Display

Search Advertising is One of the Best Options for Marketers

Posted August 4, 2017 by Rashmi D @ 3:54 am

The process of displaying ads on SERPs (search engine result pages) showing results after a particular keyword has been searched by a user on a search engine, is search advertising. Search engines also display ads on web pages across different websites using similar advertising methods. (more…)

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Pop Advertising is a Like Double-Edged Sword that Needs to be Used Rightly

Posted August 3, 2017 by Rashmi D @ 4:14 am

The history of pop advertising began in the 1990s when a young web developer by the name of Ethan Zuckerman came up with a code to develop a window that was needed for a ‘fire-fighting’ operation of an automobile manufacturer whose online ad campaign came under malicious manipulation. (more…)

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Banner Advertising is an Important Part of Display Advertising

Posted July 31, 2017 by Rashmi D @ 2:55 am

The most common form of banner advertising is what we see in any commercial, corporate or social website for that matter, in most websites these days. Here are some of the different types of ads that fall in this category. To begin with, there are small ads within or on the left of articles that can either be banner or half banner ads. (more…)

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Display Advertising Trends That are Driven by New Innovations

Posted July 28, 2017 by Rashmi D @ 11:39 am

Like everything online, display advertising trends keep evolving at great pace. Gone are the days when there used to be just a banner on the mast and a box ad on the top right corner of the screen. Today, if you enter an ecommerce portal (a website which is like an online mall) to look up trousers and shirts, it may be that you would get ‘bombarded’ with various kinds of ads trying to attract you with things that you have a weakness for, other than what you have entered the portal to buy. (more…)

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Can Display Advertising Increase Brand Awareness?

Posted July 27, 2017 by Rashmi D @ 10:21 am

How much time do you just piddle around reading scientific research, sports stats, and cafe recipes? We all spend more time on our favorite websites that we do to search for a specific item. So, if you have a business and want to reach prospective customers, display advertising provides many benefits such as fast brand building and helps you reach your audience with Google Display Ads. (more…)

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