Brand Marketing

How to get Started with Instagram Business Profile?

Posted May 30, 2018 by Abhishek Pandey @ 5:09 am

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Since the launch of the Instagram Business Profile in the year 2016, everybody has been thinking to switch on to it sooner and later. For most influencers and organizations who had a lot of following, converting their account into the business profile was an easy decision. Currently, there are around 25 million Instagram Business Profiles active now. While for most this decision was easy, many are still wondering the time to shift into the Instagram Business mode. This indecision of activating the Business profile is because they are concerned about the impacts it will have on their profile and whether they will see a drop in their engagement after switching.

Why do people suspect to convert into Instagram Business Profile?

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With Facebook bringing a complete shift in their algorithm and content prioritization, the shift to such changes is visible on Instagram too. And this is the reason why people think twice when they make the decision to shift their profile into the Instagram Business Profile. However, all the evidence suggests that switching to a business account will only help you. With access to analytics and other features unavailable to personal accounts, it’s all upside. So, it’s no wonder why Instagram is nudging brands to switch. Let us find out the time when you should switch your Instagram profile to Instagram Business Profile and when you do, how should you do it?

Difference between a Personal Instagram Account and Instagram Business Profile

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One of the most important differences in a Personal Instagram Account and an Instagram Business Profile is the access to business features like Instagram insights, contact information, and Instagram Ads. But how did the brands manage to connect business before the release of Instagram Business Profile? There are tactics like pack their bio with all their contact information or make assumptions about who’s their target audience. But when you switch to a business profile, that’s all taken care of.

How to start with the Instagram Business Profile?

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To start with the Instagram Business Profile and verification, here is what you need to do –

  • Log in to your Instagram account and go to settings.
  • Tap “Switch to Business Profile”.
  • Switch to Instagram business profile. Once you click on this, Instagram will release a pop up to connect to a Facebook Business Page.

Note: You need to have Admin access to the Facebook page in order to convert to an Instagram Business Profile.

  • Connect Instagram profile to Facebook.
  • Choose a category for your profile/business.
  • Choose a category for your profile
  • Fill out your contact details (email address, phone number, and address). You need to fill out at least one of these.
  • Setup your Instagram business profile contact information.

Once you complete all of this information, your Instagram Business Profile is good to go. Instagram will show a video walkthrough to support the business account.

How to convert an Instagram Business Profile to a Normal Profile?

  • Log in to your Instagram account and go into settings.
  • In the “Business Settings” section, tap “Switch Back to Personal Account”.
  • switch back to personal account Instagram
  • Instagram will give you a prompt to make sure you want to switch to a personal account. Tap “Switch Back” to confirm.
  • switch back to personal account notification

Some Social Media Promotion Ideas for Innovating Marketing

Posted May 29, 2018 by Abhishek Pandey @ 3:54 am

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At times you would find your social media not working on the expected lines after you have registered and published your social accounts. Why is it that there is the lesser impact? How do you spread the word about your pages? Where do you spend your time promoting this? So, you have the right place to kickstart your social media promotions. There are some basics of social media marketing that you must check out. All the spaces provided in the setting pages should be your first priority. Here are some of the Social Media Promotion Ideas which are innovative in marketing your social media pages.

Why do you need Special Social Media Promotion Ideas?

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Social Media Marketing has quickly become the most important place for marketing for brands. With billions of traffic and raw data flowing through it, Social Media has become the place for the brand marketing. hence, to optimize your social media, you need to have some special social media promotion ideas. These will not only make your profile special, they will help you to get audiences who are worth for your business. Check out the innovative ideas here –

Profile Should be fully Updated –

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While making the social media profiles, you should maintain that your Facebook’s page is completely filled out. You will start to miss out on various things. So, unless you are going for an ultra-minimalistic look, you must be completely okay with your Facebook profile. You should add a regular and monthly check-in to your social media checklist to explore new features. In the About tab, you will have links to add to other social network’s profiles. The story section will allow you to give information about your company in a storytelling format. Some sites use the About section to let customers know where to find them.

Your Branded Hashtag Should be Your Priority

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Some Media Sites such as Instagram and Facebook have added the features of hashtags to the bio. Originally, people had to make do with memorizing the hashtags or creatively using an emoji. Now, you can use the space to promote other location-specific accounts and add hashtags. These hashtags can be your standard branded ones or special hashtags, like for a contest. Dave’s Coffee makes use of their bio space with both location account tags and their branded hashtag. Followers are easily directed to their account and to explore their other pages.

Promote Your Profile across various Channels

One of the most important things for spreading the word about your site is promoting your profile across various channels. Some of the easiest cross-promotion for cross channels is occasionally reminding your followers that you have other social media accounts. It can look like a link to the social media page accompanied by a call-to-action asking people to follow the account. For a subtler approach on cross-promotion, use space in your bio to mention that you’re on other networks. For Snapchat-heavy users, a profile photo change to their Snap code works well.

Unique and Branded Social Icons on the Website

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If customers are searching for you, your website is usually the first to pop up in the search results. Make it simple for them to find the social networks that you’re on. Many website themes now incorporate social media icons that you can easily fill out. Take the icons a step further by adding your brand’s graphics or colors to it. Some websites use short banners while others are happy with changing the color.

Promote Your Social Accounts in Newsletters & Email Signatures

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If you’re sending newsletters out on a recurring basis, add the social icons at the base. It’s another subtle reminder to the recipients that you’re there if they need to find you. For a more direct approach to promoting your social media accounts in your newsletter, add a fan section where you showcase a photo from the community. Most newsletter services allow for embeds. But if yours doesn’t, a photo upload with an account link will do. If your company often emails externally, like to potential sales clients, add links to your email signature.

Transform Customer Experience through Cognitive Engagement

Posted May 28, 2018 by Abhishek Pandey @ 4:12 am

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Data protection is the order of the day following the European Union’s release of General Data Protection Regulations (GDPR) on May 25th. The data protection furor arose with the breach of data by Facebook and Cambridge Analytica who mostly used those data to interfere and influence the user behavior. But data is not only helpful for manipulating the consumer behavior but also acts as a first step towards a customer-centric marketing as well. Once this data gets under control, a world of cognitive-enabled insights and engagement opportunities become available. For general customer experience, cognitive engagement becomes highly productive.

What is Cognitive Engagement to enhance customer experience?

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Cognitive Engagement can be understood as the next era of marketing where the marketers and businesses are introduced with precision levels. These capabilities reduce the time and efforts necessary to draw critical insights on current customers. It can also be valid for the potential customers as well. Marketers have increasingly powerful tools at their fingertips to execute personalized, contextual interactions at the scale and with the speed needed to meet the ever-increasing expectations of customers. Cognitive Engagement can open enormous opportunity for the marketers while improving customer experience also.

How can the Cognitive Engagement open marketing avenues?

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A recent survey covering 3100 global executives reveal that less than 10 percent were investing in cognitive technologies and machine learning.  Building these capabilities takes time, so investing now will pay off as a differentiator for many years to come. But when the opportunities and data sources are practically endless, where do you start? And how do you set yourself up for success in this emerging frontier of cognitive insights and engagement? Here are some of the Keys to a successful cognitive engagement program for better customer engagement –

Start the Cognitive Engagement Program Now

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Success really depends on gaining experience and building internal capabilities. That includes helping management understand what these technologies are and what the best use cases are for early returns. Marketing organizations may be plagued by countless data platforms and analytics tools, so start by understanding what data exists, what platforms exist, and what grassroots efforts are underway, so you can collaborate.

Smart Cognitive Engagement Program

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Pick attainable and worthwhile projects that are going to have an ROI without significant investment in the short-term. High-impact projects don’t need to be expensive or complex. So start with a set of use cases that can become relatively quickly. Try and demonstrate the possibilities of wider adoption. It’s also critical to select the right vendors and partners who really understand how these technologies can function.

Innovation -A key for Cognitive Program

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Cognitive engagement technologies do not have to be “greenfield.” Identify opportunities to make existing platforms more impactful and existing products more personalized and enhance existing business processes. A traditional retail sales channel, for example, can be transformed by empowering reps with data such as customer purchase history, product preferences, social media interactions, and customized recommendations. Cognitive should focus on innovation that will drive top-line and bottom-line growth.

Re-invest your short-term wins

You can understand the impact of cognitive engagement can quickly, with real value to the organization. Align with leaders on your ambition for value creation, assessing strategic, financial and organizational impact. Use early financial savings to continue to innovate through larger transformation efforts. Architect the appropriate transformation based on your ambition, with more extensive platform modernization or integration potentially required over time.


How Would GDPR impact the Social Media? – Analyzing Pros and Cons

Posted May 22, 2018 by Abhishek Pandey @ 11:55 pm

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The increasing impacts of social media in our lives had made it obvious for the authorities to pass tougher legislation containing its use. With Facebook’s breach of user data, it became evident that the law pending the clearance in the European Union would soon be passed. This legislature seems like a breather in the swamps of social media, the medium which is nothing about relationships, engagement, and interactivity and rather has become a tool for business with user data. Multiple instances of data breaches by smaller and bigger corporation have only added pressure.

So, it was near the time that we need something to carry ourselves with. The EU General Data Protection Regulation is in effect now and that’s the breather we required. So, how would the newly passed GDPR Impact on the social media? Will it be able to conceal our data? Or will it be the tool to protect the social media? Let’s find out.

What is GDPR?

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The European Union passed the General Data Protection Regulation (GDPR) recently. It will come under effect from 25th May 2018 and will be applicable to all 28-member states of EU. The UK Government, in process of divorce from the EU, did prepare similar Draft Data Protection Bill close to the lines of GDPR. The EU is calling this privacy policy as “the most important change in data privacy regulation in 20 years”. The Data Protocol will be effective on all corporations including those registered in the U.S. as well and does business anywhere in the world.  Thus, the GDPR impact on the social media will be huge.

What are the Major Features of GDPR?

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The GDPR impact on social media will be a measure of how these rules are applicable to the organizations from outside the EU. Some of the features of GDPR are as follows:

  • The most important of that is the requirement of ‘Privacy by design’ property which requires the organizations to properly plan for safety and management of personal data. It must maintain a proper clarity over the passage of data through various organizations.
  • Article 35 of the GDPR requires that the organizations have clear path to protect any data like personal data for HR purposes, payment card data for online transactions, or medical records used by a doctor’s surgery.
  • GDPR requires that one of six categories of “legal basis for the processing of personal data” are in place. Two of these are as follows:
  1. Consent of the data subject.  By this, we mean customer, potential customer, influencer, effectively anyone not within the data processing organization.
  2. Necessary for the performance of a contract with the data subject.  An auditable agreement between the organization which explains the acceptable use of their personal data.

What is GDPR Impact on the Social Media?

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To measure the GDPR impact on the social media, we must first understand the link between the GDPR and the social media. The marketers use the social media channels such as Facebook, LinkedIn, Twitter, Pinterest, WhatsApp, Snapchat or Instagram to effectively reach to their clients. Most people use either of these social media channels these days. Hence, the indirect supply of data from these social media channels benefit the marketers. But are these companies using our data with our consent? Most people do not tend to read the user agreement. And like it or not, you have indirectly consented to such use.

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But with the implementation of GDPR, the companies will now be covered by the terms and conditions to forward privacy notices for use of the data.  Due to existing legislation is known as EU-US Privacy Shield, US organizations (including social media application providers) can self-certify and commit to this framework agreement which underpins their protection of EU citizen data entrusted to them. The GDPR will require these establishments to have an accountable EU representative to have compliance for the GDPR approval.

What must you learn from this to minimize the data breach?

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While you can relieve a bit due to the GDPR, here are some aspects which you must learn to protect yourself from any breach henceforth:

  1. The Blue Tick before the Applications or websites open – Read Privacy norms in clearer terms before you sign up anywhere.
  2. The T&Cs – These are important data and we tend to not adhere to them. Understand them before use.

Disclaimer: All the images have original attributions unless otherwise stated so.

Learn to Humanize Your Customer Experience Through Understanding Their Demands

Posted May 18, 2018 by Abhishek Pandey @ 4:24 am

In this present age, everything seems to be data driven and Customer relations have eventually turned out to be the same. The brands have long forgotten the value of customer experience and they remain not more than a set of metrics and numbers on a campaign dashboard. This is something which has downgraded the customer importance for the brands. In this fast-paced world, focusing on real people have become an outdated idea. So, how should markets evolve from their custom dashboard and hit them where they actually feel? How do they connect with the real people who would actually understand their demands?

Why do brands not give impetus to real customer Experience?

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With plenty and large amounts of data being generated today, the brands have all information for actions leading to high customer loyalty down to each customer level. It will require evaluating customer interactions, both monetary to non-monetary which means engaging via social media. The key is measuring individual intent and engagement in real time—what we call a customer’s “pulse.” Once that’s understood, there are ways to activate your outreach based on that unique pulse, as well as how to monitor and maintain a positive feedback loop.

With so much data available with the brands, they tend to neglect the support of real people. They go for the data available with them to expand their reach. Hence, they do not give much impetus to real customer experience. The individual intent and engagement in real time is often given less impetus and priority as compared to the data which is readily available. This individual intent is called a customer’s ‘pulse’

What exactly is a Customer Pulse as per the Customer Experience?

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Often, the customer indicates their value and engage themselves on their brand usage based on the varying needs and situations. If the brand is good, they would increase the level of engagement over time determining their loyalty.  They would thus increase the value for business.  If you think of your relationship with a customer as a system which functions on investments and returns, the Pulse of the customer can be understood as a simple equation:

Pulse = Investments + Returns – Relationship Decay.

What level of Investment are we talking about?

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The Investment includes personal outreach, relevant social content, exclusive or early access, rewards and incentives and all the time and energy which is put into creating it. The Returns come in the form of engagement: content sharing, repeat usage of a product, or a new purchase. In between investments and return is Relationship Decay, the reality that customers will gradually forget about their past experiences. Then the engagements when your brand is not top of mind becomes absolute.

How a customer’s pulse informs decision making?

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Success is traditionally measured by purchases. But given the increasing interaction consumers have with brands via non-purchase activities, this needs to change. It’s not just a matter of changing the way interactions are measured, but these non-purchase interactions drive value. After all, even when purchases are infrequent, engagement with your brand over time holds immense value. For example, in the airline industry, studies show that when a tweet is answered in five minutes or less, the customer is willing to pay $20 or more for a ticket on that airline in the future.

5 Content Marketing Tools That Will Expand The Reach

Posted May 10, 2018 by Abhishek Pandey @ 5:34 am

In the content marketing game, a lot of small businesses overlook an equally important activity which is the backbone of it- promoting the content. Without readers, your blog articles, white papers, and e-books are just wasting digital space. That’s why it’s so important to have a well-rounded content promotion strategy in place, as well as the right tools to make it easier and automate what’s possible. Here are a few content marketing tools and widgets that expand your content’s reach.

Effective Content Marketing Tools That Will Expand The Content Reach



You need a social media management dashboard anyway, and this one’s great for scheduling shares of your content. The Hootlet extension for Chrome makes it simple to share any webpage or blog post without copying and pasting the link. 

Schedule shares of each blog post every day for a week on Hootsuite, staggering times to reach the widest audience possible across all your social channels.


Just like report cards are useful in telling us whether our kids are paying attention in class or not, there’s a similar evaluation tool for content marketing called Buzznami. Enter your website URL and get a full report on how well you’re doing in including internal links and subheadings to make search engines able to find your content easily, as well as how your social media shares are doing in reaching more people. After assessing your evaluation, determine where the weaknesses are, and make a plan to beef up efforts there.

Revive Old Post

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The Revive Old Post WordPress plugin is great for getting eyeballs on content you published long ago, which has a tendency to not be viewed as often within weeks of it goes live.

The plugin works directly on your WordPress platform, and once you input your social media credentials, you can set up automated shares of older posts. It’s a great way to drive traffic to your blog from Facebook and Twitter. Set up at least one share of older content a day, spreading them out across the day.


Sometimes simply organizing your content is what’s keeping you from reaching more people with it. Contently is a content marketing platform that allows you to compare content performance against industry benchmarks and analyze data so that you can tweak your content strategy to better appeal to your audience. Track engagement for each piece of content you publish and ensure it’s aligned with the content marketing objectives you’ve established.


content tools

Content marketing can be an aggressive competition with others in your industry, but BuzzSumo gives you the competitive edge. Not only can you discover what content of yours is working, but also which influencers are sharing it. You can also track your competitor’s content performance. Identify influencers in your industry and connect with them through BuzzSumo so that you are on their radar, increasing the odds that they’ll amplify your content for you.

Last Words


While all these content marketing tools can be immensely helpful in getting you more readers for your content, realize that the biggest asset you have is your own effort. When you dedicate time and energy to consistently promoting your content, you get results, plain and simple. Last but certainly not the least do not forget to contribute your valuable feedback with us.


Filed under: Brand Marketing

10 Low-budget Link Building Tactics For Content Marketing- Part 2

Posted May 7, 2018 by Abhishek Pandey @ 6:04 am

As in the first part of this article, you are revealed to the top low-budget link building tactics for content marketing. It’s time to proceed further by unrevealing the rest of the tactics that will help you in content marketing. Therefore, read on to explore the tactics rest link building to stay updated with the cost-effective and latest link building tactics.

Cost-effective Link Building Tactics For Content Marketing

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6. Create Detailed and Long-Form Guides

If you create a detailed, long-form guide then many writers will use this as a resource and link to it. It’s no secret that Google bots favor long-form quality content. But 1,500 words of nonsense is not going to rank. Your content should provide very useful information that addresses your audience’s search intent. A great way to earn links is to produce resources. See what unique insight you could have, or what solution you could offer.

Long-form educational guides are often referred to as “power pages”. And for good reason. People return to these resources time and time again. Additionally, you can include numerous links to other resources in the long-form guide.

7. Collaborate with Other Content Creators

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Collaborations don’t just have to be interviews or guest posts. By figuring out new and original ways to collaborate with businesses that complement yours, you can easily get backlinks.

On a side note, try to steer clear of collaborating with your competitors as it might not be as effective for sourcing backlinks.

A collaboration could be anything from a charity event, podcast, vlog, product, or even just a live stream. These days you don’t even have to meet them in person to collaborate. On Instagram, for instance, multiple accounts can go live together. When you collaborate, both parties benefit by reaching the other’s audience along with their own. You also can exchange ideas and knowledge.

If you collaborate to create a product, it will benefit from being backed up by two marketing teams. This can be an effective way to raise brand awareness and maximize the success of a campaign. All while the links come rolling in behind the scenes.

8. Get Featured on Resource Pages

Many websites provide a resource page. This is where they list websites and resources that may be relevant or useful to their audience.

You should scout the web for these sites, but make sure they are credible. When you find one that could be a good match, go ahead and contact them. If you successfully pitch your website to them, they are likely to add you to their directory. That means one more backlink and a lot more traffic.

You could also create your own resource page on your website. You can coordinate links to high-quality websites that will be useful for your audience. It’s a major bonus if they also have a resource directory. By simply notifying them of your gesture, they will be likely to return the favor.

Depending on how you categorize your links, your resource page can also contain internal links to your own website or blog.

9. Have your Products Reviewed


Does your business provide a physical or digital product or service? Great, this low-budget link building hack is ideal for you.

Getting respected people to vouch for your products in reviews is a wonderful way to promote them. And, you guessed it, a wonderful way to build links for free.

All you have to do is find people who do reviews in your field and get in contact with them. Many bloggers and vloggers are willing to review products.

You could also reach out to influencers on social media platforms.

A powerful pitch that seldom fails is offering them freebies to be reviewed. Don’t worry, this doesn’t mean giving your product or service for free (although doing this the odd time can really pay off).

You could offer a discount, free trial of your software, or invite them for a free consultation. More often than not, they’ll agree and link to your website in their review. It means content for them, and links for you!

You could even offer an incentive for their followers like a coupon or discount code to accompany the link. This is sure to drive traffic to your site as people will want to find out more.

Important Note: Be careful in how you go about getting reviews. You shouldn’t ask for a link directly to your email as this goes against Google’s Webmaster Guidelines. Instead, offer the product or trial and let the blogger decide if it’s worth reviewing.

10. Target Link Roundups

There are loads of websites out there that publish weekly or monthly link roundups on particular topics. Figure out which ones could be relevant to you and go ahead and pitch your content to them. If they like your content, they’ll include a link to it in their roundup.

Be careful not to come across as too pushy in your email. Remember at the end of the day, it’s their website and their choice. Instead, try to explain why your page or post would be a valuable addition to a certain roundup. Being in a “best of” list is sure to get you new followers and helps to establish your expert status in the field. Another benefit of connecting with website owners that do roundups is that they are likely to keep your website in mind for future round-ups too.

Last Words

Take these 10 low-budget link building hacks and use them in your content marketing strategy. If you do it right, your website will earn loads of high-quality backlinks. When Google sees your support system of high-quality backlinks, your site’s domain authority will increase and your traffic will grow. All it will cost you is a bit of brain power and effort.

Filed under: Brand Marketing

10 Low-budget Link Building Tactics For Content Marketing- Part 1

Posted May 4, 2018 by Abhishek Pandey @ 4:39 am

You don’t need to have a huge budget to earn high-quality backlinks. Here are ten low-budget link building tactics to help you rank higher and drive traffic. Link building is a crucial element of SEO. Some studies have even proved that the number of domains linking to a page is the most important factor in terms of ranking.

You could say that search engines, including Google, see links as recommendations. The more domains that link to you, the more reliable your site must be. Links are little votes of support for your website in the eyes of search engines.

Low-budget link building is a great way to drive traffic, improving your ranking in SERPs, and enhancing your website’s reputation.

The best thing about linking? It doesn’t have to cost the sun and the moon. If you’re clever and think outside the box, you can plan an efficient and cost-effective low-budget link building strategy.

Here are ten Low-budget Tactics you can use:


1. Scout for Broken Links

If you have a look on websites similar to yours and check for broken links you’ll be surprised how many you’ll find. Luckily for you, another man’s broken link is your linking opportunity! Once you find a broken link, you can contact the website’s owner and make a pitch to them. Offer to replace their broken link with a link to your content, services, or resources. It’s really easy to find broken links.

2. Roundup Experts

One of the best ways to go about low-budget link building is collaborating with experts in your field. The fact that it won’t cost you a dime is an added bonus. You can easily get links by rounding up experts to contribute to a blog post or article. You just have to reach out to the right people who are willing to answer any questions you may have or offer an opinion. Consider influencers, bloggers, and key players with authority in your industry. To maximize your chance of earning links, investigate whether or not each potential collaborator actively links to resources they feature in.

Everyone wants their opinion to be heard and most will jump at the opportunity to get some extra publicity. Anyone you collaborate with is likely to share the content with their followers and on their websites or blogs. The result? Links building left, right and center!

This could also help you to establish relationships with influencers. This is a great digital marketing tactic that you can go on to use in future campaigns. One tip we have for you is to avoid long-form emails when contacting potential collaborators. Chances are they get loads of emails every day, so get straight to the point.

3. Interview Experts

A similar way to get links for free is by interviewing industry experts.

Ideally, you could create a series of interviews with experts on a variety of related topics. Not only is this a free way to earn links, but it also helps to establish your content as a reliable source. Your interview should focus on key topics that you know your target audience will be interested in. Make sure to make the interview engaging by encouraging the expert to share top tips, expert hacks, and specialist insight. If your interview is a valuable resource, you could even reach out and offer it to other relevant publishers to earn even more links.

Considering that it’s estimated that 80% of all consumer traffic will be video traffic, this could be a good route to take. You could film your interviews and present the clip with the transcription. Your low-budget link building mantra should be: create valuable resources, earn high-quality links.

4. Create Infographics  


Infographics are a wonderful place to start for low-budget link building.

People love easily digestible content. That’s why people love infographics.

Infographics let your audience absorb a lot of information fast and efficiently. However, not every content creator has the time or expertise to create original infographics.

For this reason, they also serve as a valuable resource for other websites to use in their content and link to. Creating useful infographics to go with evergreen content may take time, but will pay off in the long run. Once you start publishing infographics, you are sure to generate a long stream of backlinks.

When creating infographics, you should always design them to be informative, clear, and concise.

You could even reach out to other websites within your industry and offer your infographics to them.

5. Guest Blog

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Inviting experts or influencers to post content as a guest on your site is an effective way to build links. Not only is it cost-efficient, it also requires little to no effort on your part.

All you have to do is find someone who you think would be suitable. Perhaps you could check who has linked to or shared your content in the past? Then ask them if they would be willing. You’ll be surprised at how many will take you up on the opportunity.

Not only will this help you to earn links, if your guest has a large following it will create a buzz. Being associated with someone respected or popular in your industry could win over lots of new followers of your site.

Last Words

This is the first part of low-budget link building tactics for content marketing, stay tuned with us to stay updated with the rest of the tactics that will help you in content marketing. Do not forget to share your thoughts with us.

Filed under: Brand Marketing

B2B Marketing Strategies To Scale Your Business To New Heights

Posted April 30, 2018 by Abhishek Pandey @ 6:55 am

In order to enhance B2B business, companies need to adopt lead generation marketing strategies that deliver results.There are various ways in which you can utilize customer voice to create better lead nurturing B2B marketing strategies for your company. Lead nurturing is the process by which the company approaches the buyer at each stage of the buying process, educating them of the company’s products/services and making a personalized pitch to engage the customer with the product/service experience so that the customer can take the buying decision.

B2B Marketing Strategies

B2B Marketing Strategies

In today’s world of cut-throat competition, it is necessary for companies to proactively contact customers, understand their requirements, and maintain relationships with them. Here are various ways in which you can utilize customer voice to create better lead nurturing marketing strategies for your company.

Focus On Account-Based Marketing:

Focus On Account-Based Marketing:

Account Based Marketing is a strategy in which the customer comes first and the company’s products/services are pitched to serve the specific customer’s needs. This is an effective strategy in which the customers are classified into different accounts depending on their revenues, size, industry, products they have and the market needs they serve.


Then you can do a market research about what their needs are, what problems they need solving, how your company can add value to their business, etc. you should also identify their personal preferences, their preferred medium of communication, their method of consuming information etc. Finally, you can develop a personalized sales pitch on how your company can solve their problem efficiently and in a cost-effective manner.


You can have personalized sales, promotion, offers and can create a customized message about your firm’s capabilities for each customer. Be tech savvy in reaching your targeted customers using advanced digital marketing techniques such as Twitter tailored audiences, Google customer match, LinkedIn Matched audience etc.


Employ Content Marketing:


Employ Content Marketing:

An informed customer can make better decisions and also values the company which provides him with enough information to enable him to evaluate things properly. An effective content marketing strategy can attract, engage and inform the audience with the help of interactive content such as videos, infographics and blog posts etc. Host high-quality content on your website which addresses customer’s questions and provides solutions to their problems.


A brand which takes content marketing seriously is uniquely positioned to serve its customers well. It can be a great way to guide and connect with them during every stage of the buyer’s journey and can enable them to move through the sales funnel.


Email Marketing:

Email Marketing:

About 3 billion people around the world use email which amounts to 40% of the whole population. And the number of email users is steadily increasing every day with about 200 billion emails being sent daily and half of it is business oriented.


Emails have become a big part of people’s lives enabling them to connect with all the other social media platforms with just a click. Sending an email is not enough, you need to convert the leads into actual sales. This can be done by having an engaging and quality content along with a strong call to action. Also, you need to make it easy for people to do the specific actions you’d want them to take, such as fill out a form to get a complimentary guide, to sign up for a free trial, or call a specific number etc. Make sure your email is aesthetically good and with great colors. You will need to incorporate images, use bullet points, have short paragraphs and lines.

Last Words

With these B2B marketing strategies, you will soon get success in your business. So do implement these strategies and don’t forget to share your thoughts.


Filed under: Brand Marketing

Key Reasons To Invest In Brand Marketing

Posted April 19, 2018 by Abhishek Pandey @ 6:05 am

Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal. Demand gen and corporate branding go hand-in-hand, especially for growth-phase companies. If a prospect doesn’t know your company, the sales rep will spend the first few precious minutes explaining who you are. Wouldn’t it be better and more effective if your prospect had already heard of you? That way, instead of describing your company, you could spend time describing your offering. Here are the key reasons founders and stakeholders should invest in brand marketing:


Brand Marketing Builds Credibility


brand marketing

People buy products they like from companies they know and trust. Think Apple, Amazon, and Starbucks or B2B companies such as Intel and GE. In today’s market, brand credibility is your competitive advantage.Whether you are a startup or a growth-phase business, it’s imperative for marketing heads to position the brand as a market leader, and leverage their founders’ profile to create positive brand perception and customer behavior.


As the face of the company, CEOs play a major role in building the credibility of the company. Ideally, they should be seen as thought leaders. Employees should be the guardians of the brand and be held accountable for maintaining its industry reputation as they interact with customers and prospects.


Your brand’s credibility and reputation are fragile. We’ve seen many examples of that—from Uber’s sexual harassment and gender bias issues to United Airlines yanking a passenger from his seat and the recent dead puppy incident. Yes, it’s expensive to recover from brand damage or scandal. But if you have market credibility you can recover from a crisis, provided you are transparent, show empathy for the victims and fix the problem fast.


Brand Marketing Attracts Investors

brand marketing

Founders and business leaders are constantly looking for financiers to support their growth and exit strategies. Investors view a company as a whole before investing, not just its product or products. They also consider corporate reputation, the CEO and founders’ credibility and financial performance before making an investment decision.


A brand needs to be bigger than a product. Companies need depth that goes beyond a focus on one product or one solution. Having helped many startups change strategy and rebrand for various reasons, it is clear now that it is a key to invest in creating a corporate brand. This proves that a brand in which customers can believe in and leadership they can trust.


A brand is like your home. The more you invest in maintenance and renovation, the more the asking price will be when it’s time to sell. Similarly, the more you invest in the corporate brand, the higher the equity.


Brand Marketing Engages Customers


brand marketing

In today’s digital era, B2B buying decisions are changing dramatically. B2B buyers are now as empowered as consumers. CIOs are not the only ones making the ultimate buying decisions, and how businesses interact with vendors is also changing.


Research also indicates that most B2B customers don’t begin to engage directly with suppliers until they are about 50 to 60 percent through the customer journey.


Marketers, therefore, have to design strategies that educate and engage customers, not “sell” to them. Content should be interesting and search optimized for digital discovery.


Last Words


Building your brand is key to driving sales, boosting partnerships and accelerating growth. You want customers to trust your name, eager to learn more and be proud they can rely on your brand to run their business. Consider brand building as a long-term commitment and investment and not an expense. So include these keys into your brand marketing to see the positive results, Do share your thoughts with us.


Filed under: Brand Marketing
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