Marketing Innovation

Top Mobile Marketing Techniques To Improve Your Mobile Conversion

Posted April 23, 2018 by Abhishek Pandey @ 6:23 am

Mobile Marketing has many techniques to improve results, but depending on your purposes, some work better than others. Therefore, determining the main objectives for your Mobile Marketing technique is essential to execute these appropriate practices. Since the arrival of the smartphone, the visits are split and the conversion shows abnormal tendencies. For example, many websites receive quality visits from mobile devices, but they cannot convert. However, although the visits from the desktop computer diminish yes they convert, and much more! Simply that Mobile Marketing does not always convert. Next, this article reveals the main mobile marketing techniques that some digital marketing companies have used in improving the conversion of different objectives from mobile devices.

 

Optimize the SEO and Indexing

Seo

One of the basic objectives of Digital Marketing is to relate your brand to your main keywords. Optimizing applications or website for certain searches will allow digital marketers and app developers India to make their companies or brands known to potential customers.

 

In the case of top search engine companies like Google or Yahoo, you must work hard on SEO (Search Engine Optimization) if you want to convert more and get visits of true quality. While for the stores, you will have to pay attention to the ASO ( App Store Optimization ) that focuses mainly on the title of the app and the description you put, although the screenshots and the icon are also very useful to improve the conversion (in this case get downloads).

 

In both situations, you should constantly monitor your results and adjust this strategy to get the most out of it. It can also be very useful to know more about App Indexing if you have an app.

 

The Call-to-Action Buttons

Mobile Marketing Techniques

Many times the objectives are focused on the user clicking on a button, whether to subscribe, buy, send some information, answer a question or download a material. When the conversion depends on giving value to a button, you must pay close attention to how they are.

 

If your button becomes a Call to Action, it is because it has a call to action. How to design it properly? Here are some tips:

 

  • A striking color and a good design: There are no prohibited colors, use the design that makes your call to action stand out and invite you to click. It should fit the style of your brand and your app, but be flashy to want to use it.

 

  • Be original with the text: Sometimes having a copywriter is very useful. The imperatives seem outdated, and the generic texts do not serve much today. Create a short and concise text that describes what the user will be able to do when using the button.

 

  • Clear the landing page: The idea is to clear the page where you have placed the call to action, that the focus is on what the user or client has to do (fill in the form, enter bank details or an email, and make a payment).

 

  • Simplicity is the key: Both the button and the process (one-step). It is better not to add flourishes or striking drawings to the call to action, in the same way, that it is better than the process for a conversion is quick, better in one step than in three. Especially on mobile phones where space is limited, you should only ask for the necessary information.

 

  • The location of the button: It should be clearly visible on the page, and always within reach of the finger. And the sooner you appear in the navigation the better. In mobile, it is very common to find it in the middle of the screen, where the finger reaches perfectly.

 

Personalized Email Marketing

Mobile Marketing Techniques

A digital classic is Email Marketing. Now with a large number of tools that allow you to analyze and track what happens with your emails you can get much more juice. If you want to send emails that are related to what that user or future customer is interested in your brand, do not miss the information campaigns! Take advantage of its scope and offer it through personalized Email what you know the user is interested in.

 

For your part, do not forget that more than 80% of users read the email from their mobile devices, so you should optimize the contents of this support. Brevity will be your best ally, both on the subject of the email and in the content. And remember the basic rule in Mobile Marketing: Visual resources can be more useful than text.

 

User experience in Mobile Marketing

mobile marketing technique

Of course, a very simple technique and that not all pages or applications apply is to offer an excellent user experience. Getting a user to buy in your m-commerce means making the product search and purchase process a rewarding experience. A good experience always increases the conversion of objectives! Reinvent the process and you will see how new users start generating more sales.

 

Engagement

 

If a client feels in tune with your brand, if you are hooked to your app, you will get to visit it frequently and more times convert those goals that you have marked for your page. One way to maintain and increase the level of engagement is through many techniques, from gamification, giving discounts, offering content or exclusive products for the user or client loyalty.

 

Last Words

 

Finding your perfect combination of mobile marketing techniques requires time, work and much, much, analysis of the results obtained. These mobile marketing techniques are your starting point to improve your conversion of goals and optimize your Mobile Marketing strategy.

 

Filed under: Marketing Innovation

Improve Your Content Marketing With Simple Methods

Posted April 20, 2018 by Abhishek Pandey @ 5:01 am

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.  This article will reveal some best methods to improve your content marketing so read below.

content marketing

 

The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Consider: blog output by brands has increased over 800% in the past five years but the organic social share of blogs has decreased by 89% and about 5% of content gets 90% of engagement. An estimated 70% of the content generated by Marketing is never used by Sales reps and a similar percentage of the leads generated disappear into a “sales lead black hole.” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area.

Create Impression In 3 minutes

content marketing

It’s no secret that buyers are bombarded with messages and the web has exacerbated the situation. That likely explains why the average viewing time for content is 2 minutes and 27 seconds. During that brief period, prospects are making many rapid-fire judgments, including whether or not they will move to the next step. Conversely, many sellers need to share lots of information with prospects to motivate desired buyer behavior.

 

Mobile Is Important But Overhyped

content marketing

 

The proliferation of smartphones, iPads, and other devices has generated a certain folk wisdom about crafting content for the mobile buyer. But our data indicate that, at the top of the funnel, it typically makes sense to optimize content for viewing on multiple formats and devices. Further, once a lead is handed off to sales and becomes an opportunity, an overwhelming majority of prospects view sales content on desktop devices, not mobile.

 

These findings have actionable implications for marketers. Desktop devices remain very important, so avoid needless optimization for a single type of device and format. Focus on creating content that offers visuals to convey key messages quickly and that performs well in multiple formats. Think succinct copy and core takeaways that punctuate each slide, and avoid text-heavy information drops on each page.

 

No “Best Day” Of The Week To Submit Content

content marketing

There are many assertions about the best day of the week to send content. But opinions about Tuesday afternoon or Thursday morning simply don’t hold up to empirical examination. Our data indicate that total visits by prospects to sellers’ sites were almost evenly distributed across each day of the work week — slightly more on Tuesday, Wednesday, and Thursday and, unsurprisingly, a bit less on Monday morning and Friday afternoon.

 

Do not focus on specific days for sending content. In fact, doing that probably indicates unused capacity and a lack of cadence in your marketing and sales process. Instead, it’s better to prioritize based on level and type of prospect engagement with specific types of content and a process for follow-up after initial engagement. For many companies, this often means linking your content marketing efforts to what you know about the vertical your prospect is in and relevant guides for each type. Content by vertical also plays well with most sales teams.

 

A Specific Kind Of Content Is Preferable

content marketing

Marketers put a lot of time and effort into crafting content. And the data indicate they need to keep working on this to improve the actual use of their content by prospects and sales colleagues. But which type of content routinely outperforms others in terms of completion rate? The tried and true case study is, by far, the content that prospects complete more than others. In our data, case studies have an 83% completion rate — orders of magnitude higher than other sales and marketing content provided during the buying journey.

 

Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. Good case-study content does that while providing a compelling reason for the prospect to learn more and initiate a change process. Especially in B2B contexts, buyers must justify a decision to others in the organization who have competing priorities for limited funds. Knowing how other organizations have successfully integrated and used a new product, service or process is more important than grand assertions about “thought leadership” or “disruption.” As a result, good case content, like the good follow-up, often has a specific and relevant vertical focus. The process of finding and articulating that content requires ongoing interaction between marketers, sales, and service people in your firm — interactions that often yield other benefits in addition to relevant and credible use cases.

Last Words

 

Content marketing is evolving, and, as buying becomes increasingly nonlinear, can play an important role in aligning selling with buying. But there are now many myths and unexamined assumptions that have accrued around content marketing as the practice has exploded. Don’t follow the herd. If you can’t track what prospects read, when, where, and for how long, you have a blind spot in a big part of your marketing budget and are unlikely to get the ROI possible with this approach.

 

Authenticity and the Origins of Content Marketing

Posted April 18, 2018 by Abhishek Pandey @ 6:00 am

Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices. Now that video content is more accessible and more in-demand, written content specialists have had to adapt to create more visual assets for their brands.

We’re on the cusp of a new revolution in content marketing, and one that has the power to shift the balance in the industry. Consumers may soon judge your brand based heavily on the authenticity of your content.

Why Authenticity Is Driving A Content Marketing Revolution

content marketing

Content marketing has a long history, even though we think of it as a recent idea. The explosion we know as the modern era of content marketing is attributable to two main factors, which are important to our understanding of content marketing’s future.

First, the availability of the internet made it possible for brands to create and distribute content, for free, to millions of people worldwide. This made content marketing extremely cost-effective.

Second, the abundance of traditional advertising, which often seeks to pitch a product and/or directly persuade consumers to buy it, left customers feeling burned out. They began to distrust advertising and seeing most traditional ads as an indistinguishable blur of white noise.

Content marketing stepped in as a lucrative alternative; it gave consumers real value, instead of trying to convince them to buy something, and seemed to be a more authentic message—if for no other reason than it didn’t seem to have an ulterior motive.

The New Threats

content-marketing

With roots in authenticity, it’s hard to imagine that content marketing would come under fire for being not authentic, but that’s the reality we face. Content marketing is currently staring down three main threats to its perceived authenticity:

Native advertising. Native ads exist to trick users into believing that paid (sponsored) content is legitimate, publisher-backed content on a publisher’s site. All it takes is a handful of disappointing clicks to lose a customer’s trust—both in the brand that’s paying for the ad and the brand that’s hosting it. In fact, this distrust might spread to other content publishers.

content-marketing

Market saturation. Market saturation is another problem. Content marketing has become ridiculously popular, to the point where almost every major brand is pushing their own strategy. This overabundance of content is starting to have the same effect that it had when traditional ads became overabundant.

Content marketing knowledge. Consumers are also becoming more aware that content marketing exists, and are becoming warrier about the articles they click on. Because the average amount of distrust and/or suspicion for any given article has risen in an era where the term “fake news” has been rebranded to apply to anything that the user of the phrase disagrees with, brands need to be careful to ensure their messages are authentic (or at least, perceived as authentic).

Last Words

These trends won’t forcibly change the content marketing industry overnight, but they’re already beginning to settle in—and the proactive brands working to fix their authenticity problem are soon going to benefit from their efforts.

 

Modern Mobile Marketing Trends For Small Businesses- Part 2

Posted April 17, 2018 by Abhishek Pandey @ 5:33 am

This will maintain the continuity to our last post talking about the latest mobile marketing trends for businesses. Read the rest part of mobile marketing trends to stay updated with all the effective and latest trends through this post. Therefore scroll down the post to collect the informative information on the latest mobile marketing trends.

Mobile Marketing Trends For Businesses

First, three trends have already mentioned in our previous post and now get yourself braced for the rest three marketing trends through this post.

Trend 4 Payments Through Mobile

Mobile Marketing Trends For Businesses

Mobile users rely on their devices for some daily tasks, including making payments for in-store purchases. Mobile payments completed through wallet apps have been gaining more and more momentum each year. By the end of 2020, it’s expected that 56% of the consumer population will, to some degree, be using their mobile devices to make in-store purchases, which will allow these mobile wallet apps to become more popular and used more often than credit or debit cards. Thus, it is vital for small businesses to have the necessary POS tools to handle the NFC (near-field communication) technology that these wallet apps utilize to make payments, primarily as we near this 2020 mark.

Mobile payments have a lot of benefits for both the small business and the customer. It often takes less time to pay with a mobile device than swiping a card or even paying with cash. This helps keep lines shorter, so guests have less wait to check out. It also means your business can process even more sales in a shorter amount of time! And, customers will remember how fast and easy it was to pay, which could lead to a better experience and increased loyalty!

Trend 5 Progressive Web Apps

Mobile Marketing Trends For Businesses

Nowadays, we use native applications since they require the “native” programming language of the mobile’s OS to run. Progressive Web Apps are the next evolution of the mobile app experience as the hardest challenge with this native app is to motivating the users to download the application first. This becomes even harder when the user has no storage space in the device. However, on the other hand, these PWAs are web-based entirely that can connect users through a simple URL link which is just similar to visiting a website. Progressive Web Applications don’t force the user to download which makes easy for a user to connect to the app. In today’s time, when everyone is saving their data, PWAs are lighter on data usage which makes the user experience simply great. With all the benefits associated with PWA, it is quite predictable for the businesses to use this application.

Trend 6 Artificial Intelligence Assistance

Mobile Marketing Trends For Businesses

As the world is turning smart by including smart technologies into the life. Virtual assistants like Siri, Ask Google, Contra etc. are being used by the users to search and get answers to their queries.  These AI are playing a crucial part in making the user experience so it is expected that all the business with includes this as their mobile marketing trend. If the user needs to know anything through AI assistance, then the mankind is getting smarter with this Artificial intelligence.

Last Words

Here we are at the end of the post. We have revealed all the mobile marketing trends that could help your business to flourish. So get inspired and get ready to incorporate these trends into your business to see the fruitful results. Do share your comments in the below section.

Filed under: Marketing Innovation

Some Effective Video Marketing Ideas For Small Business Marketing

Posted April 13, 2018 by Abhishek Pandey @ 5:42 am

According to the recent statistics report, small businesses marketing must emphasis more on video marketing. In the recent times, video marketing has emerged as a rising and effective marketing way through which any business whether small or big can get benefited. Therefore, get ready to unfold the effective video marketing ideas that will help business to enhance globally.

Effective Video Marketing Ideas

This post will lead you to the best ways of video marketing that will gain a competitive edge for small businesses. So read on to explore how the types of videos that will boost your small business for sure.

Social Videos To Draw Views

video marketing

These videos help you to promote your brand virtually, generate leads, and enhance sales and since these videos have an excellent content to attract more and more audiences, so the competition of these videos are really high. Most of these videos have short in size and are totally business-oriented to draw the attention of their targeted audiences. There are many brands that make videos focusing on their business and are very quite informative to hold their audiences to their page. If you are into e-commerce business, then you are the right person who can understand the importance of these kinds of videos.

Explainer Videos To Improve Customer Service

video marketing ideas

Nowadays, small businesses could use explainer videos to let your targeted audiences understand what are your services and products and how can they benefit you on daily basis. Through these kinds of videos, you can improve the customer service by giving away the solutions to their queries. There are times when customers know about the product; however, they don’t know how to use your product. With the help of videos, you can answer the queries of your existing customers which will automatically improve customer service.

Tutorial Videos To Improve The Sales

video marketing

When it comes to small businesses, it is not possible for small businesses to hold workshops for their customers. However, with the guidance of these videos, your customer can get more clarity on your product which in result increase the sales of your product. Tutorial videos are more beneficial to the businesses that are dealing in cuisines or having a presence in art and crafts.

Video Demos Of Show Product’s Features

video marketing

Just in case, if you deal in car selling or kitchenware, you might get help in giving the demo to your customers. A demo video can show potential customers a vehicle’s features, how easy your software is to use, or why a new kitchen appliance should replace a less efficient one. Most business owners are happy to demonstrate their products, but they can’t afford to do this for every customer.

Last Words

Hope this post has taught you some best ways of video marketing to enhance increase your sales. So do not forget to share your thoughts with us.

 

Filed under: Marketing Innovation

Learn How Artificial Intelligence Is Disrupting Marketing?

Posted April 6, 2018 by Abhishek Pandey @ 5:53 am

Artificial Intelligence or AI has brought big changes in the marketing world and according to the recent report of Demandbase on AI, AI will have revolutionized marketing by 2020. For digital marketers, Artificial Intelligence provides a useful set of tools that let marketers analyze massive troves of customer data by providing them a cleaner and accurate perspective to their needs. In near future, the usage of mobile rates will touch the sky so the companies that are already using AI have saved their investment. They have not only saved but enhanced the customer experience by eliminating the human error in the process. This article will reveal some ways of how AI is changing the marketing.

Artificial intelligence Is Interrupting Marketing Landscape

Here in this post, you will learn about the ways of how Artificial intelligence is impacting Human Intelligence. So read on to explore more about.

Artificial Intelligence and Content Marketing

Artificial Intelligence and Content Marketing

As the world is turning digital and when it comes to the digital world, content is the king of the digital marketing. There are many companies that are in process of creating programs that analyze and create content. In coming years, developers believe that AI content writing systems will be able to produce other types of content.

AI and Customer ServiceAI and Customer Service

The online shopping sites like Amazon and eBay are one of the best examples to prove this point. This means that you don’t need to visit any physical store to buy the products. All you need to get online and buy directly from that product page. This makes it more interesting and efficient customer experience by getting their product delivered at the doorstep.

AI and Costing

Discount impacts sales and offering discount can impact the sale of the product. AI systems can determine which customer is likely to convert when a discount is offered on the site. This way, AI can help increase the sales while enhancing the brand image.

AI and Advertising

AI and Advertising

With the help of AI systems, many ads can collect, examine, and process customer information to predict the success of advertising campaigns. The data that can be fetched from the systems can be used to improve the future strategies. These advertising campaigns target the targeted audiences to benefit customers.   

AI and Marketing StrategiesAI and Marketing Strategies

In marketing, it is quite difficult to keep a data of all successful and unsuccessful campaigns; however, AI easily fetches data from campaigns that have performed well in the past.

AI and Voice Search

As we are well aware of voice search and there have been some issues with this program; however, the role of voice search will get bigger as it is offering good customer experience when they are on mobile.

Last Words

At last, AI can go through a whole lot of information to help you generate traffic through the use of algorithms that look for patterns in user systems as well as by analyzing raw data from which to derive a set of possibilities and performing the appropriate actions.

No matter how you look at it, AI will eventually dominate marketing and other areas. When that time comes, all humans have to do is review the results and make modifications as needed. The only question now is what marketers can and should do in order to keep up with the changing times.

 

Filed under: Marketing Innovation

Best Ways To Develop Successful Content Marketing Strategy

Posted April 4, 2018 by Abhishek Pandey @ 6:09 am

Ways to lern succeful content marketing
The pervasiveness of Internet connectivity and mobile devices means that buyers are more in control of the research process than ever. Rather than be influenced by ads or beautiful marketing product shots, consumers are now turning to reviews, influencers, and a variety of sources on the Internet before deciding on a product or service.

It is hence unsurprising that marketers are spending more resources on content marketing than ever, as they seek to get a word and hopefully create a positive impression of their brand. We turn to LinkedIn’s Guide to Content Marketing in for some tips on achieving content marketing success.

Start with the end results

content-marketing

Content marketing is not an end in itself, but merely a tool that marketers use to draw attention to their brand and products. It is hence important to start by documenting what you hope to achieve, according to the LinkedIn report. A suggested approach is to capture all the desired outcomes and mapping them to measure the effectiveness of the content.

In a similar vein, the content that is created doesn’t necessarily have to be limited to blog posts either. Due to the inherent cost of content creation, content should be repurposed for reuse across the various channels. This may require constant testing and experimentation to find out what works, and what doesn’t.

Understand your targeted audience

know your target audiences

It may not be immediately obvious, but different industry sectors, company types, decision-making processes – and even in the product and services that you are promoting, can result in dramatic differences in terms of the audience to reach out to. In a nutshell, there is no right answer or template to follow.

On this front, organizations need to start by creating a profile or persona of the ideal buyer. This can be broadly categorized in terms of the influencers, decision makers and even those who will do the implementation. The latter is also important as their thoughts and feedback are typically sought as part of the decision-making process.

Be helpful and relevantbe helpful

Relevant and helpful insights are the heart of any successful content strategy, notes the report, which advised against “focusing on making a sale at every turn”. While this may appear counterintuitive to the typical sales manager, the truth is that potential customers who are helped will trust a brand more, which can greatly ease them along the sales funnel.

Executing the strategy

strategy execution

The goal of content is to reach and nurture prospects before ultimately driving them to become a customer, notes the report. This means that the early stages of the relationship should be focused on establishing reach and gaining mindshare, as opposed to clinching sales outright.

The key performance indicator (KPI) could still be measured in terms of a number of inquiries or marketing qualified leads. With content that is distributed on social media for instance, marketers should keep a close eye on the available metrics and use that as part of a continual process to tweak the next piece of content. Only by doing this can they be sure that the content resonates with their target audience.

 

Tips To Help You Grow In Business Using Social Media Strategies

Posted March 9, 2018 by Abhishek Pandey @ 6:12 am

In this growing digital world, the customers are becoming tech-savvy so that they can discover and take advantages of new technologies. A lot of people have resolved tricky buying decisions by quickly searching the internet for unfamiliar companies or products.  A lack of web presence or a desultory one, on the other hand, often make us opt out of a potential purchase. Even in the B2B segment, Business Network International reports that 75% of business owners are put off engaging with a small business because of its lack of social media presence. Social media is not just a necessity; it is also a great tool for startups and SMEs that helps grow their business and engage with customers. It is thus incredibly important for you to use social media effectively by pursuing a comprehensive strategy for the channel. So we have rounded some social media strategies that will help your business grow in the market.

Social Media Channels

 

Here are some tips to get you started and help you design your social media strategies –

Choosing the Right Social Network

Choose the right social media

There is no shortage of different social networks, each with their own USPs, tone, and audience. If you are likely to generate and share a lot of images or videos, use Instagram, Snapchat, and YouTube. They are the perfect media to share pictures of happy customers or videos of your products in action. Facebook and Twitter are incredibly powerful platforms for engaging with prospects online and are also useful channels to get feedback and answer queries. LinkedIn is a great networking tool for finding partners and finding new employees. Find the right tone and purpose for each social network, and use the relevant ones to make your presence known. Sharing useful links in the right communities on these platforms can drive massive traffic to your blog and website, or to your product page.

Build a Community – The Business Will Follow

Build A Community

Users of social media would find their eyes predictably glazing over when faced with promotional posts made by companies. No one goes to social media to buy products or read marketing material – they are there to interact with friends and peers, to engage in interesting content, and have entertaining experiences. The beauty of social media strategies is the feeling of belonging and community that it can engender in people. For example, Kelly Lester -a stay-at-home mom who turned into a million-dollar business owner – transformed her life by sharing easy and quick lunch ideas for mothers on social media. Her reader community grew, turned into customers, and the sales she received catapulted her business – Easylunchboxes – into the big league.

Create a Social Media Calendar

social media calendar

Being consistent and reliable on social media is, as previously indicated, essential. But we all know that there are moments of lackluster creativity – so how do companies ordinarily do it? The secret is planning in advance; the best social media teams meticulously plan ahead for weeks and months. They create comprehensive calendars and post accordingly. They develop relevant hashtags for each day of the week and use them consistently to gain traction through repetition. Depending on your business, create weekly content buckets and set up clear rules and prompts. Decide how many times a day and at what time to post based on prior engagement numbers, and leave prompts or fully formed posts for easy usage in the future.

Enhance via Paid Marketing

paid marketing

For substantially lower costs than other conventional marketing channels (like print and TV), social media networks allow you incredible flexibility and reach. Users can be targeted based on their demography, online behavior, stated interests, device, and any number of other factors. You can create multiple ads for different groups, adjusting how you state your value proposition to make it more compelling for the specific audience you are reaching out to. The tools provided for paid marketers on social media platforms are comprehensive and powerful and can help you understand how to improve your outreach over time.

Last Words

The biggest challenge for SMEs and startups competing with larger players in the market is dealing with the relative lack of reach. Having a strong social media presence serves the purpose of letting customers know that you care deeply about how you are perceived, and therefore will go the distance to earn their trust. So get out onto social media, build a quirky but dependable profile, and invest into the future of your business by becoming an engaging and interesting part of your potential customer’s social media experience. Do share if you have some more social media strategies to share with us.

5 Best tools to boost your Social Commerce in 2018

Posted December 7, 2017 by Abhishek Pandey @ 4:20 am

Social Media has become the most important tool to drive the business in the last few years. While the Social commerce drives only 2% of the retail sales by now, it has the potential to drive the market effectively in the coming years. With the sales patterns going diverse and publishers using different online techniques to attract buyers, the Social Commerce is well on course to become the best what the retailers want. The signs have been good while the execution needs to be better for the social commerce to excel well in the industry.

Social Media platforms serve to the people in the capacity of product recommendations, reviews as well as by the retailers to connect to the brand-focused people who make sure that the product is well categorized and best in the business. Any review or recommendation is taken seriously to reach out to the potential buyer. As per estimates made by Technavio, the annual social commerce might exceed $165 billion by 2021 and that is only three years from now.

The signs for 2018 are bright and here are the tools which can drive the market for social commerce in the coming years –

BigCommerce

BigCommerce is an all-embracing e-commerce platform which offers us in-built selling and publishing on Facebook, Instagram, and Pinterest. It has that unique ability to synchronize the product inventory across all social media platforms if you do not want to worry about inventory or fulfillment issues. In shorter words, this is an easy multichannel social commerce platform which has the capability to generate buy-ins for your business.

To use this tool, you will have to add your Facebook store to your business page in order to showcase the entire catalog automatically in the Newsfeed of the user. You can also create Buyable Pins for the users to pin and buy the products directly on Pinterest as well as use the BigCommerce catalog to tag your products in the shoppable Instagram posts.

Amazon Spark

Amazon has released its Amazon Spark Initiative in July 2017 which is a social feed of user-posted image that lives within its shopping application. In other ventures, it can be attributed to being similar to other image-heavy networks like Instagram and Pinterest. As of now, only its Prime members can post and comment on Spark which can be viewed by any customer but only the prime members can interact with the comment. This is because Spark Content is focused on engaging active shoppers. 80 million members spend an average $600 more per year than the non-prime members.

Though the marketers are not able to post images on the platform yet, they can work with the influencers who are authorized by the Amazon Prime.

Beetailer

Beetailer is one of those emerging platforms created specifically to increase social commerce. It is a platform which helps in integrating your existing web store into Facebook. You have that unique discretion to customize the product selection in order to only show a subset of your inventory or you can also create multiple tabs on your Facebook page for different sections of the shop.

This tool is a big help when you want to promote your online store with ads as well as analytics. This can help you analyze the performance of your products over time with your audience. There is also product-specific comment thread powered by Facebook in order to promote your Facebook commerce presence.

WeChat

WeChat was first introduced as a subsidiary to counter WhatsApp’s surge and it became an instant hit China with user-responsive chat feeds. Introduced in the year 2011, the application has more than 800 million monthly user base and which has transformed China’s digital habits, with the average user spending 70 minutes per day on it.

Now, this is a business opportunity because it has user-interface of all social networks like- WhatsApp, Facebook and Instagram and has an integrated digital wallet system that people can use to order taxis, recharge their phones, food deliveries, bill payments as well as pay various retailers. The Research shows that 31 percent of the users started their retail purchase on WeChat which is roughly 200 percent from previous year.

Messenger Bots

Messenger Bots are useful tools which help you connect with your customers on Facebook Messenger, a platform already used by FB to interact with the brands, publishers and influencers etc. the Platform has more than 1.2 Billion monthly user base and is a dream platform for various publishers and Marketers. Roughly all your consumers have a presence on this platform and which makes this an exciting prospect.

 

 

Roku shares climb by 13% after its comparison with Netflix

Posted November 28, 2017 by Abhishek Pandey @ 4:52 am

new

Roku, a video streaming platform which went online just two months received an unprecedented hike on its shares when it was compared with the giant of the category, Netflix. Since September, its stocks have grown up to 89% as it went all-time high on Monday when Needham Analyst Laura Martin almost doubled her price target for Roku. The 13% increase, with a peak at $45.10 on Monday was accompanied by an out of the line increase in its stocks since its inception.

This price surge was triggered hours after Needham Analyst Laura Martin gave the stock a price target of $50 which is 10% higher than the Wall Street’s consensus target of 45$ as confirmed by Bloomberg. As per Wall Street Analyst Martin, ‘Like Netflix, we view Roku as a pure-play on over the top (OTT) TV viewing growth, but Roku has no content risk as compared to Netflix. Recent Announcements and press reports that Disney, Google, and Amazon are launching new Over-The-Top (OTT) helps Roku but hurts Netflix.’

Roku and Netflix

As per Martin, Netflix is the closest competitor of Roku but the former can get hit hard if companies mentioned in the comment go ahead and released their OTTs. It can still benefit if these companies give their video license to third parties rather than released their own OTT but this seems highly unlikely as Disney had already issued the notice regarding its pull out of content from Netflix. As per Bloomberg, Roku’s Founder and CEO, Anthony Wood, who owns 27.3% shares of the company, became a billionaire earlier in this month when the shares almost doubled in just three days. While the speculations of it touching the target of $50 as per Martin, it is now just 9% away from topping its record of $48.80 which it had hit on November 14. The current shares have increased by 89.55% since its IPO in the last week of September 2017.

About Roku

Roku can be described as a series of digital media player set-top boxes manufactured by itself partnering with Over-the-top content in the form of channels. The name has been derived from the Japanese word meaning ‘six’. The name was owned as it was the sixth company founded by Anthony Wood, its founder, and CEO who owns 27.3% shares of the company. The device can be connected to any television set or any other video output platforms for better entertainment.

 

Filed under: Events,Marketing Innovation
Next Page

Your first campaign is on us

New Accounts get a $100 credit towards your first Cross-Channel Advertising campaign.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

  • Phone: (800) 296-7104
  • Email: info@admedia.com
  • Office: 303 North Glenoaks
    Blvd., Suite 200 Burbank, CA 91502
Connect with Us Contact Us Media Kit

Advertisers

Reach More Customers

AdMedia can set up compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more

Publishers

Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more