Blogroll

Monetizing tips for 2014 – How to get more traffic and clicks

Posted February 5, 2014 by fran @ 11:40 am

Marketing is undoubtedly regarded as one of the most essential steps in any business, which ought to be given emphasis from the onset. There is a lot that stands between creating a website and actually driving meaningful traffic to it while at the same time turning the traffic into actual sales or more clicks on your ads. Relying on traditional traffic generation strategies such as link-building alone will actually see you through a great loss in terms of potential customers. Here is a highlight of traffic building trends in 2014 that will help you get meaningful traffic and ultimately monetize it.

Use descriptions and titles which are irresistible

Meta descriptions and titles will determine the manner in which your page will appear on the search results and they remain very essential. Compelling titles coupled with interesting descriptions will actually make your website unique among the millions on search engines. When writing the Meta descriptions and titles, ensure you take an advertising approach by highlighting your expertise, using a unique sales proposition and clearly defining how a client will benefit from your content.

In as much as you want to keep the SEO standards, never go overboard. Use the primary key words at least once in your descriptions and titles but ensure that the flow is natural. If you are not sure of key word optimization, concentrate on readability rather than SEO.

Leverage the internal links

Getting your links from other pages is a well-known strategy for traffic generation. Do you need to give your page a boost with regard to ranking? Well, link it to some existing high-authority websites and be sure the ranking will improve significantly. Remember, your homepage is the most crucial and authoritative part of your domain. Ensure the entire trusted authority pages link from it and you will earn some meaningful traffic.

Compelling content is inevitable

Note the difference between this point and the power of Meta titles and descriptions. Compelling content refers to regularly updated and relevant information which is able to attract more visitors and spiders. The more visits you get, the more recommendations your page will have on social sites. There are three levels of content:

There is content which promotes a company together with its goods and services. Next is the kind of content which adds value to the products and services that you are presenting to people. This includes elaborate product descriptions, reviews, advice and regular updates on offers. Lastly there are articles and information which is meant to entertain and create good relationships between site owners and users. This is where you will create giveaways and competitions which have a close resemblance to the entity, but they may not necessarily generate traffic. This is all about content marketing and once it is done well, customer satisfaction is obvious and besides, it is a huge benefit in terms of SEO.

Make it fast

Google released new guidelines regarding the loading speed of smartphone sites in August 2013. In their recommendation, the key content in a page should appear on the user’s screen in 1 second or even less. Whether your site is responsive or rather you are using the dedicated HTML, you must take necessary steps to ensure it is fast. Away from the Google regulations, internet marketing experts from Croatia suggest you should put yourself in the shoes of a human user; why do you think someone will wait for so long while your competitors’ pages are opening so fast? There are various tools that you will use in testing the loading speed of your website. Do it and make the necessary changes.

In summary, it could take ages to receive and monetize your traffic if you entirely relied upon back-links. Make smart adjustments using the guidelines discussed here and you will be amazed by the drastic increase in traffic that your website will experience.

 

Filed under: Blogroll

Personalized Advertising: How to Approach Customers without Being Creepy

Posted February 3, 2014 by fran @ 1:30 pm

Thanks to Big Data and the advancements in online advertising technology, companies now have a ton of data and insights about their customers. Aside from having people’s demographic information, brands can also track users’ browsing and purchase history, and they can use all that information to develop personalized ads and effectively convert customers.

And while that’s all well and good, it’s important to note that just because you can leverage people’s information for your ad campaigns, doesn’t mean that you should.  While using a healthy amount of user information in your ads can certainly create better and more personalized experiences, using too much data can creep people out.

To prevent that from happening, below are some online advertising best practices that you can implement to ensure that you won’t creep people out.

Don’t show up in every single website that they visit – This applies to advertisers running Remarketing campaigns. When used correctly (and in moderation), Remarketing ads an actually boost conversion rates by upto 125%. However, when used in excess, you could come off as being a bit to “stalkerish” to your customers.

For instance, when a user visits your site without completing a purchase, it’s perfectly okay to give them a friendly reminder by showing up on some of the sites that they visit. Do note that the key word here is “some”. If you overdo your efforts (i.e. if you show up on all their sites, all the time), you could turn them away.

That’s why at AdMedia, we allow advertisers to set a cap on their Remarketing campaigns. We enable you to determine the frequency of your ads so that they won’t follow people around in every website that they visit. By doing so, you are able to give people a small, but convincing nudge in the right direction, without overwhelming them with “in your face” marketing messages.

Be transparent – It may sound cliché, but honestly really is the best policy, especially when you’re dealing with consumer tracking and privacy issues. When you’re collecting data and monitoring the behavior of your site visitors, it’s essential that you be very transparent about your practices.

Sufficiently describe the information you collect as well as your data-gathering methods in your website’s terms of service and privacy policy. Also include the reason why you’re collecting user information. Tell users that you’re only doing it to give them a better experience, and not because you have some “Big Brother” agenda against them.

Doing so will go a long way in gaining the trust and esteem of your users. People love transparency and they’ll respect you more for it.

Give users more control over their information – Finally, it’s important that you empower users to take control of their data. Give them the tools to see exactly what’s being collected about them and how to remove their information from your data base.

You can also give users more control over how your messages are being delivered. For example, if you send out marketing emails, let your users customize message frequency and content.

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5 Awesome Superbowl Ads to Watch Out for This Year

Posted January 29, 2014 by fran @ 1:41 pm

You can’t have the Superbowl without ads. For generations, brands have been known to pull out all the stops (and drop colossal amounts money) on their ads that air on football’s biggest night. And while this trend lives on, we’ve seen a huge shift with how these ads are released over the last few years. Brands have finally embraced the power of online video, and in order to get more mileage out of their Superbowl ads, companies are now releasing teasers of their commercials even before the Superbowl airs.

This practice provides a win-win situation for both parties. Viewers get a sneak peek on the entertaining commercials that they’ll see on game day, while brands are able to rack up more views and exposure, while generating pre-Superbowl views at the same time.

So what can we expect for this year’s big game? Below is a look at some of the best Superbowl ads that you’ll see on Sunday:

GoDaddy – Body Builder

GoDaddy is notorious for using half-naked women to promote their products. This year though, the web hosting company decided to go in a slightly different direction. You’ll still see some half-naked people in the ad… they’re just not going to be a lot of women.

Axe – Peace

In this ad, Axe shows us various scenes that seem to suggest war and violence. There’s a Middle Eastern official poised to push a button that looks like it’ll deploy some deadly missiles,  there’s a scene where an armed solider runs through the fields with his gun pointing out, we also see a war tank driving down a desolate urban area, and we see an Asian general looking over the crowed (obviously meant to depict North Korea).

At first we think that all hell might break loose, but in a lovable turn of events, each tense spot turns into scenes of love.

Volkswagen – Wings

In this ad, VW lets us all know–in hilarious fashion of course–that they have the most cars in the road with over 100,000 miles. In the ad,  we see a dad telling his daughter that every time a Volkswagen vehicle reaches the 100k mark, a German engineer gets his wings. Can you imagine? You don’t have to. The ad does a pretty good job showing it to viewers. Be sure to watch it til the very end so you can find out what happens when a VW car reaches 200,000 miles.

Audi – Doberhuahua

Hate compromise? So does Audi. And in this ad, the automaker shows us exactly what’s going to happen if you ever compromise on the wrong things. Behold: the Doberhuahua (Doberman + Chihuahua).

Budweiser – Puppy Love

In this heartwarming spot, Budweiser tells the story of just how strong the love between a puppy and a horse can be.

Which ad did you like best? Do you have a favorite Superbowl ad that’s not on this list? Tweet us your responses at @Ad_Media!

Filed under: Blogroll

The Key Difference Between Multi-Channel and Cross-Channel and Why You Should Care

Posted November 11, 2013 by fran @ 12:28 pm

Like most hot buzz words, people have started throwing around the terms “multi-channel” and “cross-channel” like they know exactly what they mean. We hear pundits saying that multi-channel and cross-channel advertising / marketing are the future and companies must absolutely get on the bandwagon.

To their credit, the pundits are right about one thing: These trends really are the future and businesses must find ways to incorporate them in their practices. But what we did notice is that a lot of people–mostly Internet marketers and those claiming to be experts in e-commerce are using the terms multi-channel and cross-channel interchangeably, as if they have the same definition, when in fact there is a stark difference between the two concepts.

Multi-Channel vs. Cross-Channel

Multi-channel means having a presence on more than one channel or platform. For example, if you’re marketing your products on your website, in person, and via catalogs, then you’re conducting multi-channel marketing.

Cross-channel on the other hand means that you’re seamlessly and interchangeably using multiple channels to market, sell, and interact with customers. For instance, when a customer uses your mobile app to look at a product but doesn’t complete the purchase, you can use a cross-channel approach to remarket that product by serving up ads for it even when the customer is on another channel or platform (say email or social media).

That way, even when they’re reading their favorite news website or checking their email, they’ll be able to see your ad which has the product they were originally looking at. And when they click on the banner, they’ll be taken to the product page and continue browsing or shopping where they left off on mobile.

As you can see, cross-channel takes multi-channel to the next level so that the customer gets a seamless and consistent brand experience no matter what device or platform they’re using.

What it means for you

These days, customers are browsing the web and shopping using multiple devices and platforms, so having a multi-channel strategy is like the bare minimum. But if you want to go even further, you must adopt a cross-channel approach.

Having website, a physical store, a catalog, and an app just won’t cut it if your efforts are fragmented. You need to integrate all these channels and platforms to effectively engage customers no matter where they are or what device they’re using.

How to successfully pull off cross-channel marketing and advertising

How do you cross-channel right? Here are few tips:

Have one key message

The first step is determining what you want to communicate. Be consistent with your messaging and give customers a seamless experience.

Round up all your teams–web, brick-and-mortar, mobile, customer support, etc.–and clearly establish the message that you want to send to customers. That message should dictate how you execute ads, how to design your site, etc.

Use and collect customer data

Be sure to set up data-gathering and analytics software for all channels and platforms so you can collect as much user data as you can. Doing so will enable you to get to know your customers even more, so you can improve and optimize your campaigns accordingly.

Integrate platforms and services

It’s kind of hard to pull off a seamless cross-channel campaign when your vendors and service providers are all over the place. For instance, if you have one vendor for mobile, a separate platform for email, and yet another provider for ecommerce, combining all those platforms and channels yourself can prove to be a challenge.

What you need is a cross-channel advertising and marketing partner that can integrate all those services into once roof. Find a trusty vendor that understands the concept of cross-channel and supports multiple platforms so you can execute your campaigns quickly and efficiently.

Filed under: Blogroll,Company Headlines

A Happy Halloween for the AdMedia Team!

Posted November 4, 2013 by fran @ 1:00 pm

Halloween has come and gone, but AdMedia hopes you had as much fun as we did this year.

Normally, our employees will dress up and get to participate in a contest for the best Halloween costume. This year though, we decided to take it even further. Not only did we have a costume contest, but we also launched a pumpkin-carving  competition, took part in a “guess how many” contest and played Halloween-themed bingo (aka BOOGO)!

Each event was a chance for everyone to show off their wit and make some great memories with the rest of the team. Angela won an iPod Touch for Halloween bingo, while it almost came to a tie for the candy-filled pumpkin contest, where everyone had to guess how many pieces of candy were inside (spoiler alert: There were 427). The tie was between Daniel and Lauren (both had come close with a guess of 412), but it was Lauren who won the second round. Meanwhile, our content writer Brandon won the pumpkin-carving contest with a very lively display, while our HR manager Yesenia Linares had the best costume, looking both elegant and ghoulish in her costume.

Our employees were also treated to a great lunch of salad and gourmet pizzas, with flavors ranging from simple cheese to delicious pesto.

Even though we still had work to do that day, we saw a lot of creativity from our team. We have to congratulate our Publisher Team for banding together and dressing up as the Minions from Despicable Me. And who could forget the imaginative designs we saw in the pumpkin-carving contest?

While we’re all getting ready for the ad:tech conference in New York, we still found time last Thursday to have some fun, some food, and some great team-building.

  

  

  

  

  

 

AdMedia to Attend ad:tech New York; Will Showcase Its Advertiser and Publisher Solutions at Booth M3

Posted October 17, 2013 by fran @ 4:09 pm

AdMedia, a leading provider of performance-based advertising solutions confirmed its attendance for the 2014 ad:tech New York conference. The conference will be taking place November 6-7 at the Javits Center in New York City.

Danny Bibi, the company CEO together with the rest of the team will be at Booth #M3 to meet with brand advertisers and agency executives. All attendees are encouraged to stop by to discuss AdMedia’s advertisers and publisher solutions, as well as take advantage of show-only promotions and booth giveaways.

In addition to attending the conference and greeting attendees at their booth, AdMedia will be sponsoring the PluggedIn2013 pre-conference party on November 5. This exclusive event for elite advertisers, ad agencies and publishers will take place at Slate, a premier venue in the heart of Manhattan. Guests will have the opportunity to network with innovators and executives of the online advertising world. Attendees will also be able to enjoy free entertainment and drinks, care AdMedia, Altitude Digital, and MediaPost.

To RSVP for the event, attendees can visit: http://www.pluggedin2013.com/

To connect with AdMedia to set up a meeting at the conference, attendees may contact (800) 296-7104 or email danny@admedia.com.

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

 

About ad:tech

ad:tech New York is the digital marketing industry’s leading conference and trade show. Over 10,000+ attendees will be present to showcase and to demonstrate the latest in digital marketing products, tools and technology. The attendees of the conference range from established ad agencies, upcoming startups, well known advertisers and premium publishers.

 

Carrie Marketers Get Crafty with Advertising Prank #FlexLikeCarrie

Posted October 10, 2013 by fran @ 11:24 am

This is online advertising at its finest.

Talk about spooky creative. The marketers behind the new Carrie remake film released a viral video experiment to test and capture the reactions of unsuspecting customers at a New Your City coffee shop as they witness a telekinetic event.

Entitled “Telekinetic Coffee Shop Surprise”, the video first shows us how the prank was set up. They created a fake wall, attached a harness to a stuntman so that it appears that he is lifted up the wall. The team also put some remote controlled tables and chairs in place, and spring loaded pictures and books so that they’ll look as if they’re flying off the walls and shelves. Finally, a bunch of actors took their place and pretended to be coffee shop customers.

And then the fun begins.

The stunt man knocks over a cup of coffee and the girl goes batshit and starts using her “telekinetic powers” to lift the man up the wall, move the tables and chairs, and make stuff fly off the shelves.

Needless to say, customers in the coffee shop were freaked out of their wits, while viewers watching from home were thoroughly entertained.

The Results

Two words: Viral hit. The #FlexLikeCarrie video spread like wildfire. It was posted on YouTube on Monday and got millions of views overnight. At the time of writing this, Telekinetic Coffee Shop Surprise has already reached more than 26 million views.

And the buzz is incredible. Carrie advertisers did a great job with using hasthags. They promoted the #FlexLikeCarrie hashtag at the end of the video and the Twitterverse just couldn’t stop talking about it. Fans couldn’t wait til the movie hits theaters on the 18th.

Similarly, the advertising prank was (and still is) wildly covered in the media, having been discussed in various blogs as well as major publications and networks such as the Los Angeles Times, CBS, New York Daily News, and more.

What You Can Learn

As far as generating online buzz goes, the advertisers and marketers in charge of Carrie most definitely got it right. They produced an awesome video that while promotional, was extremely entertaining and sharable.

Here are a few things that we can learn from this great online advertising campaign:

Go beyond traditional advertising and marketing tactics

Movie trailers? Billboards? Those tactics were so ten years ago. While the film did take advantage of traditional marketing methods such as the ones mentioned above, it went beyond that and effectively made use of online video. And take note, they used online video not for straight advertising purposes. They used video to distribute genuinely entertaining content.

Use cross-channel advertising

The advertisers behind Carrie didn’t just post a video on YouTube and went on their way. Instead, they took the time to distribute it via multiple channels. And by using the #FlexLikeCarrie hashtag, they were able make it easy for users to spread the word as well, thus generating more buzz in the process.

Put in the necessary resources

It was clear that the video was really well-made. The crew took the time to hire the right people and set up the proper equipment to make the prank work. Your campaigns should be the same way. We’re not saying that you should spend tons of money on stuntmen or equipment, but do spend ample time cooking up your campaigns. Budget or no budget, don’t submit anything that isn’t well-executed. There are plenty of ways to create wonderful advertising campaigns, and they don’t always involve a ton of money. What you do need is a lot of creativity.

 

Filed under: Blogroll,Company Headlines

Dear marketers, your controversial stunts can do more harm than good

Posted September 25, 2013 by fran @ 1:14 pm

Earlier this month, outdoor marketing company Hornet Signs came under fire due to a controversial marketing stunt that it did.

It created a decal that showed a blonde woman curled up–seemingly unconscious–on the bed of a pickup truck. She was tied up and her hair was obscuring her face. The decal was then attached to the back of an actual pickup truck, creating the illusion that there was real woman lying there.

The tactic was meant to demonstrate the high quality of Hornet Signs decal and show how realistic its signs are.

The stunt was so believable that some individuals who saw it even called the police. Needless to say, the authorities weren’t pleased to be called because of some marketing stunt. They weren’t the only ones who were disgruntled though. A lot of people were outraged at Hornet Signs’ actions and after the story went viral, people from all over the world posted critical comments on the company’s Facebook page.

Hornet Signs was forced to take the decal down. Brad Kolb, owner of the company said to the press, “I wasn’t expecting the reactions we got, nor do we condone this by any means.” The businesses also announced that it donated $2,500 to the Advocacy Center for Crime Victims and Children in Waco.

In spite of the bad press though, Kolb also said that the stunt resulted in a rise in decal orders.

The question is: Was the rise in orders worth the whole PR mess? We’d like to venture a guess that it wasn’t. Despite his claims that the company’s actions increased their decal orders, we’re guessing that if Hornet Signs were given a do-over, the company would demonstrate its realistic decals in other ways–you know, ways that didn’t involve abuse to women.

Let this serve as cautionary tale to marketers who are trying to garner more exposure for their products and services. Instead of resorting to being snarky, offensive, or controversial, why not try being creative and genuine instead? Use the wide range of online advertising formats out there to target your audience and deliver your message in a creative, tasteful, and fun way.

Because the fact is, snark and controversy aren’t just lazy tactics to get attention, they’re also second-rate, compared to genuine and wonderful content. Don’t believe us? Take Upworthy, as an example. The media company doesn’t resort to LOLcats or shady tactics to gain traffic. Instead, it focuses on curating meaningful content around relevant and serious issues such as immigration, politics, heath care, etc. The result? 20 million unique monthly visitors, 5 million subscribers, 3.2 million Facebook Likes and Z-E-R-O publicity mishaps. Oh, and did we mention that the company is just 18 months old?

Indeed, when you’re given the chance to choose between being shady or genuine, do yourself (and the rest of us) a favor and go with the latter. Because when it comes to getting more exposure, the challenge isn’t garnering attention–it’s doing it in an authentic and meaningful way. Choose to challenge yourself. The industry–heck the entire world–would be so much better off when marketers choose the honest route.

Filed under: Blogroll,Company Headlines

Wearable Tech: The Future of Advertising?

Posted September 9, 2013 by fran @ 1:54 pm

Smartphone, be prepared to move over, because it looks like another mobile advertising darling is about to take over.  In an insightful article, AdAge brought attention to the fact that many of the companies that we all know are love are venturing into wearable technology (aka: wearables).

From smart watches to wrist bands, and even glasses, businesses everywhere are pushing envelope in mobile technology by allowing users to integrate their smart devices into things that they can wear.  Consumers on the other hand, can’t wait to get their hands on these devices. The demand is evidenced by the sheer number of people clamoring to fund or get on the waiting lists for such devices.

For instance, there’s the Pebble smart watch, a project that grew to be the most successful campaigns on Kickstarter. The project not only reached its goal, but it garnered over 10 million dollars in funding. (Now available at a Best Buy near you.)

Samsung recently entered the smart watch space by introducing GALAXY Gear, “a perfect companion device that further integrates the Samsung GALAXY experience into everyday life. Samsung GALAXY Gear combines smart device connectivity, tailored technological features, and stylish design as a single premium accessory.”

And let’s not forget Google Glass, the search giant’s innovative device that fuses mobile technology with eyewear.

Yes, it certainly appears that we’re at the cusp of a new age in mobile technology. These devices are redefining the concept of connectivity for users, and advertisers can’t help but take notice.

Evidently, being able to advertise on wearable devices puts brands in a very valuable position. With wearable technology, advertisers can seamlessly offer their sponsored messages to users.

We can see now that large enough companies can develop their own devices that they can offer to their users. Take note though that brands developing wearable tech devices aren’t limited to technology companies. Nike for instance, has Nike+ a sporty wristband that lets users track their activities, set goals, and improve performance.

But does this mean smaller advertisers have no place in the wearable technology department? Not at all. Of course, the specific method on how adverts will be displayed is yet to be determined, but we anticipate that wearables will provide all kinds of opportunities for advertisers–large and small ones alike.

That’s why companies looking for more innovative ways to reach their customers should certainly keep an eye on the wearable technology space to ensure that they’ll be able leverage it when the right time comes.

Image credits:  The Pug Father, giuseppe.costantino, and  aaronparecki on Flickr

Filed under: Blogroll,Company Headlines

Why Promotional Branding Is A Worthy Investment For Your Business

Posted September 5, 2013 by fran @ 9:01 am

If you’re not using branded promotional products in your advertising campaign, you’re missing out on a powerful marketing tool. Giving away promotional items is a surefire way to draw attention and increase awareness of your brand. By associating your business with a reliable brand image, you give customers something concrete that they can trust. Below are just a few advantages of using promotional products to establish your brand.

Reaches a Wide Audience

The best way to reach a wide and diverse audience is to invest in a variety of different advertising tools. It’s easy to find promotional items that reflect the purpose of your business as well as the message of your brand, but you should also take your customer base into consideration. If you’re marketing to the general public, basic home and office items are best. For specific subsets such as IT techs, it makes more sense to invest in specialized items like branded USB drives. Getting specific with your advertising makes customers feel like you know them and opens the door for future communications that translate into sales.

Builds Recognition

Customers are more likely to keep promotional giveaway items than they are business cards, pamphlets and other printed materials. Choosing products such as pens, mouse pads and mugs keeps your brand visible on a daily basis. Portable items such as tote bags can become mobile advertisements that bring your brand message to an even wider audience. The more exposure a that customers get, the more likely they are to think of your company the next time they need a product or service you offer.

Improves Customer Response

An advertising campaign is only effective if it works to grow your business. The statistics don’t lie: promotional products generate markedly higher customer response than other forms of advertising. This includes providing contact information, generating referrals and making purchases. Repeat orders also increase with the use of branded items. Such tangible results make it easy to measure how well your promotional campaign is working and whether or not you need to make adjustments to bring in more businesses.

Lowers Marketing Costs

No matter what the size of your business, you want to make the most of your advertising budget. Investing in promotional giveaways gives you a greater return on each impression than other traditional methods. That’s good news if you’re looking to increase the effectiveness of your marketing campaigns. A single branded item may be seen by dozens or even hundreds of people depending on the type of item and how long a customer holds onto it. With some products costing less than a quarter a piece, that’s a hefty return on your investment.

Establishes a Positive Reputation
Giving customers something they can use establishes your business as friendly and helpful. When people associate positive experiences with your brand, it helps build trust. Trustworthy businesses get word of mouth advertising from satisfied customers and draw existing customers back to make repeat purchases, an effect that grows over time.

 

Abi is a marketer, interested in everything marketing. She writes for promotional merchandise specialists Fluid Branding, click here to view their full range of items.

 

Image credit: Woodlands Ad Agency on Flickr

Filed under: Blogroll,Company Headlines
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