creativity

Improve Your Business Media Exposure with Following Ways

Posted February 5, 2018 by Mansi Sharma @ 5:39 am

Image result for business communication

Communication is the most important tool to improve the visibility of your business in the present times where digital marketing is ruling the roost. A lot of your time might get into understanding the media opportunities available in the market in coherence with your business as well. But having a great media spot and finding them to the best of our interest can be a real daunting task as well but they are best suited to enhance the business chances and your opportunities with the clients as well. It becomes important to reach the revenue goals of the year if the company remains in the spotlight. Check out the following ways and means in which you can increase the media exposure of your business easily in the current times –

Have a Proactive outline of National Theme

Keeping a quote on the national theme can often make the brands glorify in the national media thereby making more generic searches as well. Handling press on the issues which are going to become big will add a more specific ground to your business as well. There are also some online sites and services such as Helping a Reporter Online (HARO) which can connect you with some reporters who are searching for relevant quotes.

Opining the Experts

Image result for expert opinion

Industry experts have detailed experience in the pace of industry while playing a key role in the brand positioning for various brands. Having been there at numerous conferences around the world, they are proactive in finding solutions to the challenges facing the business and communities such as the global warming and rising sea levels, flooding in Norfolk or for that matter any other statement. Hence, experts’ opinion before advertising or communicating your brand’s positions must be adhered to.

Digital Presence

Are you yet to come on board with digital marketing? If yes, then you better move it with quantum pace. This is one of the easiest ways in which your presence can be glorified on the content websites and clearly optimized as well. Social media tools can also be used to mark your presence on the world wide web to trade any publications.

Industry metrics

Image result for expert opinion

For a leader, you must also consider the market options as viable and have the power to enthrall your business with reasons and decisions. You must thereby identify the white spaces within the information provided by experts and have insights which might add a fresh perspective to the conversation.

Focus on your CSR Initiatives

One way to build the brand rather than thinking about the expenses is the proper utilization of the CSR Initiatives. Often it is used as a tool for stronger marketing and reliable outsourcing as well. It is highly recommended to have the CSR speak in lieu of you to make your brands a success in the future.

Filed under: Company Headlines,creativity

How to create your shop on Facebook? – Here are the simple ways

Posted December 8, 2017 by Mansi Sharma @ 3:58 am

Do you have buzzing business in your locality?

Want to take this business to high priority and multi-user base where you can maximize the potential to the fullest? Well, in that case, Facebook is the place you are looking for. Facebook has evolved in the recent decade as a fully-fledged business hub with a multi-billion user base. With such a huge number of traffic, it is certain to catch anyone’s attention. It is also notable that every Facebook user spends more than 30 minutes per day on the social site. While they are busy surfing their social life, why shouldn’t they be provided enough space to check out some of the products? This will help in user consideration at a place where all your customers remain connected probably

Many times, we get advised onto how we should move our product on Facebook but there is a great deal of information which we lack in the advice and which we are going to learn here. You can create the Facebook shop to enhance your F-commerce either directly through Facebook or through some special tools which not only would enhance your presence but will also help in the future consideration of the product base.

Step 1: Add a new section to Your Facebook Account

The first step would be to navigate to your Facebook Business Account where you have a business page and admin privilege. On the timeline below the cover photo to the right, there will be a button called ‘Add a Shop Section’. Click on the button to create the section there.

A pop-up page will come up which will ask you to Add shop section. You have to click the blue button to add the section by agreeing to the merchant terms and conditions. It is advisable to read the terms and conditions very carefully in order to understand it clearly.

Step 2: Set the Shop Details in the Shop Section

Once you click the Add Shop section, there will be another pop up coming out of there asking details about the business. Furnish your business email address and click on the box which will use the email for customer service inquiries. If you click on the box, any query regarding the shop will be directed directly to your email address. In the last columns, you will have to give your business address in complete totality.

Step 3: Payment Configuration

Facebook provides you with two options for collection of Payment received through it. The first option is to process the payment through the Facebook page to which the merchants often accept. The other option is to redirect the customers to another website like your own website for that purpose. Once you have configured that you would like to check the payment out through Facebook, you will be asked to set up the payment account.

The merchants from the US can set up their account through PayPal or Stripe as they are very common in the US. While the customers and Merchants from other regions can set up using methods like bank transfer or Cash on Delivery (COD) Mode. It will also ask about setting up your Payment System which you can do so by clicking to connect to an existing Stripe or PayPal account. If you don’t have one, you should first set up an account and start the configuration. Currently, Facebook has configured Stripe while PayPal option is still being rolled out.

Step 4: Finish the Shop Setup

Once the Payment option is configured, all you need to do is to click on the ‘Finish Setup’ button to complete the shop set up in order to complete filling in the rest of your business information. Once the steps get completed, the Facebook Shop will get activated for your business.

Step 5: Add a Product to your Facebook Shop

Having configured the payment and completed the information for your business, the Facebook shop has become life for your business. It is now the time to start selling. For that, you need to upload the product information for products that people can look at and consider buying. You can see a Shop tab on your Facebook business page. Click on this tab to start a pop up which will ask you to add a product. Follow the information in the box to add the product to your Facebook store.

Click on the Add photos button to insert the product image into the Facebook in order to reveal what would the product look like on the Facebook page. Also, write the product detail and other details if necessary.

 

Filed under: Brand Marketing,creativity

Microsoft and Moleskine to develop auto sync of Smart notebooks to Windows

Posted November 27, 2017 by Mansi Sharma @ 3:02 am

Ever wondered about handwritten notes might get synchronized with the Windows? Well, this does seem a distant possibility as Microsoft and Moleskine team to develop an algorithm which helps the synchronization of paper notebooks with windows. With the development, it would be easier for people to synchronize their handwritten notes with the computer directly without a formidable wire connection. In another word, the path-breaking technology will help reduce the time elapsed in bringing the written document through the scan process. In this technology, a direct link will help reduce the time gap in connection.

What is the Technology behind Smart Notebooks?

The two giants have joined hands to produce an app which syncs handwritten notes with Windows 10 devices which in turn works with Moleskin’s Smart Notebooks Writing System which includes a Moleskine Paper Tablet Notebook, a Moleskine Smart Planner and a Pen+ Smart Pen. The Application uses a nCode Technology, which is a special invisible code printed on the page that allows the smartpen to track movements, position and page number, this application then transfers anything written on the page to the Windows 10 device. This is significant technology which helps in the transfer of data made viable and less time-consuming. This, in turn, will help reduce the time lag in the transfer.

The nCode Technology, developed and first patented by NeoLab, has the capability of digitizing 15 different languages and transfer content onto larger screens or say TVs or Computer screens. The Application can connect up to seven smartpens at the same time. The biggest success of the nCode technology collaboration with Moleskine helps to allow real-time simultaneous collaboration. It will also store all handwritten content, even offline and can transfer it to the application when a connection is made available.

The collaboration

Microsoft, the top of the list for the BrandZ Top 100 brands had preconceived adaptability when it comes to making notebooks sync with its Windows. With Moleskin developing its Smart Writing System available, it was a perfect timing for Microsoft to introduce such a system in its next installment. Moleskine, the Italian Manufacturer, Papermaker and Product designer had a great chance to mark itself on the global list with such technological collaboration.

The Output

The collaboration has a vivid output pattern as it is to set a new pattern in the field of digital synchronization with the Windows. The trend will have worldwide acceptance and adherence to the digital media workspace. This technology will have an impact on the marketers who can use this for their meetings and to discuss public workspace as well.

On the U.K’s Channel 4, Normal Ads Suddenly Appear Blurred

Posted September 20, 2017 by Rashmi D @ 11:14 am

An unusual ad to convey the importance of regular tests during National Eye Health Week – 2017

Whirlpool

Channel 4 is a British public-service television broadcaster which partnered with the Royal National Institute of Blind People to run a series of unusual ad breaks to spread the awareness, among people to raise awareness of eye health and the importance of regular tests.

Channel 4 network modified the existing ads for Amazon Echo, Freeview, O2, Specsavers and Rabanne, so they suddenly appear blurry. It is just a simulation of eye disorder such as glaucoma, hemianopia, macular degeneration, cataracts, and diabetes related sight loss.

The approach works especially well in the Specsavers spot below. The eyewear chain’s original vision-care message gains sharper focus as the video grows progressively hazy and dark from the edges, replicating the effects of glaucoma. “It’s great that we’ve found five brave and forward-thinking brands to work with, but we wish there were more,” said David Amodio, digital and creative leader for sales at Channel 4. “Brands talk a good game when it comes to accessibility and diversity initiatives, but you’d be surprised just how hard it is once you try to push these ideas over the line.”

Fashion brand Paco Rabanne was quite confident and clear about the ads which aired during reality show Updateable between 9.15 and 9.30 p.m., and was happy to educate the public about the effects of cataract especially, how cataract clouds their vision. For the sight-impaired viewers, a descriptive audio was also added so they can listen and become aware about the illness.

As a promotion for National Eye Health Week, and raising awareness and inspiring viewers to get regular eye checkup, David Amodio while creating commercials, said, “We have set ourselves an objective to make advertisers think about audiences with accessibility challenges such as hearing loss or sight loss.” Channel 4 expects other marketers to also take care and “consider improving from an accessibility point of view in the future.”

“We are the Superheroes” a Cannes Grand Prix winning film, is one of the notable campaigns that Network 4 had created and in addition to that during the games, with deaf artist and actor David Ellington, the channel also ran “the most accessible ad break ever” with full sign-language support for spots.

Filed under: creativity

Wieden + Kennedy Amsterdam Launches “Stories Are Everywhere”

Posted July 3, 2017 by Rashmi D @ 4:31 am

At the 2017 Insta Stories Festival in Cologne, Germany, a Number of Instagram Stories films made by the agency were screened

Stories Are Everywhere

It’s Wieden + Kennedy’s first work for Instagram and it’s a huge multi-channel Instagram Stories campaign that was launched in the US, Germany and Italy in April. However, it is the agency’s Holland unit that came up with the video collection of 26 films that was screened at the Insta Stories Festival in Cologne, Germany, last week. Thierry Albert, creative director at W+K Amsterdam, says, “Instagram is one of the most loved brands in the world, and it’s their first global campaign. In a world full of hyperstylized communications, it felt fresh to shoot the campaign on iPhones, using only the Stories features. No cheats. No tricks. Anyone can do what we did. All you need is the Instagram app.”

The Insta Stories here cover different scenarios from a spectacular snowboarding jump, to something that appears cheeky, e.g., a snowboarder sticker on vanilla ice cream. Creating dynamic shortcuts to express a mood, a feeling or a moment, with the objective of channeling elicited emotions onto a product or brand, “Stories Are Everywhere” reflects how users have adapted a tactic advertisers have relied on for generations. “We intentionally mirrored the experience of Instagram Stories, so all the executions were short, fun and surprising. We didn’t take ourselves too seriously, because that’s what connecting with friends on Instagram is all about,” says Instagram executive creative director Bekah Sirrine.

Filed under: creativity

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