Fox- Disney Deal: How Does It Impact the Industry?

Posted December 18, 2017 by Abhishek Pandey @ 2:40 am

Image result for fox-disney deal

Rupert Murdoch, a name which transpired the News business by turning a single Australian Newspaper inherited from his father intone of the world’s largest news and film empires. This came as a huge surprise amid speculations about the deal between the two media giants – Fox and Disney. The Mouse and Fox, known to be a long time natural foe to each other came finally off together with this shattering deal worth $52.4 Billion. Disney acquired most of the 21st Century Fox, the entertainment company owned by Media Moghul Rupert Murdoch. The deal which is still pending regulatory approval would make Walt Disney the owner of Fox’s 22 regional channels, cable entertainment brands FX, and National Geographic, and Fox’s portfolio of International Operations including a fast-growing Pay-Tv service in India also.

If the regulatory bodies give the deal a green signal and which is evident, it will completely overhaul the entertainment landscape, bring together for the first time, the two greats of Hollywood’s ‘Big Six’ studios under one common ownership. This deal will also give Disney the firepower of programming it in order to win a battle with Netflix and other new entrants in the Industry. There are still bigger questions lying unanswered about the deal. Some of them being –

Will the Murdochs be involved in the affairs of Disney post deal? Will Fox continue to make movies? Will the Justice Department give a green signal to the deal? Will the X-men team with the Avengers? What would be the impact on Netflix?

Some of these questions need immediate answering as it involves the intellectual and other rights involved in the thousands of employees whose future now hangs in balance. The deal, which takes the form of a consolidated relationship, makes this a larger mess to handle.

As far as Fox’s future is considered, it is said to form a news-focused company with the remaining of its assets. Fox Shareholders including the Murdochs will get a 25% stake in the larger sized Walt Disney.

What will the new Disney Franchise look like?

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With the addition of Fox’s assets into its ever-growing wallet, Disney will get all Fox’s movie and television studios, regional sports network and international holdings among other investments. The move will also add to Disney’s back catalog high grossing movies such as the original Star Wars movies, the Marvel Superhero movies, Avatar and Deadpool franchise as well as TV soaps like Modern Family and The Simpsons. It also expands Disney’s offering with the FX and National Geographic cable channel as well as Fox’s regional sports network in the US. It will also add Fox’s Star India and its shares in Sky Tv and Tata Sky also. Disney will also get the majority control of the video streaming service HULU which has also been partly owned by Comcast and Time Warner. Disney is set to also assume $13.7 Billion in Fox debt as part of the stock deal taking the total value of the transaction to $66 Billion.

Why is deal important for Disney?

Disney, which already owns a vast media industry comprising of films, news and leisure companies, has set big emphasis on this deal. In the ever-changing consumer behavior and media landscape where the viewers have turned towards more content specific content platforms such as Amazon Prime and  Netflix. This deal gives access to pay-Tv services provided by Fox in India, a nation emerging in the broadcast facilities. Disney believes that the deal will give the vast scale to compete with the emerging online entertainment portals. It also expects to wring at least $2 Billion in cost-saving out of the new company to boot.

What assets will Murdoch have in its pocket?

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The Fox will hold on to its flagship Fox News Channel, Fox Business Network, Fox Broadcasting Company, Fox Sports, Fox Television Stations Group and Sports and Cable Networks FS1, FS2, Fox Deportes and Big Ten Network.

What about Murdochs?

It is a growing speculation about the role of the Murdochs in the ongoing transaction. What role would they fit into the new Disney? Most of the media pundits believe that Rupert Murdoch would hand over his assets to his two sons James and Lachlan Murdoch. The management for the new Fox is being phased out but Rupert Murdoch in a recent chat said to Sky Tv that he expects his elder son Lachlan to become the Chief Executive while James is being seen to play a big role in the Disney Networks.

Filed under: Company Headlines,Events

Roku shares climb by 13% after its comparison with Netflix

Posted November 28, 2017 by Abhishek Pandey @ 4:52 am


Roku, a video streaming platform which went online just two months received an unprecedented hike on its shares when it was compared with the giant of the category, Netflix. Since September, its stocks have grown up to 89% as it went all-time high on Monday when Needham Analyst Laura Martin almost doubled her price target for Roku. The 13% increase, with a peak at $45.10 on Monday was accompanied by an out of the line increase in its stocks since its inception.

This price surge was triggered hours after Needham Analyst Laura Martin gave the stock a price target of $50 which is 10% higher than the Wall Street’s consensus target of 45$ as confirmed by Bloomberg. As per Wall Street Analyst Martin, ‘Like Netflix, we view Roku as a pure-play on over the top (OTT) TV viewing growth, but Roku has no content risk as compared to Netflix. Recent Announcements and press reports that Disney, Google, and Amazon are launching new Over-The-Top (OTT) helps Roku but hurts Netflix.’

Roku and Netflix

As per Martin, Netflix is the closest competitor of Roku but the former can get hit hard if companies mentioned in the comment go ahead and released their OTTs. It can still benefit if these companies give their video license to third parties rather than released their own OTT but this seems highly unlikely as Disney had already issued the notice regarding its pull out of content from Netflix. As per Bloomberg, Roku’s Founder and CEO, Anthony Wood, who owns 27.3% shares of the company, became a billionaire earlier in this month when the shares almost doubled in just three days. While the speculations of it touching the target of $50 as per Martin, it is now just 9% away from topping its record of $48.80 which it had hit on November 14. The current shares have increased by 89.55% since its IPO in the last week of September 2017.

About Roku

Roku can be described as a series of digital media player set-top boxes manufactured by itself partnering with Over-the-top content in the form of channels. The name has been derived from the Japanese word meaning ‘six’. The name was owned as it was the sixth company founded by Anthony Wood, its founder, and CEO who owns 27.3% shares of the company. The device can be connected to any television set or any other video output platforms for better entertainment.


Filed under: Events,Marketing Innovation

Recap: Halloween at AdMedia

Posted November 26, 2014 by fran @ 6:13 pm

Last month, Team AdMedia got together to celebrate the holiday that brings out the creativity in everyone–Halloween!

We saw some great costumes this year! One employee dressed up as a sheriff, another came to work dressed up as a librarian, and we even had someone dressed up as a geek.

It was almost a little too hard to pick just one team member to win our Halloween costume prize (a Kindle), but in the end, we voted for Jennifer, who came in dressed as a mermaid. Get a glimpse of the Halloween festivities below:



A Happy Halloween for the AdMedia Team!

Posted November 4, 2013 by fran @ 1:00 pm

Halloween has come and gone, but AdMedia hopes you had as much fun as we did this year.

Normally, our employees will dress up and get to participate in a contest for the best Halloween costume. This year though, we decided to take it even further. Not only did we have a costume contest, but we also launched a pumpkin-carving  competition, took part in a “guess how many” contest and played Halloween-themed bingo (aka BOOGO)!

Each event was a chance for everyone to show off their wit and make some great memories with the rest of the team. Angela won an iPod Touch for Halloween bingo, while it almost came to a tie for the candy-filled pumpkin contest, where everyone had to guess how many pieces of candy were inside (spoiler alert: There were 427). The tie was between Daniel and Lauren (both had come close with a guess of 412), but it was Lauren who won the second round. Meanwhile, our content writer Brandon won the pumpkin-carving contest with a very lively display, while our HR manager Yesenia Linares had the best costume, looking both elegant and ghoulish in her costume.

Our employees were also treated to a great lunch of salad and gourmet pizzas, with flavors ranging from simple cheese to delicious pesto.

Even though we still had work to do that day, we saw a lot of creativity from our team. We have to congratulate our Publisher Team for banding together and dressing up as the Minions from Despicable Me. And who could forget the imaginative designs we saw in the pumpkin-carving contest?

While we’re all getting ready for the ad:tech conference in New York, we still found time last Thursday to have some fun, some food, and some great team-building.







AdMedia to Attend ad:tech New York; Will Showcase Its Advertiser and Publisher Solutions at Booth M3

Posted October 17, 2013 by fran @ 4:09 pm

AdMedia, a leading provider of performance-based advertising solutions confirmed its attendance for the 2014 ad:tech New York conference. The conference will be taking place November 6-7 at the Javits Center in New York City.

Danny Bibi, the company CEO together with the rest of the team will be at Booth #M3 to meet with brand advertisers and agency executives. All attendees are encouraged to stop by to discuss AdMedia’s advertisers and publisher solutions, as well as take advantage of show-only promotions and booth giveaways.

In addition to attending the conference and greeting attendees at their booth, AdMedia will be sponsoring the PluggedIn2013 pre-conference party on November 5. This exclusive event for elite advertisers, ad agencies and publishers will take place at Slate, a premier venue in the heart of Manhattan. Guests will have the opportunity to network with innovators and executives of the online advertising world. Attendees will also be able to enjoy free entertainment and drinks, care AdMedia, Altitude Digital, and MediaPost.

To RSVP for the event, attendees can visit:

To connect with AdMedia to set up a meeting at the conference, attendees may contact (800) 296-7104 or email

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at, on Facebook at and on Twitter at


About ad:tech

ad:tech New York is the digital marketing industry’s leading conference and trade show. Over 10,000+ attendees will be present to showcase and to demonstrate the latest in digital marketing products, tools and technology. The attendees of the conference range from established ad agencies, upcoming startups, well known advertisers and premium publishers.


The AdMedia Team Hits the Ice

Posted August 20, 2013 by fran @ 10:57 am

It was a hot, sunny, 90 degree Friday in Southern California. With so many options of fun things to do in the LA area, the team at AdMedia went with the obvious choice — we went with the traditional LA activity of ice skating!

Ice skating isn’t the most synonymous activity associated with Southern California, but there are still a handful of ice rinks in the area. And it just so happens there’s one right next to our office. It was a simple one block walk to our local ice skating rink where the AdMedia team got together and hit the ice.


For most of that Friday morning, the AdMedia team skated, glided, raced, slipped and fell around the Pickwick ice rink in Burbank. Unfortunately, we did not find the next coming of Katarina Witt or Brian Boitano. Nor did we find the next Wayne Gretzky or Sidney Crosby. What we did find was a great way to hang out and blow off some steam at the end of a busy week. A lot of team members got to skate for the first time and some actually knew what they were doing. And for a few of AdMedia team members, it was a humbling experience falling on the ice in front of colleagues.


At the end of our special fun day, we had gourmet pizzas waiting for us in the conference room. Tomato & Basil, Pesto, and Chicken Barbecue were just a few of the flavors that the team got to enjoy. It was a perfect day to take a couple of hours out for ice skating and pizza. You can say it was the perfect ending to a fun team building day and a hard-working week at AdMedia.


Halloween Fun at AdMedia!

Posted November 1, 2012 by Marina @ 10:56 am

Hopefully you all had as fun a Halloween as we at AdMedia did. The holiday brought out many of the creative minds in our office as they displayed costumes of all different kinds. No matter where you went in the office, there was someone in some costume as they all attempted to win the AdMedia Halloween Costume Contest.

At the end of the day, the winner of the contest was awarded a new generation iPod Nano!

All of the employees took time during the day to input their vote for who they thought came in with the most creative/scary/funny costume and the choice was clear for our wonderful employee Janaki who came in with this awesome costume that featured a way to look through his body!

All in all, the employees at AdMedia had a great Halloween and got a great chance to show off their creative sides.








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DMA2012: What happened in Vegas…

Posted October 18, 2012 by fran @ 9:32 am

…Was so awesome, we couldn’t let it stay in Vegas.

Earlier this week, the AdMedia team headed to Sin City for the Direct Marketing Association Conference & Exhibition which was held at the Mandalay Bay. The show was packed with the best marketers in the industry, and we felt right at home.

Adding Value to Marketing Campaigns

Practically all the attendees that stopped by our booth agreed that AdMedia’s Cross Channel Advertising platform and Remarketing solutions would be able enhance their marketing campaigns. Not only would our platform let them deploy their ads to multiple channels, but with our help, marketers could track and monitor the effectiveness of their campaigns more easily.

It was really great to be able to connect with people who really knew what they were talking about and who understood the value that AdMedia brings to the table. Aside from our advanced approaches and wide reach, we help marketers and advertisers make the most of the media that they’re already utilizing. The people that we spoke to were really pleased to know that AdMedia can help them meet their ROI objectives.

Goodies and Gadgets

The people at DMA2012 really meant business. But then again, we WERE in Vegas, so we still made it a point to inject some fun into our booth. Aside from our usual iPod and Nexus 7 giveaways, the AdMedia team also gave out Hangover Kits to attendees. These kits were filled with hangover remedies to aid those who partied a little too hard in Vegas.

Needless to say, the AdMedia Hangover Kits were a HUGE hit and people just couldn’t stop talking about them!

On the whole, AdMedia had a BLAST at show, and we would like to thank the Direct Marketing Association as well as all the attendees for making it happen. You guys were great and see you next year!


ad:tech New York, Here We Come!

Posted October 10, 2012 by fran @ 11:20 am

The AdMedia team couldn’t be more thrilled to be attending ad:tech NY, and we are super excited to connect with fellow digital marketers and technophiles! You’ll be able to find us at booth #2018—don’t forget to swing by and say hi!

What We Have In Store

We have tons of games and giveaways in store for attendees, so be sure to stop by our booth. (Again, it’s 2018!) From awesome new gadgets to trade show materials that can assist you at the conference, we’ll be giving out a lot of great stuff that you don’t want to miss.

Of course, it’s not just about trade show swag though. We’ll also be giving ad:tech attendees exclusive insights about our cross-channel advertising offers that can help you increase customers, sales, visitors, and/or revenue. Whether you’re an entrepreneur who wants to put the spotlight on your business, a marketer who wants to gain more exposure, or a blogger who wishes to monetize your website, AdMedia has something that you (and your audience) will love.

Don’t miss this opportunity to get a special look at our multi-channel products and services that are designed to help you reach your target audience through numerous channels, including search, social, display, mobile, apps, and more.

Got any advertising, marketing or SEO questions? You’re more than welcome to chat up our reps at the booth. We would be thrilled to answer any of your concerns and show you the ropes.

Why Attend?

This two-day event is packed with informative sessions and major networking opportunities. The trade show gives you access to over 35 interactive breakout sessions, and you’ll even get to see some of the hottest startups go head to head in a series called Startup Spotlight.

Last but not least, ad:tech gives you a chance to mingle with some of the best marketers in the industry, allowing you to gain valuable connections that can help bring your online strategy to the next level. That alone is reason enough to swing by!

Save the Dates

ad:tech will be held at the Javits Center in New York on November 7-8 2012. To register or to get more information, you can visit the event’s official website here.

Hope to see you in NYC next month!


Filed under: Events

REALTORS Really Know How to Do Trade Shows Right!

Posted October 9, 2012 by fran @ 10:31 am

The California Association of REALTORS Expo (CARexpo) may be over, but the AdMedia team is still buzzing about how much fun we had last week! We connected with a TON of people, learned a bunch of new things, and more importantly, we were able to educate numerous real estate professionals on how they can use the web to gain more exposure.

Fun & Games

Every booth at the CARexpo had something fun in store for visitors, and AdMedia was no different. To demonstrate the power of remarketing, we gave out AdMedia lanyards to people that stopped by our booth. These lanyards represented the remarketing cookies that we use to tag people on the web.

Throughout the day, we walked around the floor and searched for people who were still wearing the AdMedia lanyards, and we gave out iPods to several lucky attendees (while of course explaining how our remarketing cookie helped us find them).

We didn’t stop at iPods though. At the end of each day, one lanyard-wearing attendee received a brand new Nexus 7 from us!

Educating REALTORS

Of course, on top of conducting games and goodies, we also made it a point to educate realtors about the various online tools that they can use to forward their business. We introduced our local PPC products that would allow real estate professionals to be found online and get more local leads and sales. In addition, we talked about how we can boost the online presence of realtors through pay per click traffic, SEO, and retargeting.

Being able to spread the word about online advertising was definitely our favorite part of the CARexpo. Not only did we make several new friends, but we were also able to give people insights on how they can use Internet ads to find prospects, get leads, and close more sales.

Yep, all in all, our CARexpo experience was awesome and very rewarding (in every sense of the word)! We can’t wait to do it all over again!



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