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4 New Year’s Resolutions Every Publisher Should Make

Posted December 26, 2012 by fran @ 10:21 am

Last week, we wrote about New Year’s resolutions for advertisers. This time around, we thought we’d go to the other side of the fence and talk about what publishers can do to make 2013 more profitable. If you have a website, app, or toolbar and you’re looking for more ways to monetize them in 2013, check out the following tips below and resolve to do them in the year ahead.

Produce only quality content – Getting more traffic (plus clicks and revenue in the process) doesn’t require sleazy click baits and annoying tactics. Instead of looking for ways to make a quick buck, focus on producing quality content. If you are able to provide immense value to your visitors, you’ll find that they will keep coming back and that there’s no need to “lure” them into your website.

Whether you’re publishing blog posts, shooting videos, and developing toolbars, remember to put user experience first. Always invest in the quality of your content or creations. Sure, this route will take longer, and there usually aren’t any shortcuts when putting out top quality products, but doing so is often much more meaningful and yields better results.

Be consistent – Don’t be one of those erratic publishers that produce content then disappear, only to sprout up out of the blue on some random day. Nothing confuses your visitors / users more, and it’s a sure-fire way to send the message that you’re very inconsistent. Users want to deal with publishers that are dependable and with proven track records of putting out quality content / products on a regular and consistent basis.

Most publishers fail to be consistent with content because they are having one of those days when they don’t have anything to write about or they “just don’t feel like it”. Don’t let this happen to you. Slow news or lazy days can be effectively combated with an editorial calendar.  Always plan your posts ahead and make a publishing schedule so you always know what to write about and when. Editorial calendars also come in handy for recording your thoughts and ensuring that no brilliant post ideas slip through the cracks.

Go mobile – Users are now consuming content through multiple channels, so as a publisher, you will need to keep up with them. Since most people are now accessing the web via their mobile devices, ensure that your content is also available on smartphones and tablets. Create a mobile-friendly site to ensure that your visitors will still be able to access your content even while they’re on the go.

Also remember that it isn’t just about mobile-friendly content. In order to effectively monetize on the go users, be sure to put mobile ads on your website as well to ensure that you’re able to earn revenue using multiple channels and platforms.

Be relevant – Is there breaking news your industry? Perhaps some trending topics that people just can’t stop talking about? Be sure to join the chatter and produce content that are in line with relevant issues. Doing so increases the chances of people finding your content, thus allowing you to gain more traffic, clicks, and revenue in the process.

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4 New Year’s Resolutions Every Advertiser Should Make

Posted December 17, 2012 by fran @ 1:22 pm

New Year’s resolutions aren’t just for people or individuals turning over a new leaf in the coming year, they can also be applied to businesses who want to improve customer service and generate revenue.

On top of your own personal new year’s resolutions for 2013, consider thinking of some professional or industry-related resolutions that your business can also commit to.

1. Be more targeted – In 2013, resolve to put our more targeted ads. Remember that in advertising, getting 100 targeted and relevant clicks is better than getting 1000 untargeted impressions that don’t yield clicks or results.

Advertising platforms give extensive tools for companies to help them zero in on their audiences. Use them. Put out specific ads for users based on either their demographics or location (or both) and you’ll definitely see an improvement in your campaigns.

Aside from using the targeting tools of your ad network, ensure that the your ad text or graphics are targeted as well. Gather data on the audience that you’re trying to reach and use that research to create your ads. Use their language and incorporate their preferences into advertisements. Remember that the campaign should be about THEM, not you, so put out ads that they like (and not just what you like).

2. Use multiple channels and devices – Gone are the days when users only have to rely on one or two devices to get information. In this day and age, people are getting information from multiple sources and devices which means that if you want to put your brand out there, you need to do so using several devices and channels as well.

It’s not enough to just put banners ads on a couple of websites. Nowadays, you need to strive to be everywhere your customers are, otherwise, you risk getting lost in the clutter. Consider making use of Cross Channel Advertising to cover all your bases. As its name clearly states, this solution allows you to reach users across multiple channels, including search, display, social, mobile, video, and more. Taking advantage of Cross Channel Advertising ensures that you’ll be where your customers are and increases the chances of you staying top of mind.

3. Keep up with the times and trends  – In order for your brand to stick and resonate with customers, it needs to be relevant; and in order to be relevant, you need to keep a close eye on what’s new and what’s trending so that you can come up with ads that your customers can relate to.

Make it a point to keep yourself abreast with what’s happening in your industry. Subscribe to relevant blogs, pick up publications in your space, and follow your field’s thought leaders on social media. Speaking of, pay attention to the trending topics on social networks and use those to craft posts or even campaigns that you can put out there.

4. Get to know your customers even more – Did you do enough customer research in 2012? If not, then be sure to get on it in 2013. Gather as much customer data and intel as you can. Conduct surveys and track customer behavior through analytics. Doing so will allow you to serve them better, and put out more superior products, services, and ad campaigns.

Image credit: Joe Lanman on Flickr

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Inject Gives You More Ways to Monetize Your Content and Creations

Posted December 10, 2012 by fran @ 12:00 pm

Contrary to what others might think, online publishers aren’t limited to bloggers and website owners (at least not in this ad network). To us here at AdMedia, software, toolbar, and app developers are included in the publisher family too, which is why we give them tons of opportunities to monetize their creations.

If you’re a publisher who wants to make money off your downloadable items, check of Inject.com. Thanks to nifty platform, creators of toolbars and other downloadable products are able to earn extra revenue simply by adding a single line of Java Script. Inject lets you serve up different types of ads, depending on your program and you can even customize each ad to ensure that it fits in well with look, feel, and content of your product. Inject.com also provides a white-label version to ensure that it fully integrates with your brand.

Ad Types

Question: So what exactly are the kinds of advertisements that you can serve up with Inject?

Answer: Whatever you like.

Inject.com allows you to use multiple ad type, so you have several ways make money. The platform doesn’t limit publishers from displaying ads . We put you in the driver’s seat, so you can steer your toolbars and programs towards any direction you want.

Below is a glimpse of some of the publisher ad solutions that you can access with Inject:

Display – Use the power of classic display ads to turn heads and grab people’s attention. Select from a variety of categories and ads to target relevant users.

PreRoll – Take display ads to the next level with video! PreRoll advertisements have the power to engage viewers and increase anticipation. Don’t worry; our system will see to it that the ads being served up are related to your product, giving more clicks and even more revenue.

Search – Incorporate Search XMLL feeds into your program to supplement user curiosity. Give them the ability to search for helpful and relevant information right from your toolbar or app.

Intext – Is your product heavy on text and content? Then Intextual ads could be for you.  These advertisements unobtrusively appear as underlined keywords in a body of text. When users hover over these words, a relevant ad and search box will appear to complement their browsing experience. These ads are also great space savers because they blend in perfectly with the flow of your content.

Overlay ads – Does your product have images in it? Then make the most out of them with image overlay ads. These adverts are displayed on top of images and are proven to get eyeballs and clicks. They won’t disrupt user experience either, since our overlay ads all come with a close button for users who aren’t interested.

Footer Toolbar – Tap into the power of social with FooterRoll. This product appears as a horizontal toolbar that contains an expandable ad, together with other features, including social links, a search box, and more. The FooterRooll toolbar is extremely effective both in earning you revenue and getting you more social fans and followers at the same time.

Image credit:  DonkeyHotey on Flickr

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5 Ways to Stay Relevant During the Holidays

Posted December 5, 2012 by fran @ 12:17 pm

The phrase, “It’s the most wonderful time of the year” that we keep hearing during the holiday season doesn’t just apply to kids and families. It also rings true for business. Sales surge during November and December, thanks to Christmas shoppers buying presents and décor. In fact, according to a recent infographic by MDG Advertising, “In 2011, online sales increased by 74% the week before Christmas”.

Take full advantage of the season by optimizing your site and brand for the holidays. The following tips below are some great ideas that you can implement during the following weeks to ensure that you’ll be able to get as much business as possible:

Use holiday-themed ads – By now you should already recognize the importance of being relevant and targeted when it comes to online advertising.  This season, don’t just stop at targeting ads by consumer location or demographic; step it up a notch and inject your ads with something that’s related to the holidays. Whether it’s promoting your site’s Christmas sale, or showcasing products and services that you serve as great presents, be sure to include the holiday spirit into your advertisements to really entice customers.

Update your cover photos accordingly – Make sure your social media fans are in on the holiday fun as well. Switch up your Facebook, Twitter, Google+ cover photos to something that’s relevant to the time of the year. This will not only remind your fans to think of you during the holidays; it will also demonstrate your efforts to keep up with the times.

Sprinkle your blog with holiday posts – Publish holiday-related posts on your blog, every now and then. This season is rich with article ideas that you can use on your site. From naughty and nice lists to gift ideas, to holiday survival tips, you’re bound to come up with some significant and beneficial articles that people can use. What’s more, since you’re posting something that’s relevant to the season, your holiday posts are more likely to be shared and searched for online.

Keep running campaigns even after the holidays – Don’t be in such a hurry to close up shop after December 25. MDG Advertising further shared that “57% of Americans will be shipping the day after Christmas”, which means that you can keep your sales signs up even if it’s past Christmas day itself.  Accommodate these (very) late holiday shoppers by making sure that you still have some deals and promos in place.

For Next year: Vow to Start Early – If you started your holiday advertising early this year, then congratulations! You effectively maximized your chances of getting holiday sales and traffic. In fact it looks like more and more businesses are realizing that it pays to be early during the holiday season. According to MDG Advertising, in “2012, 42% of retailers started Christmas advertising in October.”

However, if you missed the boat on unveiling early holiday specials, don’t fret. There’s always next year. Besides, like what we previously mentioned, you can still accommodate late Christmas shoppers by keeping your deals up even after the actual holiday.

Image credit:  theogeo on Flickr

 

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Give the Gift of Advertising This Season

Posted December 3, 2012 by fran @ 12:13 pm

For businesses, giving presents to other companies isn’t just an effective way to spread the holiday cheer, it can also prove to be a solid networking tactic. Sending gifts to business clients and vendors helps keep you on their radar, which in turn can get your more orders, referrals, and opportunities.

Here’s the thing though: a lot of other companies will also be sending out gifts this season, so coming up with a present that will stand out from all others might prove to be a little difficult.

If you’re planning to give Christmas presents this month, it’s best to steer clear from typical items such as gift baskets, chocolates, wine, and the like. While these things will certainly be enjoyed by the giftees, they won’t necessarily get you to stand out, because they’re so common and impersonal.

When it comes to gift-giving, it’s best to go for something that’s either personal or practical. If you want to be memorable either offer a present that’s unique to the giftee, or give them something that they can actually use and benefit from. But let’s be realistic. The former, while awesome, can take up a lot of time and money, especially if you have a long Christmas list. While it’s certainly thoughtful to give each and every one on your list a one-of-a-kind present, time and budget constraints may not always allow it. With that in mind, it’s probably best to give them something that they can use instead.

Now before you start thinking calendars and coffee mugs, remember that you’re trying to be prominent here. Those calendars may be practical, but they’re way too common and don’t have enough oomph to get you to really shine.

The Gift of Online Advertising

To stand out in the gift-giving department, we suggest giving the gift of advertising to your professional peers. And no, we’re not just saying that because we’re in the ad industry. The fact is, there are a lot of benefits to giving advertising  opportunities as gifts.

The most obvious advantage is that no one really does it. Gifters tend to focus on clichéd Christmas presents, so you’ll definitely be remembered if you choose to give out free advertising. Plus, it’s practically guaranteed that businesses will use it. Companies are always looking to put their name out there, so they certainly wouldn’t pass up a chance to get exposure for free.

What’s more, online advertising is a digital present, which means that you’ll get to save some time and effort because you won’t have to bother with packing and shipping costs. This is also a boon for those on the receiving end because they will be able to “unwrap,” open, and use your present with just a few clicks.

The specific type of advertising gift that you choose to send out will depend on you and your giftees. For example, if you know that your receiver’s business is ramping up their mobile marketing campaign, then you may want to give them something for mobile ads. Is your giftee more focused on web ads? Then give them free banner or search ads instead.

When in doubt, just give them the gift of Cross Channel Advertising, so they’ll be able to select the specific advertising channels for themselves. Cross Channel Advertising can deliver ads through an array of platforms, including search, display, mobile, social, and more, thus covering all the bases in online advertising.

Wrapping Up

Not all gifts are created equal. Some presents are consumed without a second thought, while others get stamped in people’s memories because they’re just so useful. Be part of the latter this season and give away free advertising in lieu of the typical coffee mugs and calendars. Your giftees will definitely remember you for it.

Image credit: asenat29 on Flickr

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A Lot to be Thankful for Here at AdMedia

Posted November 28, 2012 by fran @ 11:16 am

November 24 wasn’t a typical Wednesday at the AdMedia HQ. Since it was the day before Thanksgiving, we decided to celebrate by having a potluck! Everyone in the office each brought something to share with the rest of the team. Some brought delicious entrees, while others took the responsibility of bringing drinks and utensils.

From 1 to 3 PM, all of us took a break from our jobs and headed to one our conference rooms for the Thanksgiving feast. Every single member of the AdMedia team participated and as a result, our Thanksgiving table was packed with yummy food, including pasta, beef, chicken so much more. We even had some salads and a “Tofurkey” (tofu turkey) for our vegan friends! For dessert, we munched on various cupcakes, cheese rolls, cookies, and whole lot of sweets!

Yes, the AdMedia Thanksgiving get together was definitely an enjoyable one, not just because of the scrumptious food, but mainly because we were able to bond and catch up with each other. The holiday months are always busy for us in the advertising space, so it was quite refreshing to sit back for a couple of hours and just enjoy.

Check out all fun and food that we had in the photos below:

              

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Be Cute and the World Wide Web Will Love You

Posted November 26, 2012 by fran @ 11:58 am

Racking your brain for your next ad campaign gimmick? Here’s an idea: be cute. No, seriously. Try to come up with something thing that’s cute and inject it into your online advertising strategy. Contrary to what some grown-ups may think, cuteness isn’t just for kids and teenyboppers. Being adorable has such a broad appeal that can reach almost everyone, kids and adults alike.

That’s why cute images are frequently turned into memes, delightful kids get featured on TV, and adorable videos so often go viral.

Case in point: The viral “Dumb Ways to Die” video. A public service announcement by Metro Trains Australia, the video warns people about the many dumb ways to die. From poking a stick at a grizzly bear and keeping a rattlesnake as a pet, to running across the tracks between platforms, the campaign aims to reach young people and help prevent “dumb” types of deaths.

The video has some really morbid content in it, but thanks to a catchy song and some adorable characters, Dumb Ways to Die emerged as one of the cutest and most widely shared videos of the year.

With Dumb Ways to Die, not only did Metro Trains Australia successfully accomplish its goal of warning people to be careful, but it was able to do so in the most adorable way possible.

Yep, Metro Trains played their cards right with this one and more companies should definitely follow their lead. But before you start bringing in the cuteness, it’s best to analyze what made the campaign so appealing, in order to really understand how it rose to success. Below are a couple of things that made Dumb Ways to Die so irresistible:

It was sharable

All the components of the video—from its message, to the song, and even the characters—coherently fit together to create an awesome viewing and sharing experience. Everything about Dumb Ways to Die was worth talking (and singing) about. The characters were cute, the song stuck in your head, and the main message was meaningful.

What’s more, Metro Trains Australia made it extremely easy for people to share it. The video was uploaded on YouTube, which of course provides one-click sharing tools for multiple social networks. On top of that, Dumb Ways to Die was also made available for download on iTunes and SoundCloud, which allowed people to listen and share even when they’re offline.

It appealed to almost everyone

While Dumb Ways to Die was originally meant for a younger audience, but it was so good that it ended up attracting viewers of all ages. This is probably because of its extremely relatable message—everyone can benefit from a friendly “be careful” message, every once in a while.

The simple yet catchy song of the video also contributed to its mass appeal. The tune was easy and hummable, the lyrics of the song rhymed, and the chorus consisted of the same words so people quickly remembered it.

Following Suit?

So the next time you’re stuck thinking about your next viral campaign, consider injecting some cuteness into your ads. Consider making people laugh or sing. It may not be the easiest route, but if you can pull it off the way Metro Trains did, it will be more than worth it.

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6 Incredibly Easy Ways to Maximize Ad Performance for Publishers

Posted November 20, 2012 by fran @ 12:11 pm

Publishers hungry for clicks are sometimes inclined to place their ads in the most prominent locations on their website. Some may even be tempted to force users into clicking ads by using big, “in your face” banners or dishonest tactics. However, while such things can probably earn you a few bucks here and there, in the long run, they can actually do more harm than good.

Using ads that are too prominent or tricking people into clicking them will only lead to mistrust, and eventually, a ghost town of a website. If you really want to gain more clicks, you have to stop chasing and begging for them. Instead, focus on getting more traffic and improving user experience through excellent content and a user-friendly website. Only after you do these things will you start attracting relevant users and get more clicks.

Below are a few simple things that you can start doing to set you on the right path towards more visitors, more clicks, and yes, more revenue.

Declutter your site – A messy page can send visitors packing. You need to make it easy for them to find the things and information that they need. Otherwise, they’ll look for it elsewhere. The first step to getting people to stay on your website is by cleaning it up. Get rid of irrelevant banners and widgets that distract users from your content and ads.

Publish awesome content – Only publish things worth reading and sharing. Running out of ideas for content or blog posts? Do your research. Lookup the most searched for keywords in your industry and publish content around them. Or better yet, put yourself in your target audience’s shoes and ask yourself about the articles that they may want to read.

Improve the layout of your content – Online content isn’t just its subject matter, how it appears on screen matters a lot as well. Make it easy for readers to scan or go through your content by adding breaking up the post into paragraphs (4 -5 lines max) and divide sections by using headers. Doing so improves user experience and boosts the chances of getting repeat visitors.

Choose your ad network wisely – It’s best to select an advertising network that offers a wide range of ads so that you won’t be limited when it comes to ad types. Also, be sure to work with an ad network where you can get a hold of a live person That way, you can actually speak with someone that can help maximize the potential of your website.

Don’t bury your content with ads – Placing a couple of ads above-the-fold (i.e. the top part of the page or sidebar) is acceptable, but don’t overdo it. Again, this all goes back to improving the online experience of your visitors while they’re on your site. Avoid burying your content with too much ads above the fold and make it easy for users to find and read the content that they need.

Also note that having too many above the fold ads can negatively affect your ranking. Earlier this year, Google released an algorithm update that penalizes websites that have too many advertisements at the top part of the page.

Be honest! – Avoid using trickery and dishonest means to get people to click on your ads. Again, this will only do more harm than good. When placing ads on your website, make it clear that they’re indeed ads. Don’t try to disguise them as download or menu buttons. Choose ad colors and formats that will complement your site, but not in a way that would trick or confuse users.

Image credit: StockMonkeys.com on Flickr

 

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Who says watching viral videos is a waste of time?

Posted November 13, 2012 by fran @ 12:47 pm

Say what you want about viral videos like Call Me Maybe but the fact  is, these things are cash cows. And no, we’re not just talking about the publishers who rack in a lot of pay per click dollars for their views. Businesses or brands that take advantage of the popularity of these videos also stand to generate tons of buzz, exposure, and yes, revenue.

The next time you find yourself watching the hottest YouTube sensation, think about how you can incorporate it into your marketing or advertising campaign. Be bold. And be there early. It’s best to ride on an Internet meme’s fame while it’s at its peak.

Want to know how others did it? Below are some examples of how big brands used viral videos to their advantage:

Abercrombie & Fitch Uses Call Me Maybe by Carly Rae Jepsen

When Carly Rae Jepsen’s single Call Me Maybe became a viral hit last summer, everyone from Jimmy Fallon to President Barack Obama (baracksdubs) covered the video with their own versions.

Brands, of course, didn’t get left behind. Take Abercrombie & Fitch, for example. “To celebrate the song’s Summer popularity, A&F asked its hottest guys from its Flagship stores all around the world to have fun with the song—film it on their phones and to do whatever came naturally.” The result? Sixteen million views and tons of girls who couldn’t peel their eyes of their screens. Check out the video here.

Samsung Uses Overly Attached Girlfriend Meme

You remember Overly Attached Girlfriend, right? That girl who gave us the creeps while singing Bieber’s Girlfriend single? Well, we’re not quite sure if she got her guy, but we do know that she caught Samsung’s attention.

The tech company recently struck an ad deal with Laina Walker (Overly Attached Girlfriend herself) to star in its new SSD 840 commerical. In the ad, she embodies your computer who’s feeling a little neglected. Just like in the video that made her famous, Walker gives viewers the crazy eyes while throwing in some passive aggressive threats (i.e. “accidentally” leaking your search history). Watch the official ad here.

AdTech Goes Gangnam

In honor of ad:tech, BlueKai spoofed Pys’ worldwide hit, Gangnam Style. The parody had the same craziness and hilarious dance moves, but on top of that, it also had some geeky subtitles about the online advertising realm (“Heeeyyy sexy data!”). And in lieu of “Gangnam Style” you’ll hear “Oppan AdTech style” instead!

Watch the hilarious spoof here and see if you can relate. (You kind of have to be in the Internet advertising realm to be truly amused by the parody, but check it out even if you aren’t a digital marketer to get a glimpse of just how crazy ad people can get!)

Your Turn

Got any parodies to share? Have you spoofed any Internet memes lately? We’d love to see them! Post them in the comments below and we might just help you spread the word!

 

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Advertisements and Elections

Posted November 6, 2012 by Marina @ 1:01 pm

Whether through the use of ad networks or directly through their own parties, the candidates in the Presidential race put out advertisements all the time giving themselves a positive outlook while discussing the negatives of their opponents. In the race between President Barack Obama and Mitt Romney, it appears that Obama has dominated the advertising world. However, Romney is making a push as we are now at Election Day 2012.

According to AdWeek, Obama’s ad campaigns have been outspending and possibly outperforming Mitt Romney in the digital world.

An ad search and analytics company called Moat has come up with the data in its Top 100 advertiser ranking that shows, based on total ad volume, Romney was well behind Obama and he didn’t even break into the top 100 advertisers in the U.S. for online display until last month. In the month of September, Mitt Romney was not on the list while his opponent, Obama, was 16th.

As of now, Obama is number 2 and Romney is number 5.

So, does advertising really help the presidential election? Well, if AdAge.com’s poll means anything, Barack Obama would be the next president by majority. However, that was only 1,724 votes compared to the millions that will be put in tonight.

If online advertising displays have anything to say about it, Obama has been outperforming Romney in that category, but what effect will it have on the actual election itself? Should Obama win, would it prompt a higher volume in online advertising in the future for presidential candidates or would it hold no weight over how campaign ads are put out in the future?

We’ll find out tonight if online advertising could have an impact on how well a presidential candidate does in the election. If you have had your opinion swayed at some point by an online campaign ad, we would love to hear about it.

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