Digital

Snapchat’s Enhanced Search Function Pits it Against the Likes of Facebook

Posted April 5, 2017 by Rashmi D @ 2:39 am

It has given the much-needed firepower to Snapchat to become the most popular platform for watching real-time content

Snapchat recently announced that it is restructuring the way its users search for stories like the daily photos and videos that individuals and brands post to their accounts. The ‘camera company’ which is how Snapchat classifies itself officially, also announced that it will be opening up a new advertising revenue stream. The app launched a search feature for stories that includes photos and videos that users collected at events and locations that appear for 24 hours and allows people to look up more than a million stories that were publicly shared on the platform.

The search function in Snapchat is presently the only way for finding accounts on the platform. You can either find the friends you interact with most, or search by account name for new people to follow. You can be a little more precise with the new search as it will allow you to search for accounts to follow or stories to watch, depending on the topics you choose which could be “Halloween masks” or “Thanksgiving trends.” Snapchat has launched the search feature for stories comprising the vast range of photos and videos. You can use the search bar at the top of the app to type in the keywords and see what people are sharing.

That’s not all because Snapchat also collects professional stories on its own. Recently Snapchat and Turner collected over 30 March Madness stories at different colleges. This is good news for you if you are a user as it offers you a new way to find information you are looking for, whether it’s something in your locality or any event across the country. For advertisers this offers newer places to display content. Snapchat hasn’t started allowing ads in search results but it won’t be long before it decides to do so. It could sponsor stories in the same way that Google does with its sponsored links in search results. Snapchat recently mentioned in a blog – “We’ve built a new way to understand what’s happening in Snaps that are submitted to Our Story, and to create new Stories using advanced machine learning.”

Filed under: Digital

Space150 turned a random Idea into Reality by Flying Nike’s shoe into Space Using a Weather Balloon

Posted March 31, 2017 by Rashmi D @ 12:30 am

The occasion was celebration of the release of Nike’s new Vapormax as well as the 30th anniversary of the Nike Air Max

The question then arises right at the outset – why would anybody pull off a stunt like that? Ned Lampert, creative director, Space150, said this was how his agency thought and acted, by experimenting on the move with a random idea and quickly turning it into reality. However, there’s more to it than meets the eye. It’s Nike that Space150 is servicing and Nike says “Just do it.” So, if it means tying a Nike shoe to a weather balloon and fly it for over two hours to a height of 117,550 feet above sea level, right up to the stratosphere, so be it – just do it.

Lampert came upon the idea to try something different for the release of Nike’s new Vapormax after working on a poster project for Nike’s Air Max Day. He called Nike and asked for a pair of the highly coveted shoes for what he had in mind. Within two hours of Nike asking him to just go ahead and ‘do it’, he was in action. “We’re really inspired by Nike,” he said, “inspired by their approach to technology, their approach to culture and trying to push the limit as much as possible, and we felt this was the perfect intersection of sports and culture to tell the story of the lightest shoe in the world.”

Lampert recalled, “And then two hours later, I was on the phone with a weather balloon pilot and buying him an airplane ticket on that call.” Although the pair of shoes didn’t arrive in Los Angeles until Saturday night, Lampert’s space odyssey was ready to take off. He along with the balloon pilot attached the shoe to the balloon along with two GoPro cameras to capture the feat. This was obviously the most critical part of the experiment – the world of sport shoes needs to see this stupendous feat. Never have a shoe, let alone a sports shoe, scale those dizzying heights. This was a first and Nike did it, thanks to Space150. The balloon eventually burst and the shoe parachuted down safely back to Mother Earth. “It looks fake. Everyone I’ve shown the video to said it looks fake, but it’s very much real,” Lampert summed up.

Filed under: Digital
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