Marketing Innovation

Things You Should Know About Influencer Marketing

Posted November 14, 2018 by Abhishek Pandey @ 6:06 am

From befriending journalists to speaking with healthcare professionals and connecting with patients, we adapt our communication to different people on a daily basis. It’s no different in the world of influencer marketing. In fact, you already have the skills you need to create a successful influencer strategy.  

Things To Know About Influencer Marketing

Influencers Provide Social Proof

influencer marketing

It’s long been established that word-of-mouth is one of the strongest marketing tools above traditional advertising. We look to our family and friends for recommendations and opinions. Social influencers have harnessed this effect and made it a tactical and tangible marketing tool. Influencers post as themselves, sharing personal experiences and a daily feed of their lives which creates a close relationship with their followers. So powerful is this influencer-follower relationship that Adweek reports that 92% of consumers believe influencer recommendations are more authentic than an advertisement. Takeout tip – when your campaign objective is about building brand loyalty and trust, working with carefully-selected influencers could be the gateway to new audiences.  

Build Long-Term Relationships  

building-long-term-relationships

As influencer marketing has evolved, so has the working relationship with influencers. The industry is moving away from a ‘pay per post’ approach and looking to work with influencers on longer-term contracts as brand ambassadors and advocates. Building strong relationships with key relevant influencers has become just as important as building these relationships with core industry press or the key audience target. Once you’ve identified your influencers, get to know them as you would any core press contact. You should research their channels, look at the style of their posts and make a note of their likes and dislikes. Arrange to meet them and talk to them regularly to build the foundations of a long-term, positive relationship. Takeout tip – by working closely with influencers who genuinely value the brand and by building strong rapport, you can ensure value exchange for both influencer and brand.  

Creativity Is A Key  

influencer marketing

Just as a brand or company has its own identity, influencers often have their own format and tone for their channels, which is one of the reasons their audiences engage with them. Ensuring they’re able to use their own style without unnecessary restrictions supports authenticity and genuine content creation, and builds brand advocacy with both the influencers and their audience. Work with the influencer on the brief and allow flexibility where possible. This will help create an open and honest working relationship from the outset. Takeout tip – take time to explain any industry restrictions the brand or campaign may need to adhere to. Many influencers may not realize restrictions exist, so this can help the influencers to more clearly understand the broad guidelines work too.  

Know Your Target Audience

target audiences

As with any part of a communications plan, it’s essential to identify your audience and the best channel on which to reach them. Again, it’s just the same with influencers – when you know your audience demographics and the channels they use, you can then find the key influencers in those channels your audience follows, engage with and actively seeks information from. Takeout tip – thorough research into the audience you need to target and the influencers who are the best fit for your campaign are key to success. This helps ensure that key campaign messages land and there’s a stronger possibility of achieving behavior change.  

Keep It Compliant  

The influencer marketing has its own set of rules you also need to familiarise yourself with. The Advertising Standards Authority and Competitions and Markets Authority have been applying stricter guidelines and monitoring the industry more closely. In some cases, these bodies have even brought legal action. Although it might seem daunting, the strict climate of compliance in the pharma industry means this may not be the hurdle you imagine. Always seek advice from the agency you’re working with or directly from the ASA and CMA if you’re not sure.  Takeout tip – if influencer activity is deemed non-compliant then all parties involved would be liable in the eyes of the law. Always seek advice from the agency you’re working with or directly from the ASA and CMA if you’re unsure. These pointers should highlight how your skill set is easily transferable to influencer marketing.

Wrapping Up

Having a strategic and considered approach to upfront planning ensures a campaign is built on the right foundations. And as part of this, it’s important to ensure all the tactical elements, including influencer marketing, are given equal thought and expert consideration.

Top 3 Mindful Ways to Design your E-Commerce Website!

Posted November 11, 2018 by Abhishek Pandey @ 10:38 pm

There are plenty of aspects that effect a customer’s experience browsing through an e-commerce portal. While the quality of your products is considered the most important aspect, you really need to be mindful while designing your E-commerce website.

We do not pay heed to working warily on website, but that should indeed be our foremost priority. It’s always a great idea to start it of by answering a few questions into your mind, before venturing into designing your e-commerce website.

Ways to Design your E-Commerce Website

ecommerce website

It’s the website that would be the first thing that your perspective customers will get in touch with first. Here, are your questions you need to ask to yourself, before you make the final draft of your website.

Is it answering all the questions that must be hovering around a customer’s mind?

Does it look and sounds attractive enough for the customers?

Are the products grouped and sorted in simple & user-friendly way?

Do you feel attracted by pictures while browsing on an online portal, if you are a customer?

Let’s dive a little deeper and find out what steps you can take to make your e-commerce website attract more customers.

  1. Research enough to know your customers’ needs

think like a customer

 

You will first need to understand that there are two categories of customers.

  1. Those who know what they want to buy
  2. Those who want to browse and find what best they can buy

In both the cases, you need to heedfully design the search and navigation function. Your website should be designed in such a way that it can parallel the way customers search and shop. Designing a hassle-free platform will unquestionably work on reduction of your bounce rate and in increasing the Average Order Value (AOV).

Important Tips: It makes simple for customers to browse through the website by segregating items in different sub-pages instead of grouping too many of them in a single navigation bar.

  1. Categorize products in a Sorted Way

categorize products

In this fast-paced world, we hardly have time to satisfactorily do our everyday tasks. And, therefore, the human mind is continually seeking out to get each of his task done in sorted and organized way. Online shopping is not an exception, it can only make sense to you, if you the products look sorted and organized in the first go. Research throughout to categorize different products, so that to make it simple and less time consuming for the customers.

Important Tips: You can further boost the Average Order Value and your conversion by applying the grouping strategy. Based on what other customers are buying, match items and present it as a suggestion to the customers. Like you can match a shoe/sandal/belly with a dress that a customer is trying to add to the bag.

  1. Qualitative Photography Will Add to the Value of your Website

Qualitative Photography

The human brain is more fascinated by visual thing! While keeping customers engaged is very important, you can do that only when enough customers are visiting your website. Using highly qualitative pictures will woo your customers and make them to visit them. An e-commerce portal is completely a virtual world for anyone who is considering buying a product. And, the only thing that can make him/her fittingly order the product is knowing enough about it through pictures. So, feature only the best quality of images!

The write-up explains how making a smart approach while designing your E-Commerce website can keep you at the safer end. But, for successfully running your business, both your sales effort and E-Commerce website design must go hand in hand.

Effective Affiliate Marketing Methods To Consider

Posted October 7, 2018 by Abhishek Pandey @ 11:04 pm

Over the past few years, affiliate marketing has emerged as a winner in the digital world. With affiliate marketing being so successful affiliates have become successful due to their creativity. This post will discuss some effective affiliate marketing methods that have been proven to work very well over the past decade.

Affiliate Marketing Methods

Classified Ads

affiliate advertising

Classified advertisements can be an extremely cheap type of member publicizing. The most vital thing to know is to know that who is your intended interest group. You should likewise just utilize sources you know your intended interest group is perusing. While a few promoters go for the mount, most offshoot advertisers pursue an exceptionally focused on the gathering of people. For the correct businesses, daily paper arranged advertisements can at present be fantastically beneficial. While the daily paper industry is to be sure in the decrease, there are as yet numerous years left were ordered advertisements can be painful. Most partner advertisers don’t give any idea to disconnected promoting, not to mention ordered advertisements, so this can be a major leg up over your opposition. A goliath movement source that you don’t need to seek. What’s more, even better, this can be begun on a financial plan.  This is one of the most important Affiliate Marketing methods to consider. 

YouTube Videos

youtube videos

Unfortunately, many affiliate advertisers have spammed YouTube to death. In any case, when done right, this partner publicizing method can be amazingly great. There are two diverse ways that most partner advertisers publicize on YouTube. The main method to make YouTube and viable associate publicizing strategy is to make your very own excellent recordings identified with a particular industry or specialty. In the event that you would prefer not to make your own recordings, you can simply outsource video creation through sites like Fiverr.com. Be cautioned, that this will take some time and exertion. Be that as it may, in the event that you reliably include new recordings of high caliber your recordings won’t just be seen by many individuals, however many individuals even buy in to your channel. This implies whenever you turn out with another video they will be advised. Picking up a major after on YouTube is likely considerably more ground-breaking than email promoting. In the event that you need to guarantee your video get seen by many individuals in a brief timeframe without putting in the majority of the work, you can simply buy sees through YouTube publicizing. You’ll likely find that YouTube publicizing is significantly less expensive than you have most likely envisioned. This is an exceptionally underutilized offshoot affiliate marketing strategies.

Pay Per Click Advertising

Pay Per Click Advertising

Pay per click publicizing is a standout amongst the most surely understood and generally utilized ways that offshoot advertisers will promote. Don’t imagine it any other way, this subsidiary publicizing strategy has made many individuals tycoons. In the event that you do it right, it tends to be amazingly intense. However, in the event that you treat it terribly, they can enter your financial balance in a matter of moments. The most understood paper click organize is Google Adwords. there is a misguided judgment that Google does not permit any offshoot promotions on its Adwords arrange. This is essentially not genuine. Google does, be that as it may, have some exceptionally strict rules for what is adequate. Before you begin, it is totally urgent that you read the Google Adwords terms and conditions. Try not to avoid this progression. Google is known for prohibiting individuals’ records with definitely no notice for moderately little infractions. It’s terrible to experience the terms or conditions, however for this situation, you truly need to do it.

Make A Blog Or Website

website

By far the most broadly utilized offshoot publicizing strategy and likely the best technique is by making a fantastic site or blog. This is starting to get somewhat harder to prevail with. It used to be anything but difficult to control the Google query items and rank any site regardless of whether it was low quality. Nowadays, in any case, it truly takes a fantastic site to rank exceedingly in Google list items. The uplifting news is, the point at which you rank profoundly for gainful watchwords in free Google query items, the movement changes over like there’s no tomorrow. In addition, it runs day in and day out/365, and you don’t need to pay a solitary penny for those guests. Almost certainly, web index activity is the most profitable movement you will ever get on your site or blog. The best way to get that movement is through reliable exertion by growing top-notch substance and building trust with the web crawlers after some time.

Testing and Retesting

There is nobody partner publicizing strategy that will work for everybody. Most by far of fruitful subsidiary advertisers have just turned out to be effective through testing experimentation. Try not to fear disappointment, particularly what you’re new to subsidiary promoting. There is a major expectation to absorb information included. In any case, once you ace this, it is something that can profit each and every day with almost no exertion. Have confidence in yourself, continue onward, and never surrender. Since you can neglect to follow on various occasions yet on the off chance that you succeed once as long as you can remember could change. 

Hope these effective advertising marketing methods would help your business to grow!

Top Mobile Marketing Techniques To Improve Your Mobile Conversion

Posted April 23, 2018 by Abhishek Pandey @ 6:23 am

Mobile Marketing has many techniques to improve results, but depending on your purposes, some work better than others. Therefore, determining the main objectives for your Mobile Marketing technique is essential to execute these appropriate practices. Since the arrival of the smartphone, the visits are split and the conversion shows abnormal tendencies. For example, many websites receive quality visits from mobile devices, but they cannot convert. However, although the visits from the desktop computer diminish yes they convert, and much more! Simply that Mobile Marketing does not always convert. Next, this article reveals the main mobile marketing techniques that some digital marketing companies have used in improving the conversion of different objectives from mobile devices.

 

Optimize the SEO and Indexing

Seo

One of the basic objectives of Digital Marketing is to relate your brand to your main keywords. Optimizing applications or website for certain searches will allow digital marketers and app developers India to make their companies or brands known to potential customers.

 

In the case of top search engine companies like Google or Yahoo, you must work hard on SEO (Search Engine Optimization) if you want to convert more and get visits of true quality. While for the stores, you will have to pay attention to the ASO ( App Store Optimization ) that focuses mainly on the title of the app and the description you put, although the screenshots and the icon are also very useful to improve the conversion (in this case get downloads).

 

In both situations, you should constantly monitor your results and adjust this strategy to get the most out of it. It can also be very useful to know more about App Indexing if you have an app.

 

The Call-to-Action Buttons

Mobile Marketing Techniques

Many times the objectives are focused on the user clicking on a button, whether to subscribe, buy, send some information, answer a question or download a material. When the conversion depends on giving value to a button, you must pay close attention to how they are.

 

If your button becomes a Call to Action, it is because it has a call to action. How to design it properly? Here are some tips:

 

  • A striking color and a good design: There are no prohibited colors, use the design that makes your call to action stand out and invite you to click. It should fit the style of your brand and your app, but be flashy to want to use it.

 

  • Be original with the text: Sometimes having a copywriter is very useful. The imperatives seem outdated, and the generic texts do not serve much today. Create a short and concise text that describes what the user will be able to do when using the button.

 

  • Clear the landing page: The idea is to clear the page where you have placed the call to action, that the focus is on what the user or client has to do (fill in the form, enter bank details or an email, and make a payment).

 

  • Simplicity is the key: Both the button and the process (one-step). It is better not to add flourishes or striking drawings to the call to action, in the same way, that it is better than the process for a conversion is quick, better in one step than in three. Especially on mobile phones where space is limited, you should only ask for the necessary information.

 

  • The location of the button: It should be clearly visible on the page, and always within reach of the finger. And the sooner you appear in the navigation the better. In mobile, it is very common to find it in the middle of the screen, where the finger reaches perfectly.

 

Personalized Email Marketing

Mobile Marketing Techniques

A digital classic is Email Marketing. Now with a large number of tools that allow you to analyze and track what happens with your emails you can get much more juice. If you want to send emails that are related to what that user or future customer is interested in your brand, do not miss the information campaigns! Take advantage of its scope and offer it through personalized Email what you know the user is interested in.

 

For your part, do not forget that more than 80% of users read the email from their mobile devices, so you should optimize the contents of this support. Brevity will be your best ally, both on the subject of the email and in the content. And remember the basic rule in Mobile Marketing: Visual resources can be more useful than text.

 

User experience in Mobile Marketing

mobile marketing technique

Of course, a very simple technique and that not all pages or applications apply is to offer an excellent user experience. Getting a user to buy in your m-commerce means making the product search and purchase process a rewarding experience. A good experience always increases the conversion of objectives! Reinvent the process and you will see how new users start generating more sales.

 

Engagement

 

If a client feels in tune with your brand, if you are hooked to your app, you will get to visit it frequently and more times convert those goals that you have marked for your page. One way to maintain and increase the level of engagement is through many techniques, from gamification, giving discounts, offering content or exclusive products for the user or client loyalty.

 

Last Words

 

Finding your perfect combination of mobile marketing techniques requires time, work and much, much, analysis of the results obtained. These mobile marketing techniques are your starting point to improve your conversion of goals and optimize your Mobile Marketing strategy.

 

Filed under: Marketing Innovation

Improve Your Content Marketing With Simple Methods

Posted April 20, 2018 by Abhishek Pandey @ 5:01 am

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.  This article will reveal some best methods to improve your content marketing so read below.

content marketing

 

The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Consider: blog output by brands has increased over 800% in the past five years but the organic social share of blogs has decreased by 89% and about 5% of content gets 90% of engagement. An estimated 70% of the content generated by Marketing is never used by Sales reps and a similar percentage of the leads generated disappear into a “sales lead black hole.” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area.

Create Impression In 3 minutes

content marketing

It’s no secret that buyers are bombarded with messages and the web has exacerbated the situation. That likely explains why the average viewing time for content is 2 minutes and 27 seconds. During that brief period, prospects are making many rapid-fire judgments, including whether or not they will move to the next step. Conversely, many sellers need to share lots of information with prospects to motivate desired buyer behavior.

 

Mobile Is Important But Overhyped

content marketing

 

The proliferation of smartphones, iPads, and other devices has generated a certain folk wisdom about crafting content for the mobile buyer. But our data indicate that, at the top of the funnel, it typically makes sense to optimize content for viewing on multiple formats and devices. Further, once a lead is handed off to sales and becomes an opportunity, an overwhelming majority of prospects view sales content on desktop devices, not mobile.

 

These findings have actionable implications for marketers. Desktop devices remain very important, so avoid needless optimization for a single type of device and format. Focus on creating content that offers visuals to convey key messages quickly and that performs well in multiple formats. Think succinct copy and core takeaways that punctuate each slide, and avoid text-heavy information drops on each page.

 

No “Best Day” Of The Week To Submit Content

content marketing

There are many assertions about the best day of the week to send content. But opinions about Tuesday afternoon or Thursday morning simply don’t hold up to empirical examination. Our data indicate that total visits by prospects to sellers’ sites were almost evenly distributed across each day of the work week — slightly more on Tuesday, Wednesday, and Thursday and, unsurprisingly, a bit less on Monday morning and Friday afternoon.

 

Do not focus on specific days for sending content. In fact, doing that probably indicates unused capacity and a lack of cadence in your marketing and sales process. Instead, it’s better to prioritize based on level and type of prospect engagement with specific types of content and a process for follow-up after initial engagement. For many companies, this often means linking your content marketing efforts to what you know about the vertical your prospect is in and relevant guides for each type. Content by vertical also plays well with most sales teams.

 

A Specific Kind Of Content Is Preferable

content marketing

Marketers put a lot of time and effort into crafting content. And the data indicate they need to keep working on this to improve the actual use of their content by prospects and sales colleagues. But which type of content routinely outperforms others in terms of completion rate? The tried and true case study is, by far, the content that prospects complete more than others. In our data, case studies have an 83% completion rate — orders of magnitude higher than other sales and marketing content provided during the buying journey.

 

Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. Good case-study content does that while providing a compelling reason for the prospect to learn more and initiate a change process. Especially in B2B contexts, buyers must justify a decision to others in the organization who have competing priorities for limited funds. Knowing how other organizations have successfully integrated and used a new product, service or process is more important than grand assertions about “thought leadership” or “disruption.” As a result, good case content, like the good follow-up, often has a specific and relevant vertical focus. The process of finding and articulating that content requires ongoing interaction between marketers, sales, and service people in your firm — interactions that often yield other benefits in addition to relevant and credible use cases.

Last Words

 

Content marketing is evolving, and, as buying becomes increasingly nonlinear, can play an important role in aligning selling with buying. But there are now many myths and unexamined assumptions that have accrued around content marketing as the practice has exploded. Don’t follow the herd. If you can’t track what prospects read, when, where, and for how long, you have a blind spot in a big part of your marketing budget and are unlikely to get the ROI possible with this approach.

 

Authenticity and the Origins of Content Marketing

Posted April 18, 2018 by Abhishek Pandey @ 6:00 am

Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices. Now that video content is more accessible and more in-demand, written content specialists have had to adapt to create more visual assets for their brands.

We’re on the cusp of a new revolution in content marketing, and one that has the power to shift the balance in the industry. Consumers may soon judge your brand based heavily on the authenticity of your content.

Why Authenticity Is Driving A Content Marketing Revolution

content marketing

Content marketing has a long history, even though we think of it as a recent idea. The explosion we know as the modern era of content marketing is attributable to two main factors, which are important to our understanding of content marketing’s future.

First, the availability of the internet made it possible for brands to create and distribute content, for free, to millions of people worldwide. This made content marketing extremely cost-effective.

Second, the abundance of traditional advertising, which often seeks to pitch a product and/or directly persuade consumers to buy it, left customers feeling burned out. They began to distrust advertising and seeing most traditional ads as an indistinguishable blur of white noise.

Content marketing stepped in as a lucrative alternative; it gave consumers real value, instead of trying to convince them to buy something, and seemed to be a more authentic message—if for no other reason than it didn’t seem to have an ulterior motive.

The New Threats

content-marketing

With roots in authenticity, it’s hard to imagine that content marketing would come under fire for being not authentic, but that’s the reality we face. Content marketing is currently staring down three main threats to its perceived authenticity:

Native advertising. Native ads exist to trick users into believing that paid (sponsored) content is legitimate, publisher-backed content on a publisher’s site. All it takes is a handful of disappointing clicks to lose a customer’s trust—both in the brand that’s paying for the ad and the brand that’s hosting it. In fact, this distrust might spread to other content publishers.

content-marketing

Market saturation. Market saturation is another problem. Content marketing has become ridiculously popular, to the point where almost every major brand is pushing their own strategy. This overabundance of content is starting to have the same effect that it had when traditional ads became overabundant.

Content marketing knowledge. Consumers are also becoming more aware that content marketing exists, and are becoming warrier about the articles they click on. Because the average amount of distrust and/or suspicion for any given article has risen in an era where the term “fake news” has been rebranded to apply to anything that the user of the phrase disagrees with, brands need to be careful to ensure their messages are authentic (or at least, perceived as authentic).

Last Words

These trends won’t forcibly change the content marketing industry overnight, but they’re already beginning to settle in—and the proactive brands working to fix their authenticity problem are soon going to benefit from their efforts.

 

Modern Mobile Marketing Trends For Small Businesses- Part 2

Posted April 17, 2018 by Abhishek Pandey @ 5:33 am

This will maintain the continuity to our last post talking about the latest mobile marketing trends for businesses. Read the rest part of mobile marketing trends to stay updated with all the effective and latest trends through this post. Therefore scroll down the post to collect the informative information on the latest mobile marketing trends.

Mobile Marketing Trends For Businesses

First, three trends have already mentioned in our previous post and now get yourself braced for the rest three marketing trends through this post.

Trend 4 Payments Through Mobile

Mobile Marketing Trends For Businesses

Mobile users rely on their devices for some daily tasks, including making payments for in-store purchases. Mobile payments completed through wallet apps have been gaining more and more momentum each year. By the end of 2020, it’s expected that 56% of the consumer population will, to some degree, be using their mobile devices to make in-store purchases, which will allow these mobile wallet apps to become more popular and used more often than credit or debit cards. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2020 mark.

Mobile payments have a lot of benefits for both the small business and the customer. It often takes less time to pay with a mobile device than swiping a card or even paying with cash. This helps keep lines shorter, so guests have less wait to check out. It also means your business can process even more sales in a shorter amount of time! And, customers will remember how fast and easy it was to pay, which could lead to a better experience and increased loyalty!

Trend 5 Progressive Web Apps

Mobile Marketing Trends For Businesses

Nowadays, we use native applications since they require the “native” programming language of the mobile’s OS to run. Progressive Web Apps are the next evolution of the mobile app experience as the hardest challenge with this native app is to motivating the users to download the application first. This becomes even harder when the user has no storage space in the device. However, on the other hand, these PWAs are web-based entirely that can connect users through a simple URL link which is just similar to visiting a website. Progressive Web Applications don’t force the user to download which makes easy for a user to connect to the app. In today’s time, when everyone is saving their data, PWAs are lighter on data usage which makes the user experience simply great. With all the benefits associated with PWA, it is quite predictable for the businesses to use this application.

Trend 6 Artificial Intelligence Assistance

Mobile Marketing Trends For Businesses

As the world is turning smart by including smart technologies into the life. Virtual assistants like Siri, Ask Google, Contra etc. are being used by the users to search and get answers to their queries.  These AI are playing a crucial part in making the user experience so it is expected that all the business with includes this as their mobile marketing trend. If the user needs to know anything through AI assistance, then the mankind is getting smarter with this Artificial intelligence.

Last Words

Here we are at the end of the post. We have revealed all the mobile marketing trends that could help your business to flourish. So get inspired and get ready to incorporate these trends into your business to see the fruitful results. Do share your comments in the below section.

Filed under: Marketing Innovation

Some Effective Video Marketing Ideas For Small Business Marketing

Posted April 13, 2018 by Abhishek Pandey @ 5:42 am

According to the recent statistics report, small businesses marketing must emphasis more on video marketing. In the recent times, video marketing has emerged as a rising and effective marketing way through which any business whether small or big can get benefited. Therefore, get ready to unfold the effective video marketing ideas that will help business to enhance globally.

Effective Video Marketing Ideas

This post will lead you to the best ways of video marketing that will gain a competitive edge for small businesses. So read on to explore how the types of videos that will boost your small business for sure.

Social Videos To Draw Views

video marketing

These videos help you to promote your brand virtually, generate leads, and enhance sales and since these videos have an excellent content to attract more and more audiences, so the competition of these videos are really high. Most of these videos have short in size and are totally business-oriented to draw the attention of their targeted audiences. There are many brands that make videos focusing on their business and are very quite informative to hold their audiences to their page. If you are into e-commerce business, then you are the right person who can understand the importance of these kinds of videos.

Explainer Videos To Improve Customer Service

video marketing ideas

Nowadays, small businesses could use explainer videos to let your targeted audiences understand what are your services and products and how can they benefit you on daily basis. Through these kinds of videos, you can improve the customer service by giving away the solutions to their queries. There are times when customers know about the product; however, they don’t know how to use your product. With the help of videos, you can answer the queries of your existing customers which will automatically improve customer service.

Tutorial Videos To Improve The Sales

video marketing

When it comes to small businesses, it is not possible for small businesses to hold workshops for their customers. However, with the guidance of these videos, your customer can get more clarity on your product which in result increase the sales of your product. Tutorial videos are more beneficial to the businesses that are dealing in cuisines or having a presence in art and crafts.

Video Demos Of Show Product’s Features

video marketing

Just in case, if you deal in car selling or kitchenware, you might get help in giving the demo to your customers. A demo video can show potential customers a vehicle’s features, how easy your software is to use, or why a new kitchen appliance should replace a less efficient one. Most business owners are happy to demonstrate their products, but they can’t afford to do this for every customer.

Last Words

Hope this post has taught you some best ways of video marketing to enhance increase your sales. So do not forget to share your thoughts with us.

 

Filed under: Marketing Innovation

Learn How Artificial Intelligence Is Disrupting Marketing?

Posted April 6, 2018 by Abhishek Pandey @ 5:53 am

Artificial Intelligence or AI has brought big changes in the marketing world and according to the recent report of Demandbase on AI, AI will have revolutionized marketing by 2020. For digital marketers, Artificial Intelligence provides a useful set of tools that let marketers analyze massive troves of customer data by providing them a cleaner and accurate perspective to their needs. In near future, the usage of mobile rates will touch the sky so the companies that are already using AI have saved their investment. They have not only saved but enhanced the customer experience by eliminating the human error in the process. This article will reveal some ways of how AI is changing the marketing.

Artificial intelligence Is Interrupting Marketing Landscape

Here in this post, you will learn about the ways of how Artificial intelligence is impacting Human Intelligence. So read on to explore more about.

Artificial Intelligence and Content Marketing

Artificial Intelligence and Content Marketing

As the world is turning digital and when it comes to the digital world, content is the king of the digital marketing. There are many companies that are in process of creating programs that analyze and create content. In coming years, developers believe that AI content writing systems will be able to produce other types of content.

AI and Customer ServiceAI and Customer Service

The online shopping sites like Amazon and eBay are one of the best examples to prove this point. This means that you don’t need to visit any physical store to buy the products. All you need to get online and buy directly from that product page. This makes it more interesting and efficient customer experience by getting their product delivered at the doorstep.

AI and Costing

Discount impacts sales and offering discount can impact the sale of the product. AI systems can determine which customer is likely to convert when a discount is offered on the site. This way, AI can help increase the sales while enhancing the brand image.

AI and Advertising

AI and Advertising

With the help of AI systems, many ads can collect, examine, and process customer information to predict the success of advertising campaigns. The data that can be fetched from the systems can be used to improve the future strategies. These advertising campaigns target the targeted audiences to benefit customers.   

AI and Marketing StrategiesAI and Marketing Strategies

In marketing, it is quite difficult to keep a data of all successful and unsuccessful campaigns; however, AI easily fetches data from campaigns that have performed well in the past.

AI and Voice Search

As we are well aware of voice search and there have been some issues with this program; however, the role of voice search will get bigger as it is offering good customer experience when they are on mobile.

Last Words

At last, AI can go through a whole lot of information to help you generate traffic through the use of algorithms that look for patterns in user systems as well as by analyzing raw data from which to derive a set of possibilities and performing the appropriate actions.

No matter how you look at it, AI will eventually dominate marketing and other areas. When that time comes, all humans have to do is review the results and make modifications as needed. The only question now is what marketers can and should do in order to keep up with the changing times.

 

Filed under: Marketing Innovation

Best Ways To Develop Successful Content Marketing Strategy

Posted April 4, 2018 by Abhishek Pandey @ 6:09 am

Ways to lern succeful content marketing
The pervasiveness of Internet connectivity and mobile devices means that buyers are more in control of the research process than ever. Rather than be influenced by ads or beautiful marketing product shots, consumers are now turning to reviews, influencers, and a variety of sources on the Internet before deciding on a product or service.

It is hence unsurprising that marketers are spending more resources on content marketing than ever, as they seek to get a word and hopefully create a positive impression of their brand. We turn to LinkedIn’s Guide to Content Marketing in for some tips on achieving content marketing success.

Start with the end results

content-marketing

Content marketing is not an end in itself, but merely a tool that marketers use to draw attention to their brand and products. It is hence important to start by documenting what you hope to achieve, according to the LinkedIn report. A suggested approach is to capture all the desired outcomes and mapping them to measure the effectiveness of the content.

In a similar vein, the content that is created doesn’t necessarily have to be limited to blog posts either. Due to the inherent cost of content creation, content should be repurposed for reuse across the various channels. This may require constant testing and experimentation to find out what works, and what doesn’t.

Understand your targeted audience

know your target audiences

It may not be immediately obvious, but different industry sectors, company types, decision-making processes – and even in the product and services that you are promoting, can result in dramatic differences in terms of the audience to reach out to. In a nutshell, there is no right answer or template to follow.

On this front, organizations need to start by creating a profile or persona of the ideal buyer. This can be broadly categorized in terms of the influencers, decision makers and even those who will do the implementation. The latter is also important as their thoughts and feedback are typically sought as part of the decision-making process.

Be helpful and relevantbe helpful

Relevant and helpful insights are the heart of any successful content strategy, notes the report, which advised against “focusing on making a sale at every turn”. While this may appear counterintuitive to the typical sales manager, the truth is that potential customers who are helped will trust a brand more, which can greatly ease them along the sales funnel.

Executing the strategy

strategy execution

The goal of content is to reach and nurture prospects before ultimately driving them to become a customer, notes the report. This means that the early stages of the relationship should be focused on establishing reach and gaining mindshare, as opposed to clinching sales outright.

The key performance indicator (KPI) could still be measured in terms of a number of inquiries or marketing qualified leads. With content that is distributed on social media for instance, marketers should keep a close eye on the available metrics and use that as part of a continual process to tweak the next piece of content. Only by doing this can they be sure that the content resonates with their target audience.

 

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