Blogroll

2 Ads That Prove Honesty is the Best (and Most Entertaining) Policy

Posted February 13, 2014 by fran @ 1:16 pm

In the advertising world, companies are known to promote only the positive features of whatever they’re selling. They focus on the good and broadcast the benefits of their offers–and that’s fair. They are after all, trying to entice people to buy.

And while this practice is certainly the norm, some brands are proving that complete and brutal honesty can actually work in generating positive buzz. Below are two great campaigns that prove honesty really is the best–not to mention the most entertaining–policy.

Check them out and see if you can apply more honesty in your own online advertising campaigns.

1. Bodyform Responds :: The Truth

In 2012, sanitary napkin company Bodyform got a satirical rant on its Facebook page. A guy named Richard Neil accused the company of lying to him in their ads. He said:

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

About a week later, Bodyform responded to Richard by posting a hilarious video that featured the company’s fictional CEO, Caroline Williams. In it, Williams apologized and came clean about what’s it really like for a woman to be on her monthly period.

“I’m sorry to be the one to tell you this, but there’s no such thing as a happy period,” Williams continued.

The hilarious ad gained a ton of press coverage and millions of views, dramatically increasing Bodyform’s social engagement and exposure.

2. Dumb Ways to Die

We’ve covered Metro’s Dumb Ways to Die campaign quite a bit on the AdMedia blog, and for good reason: It’s adorable, funny, and to some extent, true.

Metro promoted train safety by being completely honest about what could happen if people don’t exercise caution when they’re around trains: they could die in the dumbest way possible.

The results of the campaign were overwhelming. Metro gained worldwide attention, media coverage, and tons of buzz.

Filed under: Blogroll

A Look at What Some Brands are Doing This Valentine’s Day

Posted February 10, 2014 by fran @ 1:52 pm

With February 14 just around the corner, we thought we’d take the time to put the spotlight on some of the advertising and marketing promotions that brands are implementing this week. If you’re still on the lookout for ideas that you can put into action this Valentine’s Day, below are some things that you can draw inspiration from:

Macy’s – The luxury department store got bitten by the love bug, and it wants everyone to know about it. In a press release published today, Macy’s emphasized that it has something for everyone this Valentine’s Day and shoppers can get the items they need online or from any of its 800 locations nationwide.

Macy’s highlighted some of its jewelry, fashion, gadgets, and home décor items that can serve as a great Valentine’s Day presents. It also used the announcement to plug its By Appointment, Personal Shopping Service for people who may need help selecting the perfect gift for this Friday.

Takeaway: Are you selling any products of services that would serve as great presents this Valentine’s Day? Put them out there by means of a press release. Doing so can help you get more exposure and even some media coverage.

Additionally, you can also leverage your V-day-worthy merchandise in your advertising campaigns. For instance, if you’re running display ads, be sure to include specific gift items in your ad creatives to inspire people to buy. You may also want to run remarketing ads on those items so you can gently remind shoppers to come back to your site and complete their purchase.

TGI Fridays – While Valentine’s Day is largely about dates and romance, it wouldn’t hurt to give some kudos to the wingmen (or wingwomen) who helped you get those dates. Popular restaurant chain TGI Friday obviously recognizes this which is why it launched the #THANKSWINGMAN Sweepstakes where it will be giving away $15 gift cards to 500 users who send a tweet to the chain with the hashtag #thankswingman

Takeaway: Launch a contest this Valentine’s Day! Come up with a great in-store or social media contest that offers prizes to customers who engage with your brand. The more creative, the better.

SNL Parody – On Saturday, SNL released a hilariously truthful spot about where men can shop for last-minute Valentine’s Day presents. Spoiler alert: It’s CVS. Click here to watch the ad, then when you’re done laughing, put the following tip into action:

Takeaway: Have a little fun this Valentine’s Day by posting humorous messages on your social accounts. It’s a great way to give people a laugh and can open up opportunities for shares, conversations, and engagement.

Image:  ButterflySha on Flickr

Filed under: Blogroll,Company Headlines

Chase Teaches Us a Great Lesson about Targeted Marketing

Posted February 6, 2014 by fran @ 11:47 am

The holiday season of 2013 may be over and done with, but that doesn’t mean you can’t capitalize on it anymore. In the example below, you’ll learn about Chase Bank’s recent campaign and how it managed to take advantage of last year’s holiday season… even after two months.

See, to promote its Slate credit card, Chase recently sent a letter to consumers inviting them to get the card and move their balances with zero balance transfer fees. The letter’s headline reads, “Move your holiday balances to Slate and pay no balance transfer fees.”

Why it’s clever:

Chase is being really smart with the timing of its campaign. It knows that a lot of people probably have large balances on their credit cards due to the holidays, and it’s using that to reel people into getting its credit card.

What you can learn from Chase:

One important lesson to this is that targeting your advertising or marketing collateral  isn’t just about looking into people’s location and demographic. Timing, purchase history, and previous behavior also play huge parts in how you should target your ads and marketing messages.

In your next campaign, consider implementing a similar tactic. Don’t just think about who your customers are or where they’re from, factor in what they’ve been doing, what they’ve been buying, and if it’s the right time to approach them.

By doing so, you’ll be able to deploy more targeted and spot-on ads, and convert more users.

How to implement advanced targeting:

So do you need a huge budget and sophisticated technology to be able to effectively target users? Not at all. Talk to your ad network about their advanced targeting capabilities and how you can apply them in your campaigns.

For instance, at AdMedia, we implement behavioral targeting features together with geo- and device-based targeting. This way, we can zero in on users based on their previous behavior, location, and even their device (i.e. PC or mobile) and thus serve up the right ads. This enables us to effectively grab user attention and generate more conversions.

AdMedia also serves up Remarketing ads which target users who have previously visited a website. These ads get an extremely high click-through and conversion rate because they are geared towards people who are already interested in product or service.

Ready to take your user targeting to the next level?

If you’d like to implement advanced targeting on your ads, get in touch with AdMedia today and let’s discuss how we can optimize your campaigns.

Image  Free Grunge Textures – www.freestock.ca on Flickr

Filed under: Blogroll,Company Headlines

Monetizing tips for 2014 – How to get more traffic and clicks

Posted February 5, 2014 by fran @ 11:40 am

Marketing is undoubtedly regarded as one of the most essential steps in any business, which ought to be given emphasis from the onset. There is a lot that stands between creating a website and actually driving meaningful traffic to it while at the same time turning the traffic into actual sales or more clicks on your ads. Relying on traditional traffic generation strategies such as link-building alone will actually see you through a great loss in terms of potential customers. Here is a highlight of traffic building trends in 2014 that will help you get meaningful traffic and ultimately monetize it.

Use descriptions and titles which are irresistible

Meta descriptions and titles will determine the manner in which your page will appear on the search results and they remain very essential. Compelling titles coupled with interesting descriptions will actually make your website unique among the millions on search engines. When writing the Meta descriptions and titles, ensure you take an advertising approach by highlighting your expertise, using a unique sales proposition and clearly defining how a client will benefit from your content.

In as much as you want to keep the SEO standards, never go overboard. Use the primary key words at least once in your descriptions and titles but ensure that the flow is natural. If you are not sure of key word optimization, concentrate on readability rather than SEO.

Leverage the internal links

Getting your links from other pages is a well-known strategy for traffic generation. Do you need to give your page a boost with regard to ranking? Well, link it to some existing high-authority websites and be sure the ranking will improve significantly. Remember, your homepage is the most crucial and authoritative part of your domain. Ensure the entire trusted authority pages link from it and you will earn some meaningful traffic.

Compelling content is inevitable

Note the difference between this point and the power of Meta titles and descriptions. Compelling content refers to regularly updated and relevant information which is able to attract more visitors and spiders. The more visits you get, the more recommendations your page will have on social sites. There are three levels of content:

There is content which promotes a company together with its goods and services. Next is the kind of content which adds value to the products and services that you are presenting to people. This includes elaborate product descriptions, reviews, advice and regular updates on offers. Lastly there are articles and information which is meant to entertain and create good relationships between site owners and users. This is where you will create giveaways and competitions which have a close resemblance to the entity, but they may not necessarily generate traffic. This is all about content marketing and once it is done well, customer satisfaction is obvious and besides, it is a huge benefit in terms of SEO.

Make it fast

Google released new guidelines regarding the loading speed of smartphone sites in August 2013. In their recommendation, the key content in a page should appear on the user’s screen in 1 second or even less. Whether your site is responsive or rather you are using the dedicated HTML, you must take necessary steps to ensure it is fast. Away from the Google regulations, internet marketing experts from Croatia suggest you should put yourself in the shoes of a human user; why do you think someone will wait for so long while your competitors’ pages are opening so fast? There are various tools that you will use in testing the loading speed of your website. Do it and make the necessary changes.

In summary, it could take ages to receive and monetize your traffic if you entirely relied upon back-links. Make smart adjustments using the guidelines discussed here and you will be amazed by the drastic increase in traffic that your website will experience.

 

Filed under: Blogroll

Personalized Advertising: How to Approach Customers without Being Creepy

Posted February 3, 2014 by fran @ 1:30 pm

Thanks to Big Data and the advancements in online advertising technology, companies now have a ton of data and insights about their customers. Aside from having people’s demographic information, brands can also track users’ browsing and purchase history, and they can use all that information to develop personalized ads and effectively convert customers.

And while that’s all well and good, it’s important to note that just because you can leverage people’s information for your ad campaigns, doesn’t mean that you should.  While using a healthy amount of user information in your ads can certainly create better and more personalized experiences, using too much data can creep people out.

To prevent that from happening, below are some online advertising best practices that you can implement to ensure that you won’t creep people out.

Don’t show up in every single website that they visit – This applies to advertisers running Remarketing campaigns. When used correctly (and in moderation), Remarketing ads an actually boost conversion rates by upto 125%. However, when used in excess, you could come off as being a bit to “stalkerish” to your customers.

For instance, when a user visits your site without completing a purchase, it’s perfectly okay to give them a friendly reminder by showing up on some of the sites that they visit. Do note that the key word here is “some”. If you overdo your efforts (i.e. if you show up on all their sites, all the time), you could turn them away.

That’s why at AdMedia, we allow advertisers to set a cap on their Remarketing campaigns. We enable you to determine the frequency of your ads so that they won’t follow people around in every website that they visit. By doing so, you are able to give people a small, but convincing nudge in the right direction, without overwhelming them with “in your face” marketing messages.

Be transparent – It may sound cliché, but honestly really is the best policy, especially when you’re dealing with consumer tracking and privacy issues. When you’re collecting data and monitoring the behavior of your site visitors, it’s essential that you be very transparent about your practices.

Sufficiently describe the information you collect as well as your data-gathering methods in your website’s terms of service and privacy policy. Also include the reason why you’re collecting user information. Tell users that you’re only doing it to give them a better experience, and not because you have some “Big Brother” agenda against them.

Doing so will go a long way in gaining the trust and esteem of your users. People love transparency and they’ll respect you more for it.

Give users more control over their information – Finally, it’s important that you empower users to take control of their data. Give them the tools to see exactly what’s being collected about them and how to remove their information from your data base.

You can also give users more control over how your messages are being delivered. For example, if you send out marketing emails, let your users customize message frequency and content.

Filed under: Blogroll

5 Awesome Superbowl Ads to Watch Out for This Year

Posted January 29, 2014 by fran @ 1:41 pm

You can’t have the Superbowl without ads. For generations, brands have been known to pull out all the stops (and drop colossal amounts money) on their ads that air on football’s biggest night. And while this trend lives on, we’ve seen a huge shift with how these ads are released over the last few years. Brands have finally embraced the power of online video, and in order to get more mileage out of their Superbowl ads, companies are now releasing teasers of their commercials even before the Superbowl airs.

This practice provides a win-win situation for both parties. Viewers get a sneak peek on the entertaining commercials that they’ll see on game day, while brands are able to rack up more views and exposure, while generating pre-Superbowl views at the same time.

So what can we expect for this year’s big game? Below is a look at some of the best Superbowl ads that you’ll see on Sunday:

GoDaddy – Body Builder

GoDaddy is notorious for using half-naked women to promote their products. This year though, the web hosting company decided to go in a slightly different direction. You’ll still see some half-naked people in the ad… they’re just not going to be a lot of women.

Axe – Peace

In this ad, Axe shows us various scenes that seem to suggest war and violence. There’s a Middle Eastern official poised to push a button that looks like it’ll deploy some deadly missiles,  there’s a scene where an armed solider runs through the fields with his gun pointing out, we also see a war tank driving down a desolate urban area, and we see an Asian general looking over the crowed (obviously meant to depict North Korea).

At first we think that all hell might break loose, but in a lovable turn of events, each tense spot turns into scenes of love.

Volkswagen – Wings

In this ad, VW lets us all know–in hilarious fashion of course–that they have the most cars in the road with over 100,000 miles. In the ad,  we see a dad telling his daughter that every time a Volkswagen vehicle reaches the 100k mark, a German engineer gets his wings. Can you imagine? You don’t have to. The ad does a pretty good job showing it to viewers. Be sure to watch it til the very end so you can find out what happens when a VW car reaches 200,000 miles.

Audi – Doberhuahua

Hate compromise? So does Audi. And in this ad, the automaker shows us exactly what’s going to happen if you ever compromise on the wrong things. Behold: the Doberhuahua (Doberman + Chihuahua).

Budweiser – Puppy Love

In this heartwarming spot, Budweiser tells the story of just how strong the love between a puppy and a horse can be.

Which ad did you like best? Do you have a favorite Superbowl ad that’s not on this list? Tweet us your responses at @Ad_Media!

Filed under: Blogroll

The Key Difference Between Multi-Channel and Cross-Channel and Why You Should Care

Posted November 11, 2013 by fran @ 12:28 pm

Like most hot buzz words, people have started throwing around the terms “multi-channel” and “cross-channel” like they know exactly what they mean. We hear pundits saying that multi-channel and cross-channel advertising / marketing are the future and companies must absolutely get on the bandwagon.

To their credit, the pundits are right about one thing: These trends really are the future and businesses must find ways to incorporate them in their practices. But what we did notice is that a lot of people–mostly Internet marketers and those claiming to be experts in e-commerce are using the terms multi-channel and cross-channel interchangeably, as if they have the same definition, when in fact there is a stark difference between the two concepts.

Multi-Channel vs. Cross-Channel

Multi-channel means having a presence on more than one channel or platform. For example, if you’re marketing your products on your website, in person, and via catalogs, then you’re conducting multi-channel marketing.

Cross-channel on the other hand means that you’re seamlessly and interchangeably using multiple channels to market, sell, and interact with customers. For instance, when a customer uses your mobile app to look at a product but doesn’t complete the purchase, you can use a cross-channel approach to remarket that product by serving up ads for it even when the customer is on another channel or platform (say email or social media).

That way, even when they’re reading their favorite news website or checking their email, they’ll be able to see your ad which has the product they were originally looking at. And when they click on the banner, they’ll be taken to the product page and continue browsing or shopping where they left off on mobile.

As you can see, cross-channel takes multi-channel to the next level so that the customer gets a seamless and consistent brand experience no matter what device or platform they’re using.

What it means for you

These days, customers are browsing the web and shopping using multiple devices and platforms, so having a multi-channel strategy is like the bare minimum. But if you want to go even further, you must adopt a cross-channel approach.

Having website, a physical store, a catalog, and an app just won’t cut it if your efforts are fragmented. You need to integrate all these channels and platforms to effectively engage customers no matter where they are or what device they’re using.

How to successfully pull off cross-channel marketing and advertising

How do you cross-channel right? Here are few tips:

Have one key message

The first step is determining what you want to communicate. Be consistent with your messaging and give customers a seamless experience.

Round up all your teams–web, brick-and-mortar, mobile, customer support, etc.–and clearly establish the message that you want to send to customers. That message should dictate how you execute ads, how to design your site, etc.

Use and collect customer data

Be sure to set up data-gathering and analytics software for all channels and platforms so you can collect as much user data as you can. Doing so will enable you to get to know your customers even more, so you can improve and optimize your campaigns accordingly.

Integrate platforms and services

It’s kind of hard to pull off a seamless cross-channel campaign when your vendors and service providers are all over the place. For instance, if you have one vendor for mobile, a separate platform for email, and yet another provider for ecommerce, combining all those platforms and channels yourself can prove to be a challenge.

What you need is a cross-channel advertising and marketing partner that can integrate all those services into once roof. Find a trusty vendor that understands the concept of cross-channel and supports multiple platforms so you can execute your campaigns quickly and efficiently.

Filed under: Blogroll,Company Headlines

A Happy Halloween for the AdMedia Team!

Posted November 4, 2013 by fran @ 1:00 pm

Halloween has come and gone, but AdMedia hopes you had as much fun as we did this year.

Normally, our employees will dress up and get to participate in a contest for the best Halloween costume. This year though, we decided to take it even further. Not only did we have a costume contest, but we also launched a pumpkin-carving  competition, took part in a “guess how many” contest and played Halloween-themed bingo (aka BOOGO)!

Each event was a chance for everyone to show off their wit and make some great memories with the rest of the team. Angela won an iPod Touch for Halloween bingo, while it almost came to a tie for the candy-filled pumpkin contest, where everyone had to guess how many pieces of candy were inside (spoiler alert: There were 427). The tie was between Daniel and Lauren (both had come close with a guess of 412), but it was Lauren who won the second round. Meanwhile, our content writer Brandon won the pumpkin-carving contest with a very lively display, while our HR manager Yesenia Linares had the best costume, looking both elegant and ghoulish in her costume.

Our employees were also treated to a great lunch of salad and gourmet pizzas, with flavors ranging from simple cheese to delicious pesto.

Even though we still had work to do that day, we saw a lot of creativity from our team. We have to congratulate our Publisher Team for banding together and dressing up as the Minions from Despicable Me. And who could forget the imaginative designs we saw in the pumpkin-carving contest?

While we’re all getting ready for the ad:tech conference in New York, we still found time last Thursday to have some fun, some food, and some great team-building.

  

  

  

  

  

 

AdMedia to Attend ad:tech New York; Will Showcase Its Advertiser and Publisher Solutions at Booth M3

Posted October 17, 2013 by fran @ 4:09 pm

AdMedia, a leading provider of performance-based advertising solutions confirmed its attendance for the 2014 ad:tech New York conference. The conference will be taking place November 6-7 at the Javits Center in New York City.

Danny Bibi, the company CEO together with the rest of the team will be at Booth #M3 to meet with brand advertisers and agency executives. All attendees are encouraged to stop by to discuss AdMedia’s advertisers and publisher solutions, as well as take advantage of show-only promotions and booth giveaways.

In addition to attending the conference and greeting attendees at their booth, AdMedia will be sponsoring the PluggedIn2013 pre-conference party on November 5. This exclusive event for elite advertisers, ad agencies and publishers will take place at Slate, a premier venue in the heart of Manhattan. Guests will have the opportunity to network with innovators and executives of the online advertising world. Attendees will also be able to enjoy free entertainment and drinks, care AdMedia, Altitude Digital, and MediaPost.

To RSVP for the event, attendees can visit: http://www.pluggedin2013.com/

To connect with AdMedia to set up a meeting at the conference, attendees may contact (800) 296-7104 or email danny@admedia.com.

About AdMedia

A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.

 

About ad:tech

ad:tech New York is the digital marketing industry’s leading conference and trade show. Over 10,000+ attendees will be present to showcase and to demonstrate the latest in digital marketing products, tools and technology. The attendees of the conference range from established ad agencies, upcoming startups, well known advertisers and premium publishers.

 

Carrie Marketers Get Crafty with Advertising Prank #FlexLikeCarrie

Posted October 10, 2013 by fran @ 11:24 am

This is online advertising at its finest.

Talk about spooky creative. The marketers behind the new Carrie remake film released a viral video experiment to test and capture the reactions of unsuspecting customers at a New Your City coffee shop as they witness a telekinetic event.

Entitled “Telekinetic Coffee Shop Surprise”, the video first shows us how the prank was set up. They created a fake wall, attached a harness to a stuntman so that it appears that he is lifted up the wall. The team also put some remote controlled tables and chairs in place, and spring loaded pictures and books so that they’ll look as if they’re flying off the walls and shelves. Finally, a bunch of actors took their place and pretended to be coffee shop customers.

And then the fun begins.

The stunt man knocks over a cup of coffee and the girl goes batshit and starts using her “telekinetic powers” to lift the man up the wall, move the tables and chairs, and make stuff fly off the shelves.

Needless to say, customers in the coffee shop were freaked out of their wits, while viewers watching from home were thoroughly entertained.

The Results

Two words: Viral hit. The #FlexLikeCarrie video spread like wildfire. It was posted on YouTube on Monday and got millions of views overnight. At the time of writing this, Telekinetic Coffee Shop Surprise has already reached more than 26 million views.

And the buzz is incredible. Carrie advertisers did a great job with using hasthags. They promoted the #FlexLikeCarrie hashtag at the end of the video and the Twitterverse just couldn’t stop talking about it. Fans couldn’t wait til the movie hits theaters on the 18th.

Similarly, the advertising prank was (and still is) wildly covered in the media, having been discussed in various blogs as well as major publications and networks such as the Los Angeles Times, CBS, New York Daily News, and more.

What You Can Learn

As far as generating online buzz goes, the advertisers and marketers in charge of Carrie most definitely got it right. They produced an awesome video that while promotional, was extremely entertaining and sharable.

Here are a few things that we can learn from this great online advertising campaign:

Go beyond traditional advertising and marketing tactics

Movie trailers? Billboards? Those tactics were so ten years ago. While the film did take advantage of traditional marketing methods such as the ones mentioned above, it went beyond that and effectively made use of online video. And take note, they used online video not for straight advertising purposes. They used video to distribute genuinely entertaining content.

Use cross-channel advertising

The advertisers behind Carrie didn’t just post a video on YouTube and went on their way. Instead, they took the time to distribute it via multiple channels. And by using the #FlexLikeCarrie hashtag, they were able make it easy for users to spread the word as well, thus generating more buzz in the process.

Put in the necessary resources

It was clear that the video was really well-made. The crew took the time to hire the right people and set up the proper equipment to make the prank work. Your campaigns should be the same way. We’re not saying that you should spend tons of money on stuntmen or equipment, but do spend ample time cooking up your campaigns. Budget or no budget, don’t submit anything that isn’t well-executed. There are plenty of ways to create wonderful advertising campaigns, and they don’t always involve a ton of money. What you do need is a lot of creativity.

 

Filed under: Blogroll,Company Headlines
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