the ways to keep your customers for a longer period of time on your website. So start implementing them to see the results positive results.

Filed under: E-commerce

Pinterest Helps eCommerce Business To Grow

Posted February 19, 2018 by Abhishek Pandey @ 6:50 am

Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity. There are a plethora of social media platforms available today; however, there are few platforms that help business to grow and increase their brand image without budgeting much on the paid marketing. Except for Facebook and Twitter, Pinterest is one platform that increases your brand name instantly.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies. With half of all Millennials in the U.S. and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it’s definitely a social media platform worth investing time in. So read on to explore more of the ways for being Pinterest’s user base.

Keywords Is the KEY In The Visual Search Engine

It’s essential to remember that Pinterest is essentially a visual search engine, and in order to rank higher and appear in people’s searches, you need to use relevant keywords in the image description. Similar to the strategy you use to increase your website ranking, you require keywords to rank on Google, likewise, your images require descriptive keywords within Pinterest as well. “Be smart and strategic while creating pins and using keywords.

 

Make Boards Based On Your Product Categories

Pinterest users love the organization, they are creating virtual bulletin boards after all. You can appeal to users by keeping your own account neatly structured and create a board for each product category you sell or want to promote. For example, if you sell apparel, you may want to create a board for each type of clothing, such as dresses, skirts, tops, etc. Or create a board for the latest fashion trends, such as midi skirts or metallics. This will allow users who are potential customers for each category to easily follow and share the boards they are most interested in.

Increase Reach Through Group Boards

If you aren’t getting a lot of pins or new followers, perhaps you need to go to where other users are and share your content there, at least until they start coming to you. Group boards are a great place to share your content and get a lot of eyes on it. You simply need to search and request access to group boards that align with your brand. Once you are accepted, you can share your content with large pools of people.

Plant-based wellness blogger Chelsea Williams uses this tactic to increase her reach and has had a lot of success with it. “Although I only have about 500 followers on Pinterest, my account averages over 16,000 monthly views. Pinterest has been a tremendous help; I use group boards to increase visibility,” says Williams.

Schedule Pins At Peak Times

Using third-party platforms to stay on top on your pins and to post at the most beneficial times is another way to increase referral traffic. “Tailwind allows users to schedule pins, similar to Buffer for Twitter, at peak times. This helps users get more eyes on their pinned content. Tailwind provides analytics and access to group boards, also known as Tailwind Tribes,” says Williams.

Allow Users To Buy Your Products Without Leaving The App

In today’s digital business landscape, everyone wants everything accessible and fast. Instant gratification has never been more in demand. That’s why buyable pins are a great option for e-commerce businesses; they allow users to go through the payment process within the platform, making the purchase process seamless and efficient.

Food For Thought

What’s wrong in enhancing your business without paying to Google or any other platform? So, follow the ways that have mentioned in this article to enhance your eCommerce business with the help of Pinterest. Hope this post helps you!

Top B2B eCommerce Trends To Watch This Year

Posted February 16, 2018 by Abhishek Pandey @ 5:39 am

Most of the leading B2B companies pay attention to the latest trends and include them to improve their business.  In this article, you will get to explore the B2B eCommerce trends that are working for B2B companies but are still beneath the radar and unlikely to go mainstream until 2018. Implement any of these over the next six months and you’ll be ahead of the game and ahead on profits.

Things To Skip With B2B E-commerce

The biggest challenge is that many of your customers may not be ready for high levels of interaction and a plethora of special offers served up via regular emails. They want to be able to do business with you as easily as possible, finding what they need, when they need it and at the volumes and on the terms that they require. It’s highly likely you’ll still need to make inquiries over the phone and continue to utilize your frontline sales force with face-to-face meetings, but e-commerce provides another route to market and a highly lucrative one.

Do not underestimate the level of technical and creative requirement to successfully implement what seems like a simplification. It takes a lot of planning and configuration to ensure a seamless online journey for the B2B customer. With many B2B companies operating on a high-value-per-order and repeat business model, if you get it wrong it could cost you heavily.

Dynamic Personalisation


If your business operates across many product lines, has a large catalog, and serves many different sectors, then dynamic personalization can significantly increase your online revenues.

Dynamic personalization allows you to deliver the right content to the right people and that too at the right time to build trust and tailor your calls to action without overwhelming your audiences with multiple messages. Although it may seem like a daunting challenge, the underlying technology is relatively easy to implement and can make a considerable difference to the revenues your website delivers.

Integrate Your Sales Team

E-commerce will not replace your sales team, but it will allow them to function more effectively and close more sales for your business. As people become freed up from repetitive administrative tasks, which are more suited to the automated nature of e-commerce, your salespeople are better placed to have a greater financial impact on your company.

In the B2B decision-making chain, it’s possible your potential customers will need a number of interactions with your company before they reach an agreement to purchase from you. It’s likely there may be several people involved in the purchase decision. This is where your sales team can help to steer the conversations, counter any objections and focus on the key benefits for each individual customer. Depending on the complexity of your product, an e-commerce solution will be able to handle much of the journey. However, workflow and finding the right place in your customer journey for the sales team is crucial to maximizing the positive impact of your e-commerce system.

Integrating your e-commerce function into your sales mix also means that your sales team can refer existing clients into the system. It’s likely that many will welcome the flexibility and convenience of repeat orders from your website. In addition, if you build a commission element into your e-commerce system for sales team referrals, you’re likely to find the website being promoted more often, pushing it to the forefront of your marketing and sales campaigns, freeing your sales team to pursue incremental new business even more.

Mobile Commerce

Research shows that, in some core B2B sectors, a growing percentage of buyers are investigating new products and suppliers from a mobile device. This means that your website has got to be responsive and easily navigable from a mobile phone or tablet. Furthermore, if your customers are likely to make purchases while on the road or if they move from site to site as a requirement of their job, then you need to consider implementing an e-commerce element to your website before your competitors do. For the right industries, integrating mobile into your sales process can provide a valuable additional revenue stream, delivering additive sales rather than cannibalizing from elsewhere.

Customer-Specific Pricing

Whether you’re selling rubber gloves or complex electronic measuring equipment, you need to treat your B2B customers as individuals with their own specific needs. We’ve covered off some of this under the banner of dynamic personalization, but as well as providing technical specifications, product benefits, and value comparisons, it’s likely you’ll need to offer your customers the option of buying on account, managing a variety of pricing structures and offering a range of shipping options.

Last Words

Hope you like this post and you are well-versed with the latest eCommerce trends of 2018 that will give your business a boost if they are implemented correctly. Do share your thought with us about this post.

Filed under: E-commerce
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