Digital

What To Consider When Buying Native Video Ad Placements?

Posted September 7, 2018 by Abhishek Pandey @ 12:50 am

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Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. According to the recent report, it is stated that 90% of consumers skip the pre-roll video, which is far and away the most popular video ad format. Advertisers must now look elsewhere if they want to continue engaging viewers with video advertising. One of the formats that have grown quickly is native video, which can deliver a message at a relevant time and format while consumers are browsing content feeds. This article will reveal some considerations that should be made while buying native video ad placements.

Things To Know While Buying Native Video Ad Placements

For advertisers who are looking to pursue native to help deliver their video messages, here’s what to take into consideration when investing in a campaign:

Understand All About Native Ads

As with all successful, popular formats, opportunistic sellers are quick to slap the “native” label on just about anything if it helps them sell media. One such format is out-stream video. The trouble with formats like out-stream is that they can feel out of place, and introduce the same skip-ability problem that plagues pre-roll.

However, we’ve learned that placing a headline along with a video unit that matches the rest of the site is vital to the ad’s success, driving 9% higher awareness, 23% higher engagement and 37% higher completion rates. This gives the consumers context to what they are reading, viewing and seeing. In other words, it makes sense to them as to why this video would be there and feels less like an intrusion than a video that simply pops up and starts playing.

Don’t Be Afraid Of Text

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Many advertisers might approach video as a format that can rely solely on sound and image, without a need for text at all, but they’d be wrong. As I said above, headlines are incredibly influential to how well a native video ad performs. Adding text to the video itself can be incredibly powerful as well. This is because consumers are often encountering native video with the sound turned off. While the motion might capture their attention, they can’t hear what’s going on. So, video with text elements can better inform the consumer with messages around the product or service being advertised. When brands can adapt their creative content to how consumers view the video, they’ll be rewarded with high engagement and successful campaigns.

Move Away From “Advertorial”

Text-heavy video works because it fits in with the way that consumers scroll through content. If the key message is there in the text, consumers are more likely to read it. Therefore, the trick is for the brand to get to its core messaging early in the video as well.

In fact, it’s potentially detrimental to the advertiser if a native video takes too long to get to the brand message. It’s difficult enough to capture consumer attention today. If the video is only tangentially related to the brand and the core message, then it is not likely to land with any kind of impact. Focus the content on the brand itself, arrive at the key messages quickly, and again, don’t be afraid to do so with text so that viewers can grasp the message even if they view with the sound muted.

Transparency Is A MUST

Even though the current state of native no longer requires customization for every single publication, that doesn’t mean that the sites the ads run on and the context in which they appear are no longer relevant. When making a native video purchase, it’s still incredibly important to have transparency into the types of sites, the quality of those sites, and whether the audience matches the advertiser’s desired target. And while native stands a much better chance of capturing consumer attention than pre-roll or standard display banners, advertisers still need to monitor viewability and other factors.

This information is useful for both campaign reporting and targeting strategy. Advertisers can now leverage the same kinds of audience targeting capabilities in native that they’ve become used to for display and pre-roll. The difference is that advertisers are earning attention instead of forcing attention, which is proven to be more impactful because it respects the user experience.. Don’t buy native video without the availability of all of these data points.

Last Words

Digital advertising is no longer about simply shoving a message into an ad slot and hoping that it reaches the right consumers. Native video is no different, and it needs to be strategically targeted so that it reaches the right consumers. Brands that go beyond targeting to capture attention with headlines, in-video text, and powerful, impactful messaging are likely to succeed with native video now and well into the future.

Filed under: Advertising,creativity,Digital

New Into Content Marketing? Take Lessons from Netflix

Posted July 23, 2018 by Abhishek Pandey @ 3:45 am

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If there’s any content marketing prodigy that you should pay particular attention to, it’s Netflix. Very few companies have led the spawn of an entire industry, and still managed to stay ahead of the curve. The streaming video service closed 2016 with 93.8 million subscribers, up nearly 20 million from the year prior.

Its strategy is very tactical, and it plans to keep it that way. Have you ever heard the company publicly speak to its methods of exposure? Netflix is extremely covert in the area of marketing; you’d almost think it’s Magic Leap.

Even if you’re not in the media business, there’s a lot to learn about how Netflix approaches to content and goes about amassing an audience. It is an excellent example of content marketing leveraging its product, data, and social media. Here are some vital takeaways every content marketer can learn from Netflix.

Build The Experience Through Standalone Products

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Seemingly, Netflix doesn’t place the most value in traditional marketing. Its approach is much more innovative, even to the extent of creating standalone products to extend the experience of a new show. In the era of 360 video and artificial intelligence, no idea is too large. Netflix is not afraid of walking this line and more often than not, it provides a tremendous return on investment.

For example, Netflix recently commissioned the third season of the highly touted Black Mirror, which explores the scary possibilities of technology. To promote the show, Netflix actually created the app Rateme that was the conflict and downfall of the first episode of the season. It did something similar with a Stranger Things web tool, which allows users to create content with the show’s font. Also on the list are Netflix socks, among other consumer products that make light of the culture of its dedicated audience.

Content is not distinct from the confines of an article or a video. Many times, content marketing is a product or a standalone experience that gets the conversation going and creates the opportunity for the audience to get involved in the show’s universe.

Invest In Original Content

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Netflix invests in original content so much that it can almost market itself. Entrepreneurs and marketers specifically should learn to invest effort and finances into the kinds of content that have proven successful with their audience.

In the last three months of 2016, Netflix added 1.43 million new U.S. paying subscribers. In 2017, Netflix plans to spend nearly $6 billion on content. For context, ESPN spent $ 7.6 billion on content in 2016.

Data Is Certainly The Differentiator

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We all know data matters, but are you sure you’re leveraging the right metrics? Netflix uses data to predict behavior and to help create a better experience, ultimately inspiring a lot of its marketing.

Inside the product, Netflix tracks your browsing behavior; what time you watch content; when you pause, rewind or fast-forward; and what kind of content is viewed on which day. Using this data to understand consumer behavior, it can both suggest the right content in the product that makes you stick around longer, as well as adjust its marketing content to fit your interests.

Netflix used big data to promote House of Cards. User behavior was very much the deciding factor on its series rollout of marketing collateral.

Before a series is released, there are typically one or two trailers made to build the buzz. For House of Cards, Netflix made 10 different cuts of the trailer and served you a trailer based on your previous viewing behavior. If you watched a lot of Kevin Spacey, you saw the trailer that included more of his scenes. If you happened to actively rate and suggest David Fincher’s work as a director, you were shown a different trailer.

Through Netflix’s algorithms, it can determine who might be interested in new shows and can cater content that will be best received, according to its data. How are you using data to steer your marketing content for better engagement?

Netflix’s success in original programming is not by accident; its data having a large influence on its content marketing is a technique we should all mimic.

Help Virality Happen

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There’s so much talk about “going viral,” but do we ever explore the science behind it? Netflix has a knack for catching virality, and it stems from making content easily shareable and having a consistent and honest brand voice.

Netflix is known to provide content that pairs well with social media, helping insert itself into everyday conversations. The takeaway is you need to encourage virality.  Help your content get to the tweetosphere and allow it to literally be a part of the conversations your audience is having. Their brand voice has also added to Netflix’s visibility across the internet. It’s mastered the tone of voice and it’s done numbers on social.

Twitter Ads info and privacy

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With such an authentic and conversational voice, Netflix established a tone that creates a loyal fan base that will actively engage with their content.  Its best performing content just involves a bit of its swag rather than a big announcement. It should compel marketers to plan for content that gets people excited enough to head to your owned channels.

Netflix is a dominating force, and much of its success is attributed to its approach to content marketing. Its unconventional methods are the forward-thinking techniques we should all adapt to build a dedicated audience.

 

(All photographs are courtesy of the original owners unless otherwise indicated)

Filed under: Digital

Content Marketing Tips to Keep Your Customers Engaged

Posted April 26, 2018 by Abhishek Pandey @ 6:36 am

Any business owner can tell you that trying to keep on top of everything is challenging. That’s why automating your marketing content is a great way of ensuring your name gets out there, without you having to oversee the whole process. Here are some ways you can improve your content marketing automation and make things a little easier for yourself.

Content Marketing Tips

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Create forms to gather information

 

Forms are a great way of bringing in new clients without you having to keep courting them. All you need to do is make the form once, and they’ll provide the information for you. That information can then be filtered to your ‘new subscribers’ file, and they’ll receive the relevant emails to them. There’s lots of help online for making new forms for your website. 

 

Create and share useful content

 

Of course, no one’s going to be reading your content if it isn’t relevant to them. You need to be creating articles, videos, and images that show your reader something new and interesting. Take a look at what else your target market is looking at online. The more information you can gather, the better. “You can use it to target your content better and get better results. For example, as a gardening blog, you may find that your readers are looking at clothing for gardening in wet weather. That means you can create content around finding the right shoes or clothes for the garden and keep them coming to you for content.

 

Nurture existing customers

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While it’s important to keep bringing in new interest, you’ve got to make sure you’re looking after your existing customers. This can be those who have bought from you before or those who’ve been reading your content for a while. Ensure that you’re giving them just as much value as your new customers. For example, you could send an email to customers who’ve bought with you before with an exclusive money off offer. This shows them you still value them as customers.

 

Keep content short and to the point

 

No matter who you’re writing is for, it’s likely that they won’t have enough time to read long-winded emails and content every time you create them. In fact, it’s more likely to put them off reading your work altogether. Your writing needs to be short and concise. A good way of doing this is to ensure that your main point is in the first sentence. Easy Word Count and Essayroo are good tools you can use to ensure your writing doesn’t go too long.

 

Schedule posts for the right time

Schedule posts for the right time

If you’re not already scheduling your posts, now is the time to do it. This saves you so much time, as you won’t be trying to keep up with your posting schedule when you have so many other things you need to be doing. There are lots of different posting services that will let you line up your posts, so they’re ready and waiting to go online when you say so. If you do this, you can also ensure your posts go live at a time when your target audience will be online too, giving them an extra boost.

 

Edit your writing

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Anything you write to go online needs to be proofread and edited before it goes live. That includes even inconsequential sounding things, like your Facebook posts. Any errant mistakes that slip through can reflect badly on you, and you obviously want to avoid that. Take the time to read over anything you write, and leave some time in between writing and reading so you get some space from it. It’s also a good idea to get help from others if you can.

Last Words

These effective tips will improve your content marketing, making it easier for you to bring those customers in and keep them engaged. It’s all about making the most of the services available to you and keeping those clients wanting more.

 

Filed under: Company Headlines,Digital

Top 5 Digital Marketing Trends To Watch Out For In 2018

Posted February 22, 2018 by Abhishek Pandey @ 7:08 am

2017 has been a tremendous year for business to actually get on the digital marketing bandwagon. With the multiple emerging technologies and platforms like machine learning and chatbots, many online brands got the opportunity to connect with their targeted audiences and future customers. In this technology-driven industry, the key to success is to become aware of the technologies and platforms the best opportunities for your business and audiences.

In this competitive business industries, as we try to step-up our marketing strategies or alter our marketing game with the aim of having ever-changing digital landscape, here are some marketing trends that will rule in 2018. Therefore, read on to learn about the best digital marketing trends that are expected to be avant-garde in creating brands online:

Video Marketing

These days, video marketing is becoming the most popular in digital marketing trends and if it is used properly then it can get better results. It can have the positive impact on the business as it can successfully draw the attention of the audiences. Brands are creating video content to boost the search engine ranking, improving engagement and website traffic.

Voice Search

Whether it a desktop or a smartphone, voice search is becoming extremely popular among masses and by 2020 it is expected to have more than 50% of all searches will be of voice search. It is important to optimize for voice search through long tail keywords.

Artificial Intelligence

This year, the popularity of AI has already been recognized through big data, machine learning etc. and it is expected that its contribution will be continued with its full potential in coming days.  During the personalization of user experience, it can be seen in chatbots and it also simplifies the decision-making through predictive marketing.

Brands will Invest in Influencer Marketing

Undoubtedly, Influencer Marketing is a key to success in 2018 when it comes to digital marketing trends and it is worth to invest in it. People prefer to buy the products based on personal recommendations of the influencers. Influencers can create the branding on the social media channels. They have the strong follower base or blog to promote the products or services of the brand.

Growth of Mobile Marketing

Mobile Marketing is growing as the number of mobile users is increasing day by day. People check their mobile almost 50 times a day. The site should be responsive design or mobile friendly. Mobile SEO is necessary to stay ahead in the competition

Popularity of Social Media Marketing

Nowadays, Social Media is a powerful tool when it comes to digital marketing trends. People are highly active on social media so it should be explored for opportunities for lead generation or sales. Live video, Instagram stories, Facebook messenger ads are trending features which should be utilized while performing social media marketing in 2018.

Over to You

After going through this post, you would have come to know about the digital marketing trends for 2018. So what you are waiting for start exploring them in your digital marketing strategy to boost the performance of the brand.

Filed under: Digital

Effective Ways To Increase Your Online Presence

Posted February 20, 2018 by Abhishek Pandey @ 6:44 am

In this digital and competitive-age we live in, it is quintessentially important to have an online brand presence which would be recognizable, and authentic to set it apart from the competition. It is a fact that high visibility of your brand increases credibility and it forces customers to retain your products/services.

Creating an online brand presence is all about getting the attention of your targeted audience. Today, a consumer wants to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services. Keeping this in mind, here are some key insights as to how to effectively increase your online brand presence:

Start Blogging: Having a blog can increase brand visibility and improve your chances of success online. In fact, blogging is one of the most effective ways to enhance the visibility of your brand online. If you search online, you would come to know that blogging improves your search engine rank, and increases reach in order to cultivate relationships with customers and other influencers.

Optimize Your Website: Undoubtedly, creating and maintaining a website is one of the most important branding tools for any business; however, not many are aware of the fact companies can do website optimization for optimal performance on search engines to drive traffic to a website which eventually improves the brand’s visibility.

Social Media Marketing: It is one of the cost-effective ways to promote both small businesses and corporations online. The best part of Social Media Marketing is to promote visibility, brand loyalty, recognition, and can also to grow sales of your business. Moreover, social media marketing allows small businesses to establish business and to reach worldwide audiences without spending much money.

Create High-Quality Content: Creating and distributing quality content is the best way to gain visibility online and moreover the most effective marketing strategies to promote your business online while creating brand recognition. These days, websites are full of content; however, if it is not of high-quality content that your brand might face problems regarding ranking and it could ruin your brand image online which is not good for your business.

Video Marketing: Businesses of all sizes can benefit from video marketing. There are many video platforms such as YouTube, Vimeo and much more on which you can upload high-quality videos to get traffic. Create your brand video and upload it to the best video platform to drive traffic to your website, and get your brand noticed in front of a targeted audience. You can simply add your brand name tags to get a better result.

Final Words

Last but certainly not the least, while creating an online brand presence, don’t attempt to create your online brand like any other brand in the market. Be unique and honest with yourself about your brand’s value to adding more value to your brand presence online. Hope this works for you, do share your thoughts with us about it.

Filed under: Brand Marketing,Digital

Pinterest Helps eCommerce Business To Grow

Posted February 19, 2018 by Abhishek Pandey @ 6:50 am

Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity. There are a plethora of social media platforms available today; however, there are few platforms that help business to grow and increase their brand image without budgeting much on the paid marketing. Except for Facebook and Twitter, Pinterest is one platform that increases your brand name instantly.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies. With half of all Millennials in the U.S. and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it’s definitely a social media platform worth investing time in. So read on to explore more of the ways for being Pinterest’s user base.

Keywords Is the KEY In The Visual Search Engine

It’s essential to remember that Pinterest is essentially a visual search engine, and in order to rank higher and appear in people’s searches, you need to use relevant keywords in the image description. Similar to the strategy you use to increase your website ranking, you require keywords to rank on Google, likewise, your images require descriptive keywords within Pinterest as well. “Be smart and strategic while creating pins and using keywords.

 

Make Boards Based On Your Product Categories

Pinterest users love the organization, they are creating virtual bulletin boards after all. You can appeal to users by keeping your own account neatly structured and create a board for each product category you sell or want to promote. For example, if you sell apparel, you may want to create a board for each type of clothing, such as dresses, skirts, tops, etc. Or create a board for the latest fashion trends, such as midi skirts or metallics. This will allow users who are potential customers for each category to easily follow and share the boards they are most interested in.

Increase Reach Through Group Boards

If you aren’t getting a lot of pins or new followers, perhaps you need to go to where other users are and share your content there, at least until they start coming to you. Group boards are a great place to share your content and get a lot of eyes on it. You simply need to search and request access to group boards that align with your brand. Once you are accepted, you can share your content with large pools of people.

Plant-based wellness blogger Chelsea Williams uses this tactic to increase her reach and has had a lot of success with it. “Although I only have about 500 followers on Pinterest, my account averages over 16,000 monthly views. Pinterest has been a tremendous help; I use group boards to increase visibility,” says Williams.

Schedule Pins At Peak Times

Using third-party platforms to stay on top on your pins and to post at the most beneficial times is another way to increase referral traffic. “Tailwind allows users to schedule pins, similar to Buffer for Twitter, at peak times. This helps users get more eyes on their pinned content. Tailwind provides analytics and access to group boards, also known as Tailwind Tribes,” says Williams.

Allow Users To Buy Your Products Without Leaving The App

In today’s digital business landscape, everyone wants everything accessible and fast. Instant gratification has never been more in demand. That’s why buyable pins are a great option for e-commerce businesses; they allow users to go through the payment process within the platform, making the purchase process seamless and efficient.

Food For Thought

What’s wrong in enhancing your business without paying to Google or any other platform? So, follow the ways that have mentioned in this article to enhance your eCommerce business with the help of Pinterest. Hope this post helps you!

Interesting Ways Through Blockchain Could Transform Digital Marketing

Posted February 15, 2018 by Abhishek Pandey @ 3:11 am

As the world is turning into a digital, so is the digital advertising market is growing rapidly. In 2017, the surprising rise of the cryptocurrencies like Bitcoin was in the trend which keeps coming in the first week of this year. When you hear cryptocurrency, the first thing that comes to mind is blockchain as many millionaires and billionaires have observed that this technology could transform markets instantly as it offers transparency and efficiency to the advertisers.

Most of you know that blockchain is the technology that supports Bitcoin; however, many of you are still don’t know that blockchain has a huge potential to disrupt and resolve issues persist in marketing and advertising sectors. This defines that this tech seems to have a tremendous power to transform digital marketing industry.

Here are some ways through which this technology could change the digital advertising:

Targeting And Engagement

Many advertisers have invested a huge time and efforts on the ad platforms they have worked upon just in finding the right methods and acquiring data that enables them to deliver the right message to the right user and that too at the right time, which results in the action. For instance, BitClave envisions a Consumer Activity Token that a consumer earns by adding their data to the blockchain. When a search is made through BitClave’s decentralized search engine, the businesses that are willing to reach to them will compensate them.

Data Management

Data management is the spine of the digital advertising. From measurement to targeting, the participants who acquire data have an advantage over those who don’t. It’s not at all surprising to know that some participants are looking at the blockchain technology ways that could address data-related issues and challenges. An example to give you a clear idea on it- last year, Comcast had announced that it is developing a Blockchain Insights Platform aiming at improving the efficiency of premium video advertising in order to have a better planning, targeting, execution and measurement on across all the screens.

Fraud Prevention

Ad fraud is one of the most common and the biggest concerns among advertisers. Unfortunately, it is not possible to stamp it out as the digital ad ecosystem has become more complex and opaque in recent years. Although, the major Ad vendors and publishers are after IAB standard Ads.txt which is still not perfect.  Some sellers are tricking publishers to adding them to their Ads.txt files; however, Ads.txt doesn’t tell the type of inventory a particular seller is authorized to sell, which opens the possibility for a vendor. For instance, adChain, a smart contract on the Ethereum blockchain that maintains and stores a record of a publisher domain names that are accredited as a non-fraudulent.

Buying And Selling

The most intriguing part of this application is to use the blockchain to enable publishers and advertisers to buy and sell directly or with fewer intermediaries. It is not required to mention that the blockchain based smart contracts could effectively automate every aspect of the delivery and payments easily.

Food for Thought

As after going through this post you must have understood the ways that could benefit advertisers. Hope you like this post.

Filed under: Advertising,Digital

How Facebook Help Publishers?

Posted February 14, 2018 by Abhishek Pandey @ 6:31 am

Facebook is quite in the news these days as the Facebook executives defended the recent controversial changes to the types of stories that appear in users’ feeds, acknowledging that the company is staking out a “very clear point of view” on some things but not all the questions that are taking rounds these days.

Facebook has no problem weighing in on things like hate speech and sensational news, the company insisted. “Those are areas where I think it’s appropriate for us to have a point of view,” said Adam Mosseri, the product executive in charge of Facebook’s most valuable real estate — the News Feed — said. “But I do think that there are other areas where it would be really inappropriate to have a point of view, given our scale” — like a political ideology.

Mosseri spoke Monday from Recode’s Code Media conference in Huntington Beach, Calif., alongside Campbell Brown, the former NBC anchor who Facebook hired in January to manage its relationship with news publishers.

Here are the ways Facebook said it’s trying to help publishers:

Soon, Facebook is adding a News section to its Watch tab, where users can view original videos. Brown predicted it would be a popular destination for “big, breaking news moments.”

Facebook has settled a dispute with Apple that prevented the social network from launching a subscription tool for publishers on iOS devices.

Facebook has lowered the meter on its paywall — the point at which Facebook asks the news reader to go to the original publisher’s website — to five articles.

Facebook would not rule out paying publishers for content, with Brown saying that she would “never say never to anything.”

But Facebook’s latest change to its News Feed algorithm and its move to rate the trustworthiness of news outlets raises a lot of other questions. The company has started to prioritize posts from regular users at the expense of posts from brands and publishers. CEO Mark Zuckerberg described those posts as “crowding out the personal moments that lead us to connect more with each other.

Brown and Mosseri had some nuanced answers to how Facebook would be evaluating publishers. Brown said Facebook is okay with having a point of view if it means “leaning into the quality news,” as well as elevating local media, “broadly trusted publishers” and niche websites that have expertise.

For Mosseri, he added, “We have values and we have standards,” adding that his team is focused on what he calls “the integrity effort.” But he also made clear, Facebook will never make a judgment on any entity’s ideological or political point of view.

And about the company polling its users to find out what they consider trustworthy, Mosseri said, “This is not a popularity contest. We’re looking for trust by a wide range of people.”

Filed under: Company Headlines,Digital

Learn How To Protect Your Privacy On Social Media Channels!

Posted February 8, 2018 by Abhishek Pandey @ 11:36 pm

Social media accounts help you share your daily life with friends; however, the mobile apps can go further than that by automatically alerting your friends that you are online, reading a message, or even your nearby location. If you don’t want your nearest and dearest to know what you are up to every minute of every day, as a general rule, try posting less frequently on the social media platform. Your photos, check-ins, and text updates can convey more information than you intend. Beyond that, here’s how to tweak certain key settings on your apps to leave a smaller digital footprint.

Turn Off Your Activity Status

Many social apps will show your friends a notification when you are online, and even when you’re offline, they can display the last time you visited. If you’d rather not broadcast your presence, many social networks will let you turn off this display.

Turn off read receipts

When you are trying to preserve your privacy, one-on-one messaging options let you stay off the social media radar while still keeping in touch with your friends. To preserve your privacy, first turn off read receipts, those notifications that let your friends know when you’ve read their messages.In the Facebook Messenger and Snapchat apps, you can’t turn off read receipts, but sticking to individual chats in apps will preserve your lurker status better than posting on public social media networks.

Stay off the map

Social media apps can use your current location to feed you relevant ads and alert you about nearby events; however, there is one thing that most of you are unaware of it that they can also broadcast your whereabouts. This feature you might want to turn off if you want to protect your privacy from your friends.

Facebook also shares your location with your friends. To disable this feature, tap the menu button (three horizontal lines) on the right-hand side of the screen. On Android, your next step is to pick Account Settings; on iOS, choose Settings, followed by Account Settings. Either way, follow up by tapping Location, selecting Nearby Friends, and setting the main toggle switch to off. This will prevent your friends from looking up your current location or getting alerts when you’re in the area.

These networks can also attach your location to your status updates. On the bright side, Facebook and Twitter make it easy to avoid oversharing: They will only reveal your location if you specifically tap the location-tagging button while composing your post. Still, it’s worth double-checking your message before you post, to make sure you’re not accidentally revealing too much.

Limit the audience

To use social media networks without broadcasting your presence, we’ve discussed sending direct messages to a few contacts rather than posting updates for all of them to see. In addition to that method, Facebook lets you limit the audience for your updates on a post-by-post basis.

Conclusion

Whenever you are drafting an update, tap the audience selector button just under your name—it will probably say Friends, but it might have another label, depending on the default audience for your posts. Once you tap it, you can limit who will be able to see this update: Simply select More followed by Specific friends. This lets you hide your update from most people on Facebook while still adding to the News Feed of a few select contacts. Hope this post works for you well, if it does, do share your feedback with us in below comment section.

Filed under: Digital

Internet of Things (IoT) into Travel Reaps Customer Satisfaction

Posted January 29, 2018 by Abhishek Pandey @ 7:35 pm

 

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Travel remains one such field to have been impacted by the Internet of Things (IoT) but some late innovations have put this field into consideration for future installations. One such innovation was carried at Marriott International in the Irvine Marriot Hotel located in Orange County, California, where an Internet-connected mirror within a shower to tap the ‘Shower-Thoughts’ of its resident, an idea that people’s best creative ideas and brainstorming take place in the shower. The steam from the shower first fogs up the mirror to create a digital whiteboard on a section of the door allowing the consumers to draw all over the glass while mailing themselves the same. While the idea might seem superfluous, Marriot is actually planning to crunch the same tech in its hotels after testing the date from here.

As per Matt Carroll, VP of Global Brand Management at Marriott believes that the technology is part of a broader move to keep up with the Consumers’ changing travel habits and new competition from the digital upstarts such as Airbnb, HomeAway, and other online travel agents. Apart from the connected mirrors in the shower, Marriot has also invested in Mobile-Powered Room Keys and check-ins while creating a Facebook Messenger Chatbot which lets its guests set up wake-up calls and order room service. “It’s an ongoing process of testing, learning and trying new things,” Carroll said. “As we hone in on those things that resonate, we’re moving as quickly as possible and scale them across the brand.”

How is IoT shaping Travel Brands Innovation?

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From giving consumers better recommendations to using the Artificial Intelligence for the same to trying IoT in order to personalize the experience of consumers, the Travel brands have been pouring in millions of dollars into technology to make the consumers and shape their travel experience for better and larger good. The days have gone by for personal bookings as most of the bookings are made these days using Smartphones and Tablets.

“The travel sector is already disrupting itself and disrupting itself again because it has all the makings of things that are going on in the consumer markets right now, which is in the direct-to-consumer, service-based moment,” said Brent Vartan, managing partner at Bullish. “Most of what is coming now in the marketplace is people trying to disintermediate as much as possible.”

As per the data collected by Accenture and the World Economic Forum, the digital changes in sectors such as Travel, Aviation, and Tourism industries will be worth more than $1 trillion in revenue and efficiency saving by the year 2027. And the in the center of such innovations would be such Internet of Things (IoT) where the date about everything from spending to location to insights about previous trips that marketers are practically important for. The importance of data influx would be greater in the coming times while we serve the type of vacations have the consumers been to lately or if a traveler is more inclined to relax on a beach or are they more adventurous? Marriott’s Carroll said. “We’ll serve them up offers for experiences that align with their buying patterns in the past.”

What do the Consumers Want from IoT?

The reveling innovation in the sector is marked by the jump in the consumer apprehensions where more than 67% of them want the travel companies to send them the personalized recommendations but only 44% of them actually receive such recommendations due to companies back slogging.

Given the competition in the Aviation and Travel sector, the travel companies will have to specific about their recommendations which they give to their consumers based on their travel search and travel history.

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