Brand Marketing

Best Ways To Enhance Small Business Marketing

Posted April 12, 2018 by Abhishek Pandey @ 6:30 am

In the fast-moving and competitive digital marketing world, it becomes quite difficult for small businesses to survive in the fast-paced marketing world. As we all that marketing is the backbone of any business and if it is not strong enough to support your business, it will soon fall your business down. Therefore, we are revealing some of the best ways that will enhance the small business marketing.

Ways To Boost Small Business Marketing

Scroll down to the great ways of enhancing your small business marketing. Read on to get revealed to the best ways that will help your business to grow and improve the visibility in the market.

Make A Strong Online Presence

small-business-marketing

Online marketing is ruling all the marketing these days, so make sure that you have a great online presence to attract your targeted audiences. From a food chain to any apparel business, every business needs a strong online presence to attract their audiences. Through this digital way, you can flaunt your services and products to the masses who might have been looking for it. Having strong online presence could also influence the audiences who are aware of the business but never have visited your services or products.

Look What Your Competitors Are Doing

Small-Business-Marketing

Keeping your competition in front of you all the time will never let you down when it comes to the competition. Instead, it will always motivate you to improve and move ahead in the race of marketing. Choose your competitors and look what they are doing in the area and what marketing strategies they are following. It is not necessary to follow their footsteps but just in case you don’t have better option to beat them in the market, don’t forget to keep a note of the strategies they are implementing to increase their business. Study, research and implement are the key ways to get to success.  

Testimonials Are Important

Testimonials Are Important

Reviews or feedbacks are really important when it comes to marketing or promoting your business digitally. In other words, testimonials are the ladder to the success of any business as they give the authenticity of your business success. These give the assurance of your good services, loyalty and credibility to the audiences. Apart from these, it will force the masses to try your services or products once after going through with the impressive testimonials. Contrary to that, this can also work against you if there is negative feedback on the site.

 

Wrapping Up

 

We are sure that after going through this post, you must have come to the conclusion of getting these aforementioned ways implemented into the marketing strategies. So what are you waiting for? Follow the ways to boost your small business marketing. Last but certainly not the least, do not forget to share your thoughts with us.

 

Filed under: Brand Marketing

Learn How Does Influencer Marketing Drive Sales

Posted April 9, 2018 by Abhishek Pandey @ 5:01 am

If you are in a social marketing world, you should be aware of the latest marketing trends that will give your business a great boost. In this fast-paced world of social media marketing trends, it will take you to no surprise that influencer marketing is growing rapidly. In this post, you will learn what makes influencer marketing so effective for businesses.

All About Influencer Marketing

With the accurate support of social media, one of the social media marketing trends influence marketing has taken a pace in this fast-moving social media marketing. Over the years, influencer marketing has emerged as one of the leading sources to give the brands a boost. In order to harness the potential of influencer marketing, brands must understand about influencer marketing and how it benefits the business by driving sales. Let’s start with its definition and what kind of businesses should adopt this strategy.

What Is Influencer Marketing All About?

What Influencer Marketing Is All About?

It is a form of marketing which focuses on influential people rather than focusing on the market. The individuals that have influence over potential buyers or over marketing activities around these marketers. Influencer marketer could be anyone who has a huge social reach and gets paid to advertise brands or products on the social media to influence people. Due to their huge following on the social media platform, an influencer gives a brand an increased reach to the potential customers while broadcasting ads. There are several forms of marketing such as Twitter endorsements or staged Instagram shots; however, the biggest trend is through influencer’s own blogs.

Macro and Micro InfluencersMacro and Micro Influencers

There are two types of influencers, let’s read more about the types that will help your brand to grow. Macro-influencing is not new to the world as most of the film celebrities, and sports personalities have been promoting their products in public. Today, the things are same however the way is little modified by interacting with their fan base through these social; media networks.

 

Social media allows everyone to grow their brand or product to grow through the platform which gives birth to a new type of influencer- micro-influencer. Micro-influencers are someone who is not famous in the world but has invested in online presence to build a dedicated social media or digital following.

How Do Influencer Marketing Leads Sales?

How Do Influencer Marketing Leads Sales?

Now we have come to the stage where you will be opened to the secret of how to get the sale through influencer marketing. The golden rule of marketing is to choose the right person to partner with your brand. For instance, if you have been dealing into clothing, then you should partner with a blogger who has a great social media presence and has a huge following on the social media platforms. This means that a right influencer can increase the brand visibility through social media if the brand has made the right decision of choosing the right blogger. A micro-influencer can help in increasing the brand by tagging the brands in their posts which means in less investment, any business can grow socially through the social media posts,

There are many influencers who are putting their fake followers on their account; however, through Social Audit Pro can reveal the fake profiles.

Last Words

As of now, you must have understood about influencer marketing, so include influencer marketing to your business if you are looking for your business to grow.  Influencer marketing fills the gap between customer and brand.

Filed under: Brand Marketing

Everything About Google’s “Speed Update”

Posted April 5, 2018 by Abhishek Pandey @ 5:41 am

google speed update

According to the recent announcement of Google, website loading speeds on mobile devices will now be considered as the ranking factors in Google search results. The site speed has always been a major factor in determining both organic rankings and AdWords Quality Score and with this Google’s update has shifted the focus slightly. Activated from July month, page speed will become a major ranking factor for mobile searches because Google knows that the web users become too impatient if the website page takes too long to load. This article will reveal all about Google’s Speed Update to let you updated with the latest updates of Google.

Google’s Speed Update

Let’s spills some beans about the latest Google update through this post, so read on to stay updated with the latest news.

What is Speed Update?

google speed update

Speed Update is the latest Google update that will only affect pages with the slowest loading speed as Google wants to give their user a better experience. Initially, the site speed was based only on website’s desktop version; however, with the help of this update, speed will now be a ranking factor for your mobile sites as well. This concludes that the mobile sites with slower load times may experience a fall in mobile organic rankings on Google which results in a disaster fall for businesses. Therefore, businesses that are relying on Google traffic and AdWords campaigns may have to pay attention to this Google update.

How can businesses avoid the effect of the update?

speed update
First of all, the sites should start testing their existing version of mobile sites to avoid the effect of the update. With Google’s testmysite tool, any business can get their mobile site scanned and get tested against the standard 3G connection to know the status of their site’s loading speed. This will give a report on your site performance so make adjustments based on the testing feedbacks.

Apart from this method, you can improve the site speed by removing unnecessary plugins, videos or images on mobile which reduces the server response time.  Web developers can use Google’s Accelerated Mobile Pages to enable the creation of mobile pages that load nearly across devices and distribution platforms.

Last Words

After reading this post, you must have understood the importance of this update and how it will affect your business. However, there is more thing that is not revealed above is that this Google update will only affect the small number of sites. This will not affect any current algorithms or rankings for the desktop. This update serves as a brilliant reminder to designers and developers that they should keep the users in mind while building a site.

By now, you must have got the significance of the update and how can you avoid getting affected by this update. Do share your feedback with us.

Filed under: Brand Marketing

Key Content Marketing Trends To Watch Out This Year

Posted March 20, 2018 by Abhishek Pandey @ 6:13 am

Last year alone, more data was created online across the world than in the last 5,000 years. Content has been at the heart of this changing paradigm; while over two million blog posts are created online across several websites and platforms on a daily basis. However, while the abundance of content across digital spheres is something consumers delight in, it has raised its fair share of challenges for marketers and brands. This is why effective content marketing is more important now than ever before. Marketing endeavors need to have entertaining, engaging, and relevant content at their core to grab the most consumer eyeballs. Here, then, are key content marketing trends to watch out for in 2018:

Key Content Marketing Trends 2018

Content Marketing Trends 2018

 

Tapping into the massive rural market with the mobile-ready content

Social media applications like Facebook account for a majority of this consumption by rural consumers, while the rest of their internet usage is towards consuming content such as new, videos, and music. Furthermore, OTT video applications, with their ability to offer anytime, anyplace entertainment, are also gaining more popularity with each passing day. The OTT medium presents a significant opportunity to target digital consumers with personalized, relevant content. This is something that brands can turn to their advantage by developing simple, mobile-ready content to engage much more effectively with their audience bases.

AI and Machine Learning-driven insights for content creation

data-driven content marketing trend

The success of any brand’s content marketing strategy hinges on its ability to deliver the right content to the right people at the right time. Although customers today are more inclined to have one-on-one interactions with companies over social media or chatbots, most companies still struggle when it comes to providing effective customer service or managing a large volume of conversations on digital channels. That’s where machine learning comes in. Brands can today create unique, interactive content created to match the consumer’s profile and consumption habits based on insights gathered from proactive and predictive analysis of consumer’s data. This can not only help brands target and acquire new customers but also retain existing ones by communicating the value of products/services and resolving issues in an interactive manner. Data and machine learning, hence, will be a force to reckon with in 2018, significantly enhancing marketers’ ability to customize the content for individual consumers and optimize conversations to drive better results.

Use of Augmented Reality and Virtual Reality to deliver innovative content

Virtual Reality- content marketing trend

As far as interactive delivery of video content is concerned, augmented reality (AR) and virtual reality (VR) will be the next chapter in the success story of technology-driven marketing across the globe. According to experts, VR and AR together will generate $150 billion in revenue by 2020, allowing marketers to capitalize on its widespread availability and optimize their content for the medium. Extended reality content that entertains and adds value will become more commonplace as technology continues to evolve. With creative and interactive graphics, videos, and apps, brands can not only ensure a successful content marketing strategy but also lay the groundwork for future experiments in VR/AR.

The emergence of Blockchain-powered content protection

Blockchain-powered content marketing

Among the several possible use cases of Blockchain is the protection of content, and copyrighted material in particular. In the near future, we can expect Blockchain technology to be used to register and protect content against copyright infringement, as a public decentralized ledger will help creators and distributors to catalog and store what they create. Moreover, an important benefit of a Blockchain-powered content protection mechanism is that there will still be a verifiable copy of any original content created and stored, even after the copyright is no longer in service.

The integration of over-the-top content creation and distribution technology into the realm of higher education, e-learning, and corporate learning presents a massive opportunity for OTT technology providers. Furthermore, through partnerships undertaken with brands or through White Label services, OTT players with the capability to create advanced technology-driven solutions can help further the objectives of organizations in the market, by creating new and dynamic avenues for them to reach out to consumers in unique ways.

Conclusion

Hope this post containing key content marketing trends of 2018 helps you in boosting your business. Do share your thoughts with us.

Basic Things For Increasing Your Brand Loyalty

Posted February 26, 2018 by Abhishek Pandey @ 6:55 am

Customer loyalty is one of the most valuable things a business can achieve, yet it’s often the hardest thing to earn. Gaining loyalty and creating a connection with your customers is a process that takes time. One way to get ahead of the curve is to provide exactly what your customers desire the most. Consider the following basics and start to build a plan around these fundamentals.

Testimonials

The goal for many rental businesses is to get customers through the door but, in the increased age of online shopping, you need to get creative. One way is to use video to create a virtual experience. Take customers on a tour of your rental store so they can see all that you offer. Make sure to include audio customer testimonials, sales staff members, owners, etc. to create a soft sales pitch to accompany your video.

Time

A major pain point for many people is lack of time. People no longer have time to browse your store, so look for opportunities to save them time and be a one-stop shop for your customers. Bundling products by specific projects or events can help, but so can consultative selling. People may not even realize some of the things they need, so use your expertise to guide them in the right direction.

Sampling

It’s easy for many consumer-packaged goods to offer samples as a way to get customers to try their products, but for rental businesses, this poses an interesting challenge. However, you could host an event in which people can look at, feel and even demonstrate your products. Creating a sense of comfort and familiarity for your rental customers will establish trust and reinforce their need to do business with you.

Content

Your brand is about more than just your products — it’s encompasses everything that your business represents. When you develop and share helpful, engaging and trustworthy content, you establish credibility for your brand. Customers are becoming savvy to transparent attempts at marketing, so the brands with a strong and entertaining presence are starting to come out ahead.

Service

Your customers should come first and if they aren’t happy — you won’t be either. Rather than spending time and focusing on pushing marketing messages out to them, find ways to excel at customer service. In today’s world, exceptional customer service is revered and as a consumer of goods and services yourself, use your expectations of other companies to set the bar for your business.

Last Words

Once you establish customer loyalty, people will appreciate the value you deliver and will be more willing to pay for it. Inspire your customers through customized and creative solutions that will reap immediate rewards for them and ultimately for your business.

Filed under: Brand Marketing

How Brands Get Benefited With Instagram Stories?

Posted February 21, 2018 by Abhishek Pandey @ 7:06 am

While designing ads, a marketer should always make sure that the ads will catch eyes of their targeted audiences. As we all know that social media plays a vital role in catching eyeballs and ever since Instagram launched Stories in 2016, the feature spread like wildfire. In November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

According to the reports, Instagram Stories have encouraged users to stay on the platform for a longer period and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network. As a marketer, you have very less time to show your product or service to the users while making sure that your story covers all that you want to show your targeted audiences. So how would you want them to see in your product? Here is how you can get started:

Take advantage of interactive polls

Last October, Instagram launched a feature that allows users to add interactive polls to their Stories. These polls are a fun, frictionless way to get your audience engaged and hear their thoughts on any and all topics. According to the recent report, influencers and brands alike have seen a boost in Instagram Live and Stories engagement using interactive polls since the feature’s inception. With the help of Instagram Insights, you can track engagement per post or entire feed activity per time period.

Value of Instagram Takeovers

Instagram takeovers are fast, easy and fun ways to grow your following by building a mutually beneficial relationship between you and another influencer for a 24-hour period. It provides a great avenue for expanding your audience. Imagine the possibilities. For your business, you can choose any employee for a “day in the life” story or your partner to swap stories for the day. This will keep your customers to keep coming back to your Stories.

Use Instagram Story Ads

In January 2017, Instagram had launched its Stories ads feature with big brands like Nike, Netflix, and Airbnb. However, it opened the feature for all businesses including small and big by March. When designing your ads, it is important to catch your targeted audiences’ eyes instantly as photo ads last only for 10 seconds, while video ads last for 15 seconds. Therefore, you have to ensure that they get the message in the first few seconds of your ad so that they can decide to take action immediately after. If you are planning to try a photo ad, make sure to use a bright, bold photo with clear branding and simple messaging in order to give a clear message about your brand to the user before the ad runs out.

Instant Take on Insta Stories

Insta Stories are relatively new medium across all social media platforms, so there’s no better time than now to begin capitalizing on all they offer. This year, include some Insta Stories to your social media marketing strategy to get a good boost in the business.

Filed under: Brand Marketing

Effective Ways To Increase Your Online Presence

Posted February 20, 2018 by Abhishek Pandey @ 6:44 am

In this digital and competitive-age we live in, it is quintessentially important to have an online brand presence which would be recognizable, and authentic to set it apart from the competition. It is a fact that high visibility of your brand increases credibility and it forces customers to retain your products/services.

Creating an online brand presence is all about getting the attention of your targeted audience. Today, a consumer wants to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services. Keeping this in mind, here are some key insights as to how to effectively increase your online brand presence:

Start Blogging: Having a blog can increase brand visibility and improve your chances of success online. In fact, blogging is one of the most effective ways to enhance the visibility of your brand online. If you search online, you would come to know that blogging improves your search engine rank, and increases reach in order to cultivate relationships with customers and other influencers.

Optimize Your Website: Undoubtedly, creating and maintaining a website is one of the most important branding tools for any business; however, not many are aware of the fact companies can do website optimization for optimal performance on search engines to drive traffic to a website which eventually improves the brand’s visibility.

Social Media Marketing: It is one of the cost-effective ways to promote both small businesses and corporations online. The best part of Social Media Marketing is to promote visibility, brand loyalty, recognition, and can also to grow sales of your business. Moreover, social media marketing allows small businesses to establish business and to reach worldwide audiences without spending much money.

Create High-Quality Content: Creating and distributing quality content is the best way to gain visibility online and moreover the most effective marketing strategies to promote your business online while creating brand recognition. These days, websites are full of content; however, if it is not of high-quality content that your brand might face problems regarding ranking and it could ruin your brand image online which is not good for your business.

Video Marketing: Businesses of all sizes can benefit from video marketing. There are many video platforms such as YouTube, Vimeo and much more on which you can upload high-quality videos to get traffic. Create your brand video and upload it to the best video platform to drive traffic to your website, and get your brand noticed in front of a targeted audience. You can simply add your brand name tags to get a better result.

Final Words

Last but certainly not the least, while creating an online brand presence, don’t attempt to create your online brand like any other brand in the market. Be unique and honest with yourself about your brand’s value to adding more value to your brand presence online. Hope this works for you, do share your thoughts with us about it.

Filed under: Brand Marketing,Digital

Pinterest Helps eCommerce Business To Grow

Posted February 19, 2018 by Abhishek Pandey @ 6:50 am

Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity. There are a plethora of social media platforms available today; however, there are few platforms that help business to grow and increase their brand image without budgeting much on the paid marketing. Except for Facebook and Twitter, Pinterest is one platform that increases your brand name instantly.

In fact, the industries that align with the most popular Pinterest categories, and in turn could benefit the most from Pinterest traffic, are craft and hobby companies, flowers, food, drinks and gifts, and apparel companies. With half of all Millennials in the U.S. and 68% of U.S. women between the ages of 25 and 54 using Pinterest, it’s definitely a social media platform worth investing time in. So read on to explore more of the ways for being Pinterest’s user base.

Keywords Is the KEY In The Visual Search Engine

It’s essential to remember that Pinterest is essentially a visual search engine, and in order to rank higher and appear in people’s searches, you need to use relevant keywords in the image description. Similar to the strategy you use to increase your website ranking, you require keywords to rank on Google, likewise, your images require descriptive keywords within Pinterest as well. “Be smart and strategic while creating pins and using keywords.

 

Make Boards Based On Your Product Categories

Pinterest users love the organization, they are creating virtual bulletin boards after all. You can appeal to users by keeping your own account neatly structured and create a board for each product category you sell or want to promote. For example, if you sell apparel, you may want to create a board for each type of clothing, such as dresses, skirts, tops, etc. Or create a board for the latest fashion trends, such as midi skirts or metallics. This will allow users who are potential customers for each category to easily follow and share the boards they are most interested in.

Increase Reach Through Group Boards

If you aren’t getting a lot of pins or new followers, perhaps you need to go to where other users are and share your content there, at least until they start coming to you. Group boards are a great place to share your content and get a lot of eyes on it. You simply need to search and request access to group boards that align with your brand. Once you are accepted, you can share your content with large pools of people.

Plant-based wellness blogger Chelsea Williams uses this tactic to increase her reach and has had a lot of success with it. “Although I only have about 500 followers on Pinterest, my account averages over 16,000 monthly views. Pinterest has been a tremendous help; I use group boards to increase visibility,” says Williams.

Schedule Pins At Peak Times

Using third-party platforms to stay on top on your pins and to post at the most beneficial times is another way to increase referral traffic. “Tailwind allows users to schedule pins, similar to Buffer for Twitter, at peak times. This helps users get more eyes on their pinned content. Tailwind provides analytics and access to group boards, also known as Tailwind Tribes,” says Williams.

Allow Users To Buy Your Products Without Leaving The App

In today’s digital business landscape, everyone wants everything accessible and fast. Instant gratification has never been more in demand. That’s why buyable pins are a great option for e-commerce businesses; they allow users to go through the payment process within the platform, making the purchase process seamless and efficient.

Food For Thought

What’s wrong in enhancing your business without paying to Google or any other platform? So, follow the ways that have mentioned in this article to enhance your eCommerce business with the help of Pinterest. Hope this post helps you!

Alphabet reports soaring Ad revenue while YouTube faces backlash

Posted February 2, 2018 by Abhishek Pandey @ 3:54 am

Image result for google and alphabet

Google’s saw its profits soar in the fourth quarter revenue disclosure as reported by Google’ Parent company, Alphabet, despite it seeing a crisis of trust in its growing YouTube video platform. The operating profits for Google Parent company Alphabet grew by 15 percent or about $7.7 billion in the fourth quarter. Its revenue climbed to an all-time high of $32 billion from $26billion reported last year. This came over the illusions created by the analyst who claimed the company going through bad times and might report a lowered revenue this quarter. Alphabet’s earnings per share came in under expectations at $9.70 and the tech giant took an $11 billion tax provisions sending its stock down in aftermarket trading.

As per Ruth Porat, Chief Financial Officer of Alphabet Inc. believes that such strong growth for the company was led by the mobile search in the recent times as the availability of such system has grown strongly in the recent years. The company has also felt a strong presence from desktop search and YouTube from the mobile users. The revenue from Google’s ad business also grew by 21 percent from last year and accounts for 84 percent of Alphabet’s total revenue. The company’s expansion beyond the Internet search and video platforms has started to pay off as it has ventured into cloud platform which competes with Amazon and Microsoft. It generated $1 billion in revenue per quarter which is really wonderful considering that it sidelined itself completely from Google.

But the technology-based companies like Google, Facebook and Apple have had to undergo severe scrutiny in the past few months of their power and influence on the society thereby provoking analysts to see a dip in their business and revenue collection as well.

Image result for youtube controversy

Google has been seeing and steering itself out of controversies regarding the backlash received by YouTube in the recent months from advertisers, content creators, parents, and users who say that the site fails to effectively enforce its rules banning disturbing and offensive content at times which is consumed regularly by millions without any human review. Google has tried to mend the same by introducing manual disclosures on YouTube. It also removed more than 100,000 developers on Google Play creating more than 700,000 applications which violated norms of the company.

Sundar Pichai, Google’s Chief Executive had signaled that its Video site YouTube will be responding to the outcry. “In addition to the significant work we are doing to protect users and stop abuse on the platform, just a few weeks ago we announced changes to advertising on YouTube.”

These changes would definitely bring stricter criteria for the types of videos receiving ad dollars and more manual reviews of content also. He also defended YouTube’s popularity saying that 1.6 billion people watch videos on it every month.

Not only has Google benefited from the soaring mobile penetration, the affiliate marketing sponsored through digital means have also soared up in the recent times with eMarketer expecting Google to command more than 42 percent of U.S. Market share for the digital advertisement in the coming years while it believes that Facebook will have authority over 23 percent of such advertisements. some Analysts have also viewed the Alphabet as a pioneer not only in advertising but also in various other forms. Eric Sheridan, an analyst with UBS told some investors through a note earlier this month that Google is highly placed for developments in some of the most important areas of technology notably Mobile, Machine Learning and Cloud Computing.

 

 

 

Filed under: Advertising,Brand Marketing

Facebook Bans Ads for All Cryptocurrencies and Bitcoin

Posted February 1, 2018 by Abhishek Pandey @ 3:40 am

Image result for ban on cryptocurrency

Bitcoin and other similar cryptocurrencies have proven to be the shortcut to small time investment thereby cutting large profits. But yes, you would not be able to reap that benefit anymore on Facebook because it has taken a severe step to ban all the advertisements concerning the cryptocurrencies and Bitcoin in Particular.

Move to ban Bitcoin

The Social Network on Tuesday announced that it will be banning all the Advertisements for Bitcoin and other cryptocurrencies in order to stop the promotions which the company views as ‘Frequently associated with misleading or deceptive promotional practices’. Under the new policy framework released by Facebook for ad posting, no ads from well-known digital currency exchanges or for Initial Coin Offerings (ICOs) will be allowed to be displayed on the site’s timeline thereby cropping out their advertisements. Among those who will be affected is James Altucher, a self-described “crypto genius” whose viral ads have become a talking point in how the cryptocurrency boom has led to scams and wild price fluctuations. Apart from him, the businesses which see huge growth potential due to the enormous traffic of Facebook will surely take a hit, but Facebook ought to do something like this in order to prevent itself from portraying an image marred with controversies regarding its ad-stuffing.

Why was the move to ban Cryptocurrencies important for Facebook?

Image result for ban on cryptocurrency by Facebook

Critics and analysts rushed to find the core of the reason for such elusive decision making by Facebook amidst a time which is suitable for such business growths. Its move also followed questions whether it has done enough to protect itself and its members from bad advertisers who constantly try to reap benefits out of everywhere without concerning the audience they cater. Facebook has been trying hard to clamp down on misinformation and false news after admitting last year that Russian agents had used it to spread divisive and polarizing messages during the American General Elections leading to the Presidential elections as well.

The world of cryptocurrencies is often marred with controversies surrounding its involvement in scams as its prices have soared in the recent months but often people fear from venturing into this world due to the fear of getting scammed or cheated into. The Securities and Exchange Commission on Tuesday said that it had halted what may have been a fraudulent initial coin offering which asked people to fund what was supposed to be the World’s first ‘decentralized bank’.

Rob Leathern, a Facebook product management director, while announcing the ban on cryptocurrency ads in a blog post said that the ban was intentionally broad as the Social Media site seeks to ‘better detect deceptive and misleading advertisement practices’.  He meant by the statement that the Company is readily looking forward to saving its members from getting impacts by some of the cryptocurrencies intentional behavior of harming the citizens through Facebook.

What goes overhead with such announcement is that Mark Zuckerberg, Facebook’s Chief Executive had recently shown interest in the digital currency and that any step towards banning them all out seemed uncertain. In a Facebook Post this month, he had written that he was studying how to introduce cryptocurrency to his company, adding that he thought it would ‘take power from centralized banking systems and put it back into people’s hands where it belonged’.

Filed under: Advertising,Brand Marketing
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