What Must Brands Do to Improve SEO Without Creating Their Own Content?

Posted August 24, 2018 by Abhishek Pandey @ 12:56 am

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Search Engine Optimization (SEO) is one of the most successful ways to quantify the websites and the content there. Not only can it bring the content to the specific users, it can also manipulate the brand value as well. The content creators have the ability to spread the brand awareness through their exquisite content on Social media sites through Instagram posts and Facebook pings. They can drive traffic to the site in various ways through high-performing content for paid ads. But apart from these tried and tested ways, there is one other way to create brand awareness – Improve SEO i.e. Search Engine Optimization.

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This is one of the most underutilized Influencer marketing strategies where the brands do not prioritize content creator’s blogs to improve SEO. Through SEO, the bloggers can uniquely generate authoritative backlinks to the site and increase traffic substantially. This unique way is not easy to replicate on social media platforms.  There can be some differences to improve SEO as told in the following article. There are few best practices brands should consider when working with bloggers to optimize each creator’s blog post and get the best SEO results. Check out how you can improve SEO without creating their own content.

Have Your Product Name in the Post’s Title to Improve SEO

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When you submit your blogs to the search engine, the first and foremost submission is your blog title and the content is determined by the title of the blog. It is a big step in setting up relevance for the content. The brands must ensure certain parameters when partnering up with some bloggers. They must make sure to include the name of the brand in the first 65 characters of the title to improve SEO. This might seem odd but Google cuts off search engine optimization results after a couple of sentences.

This tactic is highly impacting on the Search engine and it draws attention to the post and increases SEO dramatically. This will improve SEO as compared to the generic title where the Brand names are missing or have been badly appropriated. In these cases, Google would have a difficult time associating the post with your brand and would deprioritize the post in searches.

URL and Permalink setting to Improve SEO

Search Engines like Google and Bing use the blog post’s URL to determine the type of content coming from there. If your SEO expert has carefully made the URL to the post, the search engine will find it relevant and increase its rankings. If the rankings of the post increase, the clickability of the post increases dramatically. Many bloggers while publishing their posts on search engines, they tend to modify the blog title in favor of the brand for better assessment.

Be Relative to Your Consumer to Improve SEO

It is highly suggested in marketing that you speak the language of the consumers. For that keyword selection is highly important. It is an important element of SEO and its importance is to increase the rankings of the site. A highly optimized blog post will speak the same language as your brand’s customer base. Think through the words that a potential customer might search for to find a piece of your content and ask the creator to include those words in the post. It is important for the content providers to synchronize their content in a way that determines the viability of their product. In simpler terms, the consumer must associate themselves with your content and buy a product based on the recommendation. They will only do that when they feel connected to the content. Hence to improve SEO, Keyword planning is highly important.

Filed under: Advertising

How to Find the Impact of Influencers on Social Media?

Posted August 22, 2018 by Abhishek Pandey @ 5:13 am

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In the ever-evolving atmosphere of social media marketing, Influencers have started to play important role in socializing the markets. They have been at the center of marketing for brands in the present scenarios. Since the inception of influencer marketing, there has always been the chaos of finding the right person for the job and hence the right audience for the brand. Brands have sometimes randomly chosen their influencers without even giving it a second thought. The Market has made the marketers suspicious of the performance of the influencer in the context of the game. It becomes important we check the impact of influencers on the Social Media in this context.

Why should we check the Impact of Influencers on the Social Media?

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Given the celebrity culture we are currently following, the richer they get, the lesser effective they have started to become. Even the most famous of the influencers are asked whether their followers are real or fake. Whether they would follow them to any such brand or will they remain loyal to what they have been doing? Will, they engage and take their brands forward. So, how do we measure influence and make a notion as intangible as influence tangible? But to answer that, we must first define the true definition of influence these days. There are three such characteristics which define influencers and evaluate their impact on the Social Media. Check it out –


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Authenticity is the most important of the aspects of the current state of data bankruptcy in the world. It seems to be the bedrock of influencers lately. The more an influencer can be vulnerable and give us an unfiltered look into their lives, the more they feel authentic and like a friend. 39% of the online buyers say that they start to believe the product endorsed by their favorite influencers. Social media has made it easier for influencers to break down the fourth wall between celebrity and fans. But not every influencer archetype has been able to show up authentically on social platforms.

Digital creators have gotten into the lives of everyone and sometimes straight into every part of their lives as well. In Full screen’s recent study, Influence by the Numbers, we found digital creators get two times more likes/comments/shares per fan each month than traditional celebs or micro-influencers. But what should you do to measure authenticity? To measure it, you must apply certain metrics like frequency of personal stories shared by an influencer or likes and dislikes on the content. Here you can understand the strength of the human connection and engagements.


Another major aspect to assess the impact of influencers on Social Media is to judge the trust they are creating. This factor assesses whether the influencers are using social media to quickly become famous or a place to let their creativity flow? We found that 51 percent of followers of digital creators believed creators were making content for self-expression and creativity, compared to 39 percent who felt the same for traditional celebs. That pure intention translates into trust, not only for the influencer but also for brands. In fact, 39 percent of digital creator followers said that if a digital creator mentioned a product or brand, it would increase their trust in that brand (compared to 29 percent for traditional celebrity followers).

To assess the trust factor, you should check their commitment to their audiences. Are they continuously putting in content for their audiences? Are they still remain committed after setbacks? What is the average view duration to assess the content quality?


Unity in the Social Media is a pretty new concept. The technology has united us over the time. It decides as to how we make, maintain and grow our relationship with other people. In a recent YPulse survey, 48 percent of 13–34-year-old said they have connected with someone they never met. But how can someone determine Unity? To determine it, you can ask the influencers if they are bringing people together through engagements. Are they making such content which emphasizes on bringing together important people?

These are some of the aspects which are important in understanding the impact of influencers on the Social Media.

Filed under: Advertising,Blogroll

PBS Documentary Confirms Facebook Revenue Downslide

Posted August 3, 2018 by Abhishek Pandey @ 8:15 am

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No year has been so harder than the year 2018 for Facebook. It has been receiving jolts and jolts one after another. As if the Facebook meddling in US election was not enough, Facebook losing 150 billion dollars in just one day even brokered its relations with investors too. As per Roger McNamee, one of the earlier investors in the company said the company was ‘willfully blind’ in the year 2016. This led to the decline in its revenue drastically and slipped Facebook out of the top five. After having been blamed for meddling in the general elections in the US, the company has again been blamed for interfering in the mid-term elections too. Now, a PBS documentary on Facebook shows how about the Facebook Revenue Downslide.

What is the PBS Documentary about Facebook Revenue Downslide?

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PBS’ Frontline documentary series has been giving final touches to its investigation into the scandals of Facebook. The Program has been named ‘The Facebook Dilemma’ and will air this fall. The producers of the Frontline and those involved in the program talked about the documentary at the Television Critics Association’s summer press tour in L.A. they also shared their insights into the deals of the social network.  The producers and the makes believe that the Facebook has lost its way into what it was first made for. Roger McNamee who invested and mentored Mark Zuckerberg from 2006-2009 has also been interviewed in the documentary. He said that he did approach Zuckerberg and COO Sheryl Sandberg in October 2016 about how the way into the Platform being used. He believes that Facebook is being manipulated by bad actors and its ways and means seem to harm people who believed in its ways long ago.

But he was startled that the executives treated it like a public relations problem and not a business problem. “They treat the First Amendment like it’s supposed to protect them, not their users.”

‘A Paranoia department’ to sort Problems?

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The Producer of PBS’ Frontline documentary found out that Facebook requires setting a ‘Paranoia department’ which included independent researchers and critics. The job they would be doing to independently think through all potential problems. But they won’t do that and why would that be required? Because they are a company which required human solutions to problems and without much criticism at the helm, it would perfectly be a disastrous situation. They would require hiring “human beings … to think through some of the downstream consequences.”

Is Facebook Revenue Downslide a consequence of Silicon Valley Changes?

McNamee confirms that Silicon Valley’s irrelevant changes in the modern sector have definitely had a drastic impact on the functioning of the Facebook. He points out that there was never enough processing power or bandwidth for people to accomplish from 1950-2000 after which it underwent a series of changes. Earlier the companies used to “put a huge premium on experience, because you needed old folks to figure out how to get the most out of the little bit of stuff you had,” but that suddenly changed after 2000’s where you can blindly form a company without having enough experience – a move from the earlier prerogatives. These prejudices would let younger people with no organizational experience come into companies and inadequately handle the situations.





Filed under: Advertising,Brand Marketing

5 Ways To Collect Meaningful Customer Data

Posted July 16, 2018 by Abhishek Pandey @ 3:39 am

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Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data. By better defining which aspects of their behavior or profiles are most significant to your business, you can start to measure and analyze better ways to engage them and ultimately sell more. Here are some important areas of customer data that you must look to clean up or improve in order to reach your customers better.

1. Key Factors That Set Your Customers Apart

Everyone has different customer types. Not all customers are created equal. Identify what key factor(s) set one apart from another and segment your users from one another. It could be geography; it could be specific products they buy or it could be a demographic detail. Once you understand that, you are better able to target messaging, develop product and drive value for both the customer and your business.

2. Customers’ Real-Time Behavior

To understand your customers better, you have to get greater insight into how they actually behave. Surveys are fine and generalizations drawn from basic demography are still important, but businesses today need to gather as much data as possible on the way that customers are behaving in real time.


How long are they staying on your site? What links are they clicking? What triggers them to share your content on social media? What are they uploading or downloading and at what times? The holy grail that Big Data seeks to discover in industries of all shapes and sizes is needed anticipation. The businesses that are ahead today are the ones who can harvest, blend and analyze real-time customer data to identify patterns and predict customer needs before they’re even aware of them themselves.

3. Customer Service Records

When people call to return products, get more information and the like, it is the perfect opportunity to ask them a few questions about what they like/dislike, how they found you and how they are using their product or service. Have a list of questions on hand for your customer service representatives and make them use it!

4. Referral Source

Many times on a sales call you are busy tracking all the information about the client that is relevant to them closing a sale, but you forget to track the referral source of the lead. Without the referral source, it’s hard to understand how you can better reach your customers because you don’t have clear data about where your existing customers are coming from.

5. Personal Tastes and Preferences

By specializing in collecting data about consumers’ tastes and preferences, you can use this consumer intelligence to create content that resonates with your users. In particular, you can use aggregated statistics about your customers to provide information that’s more engaging than any other content types.


We love to keep our members as part of the conversation on Instagram, for example, by using the information they provide in real time to spark conversations about the newest trends. For instance, we can say that “Seventy-five percent of you love metallic nails,” provide a captivating image of the newest metallic nail art trends from fashion week and provide entertaining content for users grounded in their interests. Look for opportunities to create a feedback loop with your customers using data.


Filed under: Advertising

A Complete Guide to Instagram Ad Sizes for 2018 – Know Them

Posted June 21, 2018 by Abhishek Pandey @ 1:50 am

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Instagram has become the forefront for industries investing in Advertisement lately. From its user-friendly story feed to its awesome video feature, it is the place for people who love trend in their lifestyle. Instagram provides these unique features not only to the user but also to the marketers who are provided with audiences of various demographics. Though the user assessment and unique Ad features remain almost easy, Instagram has made it easier to join its platform for business purposes also. So, once you have been added as a Business Instagrammer, you need to know the Instagram Ad Sizes in order to advertise. Here is a detailed guide to Instagram Ad Sizes for 2018-

Instagram Ad Sizes for 2018 – Landscape Image (1200 x 628)

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While uploading the Landscape images on Instagram, do note that these images are generally wider and will not take the traditional full square of the Instagram Post. It has been studied by the Chicago School of Media Theory which explains the Landscape art. The Landscape art is a representation of mountains, prairies or inland scenery to focus more on the spectator. They have unique feature and purpose as well to show the entire scene and not just one or single post. This type of images is ideal for brands which like to capture the best sceneries in the world or say they use it for photojournalism. Here are the guidelines to the same-

  • Instagram landscape image ad size is 1200 x 628 pixels.
  • The proper aspect ratio is 1.9:1.
  • All formats should be either JPG or PNG.
  • The image files are 30MB max.
  • All image and video captions max are 2,200 characters, but 125 is recommended.

Instagram Ad Sizes for 2018 – Square Images (1080 x 1080)

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Landscape Images are good, but they cover most of the space for the overall post layout. They mostly focus on the width and hence the size matters. That is where the Square Images for Instagram work profusely. It does not use all the space provided per post. Here you don’t require to limit your scenic images to landscape, but the Square format will not let it down. Here are the guidelines to the Images –

  • Instagram square image ad size is 1080 x 1080 pixels.
  • The proper aspect ratio is 1:1.

Instagram Ad Sizes for 2018 – Vertical Image (600 x 750)

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The vertical image size is the most popular photo size on Instagram and is mostly used by the general population. This is due to the fact it’s what your image is preset to when you snap an image on the app or upload one. As far as the specifications are concerned, overall ratio and resolution change only. Here are the Image guidelines-

  • Instagram vertical image ad size is 600 x 750 pixels minimum resolution (1936 x 1936 pixels maximum resolution).
  • The proper aspect ratio is 4:5.

Instagram Ad Sizes for Videos

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Around 25% of all the media that gets uploaded on Instagram are single video features. The popularity has surged for these videos nowadays. The popularity of video isn’t just surging on Instagram either. But to make sure you’re on top of your video strategy, you must ensure you’re using the correct sizes and specs. So, what should be the ideal resolution for Instagram Video Ads?

Instagram Ad Sizes for 2018 – Landscape Videos (600 x 315)

These kinds of videos are very popular and have same scenic influence also. Here are the guidelines for Instagram Video Ads –

  • Instagram landscape video Ad is 600 x 315 pixels (minimum).
  • The proper aspect ratio is 1:91:1.
  • Recommended video formats include MP4 and MOV.
  • Max video size for all formats is 4GB.
  • Max video length for all formats is 60 seconds.
  • Video max frames are 30fps for all formats.

Instagram Ad Sizes for 2018 – Square Videos (600 x 600)

Not much changes when you select the Instagram square video format. Pay attention to how your ad and call to action appear on a mobile device–not to crop anything important in the actual video. Here are the guidelines for the video ads-

  • Instagram square video ad is 600 x 600 pixels (minimum).
  • The proper aspect ratio is 1:1.
Filed under: Advertising,Brand Marketing

Some Social Media Strategies to Improve Ad Performance – Part 1

Posted June 18, 2018 by Abhishek Pandey @ 1:07 am

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Social Media has been at the forefront of the revolution surrounding the Ad performance. But despite everything at a place with a wonderful Ad Template, is your ad not showing the reach it should have? With new ad algorithm in Place for Facebook, does your brand still lag the kind of response it should get? Well, this is certainly the case with Facebook with the brand pages showing a 20% decline in engagement since the start of the year due to the data breach scandal. The costs pertaining to the engagement on the social media has been ever increasing. This is why the brands need to be tactical and smart with their paid social approach. Check out some of the social media strategies to Improve Ad performance of the brand you own.

Why Do Brands Rely much on Social Media to Improve Ad Performance?

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Indeed, Social Media has been to much help to brands in improving their ad performance. It is an exciting way to target audiences on specific networks through demographic information. This is done in order to let the consumers see the brands in their feed. The ad algorithm works really well when done right. The question is, are you doing that right? Only pushing paid content in random ways won’t sell on Facebook unless they have real possibilities. In time, you would require some social media strategies to Improve Ad performance for your brand. It would require to be in cognizance with your ad spend, content selection, targeting frequency and audience demographics as well. So, let’s check out how you can improve Ad performance to help ease the fading organic reach.

Clear and Best Campaign Objectives

While opting for ad placement on Social Media sites, your brand should have a clear-cut objective. You can start by asking a basic question- What’s the goal of your social Media Advertising Strategy? Do you want to spend money with blind social media advertising? That is why you must always prioritize your goals and objectives of the company to attract the best of the audiences. All the brands won’t have same objective and hence they need to act differently. Some of the most common paid social media objectives are –

  • Increase Traffic
  • Increase Visibility
  • Increase Engagement
  • Increase Lead Generation
  • Increase Sales

Selection of Social Platforms to Improve Ad Performance

After having accomplished the clear objective, its time to pick the social media platforms that you will use for your ad campaigns.  There’s plenty of benefits to use one network over another. However, you have to understand each business has its own unique reasons to promote on certain platforms. Here’s a few immediate key questions to consider:

  • Is this channel performing well organically for me?
  • Does this channel’s demographics match my brand?
  • Do our competitors target users on this network?
  • Does my target audience consistently engage here? Does my ad format (multi-photo, video, GIF, etc.) fit the platform?

Instagram has an excellent coverage for all the prospects discussed above while Facebook has a global reach of more than 2 billion people. But it would depend on the social media team of the brand to adjust their demographics based on what they are selling and who their audiences are.


Filed under: Advertising,Brand Marketing

Top Facebook Marketing Tips to Earn More Money

Posted June 15, 2018 by Abhishek Pandey @ 3:40 am

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Social Media has become one of the most important places to earn money and Facebook tops the chart as usual. Though having marred with controversies surrounding the data breach, Facebook has continued to step up its Marketing activities to make more money for the brands. So, if you have a specific brand that is user-centric and has been on the rise, Facebook can make it rich the highest levels of success in the lowest possible times also. Check out some of the top Facebook marketing tips to make money in quick time. Learn the New tricks which can make your brands friendly and in all the ways more money minting.

Top Facebook Marketing Tips – Set Up a Dynamic Facebook Business Page

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Before you flex your muscles on the pedestal of Facebook, it is important that you make a Facebook Business Page to list yourself as a brand. You need to set up the page in order to let Facebook know that you have a business to sell here. You can create six different types of pages here which is based on Local Business or Place, Brand or Product or anything of such kind. A Facebook tutorial would guide you to fill the form and some basic information about the business you are offering here. And you are ready. Here you can give vital information about your business from the setting head setting on the page. You can edit the page, change the template and convert the page from standard to Business one.

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This will give you access to a customizable call-to-action button (see: top right of the above image) and several other seemingly small but business-friendly features. You would require equipping your page with unique username, a profile picture (170×170) and a cover photo or video (820×312). Use the About Tab to fill information about your company and the business – what you’re about, where your customers can find you, how they can get in touch, and your hours of open service.

Facebook Messenger Bots for Customer Service

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Social Media Sites have quickly become the center for customer service by the brands. Facebook uses the Facebook Messenger Bots for customer service while also promoting it. To set it, you would be required to visit the Facebook’s Page on the Messenger Bots. Make sure you get back to the user with a more detailed response, but that auto-reply in itself is huge. Customers and prospects really look at your brand’s response time when determining whether or not to reach out. And that initial, immediate response cuts down response times substantially. But Messenger chatbots have not been fully tested and sometimes they get ahead of the user intent and steer customers and prospects the conversations.

Top Facebook Marketing Tips – Organic Posting

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It is always important that there be organic posting during the time you remain as a seller on the Facebook. In the recent years, the reach rate among businesses that post organically on Facebook has lingered around 2.6%. 93% of the advertisers on social media use Facebook primarily. So the news feed has become more competitive day by day. But if you have some astounding organic postings left, it would make things easier for your brand.  Also important is the change in the News Feed feature of the Facebook. It changed its algorithm to bring more user-friendly contents from friends and family and less business/marketing content. Post a lot of organic content but that should not be too much in number. It should be just enough for the readers to be always interested.

Filed under: Advertising,Brand Marketing

Twitter Impressions – Everything You Must Know About It

Posted June 14, 2018 by Abhishek Pandey @ 12:18 am

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Twitter is at the center of the business for every brand. And Twitter Metrics are put in place to determine the twitter impressions on the list. If this is combined with other metrics, you can actually track and get an idea of how far the tweets have gone. These impressions are also the indicators of the presence of brand on the Internet. But these are not the only metric you should depend on. Let us check out how much important are the Twitter Impressions and other metrics like reach and engagement.

Difference between Twitter Impressions and Reach

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It is a readily available metric to all the Twitter accounts with a setting adjustment. When you enable Twitter’s Native Tools and analytics for your personal or business account, you will be able to see the activity per Tweet also. In the bottom of each Tweet, a small graphic icon will appear. Upon opening it, the data related to the Tweet will be shown including the Twitter Impressions and Total engagement. You can check out this feature both from the mobile and web versions as well. But the question arising here – What are Twitter Impressions?

Impressions are a total tally of the times the Tweet was seen by other people on Twitter. This includes the time it appears on one of the followers’ timeline but also the times it has appeared in search or times when someone likes the tweet. But the impressions do not count when someone may have seen the Tweet through an embed on a website or some Third-party platforms. It only counts when you see it on Twitter itself. Using the Twitter Impressions, you will be able to see the performance of the Tweets performed over time. It can give you the organic data analytics for the Tweets performed over time and also for promoted impressions and tweets as well. Here you can also filter the impressions by a date range and top tweets performed.

How does the Twitter Impressions and Engagement Rate Interact?

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If it is an ideal tweet, it will both have a high impression number and a high engagement rate. If the tweets have both, it means that the tweet spread far and was relevant enough for people to engage with. You can thus track the performance of tweet to the average over the month. You can also calculate engagement rate by dividing the number of engagements by the number of impressions. Engagement includes any way someone interacts with a Tweet, including but not limited to, Retweets, clicks, and Likes. If the Impression is low, it means that your followers might be inactive while a high impression with a low engagement rate indicates that you must improve the relativity of the tweet.

Possible Ways to Increase Twitter Impressions

Here are some of the possible ways in which you can increase and shoot your twitter impressions –

More engagement with Brands, Influencers, and Followers

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The easiest ways to increase the impressions is to increase the engagement also. Here you would require interacting with other industry brands while finding some influencers and talking to them to get the perfect tweet. Find the top followers in your account and interact with them. For engaging with your followers or potential followers, don’t just stop at responding to questions. Converse with them on Tweets they post. The more you engage, the more impressions you’ll have.

Consistency in Posting a Variety of Content

You must post content in a regular manner. By now, you’ve probably already heard about the 80/20 rule. This states that essentially 80% of your content should be non-branded. That 80% is a large chunk of content, which you can fill up with educational info, industry news, and conversation starters.

Improving the Media of Tweet

Tweets with large media items are likely to catch your eye first as compared to low case media. If you are posting branded content, consider improving your media. Whether it means creating some branding guidelines or hiring a videographer, quality media grabs attention. The Twitter image should be minimum of 440 x 220 pixels (2:1 ratio) and horizontally centered to avoid odd cropping.


Filed under: Advertising,Brand Marketing

Negative Keyword: How Important Are They for Generating ROI?

Posted June 8, 2018 by Abhishek Pandey @ 12:29 am

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Keyword setting is extremely important for generating ROI. But most importantly, determining the profitable keywords which can generate good revenue is the major target of the Brands and the companies. On the other hand, creating relevant ad groups and landing pages is crucial in the times of paid search. But unless you have more money, you must eliminate Some keywords and thus, searchers—who aren’t looking for the products or services you provide. That is where negative keywords come into play.

What are these Negative Keywords?

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The Negative Keywords are those set of keywords which prevent your ad from showing to people who search for content related to those words. If you are effectively using paid search management, then it means the expansion of Keywords you are bidding on while also refining the keywords you have already bid onto maximize relevance. As a result, it will directly impact the ROI. The negative keywords ensure that your ads reach the best potential audiences. These can also be assigned to the account or campaign and the ad group level. Understanding how these match types work is imperative if you want to maximize the value of negative keywords in your AdWords and Bing ad accounts.

Benefits associated with Adding Negative Keywords

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Given the change in the algorithm of Google, Negative Keywords can varieties of benefits –

  1. It Improves the Click-Through Rate (CTR) – If you ensure that your ads are based on irrelevant queries, then its getting exposed through your account to fewer uninterested impressions. This means that CTR will increase comprehensively.
  2. It Creates More Relevant Ad Groups – if you cut out the keywords which are not related to your business, it will secure the relevance of your ad group. The small and closely related ad group will allow a single message that speaks to the entire group of keywords.
  3. Saving on Investment – now with negative keywords, you avoid paying for useless clicks and save money for your business. You can also avoid bidding against yourself, cannibalizing impressions and watering down your keyword-level data.
  4. It Increases the Conversion Rates– Negative keywords will ensure that your ads don’t show for terms that you know won’t convert. Like the names of competitors or those that convey a total lack of commercial intent.

How Should You Add Negative Keywords in Your Content?

Discovering negative keywords has been a laborious process, involving sitting around and brainstorming (which only gets you so far) or poring through search query reports in Google AdWords. While using AdWords, you can add them. Go over to the ‘Keywords’ tab in the AdWords UI at the account, campaign or ad group level. The default interface here will allow you to look at the keywords you’re bidding on. To see this information, click “Search Terms” at the top of the UI.

Creating Lists of Negative Keywords

Let’s face it: an AdWords account built solely on exact match keywords probably isn’t even effective if you’re Ford or BMW. As such, you need to rely on broad and phrase match keywords to ensure adequate search volume and uncover new opportunities. There is, of course, a downside to this sort of fishing expedition: you’re probably competing for the same impressions across campaigns.

Filed under: Advertising,Brand Marketing

Some Important Takeaways from Mary Meeker’s 2018 Internet Trends Report

Posted June 7, 2018 by Abhishek Pandey @ 2:44 am


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Mary Meeker’s 2018 Internet Trends Report is out and it’s a total understanding of the industry norms which has trended in the entire year. It focuses on the entire regimen for understanding the norms for internet happening in the financial year for 2017. There are some entities that have gathered momentum while some lack on various front. This report is a testament to the changing business regulation amidst tougher Data Protection codes in countries, the most important of them being the GDPR. Check out the major points to remember in the Mary Meeker’s 2018 Internet Trends Report here –

Mary Meeker’s 2018 Internet Trends Report – The World is Under Privacy Grip

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The whole world is going gaga over the Data Privacy – an important norm in the management of data notions. Meeker terms this as a Privacy Paradox: The Internet Companies want User data in return for low-priced services, the Users increase their time on these internet companies based on their perceived value of said services. On the other hands, the regulators want to ensure that the data is not misused. And Meeker said it’s key for internet companies to understand the unintended consequences of their products and that regulators understand the unintended consequences of regulation.

Mary Meeker’s 2018 Internet Trends Report – eCommerce is all about Amazon in the US

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With Walmart seeing a downslide, Amazon has become a Godzilla of ecommerce services. Ecommerce has seen a general 16 percent year on year growth with around $450 billion in the U.S. Ecommerce is now at 13 percent of retail sales. Amazon has continued to grow amidst all that followed by US President Donald Trump. in 2017, it was at 28 percent share with $129 billion gross merchandise volume (GMV) versus $52 billion GMV in 2013, or a 20 percent share.

Mary Meeker’s 2018 Internet Trends Report – Social Media is the best place to sell

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Social Media has become the greatest game changer for marketing these days. With more than 3 billion active users, it’s the place to sell if your brand is active there. Facebook leads the pack with around 78 percent people discovering products on that platform followed by Instagram and Pinterest at 59 percent. Twitter and Snapchat come at a later stage with 34 percent and 22 percent share in consumer discovery. People tend to read reviews before going on to buy the products.

Mary Meeker’s 2018 Internet Trends Report – Subscription services are doing fine too

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When it comes to product purchases, many are evolving from buying to subscribing via services like Netflix, which, at 118 million subscribers in 2017, saw 25 percent growth, and Spotify, which, at 71 million subscribers, saw 48 percent growth. Newcomer Peloton had 172,000 subscribers in 2017, which marked a whopping 173 percent growth. Subscription services are appealing because they offer access, selection, price, experience, and personalization.

Mary Meeker’s 2018 Internet Trends Report – Transformation in Digital Media

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Digital Media and the OTT Services have started to dominate now with excellent services and giving TV a tough competition as well. Amazon Prime, Netflix, and Hulu have started to dominate the online Digital Media with varieties of services and shows at subscription model listed above. TV has failed to give them competition as a retiring medium where the response is meek.

Mary Meeker’s 2018 Internet Trends Report – Amazon Vs. Alibaba – The Winner?

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Amazon has received some tough competition from Chinese conglomerate Alibaba in the recent years. In the year 2017, Alibaba posted a higher gross market value at $701 billion (to Amazon’s $225 billion) while Amazon had higher revenue ($178 billion to Alibaba’s $34 billion). But in China, Amazon has received serious flak and the retail version of Alibaba has taken hold to some extent. It is extending its services in Pakistan, Indonesia, India, and Singapore and that means Amazon has something to lose.

U.S. consumers are broke.

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U.S. consumers are struggling to make ends meet with household debt at its highest level ever and rising. Compared to Q3 2008, student loan debt is up 126 percent, auto debt is up 51 percent and mortgage debt is down 4 percent. The personal savings rate is also falling at 3 percent (versus 12 percent 50 years ago) and the debt-to-annual-income ratio is rising at 22 percent (versus 15 percent in 1968).

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