Blogroll

Halloween Fun at AdMedia!

Posted November 1, 2012 by Marina @ 10:56 am

Hopefully you all had as fun a Halloween as we at AdMedia did. The holiday brought out many of the creative minds in our office as they displayed costumes of all different kinds. No matter where you went in the office, there was someone in some costume as they all attempted to win the AdMedia Halloween Costume Contest.

At the end of the day, the winner of the contest was awarded a new generation iPod Nano!

All of the employees took time during the day to input their vote for who they thought came in with the most creative/scary/funny costume and the choice was clear for our wonderful employee Janaki who came in with this awesome costume that featured a way to look through his body!

All in all, the employees at AdMedia had a great Halloween and got a great chance to show off their creative sides.

 

 

 

 

 

 

 

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Data Can Only Take You So Far

Posted October 30, 2012 by fran @ 10:35 am

Data plays a huge part in advertising decisions. Sure, a good ad network can give you all the tools that you need, but your choices on how to use those tools are what will really make or break your campaign. When deciding on what ad type to serve up, what copy to write, and where to display them, you should always refer to what your research is telling you.

Yes, gathering data is crucial when you’re in the ad business. However, it isn’t enough. Data can only go so far. Test results and statistics have their limitations and sometimes, you need to go beyond the numbers to pull off a successful campaign.

Case in point: BIC’s ill-advised effort to market to the female demographic. A few months ago, the pen company unveiled BIC For Her (yes, that is the actual name of the product), a pen specifically designed for women. It features an “elegant design – just for her” and even has a “thin barrel to fit a woman’s hand.”

Needless to say, the sexist nature of the product drove women (and even males) to react via social media. Numerous users wrote hilarious, sarcastic reviews on Amazon. What’s more, since the guys at BIC didn’t secure the bicforher.com domain and @BicForHer Twitter handle, Bic For Her parodies invaded the Twitterverse and blogosphere.

Now, we can go on and on here and make fun of BIC, but it would be so much better if we let Amazon users tell you themselves. Here are some of the best and most hilarious reviews we’ve seen:

I love BIC Cristal for Her! The delicate shape and pretty pastel colors make it perfect for writing recipe cards, checks to my psychologist (I’m seeing him for a case of the hysterics), and tracking my monthly cycle. Obviously, I don’t use it for vulgar endeavors like math or filling out a voter application, but BIC Cristal for Her is a lovely little writing utensil all the same. Ask your husband for some extra pocket money so you can buy one today! –E. Bradley

I’m a powerlifter and when I wrote my workouts with these my lifts all plummeted. And they gave my boyfriend man-boobs : ( – EntMum

I am so thankful my daughter will never know a world without pens for women. Hopefully Crayola will catch on and start making crayons for girls.-ASC

Yes, BIC definitely fell into a social media pickle due to their misguided marketing attempt, and led people to ask, what in the world were they thinking?

Well, David Vinjamuri at Forbes had a very interesting answer to that. According to him, BIC’s blunder is “what happens when you try to build your brand by looking at it through the lens of data rather than from the perspective of your consumer.”

Vinjamuri continues with this imaginary scenario of a brand group presenting their idea to the higher ups:

Female ABM (Assistant Brand Manager):  Our share among women is lagging.  We’re losing on both coasts to SnazzyPen: which targets women.  We need a stronger offering.

Female Brand Manager (showing board of concept drawings):  Here are some designs that did extremely well in testing.  Top two box purchase intent is very high for women.

Female Group Product Director:  Right – we think we can blow these out in Wal-Mart and Target at back-to-school.

Male VP:  Great, but these are way too generic.  You can’t even tell who they’re for!  The trade is never going to cut these in if it isn’t clear that they’re for women.  Why don’t we call them “Bic for Her?”

Female ABM: [looks queasy]

Female Brand Manger: [Shifts nervously, looks for support from Group Product Director]

Female Group Product Director: [Confident that “Bic for Her” will fail in Concept testing]:  Absolutely, that’s a great idea.  We’ll get right on that.

Male VP: [Nods, satisfied]

[read the full article on Forbes]

So was BIC too busy looking at the numbers to be sensitive to its customers? We of course, don’t know that for sure. However, it does teach us the difference between thinking that you know what your customers want versus actually knowing them.

Research, data, and surveys are great and all, but remember that it’s important to get a holistic view of who your customers are. In order to be successful in marketing and advertising your brand, you need to get to know your target audience inside and out, sometimes even better than they know themselves.

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DMA2012: What happened in Vegas…

Posted October 18, 2012 by fran @ 9:32 am

…Was so awesome, we couldn’t let it stay in Vegas.

Earlier this week, the AdMedia team headed to Sin City for the Direct Marketing Association Conference & Exhibition which was held at the Mandalay Bay. The show was packed with the best marketers in the industry, and we felt right at home.

Adding Value to Marketing Campaigns

Practically all the attendees that stopped by our booth agreed that AdMedia’s Cross Channel Advertising platform and Remarketing solutions would be able enhance their marketing campaigns. Not only would our platform let them deploy their ads to multiple channels, but with our help, marketers could track and monitor the effectiveness of their campaigns more easily.

It was really great to be able to connect with people who really knew what they were talking about and who understood the value that AdMedia brings to the table. Aside from our advanced approaches and wide reach, we help marketers and advertisers make the most of the media that they’re already utilizing. The people that we spoke to were really pleased to know that AdMedia can help them meet their ROI objectives.

Goodies and Gadgets

The people at DMA2012 really meant business. But then again, we WERE in Vegas, so we still made it a point to inject some fun into our booth. Aside from our usual iPod and Nexus 7 giveaways, the AdMedia team also gave out Hangover Kits to attendees. These kits were filled with hangover remedies to aid those who partied a little too hard in Vegas.

Needless to say, the AdMedia Hangover Kits were a HUGE hit and people just couldn’t stop talking about them!

On the whole, AdMedia had a BLAST at show, and we would like to thank the Direct Marketing Association as well as all the attendees for making it happen. You guys were great and see you next year!

               

The Beginner’s Guide to Making Money as an Online Publisher

Posted October 16, 2012 by fran @ 12:02 pm

A few decades ago, the word “publisher” would’ve probably put an image of a printing press in your head. Back then, the act of publishing lay in the hands of newspaper proprietors while consumers or “regular people” were only there to… well, consume.

Fast forward to the present. We now live in a time where publishing power doesn’t just lie in the hands of periodical and magazine proprietors. In this day and age, if you have something to say and if you have the right tools, you can call yourself a publisher and you can make yourself be heard.

The fact that just about anyone can publish something and put themselves out there is pretty great, but what’s even more awesome is that being an online publisher doesn’t just stop with writing articles or blog posts. Contrary to popular belief, you can produce videos, images, apps, and more, and still call yourself a publisher.

Read on below and get a more detailed look on the different monetizing options that you have at your fingertips:

Blog posts – If you have passion for the written word and want to put your opinions and talents out there, then blogging could be for you. Simply create a site using a blogging platform (popular ones include WordPress, Blogger, and Tumblr) and start writing away!

You can choose a specific area of expertise and just write about relevant topics. For instance, if you’re a food lover you can set up a food blog about your delectable adventures. Another way to blog is by documenting your life and the lessons that you’ve learned. If you’re living a pretty interesting life and don’t mind sharing it with the world, you can use your blog as an avenue to publish your thoughts and experiences.

Images and Videos – Still want to be heard but don’t have a flare for writing? Then why not get in front (or even behind) the camera and start shooting! Document the world around you by either taking photographs or producing videos. Tell stories through images with the use of your camera. You don’t  even need to have anything too fancy. Nowadays, even your good ol’ smartphone will do.

Toolbars and Apps – If you’re more of a programmer and know how to code, consider using your skill to create apps or toolbars that people need. There are high demands for tools that make users’ lives easier. Find a specific need, zero in on your market and start building a product that people can download.

Easier said than done? Definitely. But think about the rewards that you can achieve and the people that you’ll be able to help once you find that money-making idea and build a “hit” product.

Monetize them

You can monetize your blogs, images, videos, and programs by placing ads on your content. Don’t worry, you don’t have to be an advertising guru to do this. Simply get in touch with an ad network and set up a campaign. Choose your ad types and customize their look and feel to make sure that they seamlessly fit into your content.

Yes, the web has opened up an array of channels that you can use to publish your way to more success and revenue. Online advertising for publishers is easy to get into and while you may not be a gifted writer, multi-channel systems allow you to use other skills (e.g. photography, programming, videography) to produce something worth monetizing.

Image credit: SEOPlanter on Flickr

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REALTORS Really Know How to Do Trade Shows Right!

Posted October 9, 2012 by fran @ 10:31 am

The California Association of REALTORS Expo (CARexpo) may be over, but the AdMedia team is still buzzing about how much fun we had last week! We connected with a TON of people, learned a bunch of new things, and more importantly, we were able to educate numerous real estate professionals on how they can use the web to gain more exposure.

Fun & Games

Every booth at the CARexpo had something fun in store for visitors, and AdMedia was no different. To demonstrate the power of remarketing, we gave out AdMedia lanyards to people that stopped by our booth. These lanyards represented the remarketing cookies that we use to tag people on the web.

Throughout the day, we walked around the floor and searched for people who were still wearing the AdMedia lanyards, and we gave out iPods to several lucky attendees (while of course explaining how our remarketing cookie helped us find them).

We didn’t stop at iPods though. At the end of each day, one lanyard-wearing attendee received a brand new Nexus 7 from us!

Educating REALTORS

Of course, on top of conducting games and goodies, we also made it a point to educate realtors about the various online tools that they can use to forward their business. We introduced our local PPC products that would allow real estate professionals to be found online and get more local leads and sales. In addition, we talked about how we can boost the online presence of realtors through pay per click traffic, SEO, and retargeting.

Being able to spread the word about online advertising was definitely our favorite part of the CARexpo. Not only did we make several new friends, but we were also able to give people insights on how they can use Internet ads to find prospects, get leads, and close more sales.

Yep, all in all, our CARexpo experience was awesome and very rewarding (in every sense of the word)! We can’t wait to do it all over again!

        

   

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4 Online Marketing Tips That Can Invigorate Your Real Estate Business

Posted October 2, 2012 by fran @ 11:01 am

The California Association of REALTORS® Expo is kicking off today, and in honor of this awesome event, we’ve decided to give our REALTOR friends a treat with this special blog post.

If you’re looking for out of the box ways to generate leads and sell (or even buy) more homes, then we highly recommending looking into Internet marketing and advertising. The web offers a sea—no, make that an ocean—of tools and resources that you can use to reach real estate buyers, sellers, and investors, so you can bet that with a proper strategy, you will be able to effectively push your business to the forefront.

Check out the tips below and see how you can apply them to your real estate business.

Be visual – The web is becoming more visual, thanks to websites/apps like Pinterest, Instagram, and the rise of cover images. Make the most out of this trend by posting pictures of your own. Upload attractive photos of the houses that you’re selling. The Facebook Timeline and Newsfeed put a LOT of emphasis on images, so this increases the chances of people noticing you.

Aside from images of houses, inspiring and empowering quotes are extremely popular as well. Find a great image, put some inspiring text on top of it, and post it on all your social media accounts. Yes, it’s pretty cheesy, but it works like a charm.

Don’t let your leads get away – If someone visits your website or squeeze page but leaves without filling out your form or giving their information, don’t just stand there and say sayonara, make an effort to bring them back. Use remarketing (also known as retargeting) to bring back lost visitors and get them to convert.

How remarketing works:

Remarketing advertising works by dropping an anonymous cookie into the user’s browser. When that visitors leave without completing your desired action (i.e. contacting you or filling out a form), the remarketing system will serve up your ads on the other websites that they visit. In other words, those lost visitors will see your ad even when they’re checking their email, watching a video, or reading other blogs.

Remarketing is extremely effective in converting leads because it targets users that have already expressed interest in you. Often, visitors that leave a site without doing anything are just on the fence and simply need a little push in the right direction. Remarketing ads can give them that nudge and bring them back to your site.

Utilize multiple channels – In the age of web 2.0 and with the advent of mobile computing, you can bet that your audience is using multiple devices and websites to consume information. Nowadays, you can’t stick to just one advertising model and expect it to be effective.

If you really want to stand out, then you have to be where your prospects are. Do a little research on the websites, devices, and apps that your target audience likes, and market away. Use the power of Cross Channel Advertising to put yourself out there and gain more exposure.

Don’t just talk about real estate in social media –When it comes to social media marketing, many real estate professionals don’t see their desired results mainly because they’re approaching social the wrong way.

Remember that you don’t have to go for the hard sell every time. When you’re marketing on Facebook, Twitter, Pinterest, or any other social site, don’t just talk about yourself and your business. Conduct REAL conversations with your audience. Sure, it’s great to publish pictures and posts promoting your business, but be sure to balance it out with non-promotional talk as well.

Image credit: Alan Cleaver on Flickr

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Why In-Image Advertising is Worth Looking Into

Posted September 25, 2012 by fran @ 10:27 am

The cliché “An image is worth a thousand words” should probably be revised to something like, “An image is worth a thousand bucks.” In this day and age, Images are not-so-slowly and surely ruling the web. Think about it. Image-based sites such as Pinterest are on the rise, popular photo-sharing app Instagram is literally worth a billion dollars, and social networks like Facebook, Google+, and most recently Twitter, are embracing the concept of cover or header images.

Now, the rising trend of images shouldn’t really come as a surprise. Aside from the fact that humans are generally very visual in nature, images have the power to communicate things and concepts that are difficult to put into words.

Moreover, images make content more attractive. Whether it’s a blog post, a report, or a white paper, pictures can enhance the overall look and feel of a document and they make content look easier on the eyes.

Yes, the value of images on the Internet is truly unquestionable. The question now is, how can you take advantage of this more image-based web?

Well, the answer to that depends on whether you’re an advertiser trying to reach more consumers or a publisher who wants to monetize their content. By using in-image advertising (also known as overlay ads), you will be able to use the power of pictures to forward your brand or make money out of your site.

Advertisers

If you’re an advertiser looking for effective ways to reach potential customers without annoying them, then you should really look into in-image advertisements. These types of ads appear on top of images and usually disappear when the customer hits the close button.

In-image ads can be very effective in getting visitor’s attention. Since people’s eyes usually fall on images first, placing your ads on top of pictures will garner more eyeballs and attention.

Choosing the right in-image services for you

It’s important to note though that not all in-image advertising solutions are created equal. Overlay ads will only be effective if they appear on top of relevant images and are displayed in the proper context. Be sure to speak with your ad network representative and ask them if they implement contextual and targeting technologies to ensure ad relevance. If they do not offer such solutions, it’s best to find another ad network that does.

Publishers

Trying to monetize your site’s traffic? Then be sure to look into in-image ads. These types of ads supplement your visitors’ browsing experience, and allow them to find relevant products and services. By displaying relevant ads on top of your site’s images, you’re not only adding value to your site, you’re opening up a solid revenue stream at the same time.

Choosing the right ad network for your site

You want an advertising partner that lets you customize your ads so that they’re appropriates with the look and feel of your site. Additionally, in order for your ads to actually generate clicks, they have to be relevant to your content. Choose an ad network that offers targeting and contextual technologies to ensure that your ads are related to the posts and images on your website.

It’s important to remember that your in-image ads will only be as good as the ad network that you sign up with. Before choosing an overlay ad solution, ask your ad network rep about the customization tools that they offer, their targeting solutions, and of course, how they pay their publishers. Doing so will allow you to offer great ads that earn you money and keep your visitors happy at the same time.

Image credit: Shermeee on Flickr

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Three Cross-Channel Advertising Questions Answered

Posted September 13, 2012 by Marina @ 2:49 pm

AdMedia’s Cross-Channel Advertising product is sweeping the nation and is a very popular solution among advertisers for all of their marketing needs. For the few that still haven’t caught hold on this whirlwind of awesomeness there are some questions that are asked when it comes to the Cross-Channel Advertising campaign.

This post is designed specifically to answer those questions that may still get asked just to give everyone a clearer understanding of this new product and what it can do for you.

What can Cross-Channel Advertising do for me?

This question is completely understandable because, let’s face it, nobody wants to invest in a product without knowing the benefits and how it pertains to what they’re trying to do. For anybody who is trying to get their name out there, Cross-Channel Advertising is the perfect way to target potential customers over multiple platforms throughout our products. Cross-Channel Advertising allows advertisers to display their brands through all of the channels we offer (such as mobile, contextual, overlay ads, etc.) or ‘a la carte’.

It provides advertising versatility to reach every corner of the web in order to have your brand on display for the whole world to see.

How does it work?

Through AdMedia’s unique and accurate algorithms, making sure the right target audience views your ads is an easy task. For advertisers and publishers alike, having relevant content that doesn’t take away from what the website has to offer is crucial and no matter which channel is showing the advertisement, we make sure that only relevant ads are displayed in order to ensure the audience viewing it is of interest.

Why is Cross-Channel Advertising the right choice?

Quite simply put, AdMedia’s Cross-Channel Advertising is the only product out there offering so many platforms to your disposal in order to give your marketing campaign that extra boost it needs to increase revenue or conversion rates. We don’t simply let you go into a marketing campaign with a few options, we allow you the chance to push your advertising through more channels than anyone else out there. We understand that being in the spotlight and reaching interested users is a very important part to success and we want to help achieve that.

It’s easy to get going so sign up today. As soon as you start to see that increase in revenue, you’ll know you made the right choice.

Image credit: konradfoerstner on Flickr

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Enhance Visitor Browsing Experience and Boost Revenue Using XML Feeds

Posted August 28, 2012 by fran @ 10:05 am

If you’re a publisher who wishes to add extra features to your blog, information website, or online store(while earning more money in the process), you should consider adding an XML Search Feed to your website. Now the term may look scary especially for beginners, but don’t worry; this won’t involve any sophisticated knowledge of code and you don’t have to learn any fancy skills to implement it.

Adding a Search XML Feed is as easy as copy pasting a code on to your website. What’s more, you’ll be able to customize the look and feel of the feed to ensure that it is in line with the design of your site.

Type of XML Feeds

XML Search Feeds let you provide users with results that are relevant to what they’re searching for. This helps users find useful websites, products, and services thus making your website more functional. Additionally, these feeds can actually boost your site’s potential by helping you rank in major search engines.

You can implement a number of XML Feeds depending on what your website is, and who your users are. For instance, a Local XML Search Data feed allows you to display local search results on your site. This way, when a user wants to buy say, a new phone, they can simply type their query in the search box and the feed will display places near their area where they can purchase a phone.

Displaying local results is extremely beneficial for users because it gives them links that are relevant to their location. There’s nothing worse than search results that are “all over the place”, so you’re actually saving users the time and effort when you’re giving them links that are close to home.

There’s also a Shopping XML Data feed that lets you provide product data from price comparison websites and search engines. Ideal for suggesting items and lower prices to users, this feed serves as a helpful companion for bargain shoppers.

This particular feed is very popular, especially in the present economy. More and more people are looking for ways to save, and users usually turn to the Internet to find deals and compare prices. Why not help them out by incorporating a budget friendly feed into your website? Aside from helping users save time, helping them save money is a great way to get in their good side and keep them coming back to your website.

Needless to say, for best results, implement XML Feeds that are related to the content of your website. There many types of feeds out there, so be sure to consult with your ad network representative to see which one will work best for you.

Earning Money

The great thing about Search XML Feeds is that on top of being extremely user-friendly and helpful, they can actually make you money. You’ll earn revenue whenever users click on the search results, so you’ll be able to put more money in your pocket, while enhancing the functionality of your website at the same time. Win-win.

 

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How to Get Around Users’ Ad Blind Spots

Posted August 21, 2012 by fran @ 12:08 pm

Low CTRs on banner ads could be due to ad blind spots. Some users are so used to seeing ads in the usual places (i.e. sidebars, top of the webpage) that they develop blind spots towards online ads, and their eyes just glaze over advertisements without really seeing them.

If your ad campaign is suffering from online ad blind spots, don’t fret. The following tips below should help you optimize your campaigns and help put your brand in front of customers.

Combine Clever Copy with Creative Designs – An effective way to get users to look up and notice your ads is to be witty while looking good at the same time. In the same way that a charismatic actor stands out because of his cleverness and good looks, your ads should have the combination of clever copy and stunning designs.

Do take note though that that wit and good looks won’t get you very far if you’re barking up the wrong tree. This is why it’s extremely important to use highly targeted ads to reel users in. If a person sees an advertisement that looks like it was made for him, then he’d find it very hard to ignore it.

Use Remarketing – Another great way to have banner ads work well for you is through the use of Remarketing. This ad type targets users that have previously visited your website without buying anything. Remarketing works by tagging that visitor’s computer and displaying ads on other websites that he visits. The person then sees the ad, and returns to your site to complete a purchase.

Take Advantage of Other Ad Formats – Speaking of Remarketing, if you really want to get in front of users, then you may want to utilize Cross Channel Remarketing. Unlike traditional Remarketing that only makes use of banner ads, Cross Channel Remarketing lets advertisers promote and remarket their products and services through various channels including email, display, social, mobile, and more.

Email – Cross Channel Remarketing lets advertisers utilize the power of email to get in front of users. Think of it as having an exclusive ticket to your customer’s inbox. What makes AdMedia’s Thank You Email offer stand out though is its use of high quality filters. These filters weed out accidental clicks and uninterested users to ensure that the only people that will see your ads are the ones who are truly interested in your products.

Video – Blind spots are virtually non-existent in the realm of video advertising. Considered as one of the most effective ways to literally get in front of customers, video ads are known to generate high levels of interest and engagement. Combine the power of video with Remarketing, and your customers will start returning to your site in no time.

Mobile – Why settle for just being in computer monitors? Put yourself right in the hands of your customers with the use of mobile ads. Mobile advertising allows you to target users according to their location, and is best used for reaching customers at a local level.

Image credit: nimishgogri on Flickr

 

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