Are you tracking the right things in your ad campaign?

Posted February 11, 2013 by fran @ 2:44 pm

Whether you’re running online ads to promote your brand, or placing them on your site for revenue, you should recognize the importance of tracking your numbers. After all, how would you know if those ads are doing your site or company any good? Measuring your campaign data allows you to see what’s working and what isn’t. It tells you if you’re reaching your customers, how your audience is responding, and what you can do to improve.

However, while keeping an eye on your insights and analytics is truly a step in the right direction, it’s important to note that this only works if you’re tracking the right things. Some people (both publishers and advertisers) fall into the trap of buying into vanity metrics.

The concept, which was introduced by serial entrepreneur Eric Ries, pertains to those numbers and data that seem huge and important, but are actually useless and empty. Examples of such metrics include raw downloads, page views, and number of users. And while these metrics are certainly important, a lot of companies focus solely on these numbers without bothering to dig deeper.

Do not fall for this trap, and instead strive to avoid the hype of vanity metrics. The best way to do this is by goal examination. Ask yourself why you’re in business and what you want to achieve with your ad campaigns. Is it to get more customers? Do you want to increase engagement? Maybe boost site membership? The only way to determine which metrics really count is by answering these questions, so do not skip this step.

Once you’ve identified and clarified your goals, look into the metrics that directly affect these goals. For instance, if you’re a membership site and your goal is more engagement, then the right metrics to track would be number of active users, average time on site, etc, as opposed to simply tracking sign ups or website hits. If your goals is to make money, then instead of simply tracking your site’s daily visitors, you need to pay attention to the percentage of users that actually hit the buy button.

Only when you’ve acted upon the right metrics will you be able to correctly determine the direction that you need to take your campaign. Wondering where to advertise next? What copy is the most effective? Which ads are worth spending on money on? Then look to your actionable numbers for answers, instead of checking out the sexy (but empty) vanity stats.

Not sure where to start? Having a hard time determining the numbers that you should track? Don’t be afraid to seek help. (Better to ask for help now and get answers rather than stay silent and keep doing the wrong things.)

The Internet has a lot of helpful communities and forums that can give advice on where to take your ad campaign. Check out these sites and see if you can find answers there. Or better yet, consult with your ad network and see if they have any recommendations. Most advertiser and publisher support representatives are more than happy to dish out suggestions, so when in doubt, give your ad network a call or send them an email.

Image credit: CarbonNYC on Flickr

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What are your advertising plans this Valentine’s Day?

Posted February 6, 2013 by fran @ 12:51 pm

Say what you want about Valentine’s Day and how it’s become so cheesy, lame, or commercialized, but the fact of the matter is people are generally more engaged during this time of the year. Love it or hate it, Valentine’s Day offers huge marketing + engagement opportunities for both advertisers and publishers, so you can either join in on the fun, or watch from the sidelines like a third wheel.

V-Day Tips for Advertisers

Keyword Research – According to Search Engine Watch, the top 10 searched key words for Valentine’s Day are:

  • diy valentines gifts
  • valentines day border
  • valentines day drinks
  • valentines day baskets
  • valentines day treats
  • whens valentines day
  • valentines day gift
  • valentines day poem
  • valentines day cupcakes

It’s good to be aware of these keywords even if you aren’t in the romance / gift industry because they can give some ideas for PPC ads. Check out these keywords and think of ways that will allow you to incorporate them into your campaigns.

Tailor your ads for the special day – Really can’t find anything remotely related to any of the keywords above? That’s okay, this is your chance to think outside the box. Surely there are other ways in which you can demonstrate your Valentine’s Day spirit. Tweak the design of your banner ads to reflect the occasion. People are more inclined to notice hearts and candies this time of year, so if you can find a way to relate your brand with these things, then do so.

Show your customers some love – Beyond the candies and flowers, the one thing that people really want on the 14th is some TLC. This Valentine’s Day, treat your customers to special deals and sales. Show them how much they mean to you by offering them a freebie or two on this special day. Your customers will love your more for it.

V-Day Tips for Publishers

Pay attention to most searched for terms – Advertisers running PPC campaigns aren’t the only ones who should pay attention to popular keywords, you know. Take a peek at the most searched for terms above, and see if you can publish anything related to them.

For instance, if you have a DIY blog, then V-Day is the perfect time to write about homemade gift ideas and how to’s. Have a website about cooking or baking? Take this opportunity to post recipes perfect for a romantic dinner.

Go beyond the mushy stuff – Of course, Valentine’s Day isn’t just about romance. It’s about love in general. You don’t have to write some cheesy article about your special someone on your blog, but you CAN tell the story of how much you love your business or your craft. For example, why not share the tale of how you and your hobby or profession first “met”? What are the things that you love above your field or industry? Valentine’s Day could also be the perfect opportunity for you to gush about how much you adore your blog’s visitors and subscribers. If you haven’t done so yet, take the time to let them know how special they are. Again, they will love you more for it.

Image credit:  Peggy2012CREATIVELENZ on Flickr

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What Beyoncé Can Teach You About Managing Your Reputation Like a Boss

Posted February 4, 2013 by fran @ 1:44 pm

A couple of weeks ago, pop star Beyoncé took some heat from interwebs because she allegedly lip synched her rendition of the Star Spangled Banner at President Obama’s inauguration  It was field day for the press, as reports about how the singer used a prerecorded track at the event poured in. Practically every publication, from the snarky gossip site Gawker to bigger more reputable sources such as the LA Times were on the story.

The social media realm was also abuzz and the topic of Beyoncé lip synching shot up the trending charts. Tweets and posts ranging from people being disappointed to fans coming to the defense of the pop star flooded streams and news feeds.

After all the online hullabaloo, though, Beyoncé kept her composure (both online and offline), delivered an awesome Super Bowl Half-Time performance on Sunday, and silenced all the critics that harped on her for lip synching.

Indeed, the pop star handled that online crisis quite well, and we think that a lot of us can pick up a thing or two from her actions.  When faced with online criticism and pressure, countless individuals and brands end up making things worse, often by being too defensive. In this case though, the singer took care of the situation with class and was able to emerge practically unscathed.

Whether you’re trying to manage some hateful comments on your blog or dealing with negative reactions to your online ads, the following rep management lessons are pointers that you should really consider:

Address the situation, but don’t make a big fuss about it – Beyoncé explained that she decided to sing along with the pre-recorded track because she didn’t feel comfortable performing live with no sound check and in the middle of the not-so-ideal weather. She mentioned that she’s a perfectionist and she didn’t want to mess up at such a huge and emotional event (it was the president’s inauguration, after all).

She also said that the practice was very common in the industry, and she was proud of her performance, nevertheless. Beyoncé’s explanation was short and simple. She was not feebly apologetic , nor was she overly defensive either. She explained herself in a dignified, “as a matter of fact” type of way, and she didn’t make a big deal out of it.

We think that this is the best way to address such a situation. Stay calm, explain the facts, and don’t make such a huge fuss about it. (The media will do that for you.)

Show, don’t tell – Instead of holding some big press event, trying to convince people how great of a performer she is, Beyoncé just went on stage at the Super Bowl Half Time Show and performed. She performed well that there wasn’t a dull moment on stage. Plus, her performance was so obviously live that no one would think that she was singing from a pre-recorded track.

When you have people doubting your products, services, or even your character, remember that it’s more effective to SHOW rather than tell. Take a leaf out of Beyoncé’s book, and instead of trying to explain yourself in words, do so in action. Push out products or services at the highest quality so that no one can give you a bad review. Or deliver so much value that you won’t need to tell people who good you are. Letting your products, services, and actions speak for themselves is a hundred times more effective than using words.

Don’t mind the haters – Don’t bother trying to apologize, defend yourself—or worse—actually try to tell off your haters (no matter how tempting it may be). Face the reality that some people will hate you no matter what you do, so trying to please every single troll on the web is a lost cause. Now, do note that if you REALLY did something wrong, unethical, or tactless then it’s probably best to take some PR moves to remedy the situation. However, if you didn’t do anything wrong or illegal, then just let the negative comments pass. The trolls will find someone new to hate on tomorrow.

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How to Get In Front of Your Audience without Being Annoying

Posted January 28, 2013 by fran @ 12:19 pm

Don't be an annoying advertiser!

Don’t be an annoying advertiser!

When it comes to online advertising, companies need to strike a balance between being seen and being annoying. If you’re too subtle with your advertising, or if you’re not advertising enough, you risk being overlooked or being invisible to your customers. However, if you’re too brazen with your ads or if you use the power of advertising for evil, then you could end turning off your customers.

The key is finding the right type and frequency for your ads. Each target audience and demographic is different, and how to implement your online advertising campaigns will depend on what you’re selling and who you’re selling it to.

In any case though, there are few effective pointers that you should take into consideration:

Avoid being obtrusive – Steer clear of ads that disrupt user’s browsing experience as you might end up annoying or scaring off your audience. This is why flashy pop-up ads get such a bad rep—they show up unannounced and interrupt what the user is viewing. It’s best to run ads that naturally fit in the environment, without being invisible.

In-line text ads for instance, work great because they don’t disrupt the flow of the website’s content and only appear when users hover over them. Overlay ads are another great example because they show up on top of images or videos that are already on the page without having to appear as a different window. You can also try pre-roll ads that play before a video rolls, so your users’ browsing experience isn’t disrupted when they’re in the middle of watching an online clip.

Be cute, funny, or witty – Want to stand out without being a pain or an eyesore? Then be something that you audience actually wants to see. Distractions can sometimes be welcomed—as long as they’re the type of distraction that will amuse or entertain your target.

Be witty on your ads. Don’t be afraid to crack a joke or be a little crazy. Remember what Pringles did to keep users clicking on their ad? Or what about what Samsung and A&F did to spruce up their ads? Look into what’s hot in pop culture or find some industry jokes in your field and inject those elements into your ad campaign. Not only will you be able to entertain your target audience, but you can also be able increase the chances of the ad going viral. If it’s funny or memorable enough, people will share it and your brand can enjoy the great exposure.

Be relevant – Last but certainly not the least, is relevancy. No matter how fancy your ad is, it won’t matter if it isn’t relevant to your customer’s needs, what they’re reading, or what they’re searching for. It’s important that you select the websites and other advertising channels that your audience is into. What are the websites that your customers often visit? Make a list and see if you can advertise on those sites.

When it comes to search, do thorough keyword research before you start bidding. Put yourself in your customer’s shoes and find out what they’re searching for. Want a surefire way to be relevant to the needs and interests of your customers? Then try remarketing, which targets users who have already visited your website. Remarketing is especially effective because it zeroes in on people who have expressed their need or interest in what you have to offer which means that their chances of converting are exponentially higher.

Image credit: theogeo on Flickr

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Job Seeker Uses Billboard Ad to Find Employment

Posted January 23, 2013 by fran @ 11:23 am

Here’s an interesting use of billboard ads. Unemployed grad, Adam Pacitti buys a billboard ad where he claims that he spent his last £500 (on the said billboard) in an attempt to get people to hire him. The billboard displays a URL to his website, which hosts his Video CV detailing his experience and accomplishments.

According to Mail Online, he got the idea “after sending off at least 250 CVs and only getting two interviews.” He told reporters that he “called in favours from friends and asked studios, and made the video, and decided to post the billboard in London, because that’s where most of the jobs are.”

About Adam

Cheesy? Absolutely. But as gimmicky as his efforts are, Adam’s work isn’t half bad. He graduated with a degree in Media Production (First Class Honors) from the University of Winchester, and was behind a number of viral video campaigns including “The Girl of My Dreams” which got featured on worldwide TV and had over 4 million unique hits, “Pinefall” a documentary that garnered more than 100,000 eyeballs on YouTube, and “Everything’s Bigger” which raked in more than 80,000 views on YouTube.

Adam’ employment campaign went viral, practically overnight. After publishing a photo of his billboard online, Adam said that he “ten re-Tweets in an hour”. That led to more than 7,000 RTs and media coverage from some of the biggest sources online.

The Result

So did Adam finally get hired? We’re don’t know, but we’re pretty sure it’s just a matter of time. But in the off chance that he isn’t getting any job offers yet, we highly suggest that he use Remarketing to bring employers back to his site. He should also consider using Cross Channel Advertising to serve up banner, mobile, video ads and more so he can really dominate the online ad realm. After all, he already has physical ad space covered, why not take it to cyber space as well? (Just saying.)

A Growing Trend?

Adam isn’t the first jobless individual to launch a viral “I need a job” campaign online. In 2011, unemployed product marketer Matthew Epstein launched the Google Please Hire Me campaign in an attempt to land a job at (you guessed it) Google. Like Adam, Matthew set up a website along with an  online video that spread like wildfire online.

This stunt did get him an interview with the search giant, and he was even contacted by other tech companies such as Amazon, Microsoft, and Salesforce, among others. In the end, Matthew didn’t get a job with the mighty Google, but he did land a product marketing manager position at a San Francisco-based startup, SigFig.

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5 Effective Channels That Can Put You In Front of Your Customers

Posted January 16, 2013 by fran @ 12:40 pm

Thanks to the wide reach of the web and technology, brands don’t just have more choices in terms of the number of channels to advertise on, they also have more targeting options that allow them to zero in on relevant customers no matter where they are or what they’re interested in. This is extremely good news for businesses that wish to put their name out there. And just in case you’ve forgotten about this little fact, this post will serve as a reminder of the many, many ways that you can get in front of your target audience.

Check out the following channels below. Are there items here that you haven’t tried? If so, why not? And if you have tried any of these channels, is there a way that you can optimize them further to get more effective results? These are just some of the questions that you should ask as you re-visit your online marketing and advertising options. Hopefully, the answers that you get will be enough to give you some insights on how you can jumpstart your campaigns.

Search results

Can you get in front of your customers at the exact time that they’re looking for you? Yes indeed, thanks to search advertising. By serving up ads through XML data feeds and search results, companies can display their ads based on the keywords that users are searching for. So as an example, if you have a flower shop in Los Angeles and want to reel in new customers, you can do so by bidding on the keywords that people are typing when they’re looking for a flower shop in LA.

Relevant websites

Find the blogs or sites that your customers frequent and purchase advertising from them. Just be sure to check the amount of traffic that the sites get, to ensure that you’re getting your money’s worth. Some ad networks can take care of this for you as well, by displaying your ads on relevant sites that are part of their publishing network.

At the palm of their hand

Have you tried mobile advertising yet? If not, then it’s best to look into it as it could be the perfect opportunity to reach on the go consumers. Also make it a point to revamp your website to ensure that it’s mobile friendly, to cater to your visitors that are browsing the web using their smartphones and tablets.

Image and video overlays

Leverage the power of pictures by displaying overlay ads on relevant images. Doing so boosts the chances of your ad getting seen, because users are more inclined to notice photos and images on a page. Overlay ads can also be applied to videos, and they will allow you to get in front of customers without disrupting their viewing experience. (Overlay ads usually appear at the bottom part of a video and contain a close button.)

Wherever they are

Remarketing advertising gives you the power to reel in customers who have left your site without buying anything. If you want to bring users back to your site, you can implement a Remarketing (sometimes referred to as “Retargeting”) campaign that will display your ads on the other sites that users visit.


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Seeing a Spike in Sales? Thank the New Year

Posted January 14, 2013 by fran @ 2:02 pm

Adweek published a pretty interesting blog post today about how New Year’s resolutions can bring about new business for companies. It cited SocialVibe and mentioned that “Resolution-related spending is expected to reach $5.6 billion in 2013—this, despite the fact that only 28 percent of us actually accomplish our resolutions while 46 percent of us never even get started.”

Adweek then took a look at the four most common New Year’s Resolutions, namely, getting into shape, losing weight, taking charge of finances, and meeting someone; they did a quick survey and asked a major brand in each category if they’re seeing new business come in this time of year. The answer? An unanimous yes. All four major brands nodded in agreement that the New Year certainly brings in new business. Christina DeGuardi of Crunch Fitness and a Jenny Craig spokesperson both said “definitely,  while Ric Edelman of Edelman Financial Services said that his company “always” sees an increase very January. Amarnath Thombre of said that “the draw to is at an all-time high.”

Lessons for Advertisers

Even if your company doesn’t belong in any of the 4 categories mentioned above, try to find ways to use people’s “New Year High” to reel in new customers. Is there any aspect of your business that can be linked to New Year’s Resolutions? Perhaps you can unveil an ad campaign that centers on the topic of new beginnings, turning over a new leaf, or similar topics. People are obviously more engaged and energized at the beginning of the year, so be sure to take advantage of these high spirits.

What are the new year’s resolutions that your customers make the most? Is there any way that you can align your products or services with these resolutions? The key is to get creative with your online ads. See if you can relate any marketing tactics to the most common resolutions out there. Consider partnering up with relevant companies or websites so that you can get in front of your target audience.

Whatever your plan is, be sure to execute it fast. The New Year High will obviously not last forever, so you need you get in front of your target market before they lose interest.

Lessons for Publishers

January is a great time to write about New Year’s resolutions, for obvious reasons. If you haven’t done so yet, be sure to publish a post on the topic (or anything similar) before the month ends. For example, if you made any resolutions of your own, be sure to share them with your visitors.  You’re bound to get more traffic since its a huge topic of interest for most people (at least for now), so don’t miss out on the opportunity!

Ask yourself what the most common resolutions are in your industry and publish something that will help readers stick to them.

In addition to posting your own resolutions, you should also try to be as helpful as possible. During the New Year, people will most likely be searching for how-to articles and tips to help them keep their resolutions, if you can, write up a helpful post on self-development.

Image credit:  MoneyBlogNewz on Flickr

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Video is about to get even bigger. Are you ready?

Posted January 9, 2013 by fran @ 1:20 pm

It shouldn’t be any question that video will be among the dominating channels in the online advertising realm. In fact, according to eMarketer, “US online video ad spending will nearly triple in the next 4 years.” So while video is a big deal right now, it looks like it’s going to get even bigger in the near future.

Whether you’re an advertiser or publisher, it’s best to see how you can take advantage of this rising medium. Video can give you the potential to reach an extremely wide audience so use it wisely and use it well.

Need ideas on how to incorporate video into your campaign? Consider the following:


Advertisers: PreRollStream ads appear right before a video is played. This ad type proves to be effective because it gets in front of an audience that is already engaged. People that watch online videos respond positively to interactive ads as long as they’re relevant to what they’re about to see.

Speaking of relevance, when displaying video ads, always make sure that they’re geared towards the right audience. Consult with your ad network and ask them about how they target video ads so that you know exactly what types of users are seeing your message.

Publishers: If you aren’t placing ads on your videos yet, then you could seriously be missing out on huge revenue stream. By allowing (relevant) pre roll ads to play with your videos, you’re not only opening up opportunity to earn more money, but you’re also supplementing people’s viewing experience at the same time.

Also, if you’re worried about annoying your viewers with ads, then opt to place a close button that allows them to skip the ad and go straight to your video.


Advertisers: If you’re looking for more out of the box ways to display your video ads, then consider looking into FooterRoll. This ad type appears as a horizontal toolbar at the bottom of the page. The toolbar supports an expandable advertisement that plays whenever the user hovers over it. Aside from the actual add, FooterRoll can also have social media buttons as well as a search box that allows people to have a more interactive browsing experience.

Publishers: Publishers on the other hand can use FooterRoll to add more functionality to their site while earning additional revenue in the process. The FooterRoll toolbar is customizable so you’ll be able to select the ad types and buttons that it displays. You’ll also be in control of how the toolbar behaves so you can ensure that it doesn’t disrupt the content flow of your site.

Additional Video Tips

Fancy video tools and platforms are great and all, but the fact remains that your video campaigns will only truly be effective if they’re reaching the right audience. If you’re an advertiser, always think about your target customers in every step of the video production process, from the storyboard, to production, to actually deploying the ads. It’s also best to collect data so you can improve future campaigns and be more targeted.

Remember, relevance is key.

The same thing goes for publishers. Only display videos that are relevant your content and target audience. Serving up video ads that your viewers don’t care about is a big turn off. On the contrary, if you display advertisements that are fun to watch and actually add value to your audience’s viewing experience, then you are helping to create a win-win-win experience for yourself, your audience, and advertisers.

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3 Questions to Ask Before Unveiling an Ad Campaign

Posted January 2, 2013 by fran @ 12:33 pm

In online advertising, no one can fully guarantee that your ad campaign will be a hit. Yes, you can (and should) run tests have creative brainstorming sessions to tweak and develop the ad campaign much as you want, but the fact is, you won’t really know if it’s a hit or miss until it is actually out there.

Fortunately though, there are few things that you can do to improve its chances of success. As mentioned above, you should test the components of your campaign to see which aspects are working and which ones aren’t. Split test designs or copy to determine the best ones. If you discover that’s something’s amiss, go back to the drawing board and brainstorm changes and revamps.

On top of this, it’s important to note that the success of an ad campaign doesn’t just depend on the ads and how they are deployed. External factors (acts of God, political and social shifts) also come into play and they certainly have to power to make or break your campaign. And while you don’t always have control of these factors, it’s best to always keep them in check before running your ads.

To help you assess the internal and external components that can affect your ad campaign, we’ve put together a few questions that can help determine if it’s the right time to unveil your campaign. Check them out below, apply the ones that are right for your situation and be sure to ask these questions before hitting the “Launch” button.

Is your product bug free?

Even the most brilliant of ads won’t do you any good if the product is faulty. Take Apple, for example. The tech giant recently unveiled an awesome new ad featuring the Williams sisters. The ad, which demonstrated the iPhone’s “Do Not Disturb” feature was funny, witty, and effective. Too bad the timing of its release was terrible. As AdWeek pointed out, while the spot was indeed brilliant, it was “released for New Year’s—when, due to a glitch involving the rollover to 2013, “Do Not Disturb” suddenly stopped working for a number of users on Tuesday morning.”

Of course, trying to foresee problems in your products is a difficult task. (Evidently even the great Apple can slip in this department.) But do make it a point to give your product a thorough check especially when you’re planning to release a big ad campaign about it.

What’s going on in the news?

Always, always check the news and trending topics lists before launch. A poorly timed ad can give you a PR disaster faster than you can say “retraction” so do your homework before unveiling an ad campaign. For instance, if you released an ad for guns or bullets around the time when the Sandy Hook Elementary School shooting took place, you’d certainly receive a lot of flak from the public.

To prevent your ad campaigns from backfiring, be sure to always keep tabs on what’s happening in your industry and in the public sphere in general. It’s one thing to ride on a trending topic, but being timely in the worst possible way is a different story.

If your website up for it?

Don’t forget to check the pages and features of your website / landing page before publishing an ad campaign. Ensure that your target audience will be able to perform your desired call to action by testing all the buttons and links on your site. Also ask yourself if your website will be able to handle the traffic that your ads may bring. The last thing you want is a site outage in the middle of your campaign.

Image credit:  Colin_K on Flickr

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4 New Year’s Resolutions Every Publisher Should Make

Posted December 26, 2012 by fran @ 10:21 am

Last week, we wrote about New Year’s resolutions for advertisers. This time around, we thought we’d go to the other side of the fence and talk about what publishers can do to make 2013 more profitable. If you have a website, app, or toolbar and you’re looking for more ways to monetize them in 2013, check out the following tips below and resolve to do them in the year ahead.

Produce only quality content – Getting more traffic (plus clicks and revenue in the process) doesn’t require sleazy click baits and annoying tactics. Instead of looking for ways to make a quick buck, focus on producing quality content. If you are able to provide immense value to your visitors, you’ll find that they will keep coming back and that there’s no need to “lure” them into your website.

Whether you’re publishing blog posts, shooting videos, and developing toolbars, remember to put user experience first. Always invest in the quality of your content or creations. Sure, this route will take longer, and there usually aren’t any shortcuts when putting out top quality products, but doing so is often much more meaningful and yields better results.

Be consistent – Don’t be one of those erratic publishers that produce content then disappear, only to sprout up out of the blue on some random day. Nothing confuses your visitors / users more, and it’s a sure-fire way to send the message that you’re very inconsistent. Users want to deal with publishers that are dependable and with proven track records of putting out quality content / products on a regular and consistent basis.

Most publishers fail to be consistent with content because they are having one of those days when they don’t have anything to write about or they “just don’t feel like it”. Don’t let this happen to you. Slow news or lazy days can be effectively combated with an editorial calendar.  Always plan your posts ahead and make a publishing schedule so you always know what to write about and when. Editorial calendars also come in handy for recording your thoughts and ensuring that no brilliant post ideas slip through the cracks.

Go mobile – Users are now consuming content through multiple channels, so as a publisher, you will need to keep up with them. Since most people are now accessing the web via their mobile devices, ensure that your content is also available on smartphones and tablets. Create a mobile-friendly site to ensure that your visitors will still be able to access your content even while they’re on the go.

Also remember that it isn’t just about mobile-friendly content. In order to effectively monetize on the go users, be sure to put mobile ads on your website as well to ensure that you’re able to earn revenue using multiple channels and platforms.

Be relevant – Is there breaking news your industry? Perhaps some trending topics that people just can’t stop talking about? Be sure to join the chatter and produce content that are in line with relevant issues. Doing so increases the chances of people finding your content, thus allowing you to gain more traffic, clicks, and revenue in the process.

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Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

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