Posted August 24, 2018 by Abhishek Pandey @ 12:56 am
Search Engine Optimization (SEO) is one of the most successful ways to quantify the websites and the content there. Not only can it bring the content to the specific users, it can also manipulate the brand value as well. The content creators have the ability to spread the brand awareness through their exquisite content on Social media sites through Instagram posts and Facebook pings. They can drive traffic to the site in various ways through high-performing content for paid ads. But apart from these tried and tested ways, there is one other way to create brand awareness – Improve SEO i.e. Search Engine Optimization.
This is one of the most underutilized Influencer marketing strategies where the brands do not prioritize content creator’s blogs to improve SEO. Through SEO, the bloggers can uniquely generate authoritative backlinks to the site and increase traffic substantially. This unique way is not easy to replicate on social media platforms. There can be some differences to improve SEO as told in the following article. There are few best practices brands should consider when working with bloggers to optimize each creator’s blog post and get the best SEO results. Check out how you can improve SEO without creating their own content.
Have Your Product Name in the Post’s Title to Improve SEO
When you submit your blogs to the search engine, the first and foremost submission is your blog title and the content is determined by the title of the blog. It is a big step in setting up relevance for the content. The brands must ensure certain parameters when partnering up with some bloggers. They must make sure to include the name of the brand in the first 65 characters of the title to improve SEO. This might seem odd but Google cuts off search engine optimization results after a couple of sentences.
This tactic is highly impacting on the Search engine and it draws attention to the post and increases SEO dramatically. This will improve SEO as compared to the generic title where the Brand names are missing or have been badly appropriated. In these cases, Google would have a difficult time associating the post with your brand and would deprioritize the post in searches.
URL and Permalink setting to Improve SEO
Search Engines like Google and Bing use the blog post’s URL to determine the type of content coming from there. If your SEO expert has carefully made the URL to the post, the search engine will find it relevant and increase its rankings. If the rankings of the post increase, the clickability of the post increases dramatically. Many bloggers while publishing their posts on search engines, they tend to modify the blog title in favor of the brand for better assessment.
Be Relative to Your Consumer to Improve SEO
It is highly suggested in marketing that you speak the language of the consumers. For that keyword selection is highly important. It is an important element of SEO and its importance is to increase the rankings of the site. A highly optimized blog post will speak the same language as your brand’s customer base. Think through the words that a potential customer might search for to find a piece of your content and ask the creator to include those words in the post. It is important for the content providers to synchronize their content in a way that determines the viability of their product. In simpler terms, the consumer must associate themselves with your content and buy a product based on the recommendation. They will only do that when they feel connected to the content. Hence to improve SEO, Keyword planning is highly important.