Display Advertising

Modern Mobile Marketing Trends For Small Businesses- Part 1

Posted April 16, 2018 by Mansi Sharma @ 6:20 am

As mobile marketing is giving a new definition to digital marketing, it is essentially important for digital marketers to use their knowledge of future mobile marketing trends. Undoubtedly, it is important to think ahead of the year and look beyond to see the mobile marketing trends that will help your business to flourish in the market. It is so obvious for a good marketer to tell that the sooner they begin to prepare things for the future, the more they will be able to capitalize when the time strikes.

Mobile marketing has become quite crucial for any business to make space in the market, ever since the facility of mobile shopping is introduced, the mobile marketing has been gaining more and more importance. That’s why we have rounded up some latest mobile marketing trends that will work for you this year and coming years as well. So read carefully to explore the future mobile marketing trends that will attract and convert mobile users.

Mobile Marketing Trends For Businesses

Through this post, you will be able to unfold the latest mobile marketing trends, so scroll down to this post.

Trend 1: Google TrendMobile Marketing Trends For Businesses

Two years ago, Google has announced that the team heading its search department would be moving towards a mobile-first approach. This is Google’s response to mobile becoming the preferred channel of search over the desktop. With the majority of its users now searching via mobile, Google understands that for the best interest of its user experience, it’s essential that the search engine focuses on mobile over desktop.

Trend  2: Mobile Speed And Performance

Mobile Marketing Trends For Businesses

As Google’s new indexing strategy puts mobile pages in the spotlight, the performance and speed of these pages become critical. After all, as the soon-to-be primary version of your website, your mobile page is about to get a lot more traffic. Thus, it needs to be in excellent shape. Mobile users expect fast, frictionless mobile pages. Regarding speed, mobile users expect pages to load in three seconds or less, and 90% of users will abandon the page entirely if it takes more than five seconds. You want to engage users, not turn them away with slow load speeds. Unsure of how fast your mobile pages load? Take a look at Google’s free PageSpeed Insights; this tool will help you determine your mobile load speeds and even suggest steps to make them faster.

Trend 3: Live Streaming Video Content

Mobile Marketing Trends For Businesses

Video content has always been the most engaging content type out there. Now, it’s becoming even more engaging, thanks to Live streaming on social media platforms and other services. Plus, mobile devices make creating and watching video content much more accessible, especially on-the-go. While your content strategies should still incorporate blogs, pictures, and other formats, videos produce 12 times more shares than both photographs and written content put together.

Live streamed videos only raise this engagement to the next level. The key to this increased engagement is that live streaming videos are happening at that very moment, unlike pre-produced videos that can be watched over and over again. Mobile users are prone to viewing live content even longer than static videos because of the inherent fear of missing out. In other words, if they don’t engage now, there may never be an opportunity to see the content again.

Words To Share

We have mentioned three important mobile marketing trends in this post. although, we are not wrapping up the article since we have just revealed three modern mobile marketing trends and rest threes are yet to share, so stay tuned with us and wait for our second post on it. Do share your thoughts with us in comment section below.  

How To Combat The Decline Of Organic Reach On Facebook?

Posted April 11, 2018 by Mansi Sharma @ 6:09 am

Gone are the days when a brand can easily reach thousands of your audiences organically. With the recent Facebook’s algorithm update, businesses have to rethink their social media strategies. Through this post, you will learn how Facebook chooses the Newsfeed for their followers and what businesses can do about it.

A Guide To Improve Facebook Reach Despite Organic Decline

Facebook-Reach

If your brand is totally dependent upon Facebook, then you must have noticed the drastic fall of organic reach post over the year. This means that the post is not visible on the targeted audiences’ Newsfeed as they have once appeared. Therefore, if your social media marketing is dependent on the organic reach instead of paid, then you have to make some alterations to your social media strategy. Since with the introduction of this new Facebook’s algorithm update, there are higher chances of having your sales being affected. This update will help boost those paid campaigns more; however, it doesn’t mean that it will ruin all the organic businesses. All you need to understand the update and how could you adapt it to your business.

Better Understanding Of The Update

First, you need to understand the purpose of introducing this update and to crack the code, you need to be clear on what Facebook is trying to achieve through this update. The main aim is to prioritize the family and friends’ posts to improve the user experience. Over the past years, Facebook has received the number of complaints regarding the quality of the posts. However, this latest update ensures that business posts with high quality will get chance to make it to their audience’s feeds. On the other hand, businesses that haven’t paid much attention to their quality will get affected.

In order to have a clear idea about this update, here are some key areas of changes and what you can do to keep the momentum going:

Family Posts over Product Posts

Facebook-Reach

This is to bring the familiar posts on the top which automatically reduces the organic posts of brands.

Things That Businesses Should Do:

  • Create HHigh-QualityContent
  • Analyze What Works On Facebook

Increase Of Facebook Groups

Ask a group of people to join the group to enhance the visibility of your posts.

Last Words

Since Facebook made it harder to increase organic reach, this presents a great opportunity to spread your eggs in several baskets and diversify your marketing strategy using other social media sites, such as Twitter, Instagram, Pinterest, Medium and LinkedIn. You can also start promoting your brand via email marketing as it remains to be an effective avenue to nurture existing relationships and build a community of followers.

Facebook’s vision of bringing people closer to its revamped News Feed algorithm is a positive user experience. However, this same algorithm made it more difficult for businesses and brands to reach its target markets. Take a good look at your Facebook strategy, so your brand can thrive and remain visible in the ever-changing landscape of social media marketing.

 

Filed under: Display Advertising

Social and Media Set to Split!– How Well the Advertisers Do?

Posted December 13, 2017 by Mansi Sharma @ 3:33 am

 

There was a time when the first phase of social media sites such as Facebook, Twitter and to some sort Instagram helped us connect with our dear ones in an atmosphere more centric on connecting. It was broadcast-focused and open network helping in revolutionizing the medium of communication when there was none to ponder over. It was this time when people received that golden chance to create millions of audience across the world in order to get their voices heard. This was the time when advertisers sensed opportunities to mint through an audience which grew loyal to these sites. With their penetration in the rural areas as well, this seemed like an opportunity of a lifetime.

But is that valid now? Well, the majority of people nowadays believe that Social Media sites have divulged themselves from connections and focused more on playing to a platform of advertisers. In these times the idea of getting a million followers on Instagram or having a look at someone’s activity on Facebook is long gone. What started as an opinion sharing platform has delved into a platform where you bogged down by people and which has made people abandon posting or shying away from these sites. Instead, people have now switched on to more private conversations and lesser affiliations Which now brings in a question, bold enough to be asked, ‘Is Social and Media ready to split? Is the status quo set to change in testing times? Where will the Advertisers go?

Now abandoning the first phase of social sites means less scrolling time through Facebook posts and Instagram feeds and spending more time on posting their thoughts on closed conversations on Facebook Groups and chatting on Messenger. This means that now people have changed their thought process of replying to every confusing chat on Facebook and rather talking to people who actually matter. It means maintaining several small, interest-based Instagram accounts or Fiestas, rather than a single, Public-facing persona.
What does this shifting in the user posting behavior indicate? This indicates that these people are also shifting away from the type of broad-based algorithmic feeds which nowadays are packed with news and media content which they feel is not made for them. However, this behavior has tempted the social media franchises to part ways to separate social and Media paving ways for a split.

What are the trends in the field?

As has been the case with parting audiences, the social sites have also begun to customize their social from social media platforms. Snapchat has announced that it will split the chat function from its media portal. Facebook has also tested a content only news feed with Messenger being the separate chat platform. It also launched ‘Watch’- a video platform much like YouTube which contains highly produced content from publishers and Media partners. Instagram is also bringing in it’s another messaging function called Instagram Direct to direct its user to chat functions.

How will the time change for Publishers and Advertisers?

Image result for social media

With social probably out of social media, publishers and advertisers would have to find their feet and adopt new distribution techniques to take advantage of this shift in user behavior. This means they will have to separate their strategy to be used while publishing on the media platforms as well as on the dedicated social platforms. This doesn’t mean it will be unethical to insert a content-based advertisement in the private chat forums. It means that the publishers would have to be more specific and creative in attracting the user amid changing times in the social 2.0.

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