Agencies

Transform Customer Experience through Cognitive Engagement

Posted May 28, 2018 by admedia @ 4:12 am

Data protection is the order of the day following the European Union’s release of General Data Protection Regulations (GDPR) on May 25th. The data protection furor arose with the breach of data by Facebook and Cambridge Analytica who mostly used those data to interfere and influence the user behavior. (more…)

Three Ways in Which Traditional Media Companies Can Catch the Online Media Bull by its Horn

Posted January 10, 2018 by admedia @ 2:02 am

There has been a huge shift in the stance as to where the Traditional Media Companies stand today as they have faced a huge competition from technology-based sites such as Google, Facebook, and Amazon. Though this might not look to be a real tug of war, traditional media players have already been pushed to the corners defending their own den. (more…)

Filed under: Agencies,Digital

How Blockchain Can Prove Godly for Media and Entertainment in 2018

Posted January 7, 2018 by admedia @ 8:04 pm

Blockchain has been a phenomenon ever since its release in other sectors but Media and Entertainment can be one sector where it can transform itself into a cosmic phenomenon. It can prove godly for the sector in various ways. Bitcoin made news in the last month of the year 2017 when the cryptocurrency surged past $10,000 mark to a peak of $20,000. (more…)

Media and Entertainment Stock 2017: Amazon, Netflix Biggest Winners

Posted January 2, 2018 by admedia @ 2:15 am

The Media and Entertainment Stock for the year 2017 has spoken the minds of the market and its astonishing as to how the stocks have performed over the year. As it shows the traditional media conglomerates can’t even match the momentum which has gotten behind the technologically sound and craftily managed digital media sources such as Amazon Prime, Netflix, and others. (more…)

Age Specific Job Ad Target: How It Provokes Age Discrimination?

Posted December 25, 2017 by admedia @ 6:37 pm

British Companies were accused of provoking age-based discrimination through their job advertisement on Facebook which allows them to relay older candidates from seeing the job postings. The advertisement and the publishers were heavily criticized for gestures termed as targeted or class action and are not viable for a society. (more…)

Filed under: Advertising,Agencies

Relations Between Agency and Marketer Depends on Trust

Posted August 23, 2017 by Rashmi D @ 11:12 am

Agencies work for marketers and every brand has its horizon of work. As the marketer or brand has the responsibility to develop a product, they lend emphasis on product development rather than on the creative visual communication needed for marketing or selling of the product. (more…)

Filed under: Agencies

Brand Union CEO Toby Southgate Quits to Join McCann

Posted July 27, 2017 by Rashmi D @ 3:54 am

Toby Southgate, who was the youngest ever CEO of WPP branding agency Brand Union, has joined McCann Worldgroup in the capacity of global chief growth officer. He quit Brand Union a couple of months back and now at McCann his area of focus will be to boost on new business efforts, and strengthen the agency’s relationships with existing clients and work on developing partnerships globally with all the agencies across McCann’s network. (more…)

Filed under: Agencies

Hackers Paralyze WPP, the Largest Ad Agency in the World

Posted June 29, 2017 by Rashmi D @ 3:26 am

Many of the WPP agencies like JWT, Y&R, MediaCom, and GroupM among others have been affected by the worldwide cyberattack, called Petya on 27 June 2017. A press release from WPP on the day of the attack said, “We are working with our IT partners and law enforcement agencies to take all appropriate precautionary measures, restore services where they have been disrupted, and keep the impact on clients, partners and our people to a minimum. (more…)

Filed under: Agencies

Marketers Use Identity Mapping to Reach Customers with Offers They can’t Refuse Off-hand

Posted June 7, 2017 by Rashmi D @ 4:02 am

For brands and agencies that want to deliver and operate a truly customer-focused business model, the personalized experiences of customers can be a much-needed resource. The key to this resource is what has come to be known as identity mapping, which not only connects the dots across screens but also offers a better understanding of the needs, desires and actions of customers. Such marketing that is focused on people’s needs can happen anywhere, and not remain confined to a particular geography or niche. (more…)

Filed under: Agencies

Coca-Cola’s Detachable Bottle Labels as Wristbands for Music Festivals

Posted May 29, 2017 by Rashmi D @ 1:05 am

One special feature of Coca-Cola has been the kind of packaging stunts that it comes up with all across the world. This time an interesting innovation by Coca Cola’s Romanian division looks good enough to become a worldwide hit – it’s another smart idea from the soda giant which allows a customer to detach a part of the label from every bottle and use it as a wristband that will allow him to access music festivals. (more…)

Filed under: Agencies
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