Brand Marketing

How has OTT services (Netflix, Hulu) overtaken TV? – Data Shows TV ratings Sink

Posted June 5, 2018 by admedia @ 12:09 am

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Television has lost its charm in the recent past with the likes of over-the-top media services like Netflix and Hulu giving it a tough competition. With such decline in the user ratio, the hype surrounding the overtake of TV by the OTT services seems a feasible proposition. With the TV services likely to take a hit, here are some numbers which show why and how will they be hit. Though the numbers and shifts might not say a long story, OTT services are here to stay as per the experts.

What do the numbers suggest about OTT Services?

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Numbers suggest that OTT services will soon start to give a tough competition to the TV service providers though they are well ahead of OTT at this time. Remember that the same viewers between the age of 10-30 who used to be a TV viewer have changed themselves to regular OTT viewers. Since 2016, the Number of TV subscribers in the US has dropped from 97 million to around 82.6 million. On the other hand, the OTT subscribers have increased from 58 million to 96 million during the same period. This research was conducted by Convergence group and it shows a drastic shift. The traditional TV revenue has also taken a hit as the revenue shows an estimated loss of 41% till 2017 alone.

The competition not only comes from traditional overcast but also from media companies who have started to make their own OTT. With OTT, users also get varieties of shows and offer while TV does not provide anything of that sort. With OTT services also starting to bring live sports and matches, TV has started to lose its plot also. As per Brahm Eiley, President of Convergence Research,

should be very concerned about OTT’s meteoric rise and the downturn in TV access subscriber eyeballs, especially since the largest providers of OTT do not, for the most part, offer to advertise. Within a few years, OTT will be in more households than TV access.”

OTT Services Contain something for everyone

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The IAB defines OTT devices as those that “can connect to a TV (or functionality within the TV itself) to facilitate the delivery of Internet-based video content (i.e., streaming boxes, media streaming devices, Smart TV’s and gaming consoles).” Viewers have flocked to OTT devices as these platforms enable communal and more immersive viewing. OTT devices also aggregate viewers’ favorite content in a single location, providing a one-stop-shop for premium video. In addition, OTT holds advantages for Advertisers – the large screen is inherently viewable, and the living room environment is conducive to higher engagement. Advertisers also have the potential to achieve incremental consumer reach among cord-cutters.

What the Future beholds for OTT Services?

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OTT has a positive future ahead. Viewers are increasingly gravitating toward the big-screen experience and the centralization of channels and subscriptions in a single location. Publishers are investing more in growing their OTT presence and expanding their content libraries to capitalize on the increased viewership and create additional inventory. Technology and measurement companies will develop advanced capabilities to ensure that OTT capabilities keep pace with the rest of the digital market.  Programmatic functionality will improve in parallel to meet the increasing demand in a scalable way. Monetization on the platform will grow across all content types as Advertisers become more educated on its advantages and considerations.

 

How to Improve Google Click-Through Rate (CTR)

Posted May 31, 2018 by admedia @ 11:43 pm

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Generic Search results can do wonder for your website. Not only will it increase the chances of upping your rank on the Google SERP but also the Click-Through Rate (CTR). So, if you run a website, you would definitely want it to top the ranks and charts and expect more visitors coming to your site pages. But how would you improve Google Click-Through Rate for your websites? In the secrecy that Google maintains, what is your secret recipe? Check out the blog to know more here –

How does Google Measure the Site optimization?

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Google uses a specific search engine algorithm to mark sites who complete the necessities to be ranked first on the SERP. It is a mathematical formula which dissects, ranks and displays every website and webpage on the Internet. The algorithm changes regularly and Google releases updates very frequently. In that line, the company unveiled its latest algorithm recently in April 2018. The only way to fit the content with that of the requirements of Google is to focus on high-quality writing with utmost relativity. While formulating this content, the marketers and the brands must keep in mind that they are writing or producing content for the general public who would want the simplest of the data. While on the other hand, the companies want better CTR and conversions. To get both of this together, here are some of the ways to improve Google Click-Through Rate (CTR).

Ways to improve Google Click-Through Rate (CTR) –

To increase the resulting visibility as well as to greet audiences with great content, here are some of the ways which can be used to improve the Google Click-Through Rate (CTR). But do not depend on various ways shown in various blogs and books. We have compiled some best formulas from Rand Fishkin’s blog and Google’s Search Engine Optimization Starter Guide. Learn these to rank your website and increase the CTR as well as purchase value.

Platform and Themes of the Websites

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Google gives utmost priority to the platforms on which the websites have been designed. You can always use WordPress to design your site from scratch. Here you will also be able to select a pre-designed theme which matches with the industry you are looking for. Almost 25% of the sites have been built on the WordPress.com platform. Google prefers such sites because of their simplicity and yet they are diverse in nature. They are maintained and can host data in a varied format. This is a very impressive method to Improve Google Click-Through Rate (CTR).

High Quality and Relevant Content

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For any person or website or a blogger or a small local business or big e-commerce portal, content proves to be the most important aspect. Here as a blogger or content provider, the utmost duty should be to provide relative content. You must aim to be treated as an expert on the topics that you write about or the products or services that your sale. Hence, you must fill the pages of your site with such relevant content. This should be interesting, unique and helpful to most people in order to Improve Google Click-Through Rate (CTR).

Use of Direct and Indirect Ranking Factors

There are some direct and indirect ranking factors also which prove to be a great factor for Google SERP. While the direct factors are those which the Google’s Algorithm looks for, the indirect factors include the things directing traffic to your site. Direct Ranking factors include backlinks, page load time and Keyword density. The Indirect ranking factors include Facebook Shares, Pinterest Pins, Retweets as well as celebrity and influencers engagement. Increases traffic leads to the generation of high CTR.

SEO friendly and Optimizable Content for CTR

SEOs play a vital role in optimizing the sites and ranking factors as well. It is important that content is SEO friendly and has all the ingredients such as a page title, description, user reviews, location, inventory, and Author descriptions as well. If the content is structured properly, it will be easy for the Google’s bots to categorize and optimize it for display on the SERP.

Filed under: Advertising,Brand Marketing

Basic Tips to Start Running Ads on Facebook – Know Them

Posted by admedia @ 3:53 am

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Facebook is one such platform which has robust paid payment platform. Most of the brands and the marketers run brilliant campaigns across the industries with a staggering 93% running ads. Almost everyone, all the influencers and the brands alike want to run ads on Facebook. Facebook makes running ads on it pretty simple through awesome creative features and the ability to target specific demographics. Some creative ads on Facebook like the Carousel tend to get more clicks but apart from all these the ad features on Facebook have some pressing issues as well. With the updated Facebook Algorithm and the GDPR laws in practice, competition in the ad space is only going to continue to ramp up. So, check out the ways in which you can start running ads on Facebook in some simple ways.

Innovative ways to start Running Ads on Facebook

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With such harsh restrictions in place, running ads on Facebook can become a daunting task. Because of this, Brands and Marketers need to make each of their ads spent count. Therefore, the need of the hour is better targeting, compelling creative features, and the fantastic work. The subtlest aspects of the ads will impact the click potential and the visibility of the Ads on Facebook. So, if you are already running ads on Facebook and your ad performance is pretty low, here is what you need to do. Check out some ways in which you can start running ads on Facebook in the best ways. There are some basic rules which have been broken down to get maximum reach and engagement.

Audience Targeting Should be Priority to Start Running Ads on Facebook

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For ad placement and running on Facebook, targeting should be the major priority. Proper targeting and knowing the audience well can reduce your CPC vs Ads that sort of guess at who will be most interested in your content. For that, you must know your target audience and personas in a broader aspect. But “broader” doesn’t mean better in terms of ad clicks. They run the risk of underperformance because of their proximity. Filling in the blanks of your demographics is a solid starting point, but only if you’re filling in the details of people most likely to interact with your business. Of course, the best way to refine your audience is by creating a Custom Audience as they tend to produce best ROI for ads on Facebook.

Power of Remarketing

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For performing better on Facebook, Remarketing is the Key to all. It is because people crave personalized messages if they have interacted with your business in the Past. 63% of consumers noted that they’re “annoyed” by generic marketing and that same percentage gives props to brands that craft messages that speak to them. Couple this with the fact that the more positive impressions you make on your leads, the more likely they are to eventually convert. Through effective remarketing, you can make those impressions count.

Facebook Profile Creation

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For brands, it is very necessary that the brands have a full on the creative platform and profile is awesome. Facebook funnels have become integral to many brands’ overall marketing strategies, but not all ads on Facebook are created equal. In terms of creatives and messaging, consider the following pointers for the types of ads that will encourage people to actually convert when the time comes.

How to get Started with Instagram Business Profile?

Posted May 30, 2018 by admedia @ 5:09 am

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Since the launch of the Instagram Business Profile in the year 2016, everybody has been thinking to switch on to it sooner and later. For most influencers and organizations who had a lot of following, converting their account into the business profile was an easy decision. Currently, there are around 25 million Instagram Business Profiles active now. While for most this decision was easy, many are still wondering the time to shift into the Instagram Business mode. This indecision of activating the Business profile is because they are concerned about the impacts it will have on their profile and whether they will see a drop in their engagement after switching.

Why do people suspect to convert into Instagram Business Profile?

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With Facebook bringing a complete shift in their algorithm and content prioritization, the shift to such changes is visible on Instagram too. And this is the reason why people think twice when they make the decision to shift their profile into the Instagram Business Profile. However, all the evidence suggests that switching to a business account will only help you. With access to analytics and other features unavailable to personal accounts, it’s all upside. So, it’s no wonder why Instagram is nudging brands to switch. Let us find out the time when you should switch your Instagram profile to Instagram Business Profile and when you do, how should you do it?

Difference between a Personal Instagram Account and Instagram Business Profile

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One of the most important differences in a Personal Instagram Account and an Instagram Business Profile is the access to business features like Instagram insights, contact information, and Instagram Ads. But how did the brands manage to connect business before the release of Instagram Business Profile? There are tactics like pack their bio with all their contact information or make assumptions about who’s their target audience. But when you switch to a business profile, that’s all taken care of.

How to start with the Instagram Business Profile?

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To start with the Instagram Business Profile and verification, here is what you need to do –

  • Log in to your Instagram account and go to settings.
  • Tap “Switch to Business Profile”.
  • Switch to Instagram business profile. Once you click on this, Instagram will release a pop up to connect to a Facebook Business Page.

Note: You need to have Admin access to the Facebook page in order to convert to an Instagram Business Profile.

  • Connect Instagram profile to Facebook.
  • Choose a category for your profile/business.
  • Choose a category for your profile
  • Fill out your contact details (email address, phone number, and address). You need to fill out at least one of these.
  • Setup your Instagram business profile contact information.

Once you complete all of this information, your Instagram Business Profile is good to go. Instagram will show a video walkthrough to support the business account.

How to convert an Instagram Business Profile to a Normal Profile?

  • Log in to your Instagram account and go into settings.
  • In the “Business Settings” section, tap “Switch Back to Personal Account”.
  • switch back to personal account Instagram
  • Instagram will give you a prompt to make sure you want to switch to a personal account. Tap “Switch Back” to confirm.
  • switch back to personal account notification

Some Social Media Promotion Ideas for Innovating Marketing

Posted May 29, 2018 by admedia @ 3:54 am

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At times you would find your social media not working on the expected lines after you have registered and published your social accounts. Why is it that there is the lesser impact? How do you spread the word about your pages? Where do you spend your time promoting this? So, you have the right place to kickstart your social media promotions. There are some basics of social media marketing that you must check out. All the spaces provided in the setting pages should be your first priority. Here are some of the Social Media Promotion Ideas which are innovative in marketing your social media pages.

Why do you need Special Social Media Promotion Ideas?

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Social Media Marketing has quickly become the most important place for marketing for brands. With billions of traffic and raw data flowing through it, Social Media has become the place for the brand marketing. hence, to optimize your social media, you need to have some special social media promotion ideas. These will not only make your profile special, they will help you to get audiences who are worth for your business. Check out the innovative ideas here –

Profile Should be fully Updated –

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While making the social media profiles, you should maintain that your Facebook’s page is completely filled out. You will start to miss out on various things. So, unless you are going for an ultra-minimalistic look, you must be completely okay with your Facebook profile. You should add a regular and monthly check-in to your social media checklist to explore new features. In the About tab, you will have links to add to other social network’s profiles. The story section will allow you to give information about your company in a storytelling format. Some sites use the About section to let customers know where to find them.

Your Branded Hashtag Should be Your Priority

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Some Media Sites such as Instagram and Facebook have added the features of hashtags to the bio. Originally, people had to make do with memorizing the hashtags or creatively using an emoji. Now, you can use the space to promote other location-specific accounts and add hashtags. These hashtags can be your standard branded ones or special hashtags, like for a contest. Dave’s Coffee makes use of their bio space with both location account tags and their branded hashtag. Followers are easily directed to their account and to explore their other pages.

Promote Your Profile across various Channels

One of the most important things for spreading the word about your site is promoting your profile across various channels. Some of the easiest cross-promotion for cross channels is occasionally reminding your followers that you have other social media accounts. It can look like a link to the social media page accompanied by a call-to-action asking people to follow the account. For a subtler approach on cross-promotion, use space in your bio to mention that you’re on other networks. For Snapchat-heavy users, a profile photo change to their Snap code works well.

Unique and Branded Social Icons on the Website

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If customers are searching for you, your website is usually the first to pop up in the search results. Make it simple for them to find the social networks that you’re on. Many website themes now incorporate social media icons that you can easily fill out. Take the icons a step further by adding your brand’s graphics or colors to it. Some websites use short banners while others are happy with changing the color.

Promote Your Social Accounts in Newsletters & Email Signatures

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If you’re sending newsletters out on a recurring basis, add the social icons at the base. It’s another subtle reminder to the recipients that you’re there if they need to find you. For a more direct approach to promoting your social media accounts in your newsletter, add a fan section where you showcase a photo from the community. Most newsletter services allow for embeds. But if yours doesn’t, a photo upload with an account link will do. If your company often emails externally, like to potential sales clients, add links to your email signature.

Transform Customer Experience through Cognitive Engagement

Posted May 28, 2018 by admedia @ 4:12 am

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Data protection is the order of the day following the European Union’s release of General Data Protection Regulations (GDPR) on May 25th. The data protection furor arose with the breach of data by Facebook and Cambridge Analytica who mostly used those data to interfere and influence the user behavior. But data is not only helpful for manipulating the consumer behavior but also acts as a first step towards a customer-centric marketing as well. Once this data gets under control, a world of cognitive-enabled insights and engagement opportunities become available. For general customer experience, cognitive engagement becomes highly productive.

What is Cognitive Engagement to enhance customer experience?

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Cognitive Engagement can be understood as the next era of marketing where the marketers and businesses are introduced with precision levels. These capabilities reduce the time and efforts necessary to draw critical insights on current customers. It can also be valid for the potential customers as well. Marketers have increasingly powerful tools at their fingertips to execute personalized, contextual interactions at the scale and with the speed needed to meet the ever-increasing expectations of customers. Cognitive Engagement can open enormous opportunity for the marketers while improving customer experience also.

How can the Cognitive Engagement open marketing avenues?

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A recent survey covering 3100 global executives reveal that less than 10 percent were investing in cognitive technologies and machine learning.  Building these capabilities takes time, so investing now will pay off as a differentiator for many years to come. But when the opportunities and data sources are practically endless, where do you start? And how do you set yourself up for success in this emerging frontier of cognitive insights and engagement? Here are some of the Keys to a successful cognitive engagement program for better customer engagement –

Start the Cognitive Engagement Program Now

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Success really depends on gaining experience and building internal capabilities. That includes helping management understand what these technologies are and what the best use cases are for early returns. Marketing organizations may be plagued by countless data platforms and analytics tools, so start by understanding what data exists, what platforms exist, and what grassroots efforts are underway, so you can collaborate.

Smart Cognitive Engagement Program

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Pick attainable and worthwhile projects that are going to have an ROI without significant investment in the short-term. High-impact projects don’t need to be expensive or complex. So start with a set of use cases that can become relatively quickly. Try and demonstrate the possibilities of wider adoption. It’s also critical to select the right vendors and partners who really understand how these technologies can function.

Innovation -A key for Cognitive Program

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Cognitive engagement technologies do not have to be “greenfield.” Identify opportunities to make existing platforms more impactful and existing products more personalized and enhance existing business processes. A traditional retail sales channel, for example, can be transformed by empowering reps with data such as customer purchase history, product preferences, social media interactions, and customized recommendations. Cognitive should focus on innovation that will drive top-line and bottom-line growth.

Re-invest your short-term wins

You can understand the impact of cognitive engagement can quickly, with real value to the organization. Align with leaders on your ambition for value creation, assessing strategic, financial and organizational impact. Use early financial savings to continue to innovate through larger transformation efforts. Architect the appropriate transformation based on your ambition, with more extensive platform modernization or integration potentially required over time.

 

How Would GDPR impact the Social Media? – Analyzing Pros and Cons

Posted May 22, 2018 by admedia @ 11:55 pm

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The increasing impacts of social media in our lives had made it obvious for the authorities to pass tougher legislation containing its use. With Facebook’s breach of user data, it became evident that the law pending the clearance in the European Union would soon be passed. This legislature seems like a breather in the swamps of social media, the medium which is nothing about relationships, engagement, and interactivity and rather has become a tool for business with user data. Multiple instances of data breaches by smaller and bigger corporation have only added pressure.

So, it was near the time that we need something to carry ourselves with. The EU General Data Protection Regulation is in effect now and that’s the breather we required. So, how would the newly passed GDPR Impact on the social media? Will it be able to conceal our data? Or will it be the tool to protect the social media? Let’s find out.

What is GDPR?

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The European Union passed the General Data Protection Regulation (GDPR) recently. It will come under effect from 25th May 2018 and will be applicable to all 28-member states of EU. The UK Government, in process of divorce from the EU, did prepare similar Draft Data Protection Bill close to the lines of GDPR. The EU is calling this privacy policy as “the most important change in data privacy regulation in 20 years”. The Data Protocol will be effective on all corporations including those registered in the U.S. as well and does business anywhere in the world.  Thus, the GDPR impact on the social media will be huge.

What are the Major Features of GDPR?

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The GDPR impact on social media will be a measure of how these rules are applicable to the organizations from outside the EU. Some of the features of GDPR are as follows:

  • The most important of that is the requirement of ‘Privacy by design’ property which requires the organizations to properly plan for safety and management of personal data. It must maintain a proper clarity over the passage of data through various organizations.
  • Article 35 of the GDPR requires that the organizations have clear path to protect any data like personal data for HR purposes, payment card data for online transactions, or medical records used by a doctor’s surgery.
  • GDPR requires that one of six categories of “legal basis for the processing of personal data” are in place. Two of these are as follows:
  1. Consent of the data subject.  By this, we mean customer, potential customer, influencer, effectively anyone not within the data processing organization.
  2. Necessary for the performance of a contract with the data subject.  An auditable agreement between the organization which explains the acceptable use of their personal data.

What is GDPR Impact on the Social Media?

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To measure the GDPR impact on the social media, we must first understand the link between the GDPR and the social media. The marketers use the social media channels such as Facebook, LinkedIn, Twitter, Pinterest, WhatsApp, Snapchat or Instagram to effectively reach to their clients. Most people use either of these social media channels these days. Hence, the indirect supply of data from these social media channels benefit the marketers. But are these companies using our data with our consent? Most people do not tend to read the user agreement. And like it or not, you have indirectly consented to such use.

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But with the implementation of GDPR, the companies will now be covered by the terms and conditions to forward privacy notices for use of the data.  Due to existing legislation is known as EU-US Privacy Shield, US organizations (including social media application providers) can self-certify and commit to this framework agreement which underpins their protection of EU citizen data entrusted to them. The GDPR will require these establishments to have an accountable EU representative to have compliance for the GDPR approval.

What must you learn from this to minimize the data breach?

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While you can relieve a bit due to the GDPR, here are some aspects which you must learn to protect yourself from any breach henceforth:

  1. The Blue Tick before the Applications or websites open – Read Privacy norms in clearer terms before you sign up anywhere.
  2. The T&Cs – These are important data and we tend to not adhere to them. Understand them before use.

Disclaimer: All the images have original attributions unless otherwise stated so.

Learn to Humanize Your Customer Experience Through Understanding Their Demands

Posted May 18, 2018 by admedia @ 4:24 am

In this present age, everything seems to be data driven and Customer relations have eventually turned out to be the same. The brands have long forgotten the value of customer experience and they remain not more than a set of metrics and numbers on a campaign dashboard. This is something which has downgraded the customer importance for the brands. In this fast-paced world, focusing on real people have become an outdated idea. So, how should markets evolve from their custom dashboard and hit them where they actually feel? How do they connect with the real people who would actually understand their demands?

Why do brands not give impetus to real customer Experience?

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With plenty and large amounts of data being generated today, the brands have all information for actions leading to high customer loyalty down to each customer level. It will require evaluating customer interactions, both monetary to non-monetary which means engaging via social media. The key is measuring individual intent and engagement in real time—what we call a customer’s “pulse.” Once that’s understood, there are ways to activate your outreach based on that unique pulse, as well as how to monitor and maintain a positive feedback loop.

With so much data available with the brands, they tend to neglect the support of real people. They go for the data available with them to expand their reach. Hence, they do not give much impetus to real customer experience. The individual intent and engagement in real time is often given less impetus and priority as compared to the data which is readily available. This individual intent is called a customer’s ‘pulse’

What exactly is a Customer Pulse as per the Customer Experience?

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Often, the customer indicates their value and engage themselves on their brand usage based on the varying needs and situations. If the brand is good, they would increase the level of engagement over time determining their loyalty.  They would thus increase the value for business.  If you think of your relationship with a customer as a system which functions on investments and returns, the Pulse of the customer can be understood as a simple equation:

Pulse = Investments + Returns – Relationship Decay.

What level of Investment are we talking about?

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The Investment includes personal outreach, relevant social content, exclusive or early access, rewards and incentives and all the time and energy which is put into creating it. The Returns come in the form of engagement: content sharing, repeat usage of a product, or a new purchase. In between investments and return is Relationship Decay, the reality that customers will gradually forget about their past experiences. Then the engagements when your brand is not top of mind becomes absolute.

How a customer’s pulse informs decision making?

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Success is traditionally measured by purchases. But given the increasing interaction consumers have with brands via non-purchase activities, this needs to change. It’s not just a matter of changing the way interactions are measured, but these non-purchase interactions drive value. After all, even when purchases are infrequent, engagement with your brand over time holds immense value. For example, in the airline industry, studies show that when a tweet is answered in five minutes or less, the customer is willing to pay $20 or more for a ticket on that airline in the future.

5 Content Marketing Tools That Will Expand The Reach

Posted May 10, 2018 by admedia @ 5:34 am

In the content marketing game, a lot of small businesses overlook an equally important activity which is the backbone of it- promoting the content. Without readers, your blog articles, white papers, and e-books are just wasting digital space. That’s why it’s so important to have a well-rounded content promotion strategy in place, as well as the right tools to make it easier and automate what’s possible. Here are a few content marketing tools and widgets that expand your content’s reach.

Effective Content Marketing Tools That Will Expand The Content Reach

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Hootsuite

You need a social media management dashboard anyway, and this one’s great for scheduling shares of your content. The Hootlet extension for Chrome makes it simple to share any webpage or blog post without copying and pasting the link. 

Schedule shares of each blog post every day for a week on Hootsuite, staggering times to reach the widest audience possible across all your social channels.

Buzznami

Just like report cards are useful in telling us whether our kids are paying attention in class or not, there’s a similar evaluation tool for content marketing called Buzznami. Enter your website URL and get a full report on how well you’re doing in including internal links and subheadings to make search engines able to find your content easily, as well as how your social media shares are doing in reaching more people. After assessing your evaluation, determine where the weaknesses are, and make a plan to beef up efforts there.

Revive Old Post

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The Revive Old Post WordPress plugin is great for getting eyeballs on content you published long ago, which has a tendency to not be viewed as often within weeks of it goes live.

The plugin works directly on your WordPress platform, and once you input your social media credentials, you can set up automated shares of older posts. It’s a great way to drive traffic to your blog from Facebook and Twitter. Set up at least one share of older content a day, spreading them out across the day.

Contently

Sometimes simply organizing your content is what’s keeping you from reaching more people with it. Contently is a content marketing platform that allows you to compare content performance against industry benchmarks and analyze data so that you can tweak your content strategy to better appeal to your audience. Track engagement for each piece of content you publish and ensure it’s aligned with the content marketing objectives you’ve established.

BuzzSumo

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Content marketing can be an aggressive competition with others in your industry, but BuzzSumo gives you the competitive edge. Not only can you discover what content of yours is working, but also which influencers are sharing it. You can also track your competitor’s content performance. Identify influencers in your industry and connect with them through BuzzSumo so that you are on their radar, increasing the odds that they’ll amplify your content for you.

Last Words

 

While all these content marketing tools can be immensely helpful in getting you more readers for your content, realize that the biggest asset you have is your own effort. When you dedicate time and energy to consistently promoting your content, you get results, plain and simple. Last but certainly not the least do not forget to contribute your valuable feedback with us.

 

Filed under: Brand Marketing

10 Low-budget Link Building Tactics For Content Marketing- Part 2

Posted May 7, 2018 by admedia @ 6:04 am

As in the first part of this article, you are revealed to the top low-budget link building tactics for content marketing. It’s time to proceed further by unrevealing the rest of the tactics that will help you in content marketing. Therefore, read on to explore the tactics rest link building to stay updated with the cost-effective and latest link building tactics.

Cost-effective Link Building Tactics For Content Marketing

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6. Create Detailed and Long-Form Guides

If you create a detailed, long-form guide then many writers will use this as a resource and link to it. It’s no secret that Google bots favor long-form quality content. But 1,500 words of nonsense is not going to rank. Your content should provide very useful information that addresses your audience’s search intent. A great way to earn links is to produce resources. See what unique insight you could have, or what solution you could offer.

Long-form educational guides are often referred to as “power pages”. And for good reason. People return to these resources time and time again. Additionally, you can include numerous links to other resources in the long-form guide.

7. Collaborate with Other Content Creators

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Collaborations don’t just have to be interviews or guest posts. By figuring out new and original ways to collaborate with businesses that complement yours, you can easily get backlinks.

On a side note, try to steer clear of collaborating with your competitors as it might not be as effective for sourcing backlinks.

A collaboration could be anything from a charity event, podcast, vlog, product, or even just a live stream. These days you don’t even have to meet them in person to collaborate. On Instagram, for instance, multiple accounts can go live together. When you collaborate, both parties benefit by reaching the other’s audience along with their own. You also can exchange ideas and knowledge.

If you collaborate to create a product, it will benefit from being backed up by two marketing teams. This can be an effective way to raise brand awareness and maximize the success of a campaign. All while the links come rolling in behind the scenes.

8. Get Featured on Resource Pages

Many websites provide a resource page. This is where they list websites and resources that may be relevant or useful to their audience.

You should scout the web for these sites, but make sure they are credible. When you find one that could be a good match, go ahead and contact them. If you successfully pitch your website to them, they are likely to add you to their directory. That means one more backlink and a lot more traffic.

You could also create your own resource page on your website. You can coordinate links to high-quality websites that will be useful for your audience. It’s a major bonus if they also have a resource directory. By simply notifying them of your gesture, they will be likely to return the favor.

Depending on how you categorize your links, your resource page can also contain internal links to your own website or blog.

9. Have your Products Reviewed

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Does your business provide a physical or digital product or service? Great, this low-budget link building hack is ideal for you.

Getting respected people to vouch for your products in reviews is a wonderful way to promote them. And, you guessed it, a wonderful way to build links for free.

All you have to do is find people who do reviews in your field and get in contact with them. Many bloggers and vloggers are willing to review products.

You could also reach out to influencers on social media platforms.

A powerful pitch that seldom fails is offering them freebies to be reviewed. Don’t worry, this doesn’t mean giving your product or service for free (although doing this the odd time can really pay off).

You could offer a discount, free trial of your software, or invite them for a free consultation. More often than not, they’ll agree and link to your website in their review. It means content for them, and links for you!

You could even offer an incentive for their followers like a coupon or discount code to accompany the link. This is sure to drive traffic to your site as people will want to find out more.

Important Note: Be careful in how you go about getting reviews. You shouldn’t ask for a link directly to your email as this goes against Google’s Webmaster Guidelines. Instead, offer the product or trial and let the blogger decide if it’s worth reviewing.

10. Target Link Roundups

There are loads of websites out there that publish weekly or monthly link roundups on particular topics. Figure out which ones could be relevant to you and go ahead and pitch your content to them. If they like your content, they’ll include a link to it in their roundup.

Be careful not to come across as too pushy in your email. Remember at the end of the day, it’s their website and their choice. Instead, try to explain why your page or post would be a valuable addition to a certain roundup. Being in a “best of” list is sure to get you new followers and helps to establish your expert status in the field. Another benefit of connecting with website owners that do roundups is that they are likely to keep your website in mind for future round-ups too.

Last Words

Take these 10 low-budget link building hacks and use them in your content marketing strategy. If you do it right, your website will earn loads of high-quality backlinks. When Google sees your support system of high-quality backlinks, your site’s domain authority will increase and your traffic will grow. All it will cost you is a bit of brain power and effort.

Filed under: Brand Marketing
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